guest talk at pec, chandigarh :vyom '12. topic: role of technology and social media in present...
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TRANSCRIPT
Hi! Ankur Kumar
CEO, Let Me Know
If at first, the idea is not absurd, then there is no hope for it
- Albert Einstein
Technology is Supreme
The Beginning – We have come a long way
Advancements – Internet has changed lives
Web Technology
Time is the new metric for everything
You can do things you never imagined before on web
Information overload will continue to happen, effective solutions will set new dimensions
Start-ups are evolving
Innovative and low cost solutions in different sector
Customer satisfaction is the prime factor for success
Competitive but with tremendous potential, some sectors have very few players
Phanindra Sama, RedBus
Mukesh Bansal, Myntra
Ashish Sinha, Pluggdin
Sachin and Binny Bansal, Flipkart
How is Technology helping?
Software solutions exist for every process in SCM
Helps in focusing on driving sales and operations
Mobile technology is revolutionizing things
Social Media - The new ‘F’ word
Social Media
Redefined networking, connectivity and entertainment
Community building is the key
Giving rise to other start-up ideas
D,G,L,O,Q…would also change!
Why should I care? I just love FB
Is there a scope for more?
It’s a viral and addictive innovation, will not stop unless web dies
How are start-ups eyeing it?
Economical and budgeted marketing
Low maintenance cost, huge returns
Platform may change, users would return
What’s Next?
Growing internet penetration
Social Media Marketing has tremendous scope
Analytics to be made stronger
Web happenings are unpredictable
How easy it is to START – UP?
Idea is NOT the key factor, Execution is
Easy to start, difficult to sustain
You have to sell what consumers want, not what you want to
Use your passion for the masses
How easy it is to START – UP?
Blend of technology and social media
Market Cognition, Strategy Building and most important – “A Smart Team”
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