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Guide to Selecting Your Sessions

2016 HBA Annual Conference November 2-4, 2016

St. Louis Convention Center, St. Louis, MO

This edition posted on October 25, 2016

Healthcare Businesswomen’s Association www.hbanet.org

973-575-0606 (ext 4)

http://www.hbanet.org/

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Table of Contents

Page

About Registration 3

Schedule at a Glance 4

Seminars and Workshops by Session 5

Seminar and Workshop Descriptions

Pre-Conference Seminars 6

Business and Industry Acumen Workshops 9

Career Workshops 16

Leadership Workshops 20

Executive Forum Workshops

- Introduction, Eligibility Criteria, Requesting These Sessions 27

- Workshop Descriptions 28

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About Registration

Thank you for your interest in the 2016 HBA Annual Conference; we look forward to seeing you in St. Louis!

This guide is provided to help you select your sessions and complete the online registration process. Here is some key information to help you get started.

This year, the HBA is offering Pre-Conference Seminars (additional registration fee applies) as well as three opportunities to take workshops. Here is the schedule:

Pre-Conference Seminars - Wednesday, November 2, from 1:30-4:30 PM Workshop Session 1 - Thursday, November 3, from 10:15-11:45 AM Workshop Session 2 - Thursday, November 3, from 2:45-4:15 PM Workshop Session 3 - Friday, November 4, from 8:30-10:00 AM

The Schedule at a Glance provides an overview of the pre-conference seminar and workshop schedule and includes the session number, presenter name, session title, competency number and the days/times offered. Pre-Conference Seminars are only offered once; most workshops are offered twice. Sessions fill up on a first-come, first-served basis. No wait lists are available, so register early for widest array of choices.

In this guide, you’ll find a full-page description for each session along with a determination of the competency with which its content aligns. For more information on each competency as well as the knowledge, skills and behaviors for each, see the HBA Leadership Competency Framework.

Workshops are listed by category. Within categories, workshops are arranged alphabetically by the workshop leader’s last name. The categories are:

Business and Industry Acumen Career Leadership Executive Forum - Executive Forum workshop may not be selected during online registration. If you

would like to register for one or more of these workshops, please see the Executive Forum section of this booklet, which reviews the eligibility criteria for these sessions and how to request registration.

How to Register

Have your selections ready when you begin online registration, so that you do not time out. We suggest having a second choice at hand in case your first choice is no longer available. Use the following table to make note of your selections; once you do, click on this link to register.

My choices:

Session Day/Date Time First Choice Second Choice

[P] Wed, Nov 2 1:30 PM-4:30 PM Seminar # _______ Seminar # _______

[1] Thu, Nov 3 10:15 AM-11:45 AM Workshop # _______ Workshop # _______

[2] Thu, Nov 3 2:45 PM-4:15 PM Workshop # _______ Workshop # _______

[3] Fri, Nov 4 8:30 AM-10:00 AM Workshop # _______ Workshop # _______

http://bit.ly/HBALeadershipCompetencyFramework

http://www.hbanet.org/annual-conference-registration-0

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Schedule at a Glance

# Session Leader

Pre-Conference Seminars Wednesday, November 2

Competency Alignment

Wed 1:30 PM

N/A N/A N/A

P❶ Hall Grow, Flex, Thrive: Activating Your Entrepreneurial Mindset 10, 11

P❷ Melnick Confidence When It Counts 4, 7

P❸ Wallace Building Relational Capital 8, 9

# Session Leader

Workshops Thursday, November 3 - Friday, November 4

Competency Alignment

N/A Thu

10:15 AM

Thu 2:45 PM

Fri 8:30 AM

Business and Industry Acumen

A❶ Gillum Developing an Organizational Strategy in Four Hours? Yes, Really! 3, 10 Filled

A❷ Levins Building Trust and Collaboration Among Global Teams: Innovation/Risk 3, 8

A❸ Pax Driving Successful Acquisitions and Business Integrations: Your Leadership Role 3, 10 Filled

A❹ Sacchetti Building Sustainable Access to Healthcare: Understanding and Communicating Value 3, 10 Filled

A❺ Shah Leadership Leapfrog: Leap Higher by Capturing the “Green Fly” (Winning Insight) in Big Data 3, 11

A❻ Wainwright Advancing New Healthcare Business Models: Accelerating Innovation 10, 11 Filled Filled

A❼ Yedlin Social Media Marketing: Patient, Provider and Manufacturer Perspectives 3, 11 Filled

Career

C❶ Clerkin The Line Between Boss and Bossy: Navigating Perceptions of Women Leaders 10, 2

C❷ Hoeppner Communication Skills to Elevate Your Professional Presence 2, 4 Filled

C❸ Petigrow The Complete Package: Identify Your Value, Create Your Story, Deliver It Persuasively 9, 7 Filled

C❹ Usheroff How to Increase Your Personal Impact: The Art of Power 7 Filled Filled

Leadership

L❶ Burnham Speak to Be Heard: The Language of Power 2, 7 Filled

L❷ Friedman Communicating with Impact: Purpose, Power and Presence 2, 4

L❸ Golankiewicz Making Professional Presence Work for You 4, 7 Filled

L❹ Hough Transforming Tough Conversations with Confidence, Positivity and Improv 2, 8 Filled Filled

L❺ Melnick Success Under Stress: Powerful Tools to Be a Resilient Leader/Calm Change Agent 4 Filled

L❻ Richter The Team-Building Toolkit: Using Interactive Activities and Exercises 8

L❼ Riegel Creating a Feedback-Rich Culture 2, 8

Executive Forum

E❶ Dornfeld Using Culture to Drive Strategic Change: The Moment You Can’t Ignore 10, 6

E❷ Friedman Articulating Your Vision 2.0 2, 7

E❸ Huggins How Leader Behavior Drives Innovation 11

Full Conference Schedule

The 2016 HBA Annual Conference offers a rich variety of social and networking activities and educational sessions (eg, plenaries, workshops and posters) that will enrich your conference experience. Click here to view the full conference schedule. As events are added, the conference webpage will be updated. Please check back often.

http://www.hbanet.org/schedule-2016

http://www.hbanet.org/2016-annual-conference

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Seminars and Workshops by Session

Pre-Conference Seminars Wednesday, November 2 • 1:30 PM-4:30 PM

P❶ Grow, Flex, Thrive: Activating Your Entrepreneurial Mindset One time only P❷ Confidence When It Counts One time only P❸ Building Relational Capital One time only

Workshop Session 1 Thursday, November 3 • 10:15 AM-11:45 AM

A❶ Developing an Organizational Strategy in Four Hours? Yes, Really! Filled A❹ Building Sustainable Access to Healthcare: Understanding and Communication Value Filled A❺ Leadership Leapfrog: Leap Higher by Capturing the “Green Fly” (Winning Insight) in Big Data C❶ The Line Between Boss and Bossy: Navigating Perceptions of Women Leaders C❷ Communication Skills to Elevate Your Professional Presence Filled C❹ How to Increase Your Personal Impact: The Art of Power Filled L❸ Making Professional Presence Work For You Filled L❹ Transforming Tough Conversations with Confidence, Positivity and Improv L❻ The Team-Building Toolkit: Using Interactive Activities and Exercises L❼ Creating a Feedback-Rich Culture E❷ Articulating Your Vision 2.0 One time only

Workshop Session 2 Thursday, November 3 • 2:45 PM-4:15 PM

A❷ Building Trust and Collaboration Among Global Teams: Accelerating Innovation, Managing Risk One time only A❸ Driving Successful Acquisitions and Business Integrations: Your Leadership Role A❻ Advancing New Healthcare Business Models: Accelerating Innovation Filled C❷ Communication Skills to Elevate Your Professional Presence C❸ The Complete Package: Identify Your Value, Create Your Story, Deliver It Persuasively Filled L❶ Speak to Be Heard: The Language of Power L❷ Communicating with Impact: Purpose, Power and Presence Filled L❺ Success under Stress: Powerful Tools to Be a Resilient Leader and Calm Change Agent Filled L❼ Creating a Feedback-Rich Culture E❶ Using Culture to Drive Strategic Change: The Moment You Can’t Ignore One time only

Workshop Session 3

Friday, November 4 • 8:30 AM-10:00 AM

A❸ Driving Successful Acquisitions and Business Integrations: Your Leadership Role Filled A❺ Leadership Leapfrog: Leap Higher by Capturing the “Green Fly” (Winning Insight) in Big Data A❻ Advancing New Healthcare Business Models: Accelerating Innovation Filled A❼ Social Media Marketing in Healthcare: Patient, Provider and Industry Perspectives Filled C❶ The line Between Boss and Bossy: Navigating Perceptions of Women Leaders C❹ How to Increase Your Personal Impact: The Art of Power Filled L❶ Speak to be Heard: The Language of Power L❸ Making Professional Presence Work For You Filled L❹ Transforming Tough Conversations with Confidence, Positivity and Improv L❻ The Team-Building Toolkit: Using Interactive Activities and Exercises Filled E❸ How Leader Behavior Drives Innovation One time only

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Pre-Conference Seminars

P❶ Grow, Flex, Thrive: Activating Your Entrepreneurial Mindset

Presenters Jennifer Hall, PhD, co-author, Entrepreneurial Mindset Profile

Kristin Risi, PhD, assistant dean, corporate and executive education, Drexel University, LeBow College of Business

Martina Bison-Huckaby, director, center for executive education, West Virginia University, College of Business and Economics

Session Wednesday - 1:30 PM (one-time only) Note Additional registration fee Competency This workshop complements the following competencies as described in the Alignment HBA Leadership Competency Framework.

10. Facilitates change 11. Fosters innovation Objectives - After participating in this session, you will be able to: Identify seven personality characteristics and seven skills uniquely associated with entrepreneurs Apply the results of your Entrepreneurial Mindset Profile™ (EMP) assessment report to your current professional

role and future career goals Use the provided EMP Development Guide to leverage your unique strengths and bolster developmental areas

Audience - This interactive seminar will benefit current/future entrepreneurs as well as “intrapreneurs” — those who contribute, or who wish to develop, these valuable skillsets within their corporate or organizational settings. Description - The characteristics and skills demonstrated by entrepreneurs aren’t just needed in start-up environments; they’re needed in all corporate settings to help organizations compete — to grow, flex and thrive— in today’s challenging business climate. In this session, you will explore 14 dimensions linked to entrepreneurial mindset — seven personality characteristics and seven skills — and review the results of your personal EMP report, with the goal of identifying both strengths and areas for further development. Discuss your findings with fellow participants in small groups, applying these insights to your current professional role and future career goals. Each participant receives a personalized 60+-page Development Guide to deepen, apply and operationalize takeaways from their results. Course fee includes Entrepreneurial Mindset Profile™ (EMP) assessment (taken online prior to the conference) Printed report summarizing your EMP results 60+-page EMP Development Guide

“To survive the challenges of today’s economic climate, businesses must be driven by an entrepreneurial mindset.”

About the presenters - Jennifer Hall, PhD, is co-author of the Entrepreneurial Mindset Profile; Kristin Risi, PhD, is assistant dean, corporate and executive education, Drexel University, LeBow College of Business; and Martina Bison-Huckaby is director, center for executive education, West Virginia University, College of Business and Economics. For more information on 2016 HBA Annual Conference speakers, click here.


https://www.emindsetprofile.com/

http://www.hbanet.org/2016-hba-annual-conference-speakers

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P❷ Confidence When It Counts Presenter Sharon Melnick, PhD, CEO, Horizon Point, Inc.

Session Wednesday - 1:30 PM (one-time only)

Note Additional registration fee

Competency This workshop complements the following competencies as described in the Alignment HBA Leadership Competency Framework. 4. Displays professional presence 7. Influences and persuades

Objectives - After participating in this session, you will be able to: Demonstrate confidence and composure, even when dealing with intimidating people or being questioned by

senior leaders Use communication strategies to mitigate social penalties (bias) associated with leadership behaviors and their

effects on confidence and the ability to influence Apply practical tools to help you shift from self-critical to self-confident in key situations where your reputation

is formed

Audience - This interactive seminar is for those who seek to develop, deepen or regain their confidence as a step to gaining increased responsibilities, elevating their leadership profile and making a greater professional impact.

Description - In women, confidence has been shown to be an even greater predictor of career success than competence. What undermines confidence? Self-doubt/self-criticism and the corrosive effects of bias are major contributors. Whether your current level of confidence is low or high, this session will help you position yourself as a “go-to leader” for next-level opportunities.

Start by taking a “Confidence Type” assessment prior to the conference, so you understand the strengths and opportunities in your current approaches. Learn three confidence-related skillsets that position you to be at the top of the list for next-level opportunities, how to speak up without hesitation (instead of worrying about how senior leaders will evaluate you), how to gain the confidence of senior leaders (so you are asked for your voice at the table), how to leverage perfectionistic tendencies to build a personal brand and show your strategic thinking, methods to shift away from criticism, of yourself and others, and acknowledge recognition, how to act fearlessly and get to the root of problems (so people view you as a leader) and how to enhance your executive presence by staying poised and remaining fact-based.

Course fee includes Confidence Type assessment (taken online prior to the conference) Sharon’s new book, “Confidence When It Counts: Rise Above Self-Criticism and Bias to Make Your Mark.”

“Learn how to overcome two confidence killers: self-criticism and the corrosive effects of bias.”

About the presenter: Sharon Melnick, PhD is chief executive officer of Horizon Point, Inc. and a leading authority on business psychology, stress resilience and women’s leadership. Her practical tools are informed by 10 years of research at Harvard Medical School and field tested by more than 17,000 corporate training participants. Sharon is author of “Success under Stress: Powerful Tools for Staying Calm, Confident, and Productive When the Pressure's On” and a new book, Confidence When It Counts: Rise Above Self-Criticism and Bias to Make Your Mark.” Sharon was a featured speaker on “Change Agents: Staying Strong During Storms of Change,” an HBA Career Conversations webinar and was a main-stage “Sparks” presenter at last year’s conference. For more information on 2016 HBA Annual Conference speakers, click here.



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P❸ Building Relational Capital Presenter Ed Wallace president and chief relationship officer, Relational Capital Group; executive education faculty, Drexel University, LeBow College of Business Session Wednesday - 1:30 PM (one-time only) Note Additional registration fee

Competency This workshop complements the following competencies as described in the Alignment HBA Leadership Competency Framework.

8. Builds relationships and teams 9. Networks and ethically self-promotes Objectives - After participating in this session, you will be able to: Define relational capital and discuss how it can enhance individual and organizational competitiveness Describe and apply Relational GPS® to advance every business relationship Use the Relational Ladder® process to prioritize, measure and enhance your key business relationships Apply a concept-to-action roadmap to track actions and measure results

Audience - This seminar is for external and internal client-facing professionals who seek to transform contacts and acquaintances into valuable assets using the power of relational capital. Description - Relational capital is the distinctive value created by people in a business relationship. It has been designated as the “newest differentiator” of competitiveness by The World Economic Forum.

This seminar focuses on building relational capital in ways that can be leveraged to increase revenue and/or profitability. In this lively and interactive session, you will identify and assess your most important business relationships and then, using the Relational Ladder® process, develop a plan to strengthen and enhance these relationships, creating relational “capital gains” with every business contact. Develop new skills and strategies to improve relationships with clients, vendors and colleagues. To ensure accountability, a concept-to-action roadmap will be introduced to help you track actions and measure results as you apply these practical principles in your own professional setting.

Course fee includes Assessment (taken online prior to the conference) Ed’s new book - The Relationship Engine: Connecting with People Who Power Your Business Certificate of participation from Drexel University, LeBow College of Business

“The secret to success is relationships. Do you have a plan for growing and mining yours?”

About the presenter: Ed Wallace speaks to companies and organizations around the world with a client list that’s a Who’s Who of Fortune 500 companies. He founded The Relational Capital Group so he could bring his relationship-building principles and the Relational Ladder® process to corporations and their professionals. Ed is one of the foremost authorities on developing business relationships; he has published four books on relational capital including “Business Relationships That Last.” Ed is on the executive education faculty of Drexel University’s LeBow College of Business. For more information on 2016 HBA Annual Conference speakers, click here.



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Business and Industry Acumen Workshops

A❶ Developing an Organizational Strategy in Four Hours? Yes, Really! Presenters Timothy Gillum, director, quality

Baxter International, Inc.

Kery Mortenson, senior manager, training effectiveness Baxter International, Inc. Session Thursday - 10:15 AM (one time only) Competency This workshop complements the following competencies as described in the Alignment HBA Leadership Competency Framework. 3. Exhibits business and industry acumen 10. Facilitates change

Objectives - After participating in this session, you will be able to: Develop an organizational strategy in four hours using an innovative framework and creative tools Align the speed of developing an organizational strategy with the urgency of your business

Audience - Those with 11-20 years of industry/business experience. This workshop is for you if you manage cross-functional teams or are in a role where you are influencing a transformational change within your team, function or organization. Description - This interactive workshop will provide a hands-on approach to leverage a creative blend of performance technology tools with the strategic needs of the organization to develop a robust strategy that is fast, focused, sustainable and fun.

The workshop simulates the creation of an organizational strategy at today’s urgent “speed of business.” Using tools provided in the session, participants work through key components for rapid development of an organizational strategy including assessing the current state (by distinguishing the “official” truth from the “ground” truth), creating a desired state (mission and vision), identifying and categorizing causal factors (using a rapid performance analysis), targeting solutions that eliminate barriers, predicting strategic action and direction (using a modified SWOT analysis), isolating behaviors needed to achieve desired results and providing an executive summary with next steps and assigned actions. Post-workshop, participants may opt in to receive the following tools via email: 21 Activity, Culture Pulse, SWOT Job Aid, Rapid Performance Job Aid, Desired Outcomes Job Aid and Ledgewalking Tool.

“Can you develop an organizational strategy at today’s (urgent!) speed of business?”

About the lead presenter: Tim Gillum, PhD has worked both in academic and business environments for nearly 20 years focusing on learning and change management within regulated environments. He has designed and implemented end-to-end training systems for start-up facilities in both the United States and Europe and rebuilt training systems for organizations under Consent Decree with the Food and Drug Administration. Tim’s area of expertise is aligning learning and performance organizations to the company’s overall strategy and leveraging LEAN performance tools to optimize human capital within the organization. He has a BS in chemistry from St. Louis University, an MBA from Webster University and a Doctor of Philosophy in educational leadership from the University of Missouri, St. Louis.

For more information on 2016 HBA Annual Conference speakers, click here.



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A❷ Building Trust and Collaboration Among Global Teams Accelerating Innovation, Managing Risk

Presenters Ilyssa Levins, president and founder, Center for Communication Compliance

Nicola Heffron, vice president, product strategy-global, Shire Pharmaceuticals

Rute Fernandes, vice president, head of international commercial strategy and rare disease excellence, Shire Pharmaceuticals

Delyn Long, US marketing lead-MPS II and Gaucher, Shire Pharmaceuticals Session Thursday - 2:45 AM (one time only) Competency This workshop complements the following competencies as described in the Alignment HBA Leadership Competency Framework. 3. Exhibits business and industry acumen 8. Builds relationships and teams Objectives - After participating in this session, you will be able to: Identify the challenges faced by global teams working in highly-regulated international environments Describe strategies for establishing trust and increasing collaboration among global teams Apply lessons learned to accelerate innovation, manage risk and/or improve efficiency in your professional

setting/functional area

Audience - Those with 11-20 years of industry/business experience. This workshop is for you if you lead or participate in a global or matrixed team where collaboration, trust, efficiency and outcomes could be compromised by cultural diversity, ingrained communication styles or cross-functional tension around regulatory decisions. Description - Whether you are launching new products, driving digital transformation or trying to do “more for less” in a global team, you’ll need to navigate choppy waters. Evolving international regulatory and legal challenges and unique personal and behavioral styles across cultures, functions or regulatory requirements can create roadblocks that inhibit innovation and complicate key processes and timelines.

In this workshop, four experienced European and US leaders will have a frank conversation about how to drive commercial success in today’s highly regulated — and high-pressured — environments. Using a case study of how a global team overcame dysfunction, you will learn how establishing trust and building collaborative relationships can strengthen your ability to foster agreement on goals, change mindsets among cross-functional team members and increase efficiency.

“Building trust and collaboration yields important business dividends.”

About the lead presenter: Ilyssa Levins has more than 35 years of healthcare communications experience, including cross-functional and global leadership. She is a futurist, industry spokesperson, published author/columnist. In 2014, she was recognized as the HBA STAR and in 2012 was named as one of the industry’s 100 Inspiring People by PharmaVOICE. A NYU Phi Beta Kappa, Ilyssa has held multiple positions on the HBA board. For more information on 2016 HBA Annual Conference speakers, click here.



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A❸ Driving Successful Acquisitions and Business Integrations: Your Leadership Role

Presenters Maggie Pax, vice president of strategy and marketing,

Thermo Fisher Scientific

Susan Gagne, managing director, KPMG

Sessions Thursday - 2:45 PM ● Friday - 8:30 AM Competency This workshop complements the following competencies as described in the Alignment HBA Leadership Competency Framework. 3. Exhibits business and industry acumen 10. Facilitates change Objectives - After participating in this session, you will be able to: Plan and execute a high-impact “Day One” experience for newly merged employees Establish effective working teams to drive integration of an acquired business Identify and report key metrics related to acquisition/integration success

Audience - Those with 11-20 years of industry/business experience. This workshop is for you if your company makes acquisitions that affect multiple functional areas or business lines, successful leadership during a merger is a key element driving advancement in your organization, if you are responsible for managing a team that may be affected by an acquisition or business function integration or if you have personally experienced an acquisition that you feel could have been better managed. Description - In today’s fast-paced corporate environment, business leaders are often tasked with effectively managing through mergers and acquisitions. These business integrations offer a tremendous opportunity to drive value, demonstrate leadership and deliver business results, but they also pose challenges in the form of significant disruption and change to the organization.

Two veterans who have been involved in more than 100 mergers and acquisitions will lead you through a series of lively and interactive case studies. Identify critical elements inherent in successful mergers and explore how to get derailed integrations back on track. Workshop tools will help prepare you to add new skills to your leadership portfolio. And back on the job, apply what you learn here to other common business situations, including re-organizations, cross-business initiatives and strategy deployment efforts.

“Successful leaders need proven tools, processes and frameworks for navigating mergers and acquisitions.”

About the lead presenter: Maggie Pax is a life sciences executive with a track record of driving strategic and commercial success in the fields of medical devices, healthcare IT and services, drug delivery, diagnostics and analytical instrumentation. She currently leads integration of acquisitions for Thermo Fisher Scientific within the corporate strategy group. Maggie earned her MBA at Harvard Business School and mentors entrepreneurs with Massachusetts Biotechnology Council’s MassCONNECT program and through Harvard Medical School’s Health Innovation and Commercialization program. For more information on 2016 HBA Annual Conference speakers, click here.



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A❹ Building Sustainable Access to Healthcare: Understanding and Communicating Value

Presenter Raymond D. Sacchetti, principal

RDS Biopharm Consulting Session Thursday - 10:15 AM (one time only) Competency This workshop complements the following competencies as described in the Alignment HBA Leadership Competency Framework. 3. Exhibits business and industry acumen 10. Facilitates change

Objectives - After participating in this session, you will be able to: Use a three-step process to transparently communicate your value proposition to patients and caregivers Apply an analytical process that links the cost of innovation to the value of a product Develop policy and contracting strategies that align incentives in ways that increase business model efficiency

Audience - Those with 11-20 years of industry/business experience. This workshop is for you if you are affected by the current debate on the sustainability of pharmaceutical costs, if you are involved in the development of patient, caregiver, provider or payer messaging, if you are being challenged by customers about the cost of your products or services or if you seek to change the policy framework that limits alignment of incentives across the healthcare system. Description - Access to healthcare in 2016 should be better than ever: More Americans have insurance giving them access to preventive care, expanded coverage and open access to innovation. But today’s patients also face increasing economic barriers to care, fewer therapeutic options and restricted networks. They also lack a meaningful way to understand the value of the care they receive. While the causes are complex, our failure to effectively communicate value and partner with providers to deliver that value is part of the problem.

In this workshop, participants will work in small groups to explore new ways to communicate value, model how to transparently link value to innovation and develop policy and contracting options to facilitate increased marketplace efficiency. Participants in this workshop will receive “Unleashing the Next Generation of Innovation, 2015” and a copy of the value model developed specifically for this workshop.

“We must act today to build sustainable access to healthcare.” About the presenter: Ray Sacchetti, principal of RDS Biopharm Consulting, has more than 25 years of experience in biopharmaceuticals, having held leadership positions in market access, marketing, sales and strategic planning. He has led successful pharmaceutical businesses, launched brands, led market access strategy and execution and driven long-term growth across multiple therapeutic areas including oncology, cardiovascular disease, hepatitis, HIV, transplant, diabetes, infectious disease and rheumatoid arthritis. Ray was previously senior vice president, US market access and government affairs at Bristol-Myers Squibb. In 2016, he launched a new venture dedicated to accelerating the growth of biopharmaceutical companies and mentoring the next generation of US healthcare leaders. For more information on 2016 HBA Annual Conference speakers, click here.




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A❺ Leadership Leapfrog: Leap Higher by Capturing the “Green Fly” (Winning Insight) in Big Data

Presenters Bimal R. Shah, MD, vice president, Premier Research Services

Denise Juliano, executive director, commercial operations and strategic account lead, customer centricity, Merck & Co., Inc. (Thursday session) Robert Dribbon, director, strategy & business development, customer centricity, Merck & Co., Inc. (Friday session)

Sessions Thursday - 10:15 AM ● Friday - 8:30 AM Competency This workshop complements the following competencies as described in the Alignment HBA Leadership Competency Framework. 3. Exhibits business and industry acumen 11. Fosters innovation Objectives - After participating in this session, you will be able to: Recognize the value of big data in engaging more broadly and deeply with cross-functional stakeholders Describe how building data acumen can enhance your day-to-day performance and value to the organization Discuss how data mining can be used to solve a variety of business problems Audience - Those with 11-20 years of industry/business experience. This workshop is for you if you want to learn how to mine data for key insights that can be used to eliminate silos, overcome barriers and elevate your leadership brand.

Description - Building a skill set around the basic tenets of big data can enhance your day-to-day performance as well as your value to your organization, regardless of role or functional area. In this session, you will learn about types of data and their benefits as well as how to employ data to solve a variety of business problems. The presenters will demystify big data and use a tool to illustrate key process points including data selection, interpretation, insight identification and leveraging data for personal and organizational impact. Examples of the depth and richness of information and insights that can be gleaned from data sets will be provided and several cases--including a population health solution created to improve delivery of preventive and acute services to a large patient population--will be discussed. Participants will work through a mock case that illustrates and reinforces the key concepts presented in the workshop and will leave knowing how data can provide the “green fly” (winning insight) that will enable you elevate your skills, transform your performance and “leapfrog” ahead.

“Learn how big data can help you eliminate silos, overcome barriers and elevate your leadership performance.”

About the lead presenter: Bimal Shah, MD is vice president of Premier Research Services, adjunct professor of medicine at Duke University, a national thought leader with more than 20 years’ experience as an academic health system cardiologist and a quality improvement leader in health services, outcomes and hospital operations/research. As vice president, Premier Research Services, he provides expertise to US hospital systems and biopharmaceutical and medical device companies to improve quality of care, patient safety, reduce costs and commercialize new products. During the Biosimiliar 20/20 2015 keynote, his comments led to a series of three articles in Specialty Pharma Journal (SPJ). He was keynote at Alliance Quality Symposium (ACEhp) 2015, speaking on “Transformation of Healthcare.” For more information on 2016 HBA Annual Conference speakers, click here.



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A❻ Advancing New Healthcare Business Models: Accelerating Innovation Presenter Leslie Wainwright, PhD, chief strategy officer, Business Models, Inc. Sessions Thursday - 2:45 PM ● Friday - 8:30 AM Competency This workshop complements the following competencies as described in the Alignment HBA Leadership Competency Framework. 10. Facilitates change 11. Fosters innovation Objectives - After participating in this session, you will be able to: Create alternative healthcare business models using state-of-the-art design tools Identify critical assumptions and determine ways to test them Recognize why healthcare business models need to change Audience - Those with 11-20 years of business experience. This workshop is for you if you seek to transform healthcare delivery and business models. Whether you are an individual contributor who is part of a new product team or a manager in charge of multiple teams, you need the tools, skills and mindset to lead through a time of unprecedented industry change. Description - Healthcare organizations must innovate at an increasingly rapid pace and now is the time to embrace design thinking and design principles to create new business and care delivery models. Scientific advances in both digital technologies and genomics are paving the way for an entirely new role for providers to play. These innovations coupled with additional external pressures, such as changing customer expectations and payment models, highlight the need for business model advances.

This workshop will focus on the importance of business modeling and its applications to healthcare organizations. It will also address how to drive large, transformative initiatives and how to maintain a culture of everyday innovation. Working together on several exercises, participants leverage design thinking to create novel ways of delivering value to new and different customers across the healthcare spectrum. By the end of the session, participants will have tested their business models and action plans based on their assumptions and hypotheses.

“Stay one step ahead of the competition by incorporating business modeling into your everyday leadership.”

About the presenter: Leslie Wainwright’s career spans academic research, pharma/biotechnology and healthcare delivery. She has been a founding executive of multiple cutting-edge healthcare startup companies, including Sg2 and AVIA. Leslie currently is a strategy designer with Business Models, Inc., a global consultancy that helps organizations better define their current business model(s) and craft new ones to keep pace or grow. She is a speaker/facilitator on the future of healthcare, enabling technologies, disruptive innovation and emerging business models and teaches at Lake Forest Graduate School of Management. Her scientific background is in infectious microbiology. She received a PhD from Northwestern University and completed postdoctoral training at the University of Maryland’s Center for Vaccine Development.




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A❼ Social Media Marketing: Patient, Provider and Manufacturer Perspectives Presenters Tracy L. Yedlin, senior manager, customer engagement and marketing

Innovation, Takeda Pharmaceuticals Simon Smith, VP strategy, Klick Health

Alli Collins, senior account director, Klick Health Kelly Aizicowitz, director, business development, Figure 1 Session Friday - 8:30 AM (one time only) Competency This workshop complements the following competencies as described in the Alignment HBA Leadership Competency Framework. 3. Exhibits business and industry acumen 11. Fosters innovation Objectives - After participating in this session, you will be able to: Describe the current social media marketing landscape and trends View social media marketing through the lens of the patient, provider and manufacturer Identify regulatory considerations, challenges and best practices in social media marketing Audience - Those with 5-10 years of industry/business experience. This workshop is for you if you are passionate about the possibilities posed by digital marketing. Description - By the end of 2016, it is estimated that 88.9% of US marketers with 100 or more employees will use social networks for marketing purposes. As the consumption of information by patients and healthcare professionals and their choice of media channels continues to change, marketers need to evolve. Nowhere is this more evident than in the pharmaceutical and healthcare industries. Social media leads the way in how patients and caregivers engage with biopharma companies, and we can learn how to listen and engage with both patients and providers in this forum.

This workshop provides an overview of the current social media marketing landscape and trends, insight into specific channels and real-world examples of social media programs. Presenters lend perspective from the patient, provider and manufacturer sides. Regulatory considerations, challenges and best practices for executing social media marketing programs will be reviewed and discussed.

“As marketers, it is our responsibility to determine how to best leverage social media to achieve our goal of

helping patients and providers reach theirs.” About the lead presenter: Tracy Yedlin began her career in 1992 and has held leadership positions in advertising, marketing and digital strategy consulting. She has worked with Fortune 500 companies to develop and implement enterprise- and brand-specific digital strategies. In her current role, Tracy is the social lead for the Takeda customer engagement and marketing innovation team. She counsels brands about the people, processes and platforms required to achieve digital excellence in the pharmaceutical industry. For more information on 2016 HBA Annual Conference speakers, click here.



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Career Workshops

C❶ The Line Between Boss and Bossy: Navigating Perceptions of Women Leaders

Presenter Cathleen E. Clerkin, PhD, director/research faculty, Center for Creative

Leadership Sessions Thursday - 10:15 AM ● Friday - 8:30 AM Competency This workshop complements the following competencies as described in the Alignment HBA Leadership Competency Framework. 10. Facilitates change 2. Communicates effectively

Objectives - After participating in this session, you will be able to:

Identify the key indicators of bossiness in the workplace and how it impacts leadership

Learn how perceptions of leaders are gendered and what leaders can do about it

Be prepared to immediately implement one workshop strategy in the workplace Audience - All levels. This workshop is for you if you are a woman in the workplace, if you are an individual contributor or if you lead or serve as a mentor to others.

Description - The word bossy and its link to leadership have been highlighted recently due to the Ban Bossy Campaign and other similar initiatives. However, there has been little empirical evidence about how “being bossy” fits in with leadership development or whether these playground stereotypes actually affect the workforce.

This workshop explores how interpersonal perceptions of being bossy affect workplace outcomes and how this affects women leaders. Results of new research conducted by the Center for Creative Leadership (CCL) on bossiness in the workplace will be presented, including six key indicators, what gender has to do with the word bossy and the consequences of being bossy in the workplace. Leader development strategies for dealing with being bossy will be shared along with tools and strategies for how to not be seen as bossy, how to deal with bossy co-workers and why “bossy” is a leadership issue. Participants will be encouraged to engage in a group dialog around this issue, with opportunities to reflect, share, network and strategize. A variety of proprietary CCL tools and materials will be provided, including The Bossy Indicator Checklist, The Bossy Project Poster and two white papers about bossiness in the workplace.

“Perceptions of being bossy affect workplace outcomes, and these perceptions differ depending on gender.”

About the presenter: Cathleen Clerkin, PhD is a faculty member at the Center for Creative Leadership (CCL). An interdisciplinary researcher and avid public speaker, Cathleen has conducted and presented research at conferences and workshops around the world. Her areas of expertise include perceptions of non-traditional leaders, women working in male-dominated fields, holistic leadership development, social identity integration and creativity and innovation. She heads CCL’s Bossy Project, a research initiative highlighting the differing perceptions of men and women leaders. Cathleen holds a BA from the University of California, Berkeley, and her MS and PhD degrees in psychology from the University of Michigan, Ann Arbor. For more information on 2016 HBA Annual Conference speakers, click here.



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Career Workshops

C❷ Communication Skills to Elevate Your Professional Presence Presenter Michael Chad Hoeppner, president, GK Training and Communications Sessions Thursday - 10:15 AM ● Thursday - 2:45 PM Competency This workshop complements the following competencies as described in the Alignment HBA Leadership Competency Framework.

2. Communicates effectively 4. Displays professional presence Objectives - After participating in this session, you will be able to: Project more confidence in what you’re communicating, regardless of how you’re feeling Use kinesthetic learning tools to dynamically alter negative communication patterns Prime your voice and body to communicate powerfully Audience - All levels. This workshop is for you if you struggle to insert your opinion or voice into conversations or meetings, if you lack strategies to project confidence in public speaking situations, if you undermine your presence with negative habits like rambling, vocal filler, vocal fry, and more, if you want to go from competent to commanding as a communicator in any situation, regardless of how you feel on that given day or if you want to excel at communicating but lack tools to empower your team and direct reports to do the same. Description - The physical art of spoken communication affects the thousands of daily interactions we all have that determine the trajectory of our careers. Ever find yourself in a situation where you couldn’t think of what to say? Being at a loss for words or repeatedly saying ‘um’ often has more to do with what your breath and body are doing than what your mind is (or is not) thinking.

Join this session to find out how to change negative communication habits with simple, actionable and repeatable techniques that will help you come across better in any situation. Participants take a proprietary assessment focusing on specific competencies that contribute to one’s presence. Using a variety of tools and kinesthetic activities, you will learn how to project confidence, authority and credibility even when you don’t feel that way. This lively and interactive session provides opportunities to practice new skills in pairs, trios or in front of the full group.

Participants will leave with the results of their assessment and a passcode to a URL with an individual kinesthetic drill that addresses their particular developmental area.

“(1) Presence matters, (2) it’s more physical than you think and (3) there are things you can do to improve it.”

About the presenter: Michael Chad Hoeppner, president of GK Training and Communications, helps professionals become more powerful communicators. Clients include Xerox, Pfizer, NYU Stern School of Business, Macy’s, Allianz and many others. His methodology is built on teaching practical, actionable, repeatable techniques that transform a person’s presence. Michael is also a professor at Columbia University Business School in the MBA and PhD programs. He studied linguistics, speech, philosophy and rhetoric at the graduate and undergraduate levels. Michael received his MFA from the NYU Graduate Acting Program and worked as an actor in film, TV, Broadway and international theatre for a decade.




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Career Workshops

C❸ The Complete Package: Identify Your Value, Create Your Story, Deliver It Persuasively Presenters Eleanor Petigrow, head of business development,

inVentiv Health Public Relations and Medical Communications

Liz Frank, team lead, Biosector 2, an inVentiv Health company Session Thursday - 2:45 PM (one time only) Competency This workshop complements the following competencies as described in the Alignment HBA Leadership Competency Framework. 9. Networks and ethically self-promotes

7. Influences and persuades Objectives - After participating in this session, you will be able to:

Identify your unique skills, assets and value Leverage your skills, assets and value to create your story in an authentic and clear voice Deliver your Complete Package to internal/external audiences/stakeholders in a concise, persuasive way

Audience - Those with 5-10 years of industry/business experience. This workshop is for you if you want to make professional progress by differentiating yourself through personal branding and the ability to tell your story persuasively. Description - Communicating is the heart of all we do, personally and professionally; it’s also key to putting our strongest foot forward and effectively selling ourselves. Yet many of us are uncomfortable talking about our strengths, experience and value to those who can affect our current positions and future careers. In fact, many of us end up underselling ourselves.

Participants in this interactive workshop will develop their personal narrative – including anecdotes – and practice ways to deliver their Complete Package in a clear, concise and persuasive way. And they’ll be able to apply this same methodology to communicating value in other high-stakes situations such as performance evaluations, creating team identities, and more. The presenters will enlist several workshop participants to model best ways to deliver the Complete Package. Participants will leave this workshop understanding how they want to be viewed and how to achieve that goal along with their personal Complete Package, tip sheets and a pocket cheat sheet.

“How do I want to be viewed, and how can I make that happen?

About the lead presenter: Eleanor Petigrow is head of business development at inVentiv Public Relations and Medical Communications. During her 30-year career, she has counseled Fortune 100 pharmaceutical and consumer healthcare companies on a broad range of communications topics and has applied the art of persuasion to client workshops, business development initiatives, executive training and corporate marketing campaigns for the communications services industry. Clients have included Coca-Cola, Boehringer-Ingelheim, Janssen, Eli Lilly, Novartis, Olympus, Novo Nordisk and Sanofi, and Eleanor has played a lead role in creating many award-winning public awareness campaigns on their behalf.





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Career Workshops

C❹ How to Increase Your Personal Impact: The Art of Power Presenter Roz Usheroff, president, The Usheroff Institute, Inc. Sessions Thursday - 10:15 AM ● Friday - 8:30 AM Competency This workshop complements the following competency as described in the Alignment HBA Leadership Competency Framework. 7. Influences and persuades Objectives - After participating in this session, you will be able to: Recognize psychological/subconscious triggers that convince and persuade Review the five styles of decision makers and how to leverage your power and influence style with each Identify and eliminate blind spots that sap your ability to influence others Audience - All levels. This workshop is for you if you seek to increase your ability to effectively influence individuals as well as teams. Description - If you’re like most professionals in this age of heightened business complexity, you realize that your success hinges on your ability to influence your stakeholders, from thought leaders to multi-functional teams.

This workshop is designed to illustrate techniques for flexing your communication style while employing innovative influencing techniques. Using a self-assessment persuasion style tool, you will learn how your personality is a predictor of your preferred style of persuasion. And given that no one style works equally across all situations, we’ll discuss when to use your fall-back style or select another approach.

Through the lens of psychology, acquire insights into how to frame a persuasive message based on uncovering your stakeholder’s pain points. Specifically, you’ll be introduced to the “4-Step DOS Influence Model” for creating a compelling call to action. Working with fellow participants, you’ll experience the power of this formula using real-time circumstances.

Finally, your success will depend on how you customize your arguments tailored to your stakeholder’s preferred decision-making style. Using research from Wharton Business School, you’ll be introduced to five styles of decision makers and how to structure your ideas to speak their language.

“The secret of effective persuasion comes in knowing the heart of the person you wish to persuade and ordering your words to fit it.”

Han Fei Tzu, Chinese philosopher

About the presenter: For over two decades, Roz Usheroff has been sought after as a leadership, image and branding specialist, educating diverse audiences with her insights and vision on what it takes to achieve corporate success. Roz shares her business acumen and entrepreneurial spirit to help develop present and future female leaders. She has appeared on national television (NBC, CBC, BTV) and spoken at leading academic institutions such as Northwestern University, Kellogg School of Management and University of Toronto. Roz is the author of “Customize Your Career, Taking The Leap,” and her most recent book, “The Future of You! Creating Your Enduring Brand.” For more information on 2016 HBA Annual Conference speakers, click here.



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Leadership Workshops

L❶ Speak to Be Heard: The Language of Power

Presenter Cynthia Burnham, founder, The Charisma Edge Sessions Thursday - 10:15 AM ● Friday - 8:30 AM Competency This workshop complements the following competencies as described in the Alignment HBA Leadership Competency Framework. 2. Communicates effectively 7. Influences and persuades Objectives - After participating in this session, you will be able to: Identify and eliminate words and phrases that blur ideas and undermine power Employ specific but simple language cues that underscore your credibility and confer greater strategic status Practice how to rearrange content and use your voice to enhance message impact Audience - Those with 5-10 years of industry/business experience. This workshop is for you if you sometimes struggle to be heard despite having great ideas, strong skills and confidence or if you simply seek tools and techniques to increase the power and impact of your messages. Description - Success takes more than simply having a great idea: your idea has to be heard. But women often use language and employ a style of speaking that can unintentionally undermine and drain away their power. But how do you find that calibration point — “The Goldilocks Zone,” where you’re neither too nice nor too aggressive — so you are listened to and heard?

This lively and interactive workshop will show you ways you can be seen and heard as powerful and credible without losing your warmth and authenticity. Using short videos, exercises and props to make the concepts memorable and fun, you’ll learn how to structure your approach, avoid power-draining words and align your voice and body for a stronger, more influential method of communicating. Find out about language triggers, cues and words to avoid to deliver your ideas with greater impact, and explore how the power of your voice can change both the way you think as well as how you communicate. Participants will be provided with a variety of resources to reinforce their learning including, “Bad Approaches for Action,” “Pillow Words,” “Polite Lies,” and “Attention Triggers.”

“For women to transform the future, their ideas must be heard.”

About the presenter: Cynthia Burnham, executive coach, leadership consultant and former Wall Street SVP, specializes in leadership presence, self-awareness and professional reputation enhancement. She is the author of “The Charisma Edge,” and has more than 30 years of experience working with thousands of people in companies as varied as Sony, Booz Allen Hamilton, State Farm, Providence Health & Services, UBS, Genentech, Illumina, Actelion, AMN Healthcare and Pfizer. Cynthia holds an MBA in marketing from UCLA and a bachelor’s degree in Creative Studies from UC, Santa Barbara. For more information on 2016 HBA Annual Conference speakers, click here.



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L❷ Communicating with Impact: Purpose, Power and Presence

Workshop Leader Karen Friedman, chief improvement officer, Karen Friedman Enterprises, Inc. Session Thursday - 2:45 PM (one time only) Competency This workshop complements the following competencies as described in the Alignment HBA Leadership Competency Framework. 2. Communicates effectively

4. Displays professional presence Objectives - After participating in this session, you will be able to: Apply a step-by-step approach to better think on your feet when you don’t have time to prepare Use stories and experiences to illustrate key messages and sell yourself Create and sustain a more powerful leadership presence Audience - Those with 11-20 years of industry/business experience. This workshop is for you if you seek to strengthen the impact of your communication across diverse audiences by leveraging purpose, power and presence. Description - Whether running a business unit, developing life-saving therapies or articulating our vision, how can we apply our unique perspective as women to contribute more effectively and communicate our message with maximum impact across diverse audiences?

This workshop – featuring on-the-spot coaching and interactive exercises – will provide practical strategies and easy-to-use techniques that you can apply as soon as your leave the room. Be better positioned to express ideas, command attention and project greater presence, whether you are talking to management, co-workers or customers. By leveraging the three P’s ― purpose, power and presence ― you’ll learn how to empower listeners, influence key audiences, and come across as the leader you want others to see.

“Women do not have to act and speak like men to get ahead. The world has changed, and so have we.”

About the presenter: Karen Friedman is an international communication coach whose techniques to help people become more powerful communicators have been applied on four continents. She heads Karen Friedman Enterprises and is the author of the best-selling book, “Shut Up and Say Something.” She is also a columnist for the Philadelphia Business Journal whose articles are syndicated nationwide. A former award-winning reporter, she now teaches leadership communication for executive women at Smith College and recently unveiled Presenters Pal, the first interactive online system to help professionals present like pros. For more information on 2016 HBA Annual Conference speakers, click here.



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L❸ Professional Presence: Making it Work for You

Presenters Joanne Golankiewicz, vice president, commercial effectiveness, Novo Nordisk

Sharon Dougherty, chief executive officer, Priority Coaching

Sessions Thursday - 10:15 AM ● Friday - 8:30 AM Competency This workshop complements the following competencies as described in the Alignment HBA Leadership Competency Framework. 4. Displays professional presence 7. Influences and persuades Objectives - After participating in this session, you will be able to: Identify four key attributes associated with professional presence Practice new and specific behaviors to enhance your presence and strengthen your influence Describe a model for developing professional presence skills across an organization

Audience - Those with 5-10 years of industry/business experience. This workshop is for you if you want to understand the essential skills needed to convey professional presence and learn how to apply these skills, if you already convey professional presence and want to hear more about the latest research and best practices on this topic and/or if you would like to leverage information in this workshop to establish a professional presence learning program in your own organization. Description - What do Oprah Winfrey, Sheryl Sandberg and Marissa Mayer have in common? A powerful presence. Each of these strong female role models has a defined message, polished appearance and personal poise, which they leverage and use to influence.

In this workshop, you’ll discover how to make presence work for you and examine the latest research on neuroscience, gravitas, body language, messaging and branding. Both extroverts and introverts will benefit from practicing specific and actionable behaviors they can immediately employ to accelerate their growth as leaders and increase their earned authority. Instead of relying on a “hit-or-miss” approach to developing presence, you’ll develop an intentional plan to amplify your influence, no matter your role. And finally, learn more about how one organization developed professional presence skills across their company and receive a copy of their resource, “The Playbook for Professional Presence.”

“To transform the future, women leaders need to have a seat at the table and an influential voice in the room.”

About the lead presenter: As vice president of commercial effectiveness at Novo Nordisk, Joanne Golankiewicz leads the Center of Excellence for strategic and tactical guidance, providing knowledge and actionable insights to drive objective, evidence-based decision-making. She acts as advisor to a large range of strategic projects and processes, securing optimized resource allocation and return on investments. Joanne joined the company in 2007; in 2013, she was recognized as an HBA Rising Star. Joanne has chaired Women in Novo Nordisk for the past two years and has partnered with her colleagues to offer opportunities supporting the development and advancement of women at the company. For more information on 2016 HBA Annual Conference speakers, click here.



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L❹ Transforming Tough Conversations with Confidence, Positivity and Improv Presenters Karen Hough, founder and chief executive officer, ImprovEdge

(Thursday session)

Dionysia Williams, senior facilitator, ImprovEdge (Friday session)

Sessions Thursday - 10:15 AM ● Friday - 8:30 AM Competency This workshop complements the following competencies as described in the Alignment HBA Leadership Competency Framework. 2. Communicates effectively 8. Builds relationships and teams

Objectives - After participating in this session, you will be able to: Identify communication advantages and common pitfalls experienced by women leaders Employ a three-step process to guide critical workplace conversations Apply three specific communications techniques to help navigate difficult conversations with greater

confidence, poise and positivity Audience - Those with 11-20 years of industry/business experience. This workshop is for you if you want to have more productive, positive workplace conversations, whether you are an individual contributor or lead teams of people at a senior level in your organization. Description - Conversations around performance, development, discipline or personal issues are critical to keeping high-performing companies and people on track. But sometimes leaders hesitate to engage in these tough conversations out of nervousness or concern, which can negatively impact productivity, profitability and trust. This highly interactive session uses four principles of improvisation plus a three-step process to plan for and conduct difficult conversations. You’ll learn why people, teams and companies get stuck and how to use simple skills to open up communication, so you can navigate these conversations with greater confidence, poise and positivity. Role plays, discussions and improvisational exercises help you practice and refine your skills, so you can deliver tough messages in a positive way. Leave with a copy of The ImprovEdge Coaching Model to reinforce what you’ve learned and make sure you’re ready for the next tricky conversation you need to have.

“Conversations (good or bad) happen all the time and most often with little preparation,

so it’s easy to forget how transformational these discussions can be.”

About the lead presenter: Karen Hough is founder and chief executive officer of ImprovEdge, where she uses improvisation secrets to help companies and people improve their leadership capabilities. Karen trained with the Second City of Chicago, had a great career in theatre, TV and film, which was followed by a successful career as an IT executive. Her third life as entrepreneur leverages the connection between improvisation and high-performing corporate leaders and teams. A graduate of Yale and La Sorbonne, she is an Amazon #1 bestselling author and winner of the Stevie Silver Award Most Innovative Company of the Year. Books include: “Be the Best Bad Presenter Ever: Break the Rules, Make Mistakes, and Win Them Over,” and “The Improvisation Edge: Secrets to Building Trust and Radical Collaboration at Work.” For more information on 2016 HBA Annual Conference speakers, click here.




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L❺ Success Under Stress: Powerful Tools to Be a Resilient Leader and Calm Change Agent Workshop Leader Sharon Melnick, PhD, chief executive officer, Horizon Point Inc. Session Thursday - 2:45 PM (one time only) Competency This workshop complements the following competency as described in the Alignment HBA Leadership Competency Framework.

4. Displays professional presence Objectives - After participating in this session, you will be able to: Identify strategies to move from reactive to intentional and stay focused on priorities Apply self-management exercises and breathing tools to increase calm decision-making, decrease stress and

sleep well through the night Leverage challenges to showcase your resilience and highlight your leadership potential Audience - Those with 11-20 years of industry/business experience. This workshop is for you if want to increase your resilience and strengthen your ability to manage and lead change. Description - Successfully navigating today’s demanding work landscape requires a calm, resilient leader who is self-managed and can lead others through change.

In this interactive and high-energy session, you will apply strategies to move from reactive to intentional, stay focused on priorities and transform obstacles into opportunities to influence. You’ll learn how to rise above and detach from the frustrations of universal daily stressors such as too much to do/not enough time, constant change, the culture of your organization and more. Then you can position yourself as a change agent and resilient leader who is ready for next-level opportunities. Additionally, you’ll receive tools to balance tactical “get it done” thinking with strategic thinking/“time for reflection” and discover ways to support self-care and high performance during busy days. (You’ll even learn a technique to get back to sleep in three minutes when you wake up thinking about your to-do list at 2 AM). Leave with an action guide workbook and links to follow-up resources.

Show up as the resilient leader you want to be!

“Senior leaders look for resilience in those whom they want to promote.”

About the presenter: Sharon Melnick, PhD is chief executive officer of Horizon Point, Inc. and a leading authority on business psychology, stress resilience and women’s leadership. Her practical tools are informed by 10 years of research at Harvard Medical School and field tested by more than 17,000 corporate training participants. Sharon is author of “Success under Stress: Powerful Tools for Staying Calm, Confident, and Productive When the Pressure's On” and a new book, Confidence When It Counts: Rise Above Self-Criticism and Bias to Make Your Mark.” Sharon was a featured speaker on “Change Agents: Staying Strong During Storms of Change,” an HBA Career Conversations webinar and was a main-stage “Sparks” presenter at last year’s conference. For more information on 2016 HBA Annual Conference speakers, click here.



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L❻ The Team-Building Toolkit: Using Interactive Activities and Exercises Presenters Stacey L. Richter, manager, global learning and development,

Publicis Health

Laurie Mellon, vice president, talent acquisition programs and networks, Publicis Health Sessions Thursday - 10:15 AM ● Friday - 8:30 AM Competency This workshop complements the following competency as described in the Alignment HBA Leadership Competency Framework. 8. Builds relationships and teams Objectives - After participating in this session, you will be able to: Recognize opportunities where interactive activities can be leveraged to support/develop teams Conduct activities that foster greater collaboration within teams Facilitate a discussion associated with a team-building activity Audience - All levels. This workshop is for you if you lead a team — formally or informally — and want to support, develop or enhance its effectiveness using interactive activities. Description - Companies and organizations are becoming more and more complex, even as they consolidate and streamline their work. In this matrix of return-on-investment pressure, it’s crucial that teams work together effectively to achieve their goals and advance the business.

Whether you’re launching a new team — and want to get it off to a strong start — or you’re helping an existing team to work through challenges, there are times when an interactive activity can help to break the ice, increase awareness or open up lines of communication.

In this workshop, you will experience, first hand, four to five interactive exercises focusing on issues related to leadership, strategy, teamwork and collaboration. Using a train-the-trainer approach, you will learn how to lead and debrief exercises and discuss ways to leverage the experience to influence the team and enhance its impact.

Participants will take home The Ice Breaker, two team-building activities and a toolkit with additional resources.

“Increase your leadership effectiveness by learning new ways to support teams.”

About the lead presenter: As global manager of learning and development at Publicis Health, Stacey L. Richter leads a corporate leadership development program that grows leadership effectiveness by tapping into potential. She has a passion for creating “aha moments” that change lives via interactive learning experiences. Stacy earned a Master’s Degree in social-organizational psychology at Columbia University and has worked in multiple industries including financial services, media/entertainment and health/pharmaceutical advertising. For more information on 2016 HBA Annual Conference speakers, click here.



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L❼ Creating a Feedback-Rich Culture Presenters Deborah Riegel, principal and director of learning, The Boda Group

Priya Nalkur-Pai, leadership coach, The Boda Group Sessions Thursday - 10:15 AM ● Thursday - 2:45 PM Competency This workshop complements the following competencies as described in the Alignment HBA Leadership Competency Framework. 2. Communicates effectively 8. Builds relationships and teams Objectives - After participating in this session, you will be able to: Use a proven four-step model for giving effective feedback Adapt feedback style to different communication styles Apply seven specific techniques for dealing with feedback-resistant employees Audience - All levels. This workshop is for you if you manage teams and individual contributors, if you would like to manage up more effectively, if you would like to create a culture of feedback within your team or organization and/or if you need to give feedback to feedback-resistant employees. Description - Feedback helps leaders and team members align personal behaviors with organizational goals, reinforce norms and develop themselves and others in ways that create positive business outcomes. Studies show that professionals who work in organizations with a strong culture of feedback experience more engagement, greater job satisfaction, increased resiliency and even reduced pain and inflammation. When leaders create a feedback-rich culture where they offer helpful feedback in a timely manner — and are open to receiving it themselves — everyone benefits.

In this participatory workshop, you’ll learn to convey information in a way that can be heard, digested and applied moving forward, creating a positive environment that fosters learning and receptivity to feedback. You’ll discover how to apply feedback techniques to increase positive behaviors and performance, how to adapt your feedback style to different communication styles and when to give feedback (and when not to). Specific techniques for dealing with feedback-resistant employees will also be provided.

Gain confidence in this key leadership skill by practicing giving and receiving feedback with other participants. Leave this session ready to build stronger workplace relationships.

Note: This workshop requires pre-work; participants will be provided the reading materials just prior to the conference.

“Feedback is the breakfast of champions.”

Ken Blanchard in The One-Minute Manager

About the lead presenter: Deborah Riegel is a certified coach and facilitator who combines her expertise in cognitive, behavioral and social psychology, public speaking and leadership development. Deborah teaches management communication at the Wharton School of The University of Pennsylvania; she also serves as a visiting professor of executive communications at the Beijing International MBA Program at Peking University, China, where she prepares senior leaders from around the world to communicate more effectively in a growing global marketplace. She has been a featured expert and a contributor to Harvard Business Review, the New York Times and Bloomberg BusinessWeek. For more information on 2016 HBA Annual Conference speakers, click here.



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The Executive Forum Track is generously sponsored by A workshop track for executive women was previewed at the 2013 conference in response to repeated requests for this type of offering. Along with a commitment to add executive-level workshops to the conference agenda came the commitment to review all aspects of this inaugural offering, including the overall experience, content, eligibility criteria, and the like. We were gratified with the response to these sessions and grateful for the feedback shared with us, which was carefully considered in developing this track in 2014 and in continuing this offering in 2016.

HBA has many highly accomplished industry leaders in our ranks, and no set of criteria for these sessions can fully capture the depth and breadth of an individual's career, professional experiences, and contributions to the industry. If we are not able to confirm registration in these sessions due to capacity limits or alignment with the following criteria, we appreciate your understanding and look forward to a future time when we may be able to do so.

Eligibility Criteria

These workshops have been developed for executives who meet the following eligibility criteria in their current or a recent past position:

Employed by a healthcare organization/manufacturer (eg, pharma, medical device, diagnostics, generics) and a title of vice president/equivalent or higher, or

Employed by a healthcare/life sciences start-up (eg, biopharma, biotech) or a venture capital firm with a minimum of 15 full-time employees and a C-suite title or a title of partner or managing partner or higher, or

Employed by a healthcare system, hospital, physician/healthcare provider network, commercial laboratory, PBM, drug wholesaler/supply chain firm, payer group, agency network, consultancy or other service provider with a minimum of 750 full-time employees and/or a subsidiary/division of same with a minimum of 200 full-time employees and a title of senior vice president/equivalent or higher, or

Employed by a service provider with a minimum of 50 full-time employees and a title of owner, president, partner, managing partner or executive vice president or by a nonprofit organization with a minimum of 50 full-time employees and a C-suite title/equivalent.

Registration will be vetted by an HBA Annual Conference Committee Lead, with final determinations made by the HBA Annual Conference Steering Committee based on the use/application of these criteria.

How to Request Registration in These Sessions

Executive Forum workshops may not be selected during online registration.

When you register for the conference, provide workshop choices from main conference agenda.

At the end of the registration process, click the box titled, “I would like to request registration in one or more Executive Forum workshop(s).”

After you complete online registration, you will receive an email with a link to request these session(s) and provide your information.

All requests for Executive Forum workshops should be considered pending. If we are able to accommodate your request(s), you will be moved from the workshop(s) you originally selected and will receive confirmation of your new schedule. If we are unable to accommodate your request(s), we will let you know that as well, and you will retain the workshop choices you previously secured. If you do not receive acknowledgment of your request within five (5) business days, assume that it has not been received and email [email protected] or call 973-575-0606 x 725 to report. For email communications, please put “Executive Forum Request” in the subject line.

mailto:[email protected]

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E❶ Using Culture to Drive Strategic Change The Moment You Can’t Ignore Presenters Barry Dornfeld, PhD, principal, CFAR, Inc.

Carey Gallagher, senior manager, CFAR, Inc. Session Thursday - 2:45 PM (one time only) Note This workshop may not be selected in online registration; see instructions for how to request registration in Executive Forum sessions. Eligibility criteria apply. Competency This workshop complements the following competencies as described in the Alignment HBA Leadership Competency Framework. 10. Facilitates change 6. Makes decisions and takes risks Objectives - After participating in this session, you will be able to: Recognize “unignorable moments” that threaten to derail personal leadership and your organization • Use a set of capabilities to manage these moments and turn them into opportunities for sustainable change Apply strategies to get “unstuck” by listening in, working with resistance and finding the future inside Audience - Women and men with ~20 years of industry/business experience and working at the most senior/executive levels in healthcare. This is an executive track session; eligibility criteria apply. Description - We face constant turbulent change in healthcare today, testing our ability to lead and manage in our organizations. In this workshop, senior/executive leaders will gain insights into how to confront the clash of old and new to help people, and their businesses, succeed. Learn how to recognize “unignorable moments” in your own organization, times when the traditional ways of doing things crash into the requirements of new ways of working. These organizational moments are most demanding because they often feel paralyzing, and it is easy to feel stuck at these critical junctures.

This workshop focuses on actionable approaches to getting “unstuck,” providing three practices to leverage unignorable moments as a source of strength: listening in, working with resistance and finding the future inside. Explore how to turn perceived barriers to change into pathways to advance strategies. Countering conventional wisdom that holds external best practices as failsafe solutions, this workshop provides a tool to help you use what’s already available in your organization to pave the way to change by “finding the future inside” your organization. Leave with tools to help navigate change, a plan for addressing current moments of change, and a chapter from the presenters’ book, “The Moment You Can’t Ignore.”

“Don’t miss the opportunity provided by an ‘unignorable moment.’”

About the lead presenter: Barry Dornfeld, principal at CFAR, brings his expertise on organizational change, culture and collaboration to his speaking and consulting work. Barry leads workshops for executives on negotiation, influence and persuasion and strategic change internationally, including Wharton Executive Education. Trained as an anthropologist and documentary filmmaker with a PhD in communication from the University of Pennsylvania, Barry is co-author of “The Moment You Can’t Ignore: When Big Trouble Leads to a Great Future,” and has published on social capital, digital media and public television. Previously, Barry was on the faculty at New York University and chair of communication program at UArts in Philadelphia. For more information on 2016 HBA Annual Conference speakers, click here.



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E❷ Articulating Your Vision 2.0 Presenter Karen Friedman, chief improvement officer, Karen Friedman Enterprises, Inc. Session Thursday - 10:15 AM (one time only) Note This workshop may not be selected in online registration; see instructions for how to request registration in Executive Forum sessions. Eligibility criteria apply. Competency This workshop complements the following competencies as described in the Alignment HBA Leadership Competency Framework. 2. Communicates effectively

7. Influences and persuades Objectives - After participating in this session, you will be able to: Create a clear, crisp, concise vision statement Leverage the power of stories and experiences to capture attention, built rapport and influence others Communicate your vision passionately, purposefully and persuasively Audience - Women and men with ~20 years of industry/business experience and working at the most senior/executive levels in healthcare. This is an executive track session; eligibility criteria apply. Description - You’re at the top of your game — experienced, respected and influential among your peers. But can you clearly and concisely articulate important ideas in a way that captures attention and inspires others to action?

Learn how to craft a personal persuasive vision statement that tells people who you are, what you stand for and why they should follow your lead. Discover how to turn your everyday experiences into memorable stories that send powerful messages and build rapport with listeners.

It’s not only about what you say, but how you say it.

Note: Registrants will receive a pre-conference communication providing additional information so they can prepare for this session.

“It’s not only about what you say, but how you say it.”

About the presenter: Karen Friedman is an international communication coach whose techniques to help people become more powerful communicators have been applied on four continents. She heads Karen Friedman Enterprises and is the author of the best-selling book, “Shut Up and Say Something.” She is also a columnist for the Philadelphia Business Journal whose articles are syndicated nationwide. A former award-winning reporter, she now teaches leadership communication for executive women at Smith College and recently unveiled Presenters Pal, the first interactive online system to help professionals present like pros. For more information on 2016 HBA Annual Conference speakers, click here.

Top-rated workshop

of the 2015 conference



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E❸ How Leader Behavior Drives Innovation Presenters Kim Huggins, partner, CLG

Debbie Kramer, Partner, CLG Session Friday - 8:30 AM (one time only) Note This workshop may not be selected in online registration; see instructions for how to request registration in Executive Forum sessions. Eligibility criteria apply. Competency This workshop complements the following competency as described in the Alignment HBA Leadership Competency Framework. 11. Fosters innovation Objectives - After participating in this session, you will be able to: Describe how leader behavior affects culture and innovation Identify and apply key leadership behaviors that motivate others to innovate Assess your organization’s culture for gaps/solutions to develop and deploy new products, ideas and processes Audience - Women and men with ~20 years of industry/business experience and working at the most senior/executive levels in healthcare. This is an executive track session; eligibility criteria apply. Description - Innovation is a key component of every company’s business strategy today. Many organizations focus on creating a culture of innovation, yet they struggle to make it happen. Why? Usually it’s because they’re missing a critical ingredient: the behavior of leaders and employees.

Research suggests that innovation flourishes when leader behaviors create the right team characteristics to support it. So, the key to innovation is not just about individual “creative”; it is about understanding how leaders behave — what they do and what they say — to create the right environment to promote, support and nurture innovation in their teams and organizations. Using a case study from the biopharma sector, this session explores behavioral skills and tools that can be employed to shape an innovation culture, capitalizing on people’s strengths and bringing out the best in everyone. Leave with tools to share with your teams: an Innovation Culture Assessment and checklist of key leadership behaviors that drive innovation.

“Many organizations focus on creating a culture of innovation, yet they struggle to make it happen. Why?”

About the lead presenter: Kim Huggins is a nationally recognized consultant, speaker and author in the area of understanding the generations. Her book, “GENerate Performance! Unleashing the Power of a Multigenerational Workforce,” has been cited as an invaluable leadership tool for any business wanting to attract and retain talent. Kim’s background includes senior human resource positions within various industries as well as owning and running a successful consulting business. Her clients represent various industries: healthcare, biotechnology, financial and oil and gas companies, where she brings her passion and experience in generational diversity, cultures of innovation, change execution, leadership development/coaching, organizational development and employee engagement. For more information on 2016 HBA Annual Conference speakers, click here.



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