gw online strategic public relations sept 14th information session

The George Washington The George Washington UniversityUniversity

Online Strategic Public Online Strategic Public RelationsRelations

Information SessionInformation SessionTuesday, September 14th

@ 12:30 PM ESTTo hear the audio portion,

please follow the instructions on your screen.

Logistics• You are in listen-only mode• Ask questions by typing into the chat box• All questions will be addressed in the order asked

Commonly Asked Questions• Will I be able to get copies of the slides?

YES• Will I be able to get a recording of this webinar?

YES

Logistics & Commonly Asked Questions

2 To contact our Admissions Office, please call 1.866.232.0232 Ext. 3423

Panelists

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Larry Parnell, BS/MBAAssociate Professor and Program DirectorOnline Master of Professional Studies in Strategic Public RelationsThe Graduate School of Political Management

The George Washington University

Elizabeth AloucheAdmissions Advisor

Online Master of Professional Studies in Strategic Public RelationsOn behalf of The Graduate School of Political ManagementThe George Washington University

To contact our Admissions Office, please call 1.866.232.0232 Ext. 3423

• The GW Online Experience

• Experienced Faculty• The Student Experience• Online Program Overview• Course Curriculum• Degree Outcomes• Quick Facts• Admissions Requirements• Financial Aid Options• Q&A

Agenda


The GW Online Experience• Flexibility – Log in anytime, from any Internet connection.

Post responses on the discussion board and submit assignments, 24 hours a day, 7 days a week, 365 days a year.

• Connection – Gain individualized attention from faculty and develop close relationships with fellow learners as you interact with them creating a vast network of professional contacts.

• Interaction – Post and respond to messages with fellow business leaders. Online learning will keep you close to the thinking and experience of your instructors and classmates.

• Timely Curriculum – Course content is continually updated. Assignments incorporate the specific issues you deal with at school allowing you to apply lessons from each course.


Experienced Faculty

Faculty at GW are:

• Leaders in their fields• Prominent scholars and

educators• Specially trained to teach in an

online environment• Real-world experts in their

industry


The Student ExperienceHere is what some of our alumni have to say about this program:

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“The George Washington University is a top national university with experienced professors and robust online degree programs. The online program for Strategic Public Relations is an excellent program for public relations professionals who are several years into their careers. The program is taught by industry professionals who have passion for their specialties and the desire to positively promote and enhance the profession.”

~ Teresa Wolke, Online Strategic Public Relations Graduate

To see more student success stories, visit our website at gspmonline.com


Online Program Overview

• Enroll in a 33-credit-hour master's program, delivered fully online

• Focused on public policy, advocacy, and communication roles played by public relations firms, corporations, and associations

• Capture public attention, shape key public policy debates, and earn the public trust as a successful strategic public relations professional

• Build your professional credentials that will position you to excel in this challenging profession

• Learn to employ core public relations skills and the practical application of strategic thinking

• Join other public relations professionals who work in the public policy arena, the political arena, PR firms, and corporate and not-for-profit PR departments


Curriculum

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• 11 core courses and one capstone seminar• Courses include:

– Public Relations Principles and Practices (3 credits)– Advanced Writing for Communications Professionals (3 credits)– Media Relations in the New Media World (3 credits)– The Business and Budgeting of Public Relations (3 credits)– Ethical Standards in Public Relations and Public Affairs (3 credits)– Strategic Marketing and Marketing (3 credits)– Applied Public Relations and Public Affairs Research (3 credits)– Issues Management and Crisis Communications (3 credits)– Corporate Social Responsibility Communication Strategies (3 credits)– Political Socialization (3 credits)– Public Relations and Public Affairs Capstone Research Project (3 credits)


Snapshot – An Online Course

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Larry Parnell, BS/MBAAssociate ProfessorProgram Director

“What does a typical online course look like?”


Career Outcomes

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In March 2009, a survey of the online Masters in Strategic Public Relations students was conducted to gauge their perceptions on how this program is impacting their careers.

•100% of students agreed that they apply what they learn effectively at work to differentiate themselves from their peers.•One-third of students already received salary increases within the first year of the program.


Career Outcomes (Cont’d)

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Connect with classmates who hold positions across the nation, including:

• Director of Communications• Vice President of Corporate

Communications• Account Directors• Public Relations Managers• Management & Employee

Communications Managers• Public Information Administrator


Q: What would you like to learn about in future information sessions?

a) Course specific information b) Career opportunities in public

relations c) Learn about the program

from graduates or alumni

Informal Poll #1


About The George Washington

University

GW Quick Facts

• Private, coeducational, non-sectarian university

• Located in Washington, DC, situated a few blocks from the White House and the National Mall

• Founded in 1821 as The Columbian College on land provided by former President George Washington

• Ranked 51st on U.S. News & World Report's list of Top National Universities

• Ranked in the top 5 most politically active colleges in U.S. by The Princeton Review15 To contact our Admissions Office, please call 1.866.232.0232 Ext. 3423

Online Program Quick Facts

• One of few public relations degrees, completely online

• Unique, practical degree

• Encompasses all areas of strategic public relations: media, marketing, and public relations

• Two classes of graduates to date


Admission Requirements • A completed application form• Application fee• A current resume with education and

work history outlined• Three letters of recommendation• A Statement of Purpose – a 250 to

500-word essay describing your academic and professional goals

• A bachelor's degree with 3.0 on a 4.0 scale

• Three or more years of relevant, full-time, professional work experience

OR• Official results of the Graduate

Record Exam (GRE) general test17 To contact our Admissions Office, please call 1.866.232.0232 Ext. 3423

Financial Aid Options

Employer-Sponsored Tuition Assistance: •Employers may cover some of the tuition costs. To learn more, consult your personnel office.

Financial Aid and Alternative Financing: •To be eligible for the Federal Stafford Loan, you must be a degree student and registered in a minimum of five credit hours in a semester.


Q: What semester are you considering applying for?

a) Fall 2, 2010 b) Spring 2011 c) Summer 2011 d) Not sure

Informal Poll #2


Questions?

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Important Important DatesDates

Fall 2, 2010Fall 2, 2010Application Deadline: Application Deadline: September 24, 2010September 24, 2010

Class Start Date: Class Start Date: October 25, 2010October 25, 2010

Spring 1, 2011Spring 1, 2011Application Deadline: Application Deadline:

November 5, 2011November 5, 2011Class Start Date: Class Start Date: January 10, 2011January 10, 2011







Contact Information

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Do you have further questions regarding the MPS in

Strategic Public Relationsonline program?

Web: www.gspmonline.com/prE-mail: [email protected]

Toll-Free: 1.866.232.0232 Ext. 3423

www.facebook.com/GSPMgwuwww.twitter.com/GSPMgwuFor more information about the GSPM On-

Campus programs, please call 202-994-6000 or visit www.gwu.edu/gspm











gw online strategic public relations sept 14th information session

Education

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public relations professionals

public relations firms

public relations principles

budgeting of public

public attention

public trust

core public relations