guest lecture engagor
DESCRIPTION
Introduction to EngagorTRANSCRIPT
Lien BrusselmansEngagor
EngagorSocial media monitoring, analytics & engagement
Belgian start-up
• Based in Ghent• Founded in February 2011• CEO: Folke Lemaitre (former Netlog CTO) • 10 employees• About 150 clients all over the world:
– Microsoft Western Europe– Mobistar– European Parliament– D’ieteren– Colruyt– KBC– Belfius– …
What we do
Online tool for social media monitoring, analytics and engagement
For customer service and marketing
• Monitoring INBOX• Analytics INSIGHTS• Engagement INBOX
The Social Web!
What?
Who?
Why?
Where?
How?
?
Automation
Engagement
Monitoring
Analytics
Social media monitoring
• Several sources: social media, news sites, forums, blogs, review sites, etc.
• Global level: in over 160 languages• Real-time • Based on keyword search + monitored profiles
All ‘mentions’ appear in the INBOX (similar to email inbox)
Social media analytics
• Who is talking about our brand/competitors/industry? Age, location, number of Twitter followers, etc.• What are they saying? Top conversations, trends, etc.• When should I post new content?• Which of my Facebook posts had most success? • …
All part of the INSIGHTS
Social media engagement
• Interact with your audience from within Engagor
• Organise your workflow
• Complaints? Respond!• Positive experience? Respond! • Questions? Respond!
Demonstration Engagor
PR Reputation Management
Marketing Campaign Monitoring
Sales Lead Generation
Support Customer Service
Purchasing Research