Guide to Become Google Adwords Professional

We Cover Following Topics

Introduction to Adwords Professionals

Finding new customers is a challenge for every business, and getting started with AdWords as a customer acquisition channel can be confusing, expensive and time consuming. In this gentle introduction to AdWords, we will walk through the AdWords interface and explore campaign structure, reporting, keyword match types and quality score.This class is designed for marketers who have decided to try AdWords advertising, but need help setting up a cost-effective, ROI

positive campaign.

Important of Certificate

Professionals looking to update and demonstrate search skills to employers can study and certify to become Individually Qualified in Google AdWords. To gain qualification, exam takers must pass both the Advertising Fundamentals exam and one advanced-level exam.

Once qualified, individuals receive a Google-branded certificate and can add their Individually Qualified status to their CV to showcase their AdWords skills and knowledge. There are many benefits to gaining individual qualification:

1) Improved knowledge & practical application of AdWords tools

2) Globally recognized stamp of approval certifying essential AdWords knowledge

3) Showcase specialist knowledge through advanced exams covering search, display, reporting & analysis"

How To Start Exam A. Purchasing an exam (no Testing Center account)

1) Start at your AdWords Certification Program Account:

Log in at http://www.adwords.google.com/professionals/account. Retrieve your Candidate ID from the “My Exams” tab.

Click Take This Exam, which takes you to the Google Testing Center at http://google.starttest.com/. (You may use the drop-down menu to select which language you want to view the site in.)

2) You will now be at the Google Testing Center.

Click Create an account now

Complete all fields

Click Submit

3) Click Purchase Test.

Click Buy for the exam(s) you want to purchase.

Click Place Order.

4) Complete your purchase: Choose your preferred checkout method and complete your purchase. Click Continue with Purchase Review all info is correct and click Place Your Order View your order confirmation, which serves as your receipt. You may print this

for your records. 5) Complete these steps to activate and start the exam:

Click the link to activate your online products, or click the link to access your account.

You will be taken back to your profile page, where you'll need to enter your Candidate ID (you should have found your Candidate ID in step #1, and written this down) and click the Save button.

Activate your exam by accepting the terms and conditions. Click Start Online and follow the directions to start the exam. (You will need to

take the exam in a separate secure application, the Testing Center Browser. Be sure to use the drop-down to choose the language you want to take the exam in.)

B. Purchase an exam (existing Testing Center account)

1) Start at your AdWords Certification Program Account:

Log in at http://www.adwords.google.com/professionals/account.

Retrieve your Candidate ID from the “My Exams” tab.

Click Take This Exam, which takes you to the Google Testing Center at http://google.starttest.com/. (You may use the drop-down menu to select which language you want to view the site in.)

2) You will now be at the Google Testing Center.

Enter your login information and password for the Google Testing Center and click Sign in

Click Purchase Test

Click Buy for the exam(s) you want to purchase

Click Place Order.

3) Complete your purchase: Choose your preferred checkout method and complete your purchase. Click Continue with Purchase Review all info is correct and click Place Your Order View your order confirmation, which serves as your receipt. You may print this

for your records. 4) Complete these steps to activate and start the exam:

Click the link to activate your online products, or click the link to access your account to be taken back to your profile page.

FYI - if this is your first time purchasing a GCP exam, you will be taken back to your Profile page upon submitting your order to fill in your Candidate ID (you should have found your Candidate ID in step #1, and written this down)

Click Start Online and follow the directions to start the exam. (You will need to

take the exam in a separate secure application, the Testing Center Browser. Be sure to use the drop-down to choose the language you want to take the exam in.)

C. Using a voucher code (no Testing Center account) 1) Start at your AdWords Certification Program Account:

Log in at http://www.adwords.google.com/professionals/account. Retrieve your Candidate ID from the “My Exams” tab.

Click Take This Exam, which takes you to the Google Testing Center at http://google.starttest.com/. (You may use the drop-down menu to select which language you want to view the site in.)

2) You will now be at the Google Testing Center. Follow these steps: Click Create an account now Complete all fields Click Submit Click Enter voucher code Enter your voucher code and click the Continue button The exam name(s) is added to your account, and you will be taken back to your

profile page, where you will need to enter your Candidate ID (you should have found your Candidate ID in step #1, and written this down). Click Save.

Activate your exam by accepting the terms and conditions.

3) Click Start Online and follow the directions to start the exam. (You will need to take the exam in a separate secure application, the Testing Center Browser. Be sure to use the drop-down to choose the language you want to take the exam in.)

D. Using a voucher code (existing Testing Center account)

1) Start at your AdWords Certification Program Account:

Log in at http://www.adwords.google.com/professionals/account. Retrieve your Candidate ID from the “My Exams” tab.

Click Take This Exam, which takes you to the Google Testing Center at http://google.starttest.com/. (You may use the drop-down menu to select which language you want to view the site in.)

2) You will now be at the Google Testing Center. Follow these steps:

Enter your login information and password for the Google Testing Center and click Sign in

Click Enter Voucher Code

Enter your voucher code and click the Continue button

The exam name(s) is added to your account, Click the Continue button FYI - if this is your first time purchasing a GCP exam, you will be taken back to your Profile page upon submitting your order to fill in your Candidate ID (you should have found your Candidate ID in step #1, and written this down)

3) Click Start Online and follow the directions to start the exam. (You will need to take the exam in a separate secure application, the Testing Center Browser. Be sure to use the drop-down to choose the language you want to take the exam in.)

Resources for Study

Google AdWords Learning Center Google provides a free training materials course that offers comprehensive

training in Google AdWords Fundamentals and 3 Advanced topics. Completing the training prepares you to take exams available and is a prerequisite for the Google Certification Program. The fee for taking any of these exams is $50. This is a great way for Agencies to easily train and qualify staff. Individuals may want to do this as well as a means for professional development.

Google AdWords Learning Center Google Testing Center Seminars for Success Learn Google AdWords in these instructional day-long seminars, taking place in

cities near you. Delivered by industry professionals that have met the qualifications of the Google AdWords team, these courses will improve your online marketing and help you get the most out of Google AdWords. There are four levels of courses available find one that suits your needs.

AdWords 101 AdWords 201 AdWords 301 AdWords 302

Tips to Pass Exams

Fully Understand Adword Interface before start exam

Keep your self updated

Learn cpa, conversion optimization and ROI

Mark Question in which you are confused

Review all answer before finish exam

Take 120 mins

Mock Questions of Exams

THANK YOU

Prsented by :

Yagnesh Darji