Advanced and innovative sectoral intelligence, and consulting and analytics solutions to help you harness your potential, facilitate your growth, and enhance your performance

Guide to Services

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At QS Intelligence Unit (QSIU) we understand what drives institutional growth and success, and we understand the myriad challenges they face. Founded in 2008 as an autonomous department of QS, QSIU has evolved into an industry-leading consultancy unit whose expertise both institutions and policy-makers continue to utilize in order to develop, refine, and introduce practices in response to national and global demands.

As the most-trusted source of global intelligence regarding higher education, our mission is to enhance institutional impact by informing exceptional, evidence-based decision-making. We facilitate this by providing high-quality competitive intelligence, distinctive evaluation tools, and transformational insight.

We provide you with individualized solutions, enabling your institution to become distinctive in an ever-competitive and fast-changing market, by maximizing existing strengths, while developing bespoke, sustainable, and enduring strategies to facilitate your growth and ameliorate your performance.

75,000Academic Survey

Respondents

4,300 Universities Analysed For

QSWUR

275Stars Rated Universities

44,000 Employer Survey

Respondents

550Clients

62Countries

Served

Our Story

Contents

Our Story 3

Our Rankings 4

Our Clients 6

Our Services 7

QS Analytics 8

QS Stars 10

Consulting Services 12

Marketing Insight Service 13

Academic Branding Portfolio 14

Events 16

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The leading ranking in the higher education sector

universities ranked

QS site visitors

estimated web visitors including all media partners

major media outlets

Over 950

Over 55m

Over 300m

Covered in 5000+

Evaluates the world’s top universities for 46 subjects

Ranks the most successful universities founded fewer than 50 years ago

Ranks the world’s leading urban destinations for international students

Compares university performance according to key aspects of graduate employability

Shines a spotlight on the top 350 institutions in the region based on 10 performance indicators• Academic Reputation• Faculty/Student Ratio• Citations per Paper• Employer Reputation• International Students • International Faculty• Inbound Exchange Students• Outbound Exchange Students• Papers per Faculty• Staff with PhD

Ranks the top 100 institutions in the region based on 9 performance indicators

• Academic Reputation• Employer Reputation• Faculty/Student Ratio• Web Impact• Citations per Paper• Staff with PhD• Citations per Faculty• International Students• International Faculty

Enumerates the top 250 universities in Brazil, Russia, India, China and South Africa based on 8 performance indicators

• Academic Reputation• Employer Reputation• Faculty/Student Ratio• Staff with PhD• Papers per Faculty• Citations per Paper• International Students• International Faculty

Highlights the top 200 universities in the EECA region based on 9 performance indicators• Academic Reputation• Employer Reputation• Faculty/Student Ratio• Web Impact• Citations per Paper• Staff with PhD• Citations per Faculty• International Students• International Faculty

Ranks the top 300 universities in the region based on 8 performance indicators• Academic Reputation• Employer Reputation• Faculty/Student Ratio• International Research Network• Citations per Paper• Staff with PhD• Web Impact• Papers per Faculty

Our Rankings

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Our Clients Our Services

Working closely with our clients and partners worldwide

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“

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More than 550 client universities in 62 countries have trusted QSIU to provide them with Strategic Intelligence Services to raise their profile and help them fulfil their full potential.

Detailed evaluation of your institution’s performance relative

to identified peer institutions

Comprehensive data on your institution’s employability

performance based on responses derived from the QS Employer

Survey

Bespoke qualitative intelligence and understanding of students

preferences

In-depth analysis on your institution’s performance in specific subjects of most importance to you

A comprehensive audit to promote your brand on an international

scale and improve your institutional performance

Increase your institution’s international visibility by promoting

your brand in QS Ranking publications

Comprehensive analysis of your institution’s academic performance

based on responses from the QS Academic Survey

End-to-end services designed to cultivate excellence, ensure impact, and achieve world-class standards

Unique opportunities to explore the latest trends and network with key

members of the HE industry

What our clients say about us

Rankings Tracker

Employers Reputation Dataset

Market Insight

Subject Rankings Tracker

QS Stars

Academic Branding Portfolio

Academic Reputation Dataset

Consulting

Events

The benefits we have gained from the Academic Reputation Da-taset have made its acquisition so worthwhile that we are plan-ning to invest in it again. It has provided a better understanding of who is saying what in the disciplines, and more importantly, who is not saying what, and that will allow us to be a lot more strategic in the future”

QS Stars has […] illuminated a plethora of activities that we need to review in order to retain our place in the top 100. We found that the exercise of going through the Stars […] is very useful in helping us to identify gaps in the information we have, and find ways of obtaining it”

We purchased the Academic Reputation Dataset because we wanted to get insight on what was driving our performance in the reputation rankings, and more detail about how the rep-utation [indicator] works. We also sought to understand our institutional reputation at a subject level to understand which disciplines are driving our overall performance, so it has been really useful to have this extra piece of information to see how we are performing on the global stage”

Tracey McNicol, Deputy Director, Deputy Director, Planning & Performance Measurement Australian National University - ranked 20th in QSWUR

Pamela Moss, Director of Planning at the University of Auckland - ranked 82nd in QSWUR

Rosie Williams, Senior Planning Analyst The University of Melbourne - ranked 41st in QSWUR

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QS Analytics

Provides you with the data from the QS Academic Reputation Survey, containing responses from over 75,000 academics. Scores in the Academic Reputation indicator are worth of 40% of an institution’s total

score in the QS WUR.

Presents you with the underlying data of the QS Employer Reputation Survey containing responses from over 40,000 employers, feeding the Employer Reputation Indicator which carries a weighting of 10% in the total

score in the QS WUR.

Enables you to compare your Academic Reputation performance with that of at least 15 institutional peers

Facilitates deeper understanding of how you and your competitors are performing on the global stage

Illuminates your key performance drivers

Understand how your institution is perceived among global peers from 140 countries in over 40 disciplines

Enables you to compare your Employability Reputation with at least 15 identified peers

Allows you to analyse your employability performance and implementing frameworks for improvement

Helps you understand and improve your reputational strategy among employers

Provides crucial data on your institution’s and your competitors’ brand perception among recruiters in 120 countries and 20 sectors

BENEFITS

BENEFITS

A new tool that allows you to acquire exclusive data of ranks and scores in multiple subject areas, and to compare

them to a list of identified peers

Subject Rankings Tracker

BENEFITS

Provides granular data to help you improve performance in specific subject areas

Allows access to detailed data on a growing number of specialist institutions and vocational subjects not featured in the QSWUR

Delivers longitudinal data that can be broken down at subject or discipline level

Rankings TrackerBespoke comparative data regarding your institution’s ranking performance relative to at least 15 peer universities, enabling you to identify why you rank in the position you do.

BENEFITS

Provides trend data on aspects of the QS World University Rankings dataset not publicly available

Identify problem areas and opportunities for improvement

Receive access to detailed competitor data to understand their strengths and weaknesses

Acquire the nuanced understanding conducive to improved ranking performance

Academic Reputation Dataset

Employers Reputation Dataset

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QS StarsQS Stars is an evaluation system that assesses

your university using a rating method. Universities are awarded a rating of one to five stars + (the highest rating), depending on their performance within the evaluation. Your institution will receive an overall score, as well as ratings in 12 categories, which you can use to promote your brand on an international scale. Your score can be publicized in badge or certificate form, and will offer you a validation tool to support your communications for prospective students, partners, and potential staff members regarding the quality of your institution.

against 12 criteria

More than 275

Universities from

54

Universities are evaluated

institutions rated

countries represented

BENEFITS

Judge performance against consistent benchmarks: Evaluate your performance using a more diverse group of criteria than that utilised for the rankings, and in accordance with established thresholds rather than relative to the performance of others

Increase your international recognition: Enhance your branding and visibility, to reach out to more prospective students and improve your recruitment efforts

Highlight your areas of excellence: Emphasize your strengths and allows you to be recognized in your fields of expertise. Differentiate yourself from other universities

Identify your weaknesses: Acquire the QS Stars Development Roadmap with a comprehensive evaluation and subsequent report on your weaknesses, designed to improve your institutional strategy

Goes beyond rankings: Allows you to shine irrespective of your position in the rankings, highlighting your specific areas of excellence

During the audit process, institutions are rated from 1-5plus overall, as well as receiving scores in different performance areas. This allows institutions to use their badge to highlight their achievements and promote their strengths among prospective students

Marketing Strategy Tool

Branding Around Campus Social Media

Printed Adverts and Flyers

Online Promotion

Press Releases

FPT University- Vietnam

Macquarie University- Australia

University of Santo Tomas- Philippines

The University of Waikato- New Zealand

A.

B.

Swansea University- United Kingdom

University of Cambridge - United Kingdom

Tecnológico de Monterrey- Mexico

University of New South Wales- Australia

A

B

QS Stars

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Consulting Services

Our Consulting team comprises international experts on the interrelated fields of education, government, innovation, research, leadership and development. Our extensive knowledge permits us to not only identify areas in need of improvement, but also to prepare client institutions for impending change. Thus, the solutions we offer are both effective and enduring.

We support institutions in developing a market-leading, high-impact global outreach strategy

Unparalleled reach: we connect clients with thousands of prospective international students,

academics and employers worldwide

Our analytical processes are highly rigorous and tailored to an

institution’s specific needs

Reports are supplemented by QS’s global research with key stakeholders in the market of

interest

Assessment, development, and strategy for enhanced research

In-depth analysis to establish bespoke international partnership building and stakeholder development

Frameworks and pathways to achieve impact both domestically and globally

Promotional and marketing strategies and support, to strengthen global visibility

Bespoke training in research, funding, internationalization, strategy and rankings

Qualitative information about contemporary student trends & preferences in key priority regions

Outlining strategies and channels in target regions to maximize student recruitment efforts

Expert analysis of our unique datasets

Global Engagement

Research Performance

Partnerships

Strategic Planning

Rankings Performance Insight

Workshops

Branding

Focus Groups

Student Recruitment

QS Market Insight Services provide a unique opportunity to engage with and better understand students, academics and employers worldwide. Our team contains market experts, qualified in undertaking professional qualitative and quantitative research pertaining to a range of subjects including: new markets, student recruitment, brand visibility, study destinations, new programs and offerings, and stakeholder decision making. Our services help institutions plan and prepare for social and political change, and remain internationally prominent.

BENEFITS

Competitive insight: Customized so as to allow you to understand your own strengths as perceived by the market

Enhanced internationalization: Improve visibility and connections in client target markets by producing targeted marketing and communications

Strengthened Strategy: Leverage our expertise to identify priority areas, improve offerings and strengthen global positioning

Understanding ‘why’: While quantitative insight highlights the trend, unique qualitative data will help you optimize your decision-making in response to it

Market Insight Services

Core Competencies

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With a variety of printed and electronic supplements and guides, we help you to increase the awareness and recognition of your institution’s brand among academics, university administrators, and employers internationally.

All the QS university rankings results are published in a supplement, which is both sent electronically to our global QS network and printed for distribution at major higher education conferences around the globe.

Academic Branding Portfolio

Click-rate49%

Printed copies of each supplement

5KElectronic copies

to academic & employer

contacts

2.3 M

Open-rate 25%

Main Publications

2018 QS World University Rankings

2016/17 QS Graduate Employability Rankings

Examples of Adverts

2017 QS World University Rankings by Subject

Events

The leading forum for data-driven educatorsAddresses the increasing importance of both data and data analytics in making universities more efficient, innovative, and competitive.

The “Oscars” of Higher EducationPrestigious international competition rewarding innovative, industry-leading pedagogical innovation. Provides a premium networking opportunity for innovators in higher education, educational technology pioneers, and investors.

EduData Summit

Reimagine Education

Learn how to use data for outstanding decision-making

Attend keynotes from global thought-leaders

Connect with top educational innovators - the winners of the Reimagine Education Awards

Cultivate transformative global partnerships

Join our exclusive, elite educational network

Learn how to enhance your university’s teaching practice

Meet speakers from world-class universities, who will be sharing

their experiences on best practices for effective institutional data

management and usage

Connect with key sectoral contacts, and foster advantageous

international partnerships

More than

Delegates 500

Over

Speakers 40

AwardCategories

16

BENEFITS

Contact us

Discover more at www.qs.com

Jason NewmanQSIU Commercial Director jason@qs.com