2015 Outdoor Sportsman Group, Inc. All Rights Reserved.

Guns & Ammo is the

preeminent, most-

respected media brand

in the firearms field. G&A

covers the complete spectrum of firearms, accessories and

related products and it reaches more enthusiast-consumers

than any other content provider in the category - in print

(Guns & Ammo magazine), online (gunsandammomag.com)

and on TV (Guns & Ammo TV, Guns & Ammo Classics and

Personal Defense TV). For the most effective campaigns,

savvy marketers leverage the strength of the brand across

the entire Guns & Ammo media platform.

Guns & Ammo: Key Facts

Circulation: 396,281Frequency: MonthlyTotal Audience: 10,754,000Male/Female (%): 85/15Median Age: 39.6Average HHI: $102,000

Gunsandammo.com

Average UVs/Month: 1,129,000Average PVs/Month: 6,963,000

Guns & Ammo readers and web site visitors represent a powerful and deep cross-section of American consumers. Key facts you may not have know about this influential market include:

n 43% of U.S. households own firearms, representing over 200million guns.

n 20 million individuals take part in competitive shooting in theUnited States and the 2012 Summer Olympics featured 15 different shooting events for both men and women.

n Over 1.4 million Americans used firearms in their line of work including law enforcement and military personnel.

n The U.S. firearms industry includes approximately 200 companiesemploying about 15,000 individuals with annual revenues in excess of $2 billion.

Take Advantage of this diverse, active and influential consumer by leveraging the synergies of the Guns & Ammo brand

Independent Research by Dynamic Logic and Millward Brown confirmed that the most effective approach to driving consumer purchase intent is to rely on media synergy to best drive results. Key revelations from 32 studies conducted from 2003 through 2007 include:

n Three media were better than two, and two media were betterthan one in generating results.

n The combination of TV and magazines provided more response(versus TV alone) than did TV plus online.

n Print was most effective in driving online traffic and that trafficincreased considerably when URLs were included in advertising and marketing messages.

Cumulative Effects of Different Media CombinationsPre/Post Point Change (Index vs. TV Alone)

Aided Brand Awareness Advertising Awareness

n TV Only n TV+Online n TV+Magazines n TV+Magazines+Online

Note: Results reflect the impact of different media combinations expresses as an index with TV as the base medium

Sources: Hunting in America: Hunting and Fishing: Bright Stars in the American Economy, The Congressional Sportsmens Foundation, 2012; Dynamic Logic/Millward Brown CrossMedia Research, 2004-2007; AAM, June 2015; MRI, Spring 2015.

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Guns & Ammo Magazine2016 Demographic Highlights % Comp

Total Audience 10,754,000 Male 85% Female 15% Median Age 39.6 Children in Household 20% Married 71% Attended College 69%

Professional/Management 40%

Craftsman/Tradesman 28%

Military/Law Enforcement 11%

Average Household Income $102,000 Average Household Net Worth $687,000 Belong to a Gun Club or Organization 57%

Own a Handgun 92% Revolvers Centerfire 74% Automatic Pistols Centerfire 60% Automatic Pistols Rimfire 53% Pistols (semi-auto) 57% Single Shot Centerfire 21% Bolt Action 28%

Own a Shotgun 87% Pump Action 67% Semi-automatic 43% Single Shot 36% Side by Side 29% Over and Under 25%

Own a Rifle 86% Bolt Action Centerfire 71% Semi-automatic Centerfire 46% Lever Action Centerfire 47% Single Shot 31% Pump Action 15%

(continued)

Guns & Ammo Magazine2016 Demographic Highlights % Comp

Participated in Hunting, Past 12 Months 79% Big Game 62% Small Game 58% Varmints 51% Upland Game Birds 35% Water Fowl 22% Exotic Game 3% Other 5% Hunted with a Bow or Crossbow, Past 12 Months 53% Average Amount Spent on Hunting Apparel in an Average Year $233 Household Owns/Leases Pick-up Truck 55%

Household Owns/Leases Sport/Utility Vehicle 43%

Household Owns/Leases Vans 8%

Purchased Motor Oil in the, Past 12 Months 82% Primarily Responsible for Vehicle Maintenance 91%

Sources: MRI, Spring 2015 (audience, age); 2008 Guns & Ammo Subscriber Study, MRI Market Solutions.

Guns & Ammo Magazine2016 Editorial Calendar, Closing & On Sale Dates

January:

Guns of the Future; Hunting Coyotes; Using Chrono Data)

Closing Date: October 11, 2015 On Sale: December 6, 2015

February:

Head2Head: Testing Guns & Optics of Wal-Mart; Range Bags

Closing Date: November 3, 2015 On Sale: January 5, 2016

March:

Best of SHOT Show; Equipment & Skills to Improve Accuracy

Closing Date: December 2, 2015 On Sale: February 2, 2016

April:

Leather vs. Kydex; Trail Guns for Trekking; AR Alternatives

Closing Date: December 31, 2015 On Sale: March 1, 2016

May:

Top 10 Turkey Guns & Ammo; 2016 Gearing Up for Competition

Closing Date: February 8, 2016 On Sale: April 5, 2016

June:

The Defensive Pistol Issue; Prairie Dog Tune-Up; Mil-Spec Optics

Closing Date: March 8, 2016 On Sale: May 3, 2016

July:

Hunting Alaska; The Designs of John M. Browning; Barbeque Builds

Closing Date: April 11, 2016 On Sale: June 7, 2016

August:

Replicas: Guns Inspired by other Guns; Skill-Building Practice

Closing Date: May 5, 2016 On Sale: July 5, 2016

September:

Elk Rifles & Glass; Defensive Ammo Shootoff; Skeet & Trap

Closing Date: June 6, 2016 On Sale: August 2, 2016

October:

Guns & Gear for Whitetail Hunting; Keeping Your AR Running

Closing Date: July 11, 2016 On Sale: September 6, 2016

November:

Upland Shotguns; How To Teach Rimfires; Red Dot Defense

Closing Date: August 8, 2016 On Sale: October 4, 2016

December:

Guns & Ammo of the Year Awards; Reload NOW!; ARs vs. AKs

Closing Date: September 2, 2016 On Sale: November 1, 2016

January 2017:

The Christmas Wish Issue; At-Home Laser Training; Bullet B.C.s

Closing Date: October 6, 2016 On Sale: December 6, 2016

4-Color 1 x 3 x 6 x 9 x 12 x

Full Page $40,919 $39,688 $38,458 $37,238 $36,018

2/3 Page 33,556 32,570 31,562 30,544 29,525

1/2 Page 27,265 26,470 25,621 24,825 23,998

1/3 Page 23,064 22,375 21,685 20,996 20,305

1/4 Page 19,298 18,725 18,141 17,569 16,974

1/6 Page 16,158 15,659 15,181 14,704 14,184

2-Color 1 x 3 x 6 x 9 x 12 x

Full Page $31,254 $30,320 $29,377 $28,442 $27,488

2/3 Page 24,973 24,231 23,478 22,714 21,982

1/2 Page 19,860 19,266 18,662 18,078 17,483

1/3 Page 15,361 14,916 14,439 13,994 13,527

1/4 Page 12,815 12,413 12,042 11,638 11,277

1/6 Page 10,683 10,344 10,047 9,696 9,400

B&W 1 x 3 x 6 x 9 x 12 x

Full Page $24,995 $24,252 $23,499 $22,735 $21,993

2/3 Page 19,468 18,874 18,311 17,717 17,144

1/2 Page 15,361 14,916 14,439 13,994 13,527

1/3 Page 11,532 11,182 10,843 10,493 10,153

1/4 Page 8,965 8,689 8,413 8,179 7,893

1/6 Page 6,397 6,207 6,026 5,835 5,644

Covers 1 x 3 x 6 x 9 x 12 x

Covers 4 $53,183 $51,602 $50,011 $48,409 $46,807

Covers 2 47,051 45,661 44,229 42,818 41,429

Covers 3 45,004 43,677 42,320 40,961 39,625

Guns & Ammo Magazine2016 General Advertising Rates

Effective January 1, 2016

4-Color 1 x 3 x 6 x 9 x 12 x Full Page $33,970 $32,941 $31,943 $30,926 $29,896

2/3 Page 27,859 27,021 26,183 25,345 24,528

1/2 Page 22,639 21,950 21,272 20,592 19,913

1/3 Page 19,150 18,566 18,003 17,431 16,868

1/4 Page 16,009 15,563 15,054 14,577 14,088

1/6 Page 13,378 13,017 12,603 12,200 11,766

2-Color 1 x 3 x 6 x 9 x 12 x

Full Page $25,918 $25,165 $24,358 $23,606 $22,809

2/3 Page 20,730 20,125 19,489 18,862 18,237

1/2 Page 16,486 15,988 15,489 15,001 14,492

1/3 Page 12,741 12,381 11,998 11,606 11,224

1/4 Page 10,631 10,323 10,004 9,676 9,358

1/6 Page 8,859 8,593 8,329 8,063 7,787

B&W 1 x 3 x 6 x 9 x 12 x

Full Page $20,730 $20,147 $19,489 $18,874 $18,247

2/3 Page 16,179 15,669 15,203 14,704 14,216

1/2 Page 12,741 12,381 11,998 11,606 11,224

1/3 Page 9,558 9,283 8,996 8,699 8,403

1/4 Page 7,426 7,236 7,002 6,768 6,535

1/6 Page 5,315 5,166 4,997 4,848 4,678

Covers 1 x 3 x 6 x 9 x 12 x

Cover 4 $44,155 $42,818 $41,513 $40,186 $38,851

Cover 2 39,063 37,896 36,739 35,550 34,383

Cover 3 37,376 36,241 35,126 34,013 32,878

Guns & Ammo Magazine2016 Industry Advertising Rates

Effective January 1, 2016

4-Color 1 x 3 x 6 x 9 x 12 x Full Page $28,644 $27,785 $26,925 $26,077 $25,207

2/3 Page 23,499 22,788 22,077 21,366 20,677

1/2 Page 19,096 18,513 17,940 17,357 16,816

1/3 Page 16,168 15,659 15,193 14,694 14,216

1/4 Page 13,516 13,103 12,699 12,296 11,892

2-Color 1 x 3 x 6 x 9 x 12 x

Full Page $21,865 $21,208 $20,560 $19,903 $19,245

2/3 Page 17,495 16,953 16,4