Gulf Coast Update

Herbert J. Malone, Jr., President/CEOGulf Shores & Orange Beach Tourism

Tourism’s Annual Impact* •  4.6 million guests • $2.3 billion in visitor spending • 40,000+ travel related jobs • $915 million in wages and salary

*Baldwin County 2009; Economic Impact of Tourism

Marketing Methods

Advertising Public Relations

Social Media Mobile Media Events

Sports New Opportunities

Series1$100,000,000

$140,000,000

$180,000,000

$220,000,000

$260,000,000

$300,000,000

$237M

$277M

Lodging Revenue (2011)(Gulf Shores & Orange Beach)

Revenues Rebound

2011 vs 2009

• Lodging Revenue▲17.6%

• Retail Sales ▲

11.4%

Lodging Rentals & Market Share -2011$1.3 Billion

BayPanama City

$269 M20%

WaltonSandestinSeaside$317 M

23.6%

OkaloosaFort Walton

Destin$235 M

17.5%

Santa Rosa

Navarre$26 M2%

EscambiaPensacola

$164 M12.3%

BaldwinGulf Shores

Orange Beach$332 M

24.7%

Mobile Media

EventsThe Wharf Concert Series

Hangout Music Fstival40th Annual National Shrimp Festival

Sports Commission

 # of

EventsRoom Nights

Room Spending

Additional Spending

Tourism Impact

% Increase

2008 28 10,081 $1.2 M $1.7 M $3 M  

2009 52 23,193 $3.4 M $4.1 M $7.5 M 151%

2010 68 38,142 $5.7 M $7.1 M $12.8 M 68%

2011 70 total 48,655 $7.27 M $9.07 M $16.3 M 27.5%

New OpportunitiesPBS/VRMADelta

PBS SeriesVRMA Sponsored13 Episodes30 Minute ShowGirlfriend GetawayAiring in February

New OpportunitiesToday In America

Terry BradshawFive minute segmentsVarious markets

Delta DestinationsIn-flight videoOne monthAll domestic flights

As Seen In DFW

As Seen In ATL

New Opportunities

Our New Team

What you can do…Rebuild Lodge at Gulf State Park

- Provide meeting space to accommodate Alabama Associations

Uniform School Start Date

Continue to improve transportation arteries,- (extend Beach Highway to Foley Beach Express, Foley Beach Express to I-10, and extend I-10 to I- 65)

What you can do…Rebuild Lodge at Gulf State Park

- Provide meeting space to accommodate

Alabama Associations

What you can do…

Uniform School Start Date$300 million/yr Economic Impact

4,500 jobs across AlabamaEnergy savings of $14 million

What you can do…

Continue to improve transportation arteries

- extend Beach Express to I-10- extend Beach Express to Beach Hiway- extend Beach Express from I-10 to I- 65

agccvb.org

Herbert J. Malone, Jr., President/CEOGulf Shores & Orange Beach Tourism