guy malchi chief business officer - israel exporter
TRANSCRIPT
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Guy MalchiChief Business Officer
January 2015
Nontoxic crop protection solutions
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• Natural Plant Based Products
• Odor Masking minimizes insect attraction
• Completed financing round
• Ready for market
EdenShield: Novel Approach to Crop Protection
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The Pain: Inefficient, Toxic Pesticides
• 20% of the world’s crop are destroyed by insects
• Insects quickly develop resistance
• Limitations in use due to toxicity
• Rising regulatory constraints and consumer awareness
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Novel Approach to Crop Protection• Source:
Semi-Desert Plants - Adaptability for survival
– Durability - withstand severe conditions
– Resistance to infestation
• Mechanism:
Masking of Crop’s odor ���� reduced insect attraction
� Natural, non-toxic � No resistance development
� Not a pesticide � No pre-harvest restrictions
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Market Potential
Insect
Pesticides
$13Bn
• Global Insect Pesticide Market -
$13B with 4% CAGR
• Greenhouse segment - $2B (excluding
Cannabis)
• Accelerated adoption of novel solutions
(e.g. bio-pesticides) – 16% CAGR
• Increased M&A activity
$425 million$86 million
$71 million$523 million
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Product Portfolio Targets Multiple Segments
Product Application Crops Sales
NET
Greenhouse nets & openings
vegetables (pepper, tomato) & herbs (basil, sage)
2014
DIRECT
Direct applicationwithin greenhouse;Home & garden
Cannabis& Ornamentals;
Vegetables
2015
2017
FIELD Open field crops High value 2017
ACTIVE
INGREDIENTAll All 2017
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• Plantation expanded to supply $2M of sales
• Samples being evaluated by distributors and growers around the world
• Regulatory landscape being investigated
Primary Focus – Establishing Sales
BioControl Conference Basel 2014
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• Insects penetrate through most commercial anti-insect screens on greenhouses
• EdenShield lowers insect penetration by over 90%
• Synergistic with biopesticides, beneficial insects
EdenShield NET:applied on greenhouse doors, ventilation openings - NOT directly on the plants
Greenhouses: Nets are Not Enough
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• With legalization spreading rapidly, Marijuana market projected to reach >$40 billion annually
• Strict regulations on pesticide use and tight product quality controls = EdenShield Opportunity
• Already working with 3 Israeli licensed growers
Cannabis
EdenShield DIRECT: effective against three most common
insects that damage Marijuana crops
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Rapid growth in # of rose greenhouses, especially in
East Africa.
Est. 40,000 hectares worldwide
$200M market potential in greenhouse roses
Initiated sales in Israel and started a demo in Kenya
Ornamentals
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Exp1 Exp2
Greenhouse Roses -74% Reduction in Thrips Infestation
n=24
EdenShield CTRL
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• Completed over $1 million financing
– Led by OurCrowd, investment from Trendlines
• Channels to market – multiple shots on goal
– Establish global distribution network
– Incorporation into integrated pest management (IPM)
solutions (e.g. natural enemies)
• Patented Technology: Pest repellents from plant
extracts. National phase Dec 2014
Current Status & Planning Ahead
