Birla College of Arts, Science and Commerce

Product: Rejuvenator

Subject : Consumer Behavior

ACKNOWLEDGEMENT

It is a pleasure to me to prepare a project on “Rejuvenation” .I have tried to bring forward all important points. It was not only learning but also an enriching experience. I must mention that I could not have accomplished this training report without getting support of underlying people.

I wish to express my profound gratitude to Mr. Sagar Karande of Consumer Behavior faculty for giving me an opportunity to work on this project.

INTRODUCTION

Generator is the combination of fuel engine with an electrical generator to generate electrical energy. Fuel generating sets are used in places without connection to the power grid, as emergency power-supply if the grid fails. Generators can be electrically connected together through the process of synchronization. Synchronization involves matching voltage, frequency, and phase before connecting the generator to the system The synchronization process can be done automatically by an auto-synchronizer module.

In electricity generation, an electric generator is a device that converts mechanical energy to electrical energy. A generator forces electric charge (usually carried by electrons) to flow through an external electrical circuit. It is analogous to a water pump, which causes water to flow (but does not create water). The source of mechanical energy may be a reciprocating or turbine steam engine, water falling through a turbine, waterwheel or any other source of mechanical energy.

The reverse conversion of electrical energy into mechanical energy is done by an electric motor, and motors and generators have many similarities. Many motors can be mechanically driven to generate electricity, and frequently make acceptable generators.

The reason why you have choosen your product?

Now days load shedding is the common or even a normal daily event in many developing countries where electricity generation capacity is underfunded or infrastructure is poorly managed.  Due to a chronic shortage of electricity, power-cuts are common throughout India, adversely affecting the country's potential for economic growth. Even in the nation's capital of New Delhi load shedding are common now, especially during the hot summer season when demand far outstrips supply. Rural areas are the most severely affected; it is common for the 44% of rural households having access to electricity to lose power for more than 12 hours each day.their was a time when 300 million people of Urban India, were affected by a massive power failure which lingered for over 15 hours. 

The youth of urban India when asked about the beautiful memories of their childhood may remember the times when they spent their wonderful evenings in dark, their eccentric afternoons in electricity bill payments. But not the youths of present generation as we launch our rejuvenator, a portable power generation unit that makes you the king of our power supply and management.

The most important factor that should be noted is that it can run a computer on a glass of water. Amazing as it sound the scientist of our R&D department of done it and made a power generation unit that runs on H2O, our very own water.

Traditional generators run on petrol/diesel. Day by day the prices of petrol and diesel are raising to a great height which is being heck for all individuals because electricity is something which is consumed by each and every individual. In India, Electricity is a main concern or can say a matter of concern for many of us. As we all know India is a developing country this invention of our product will be a great contribution towards its success. In this 20th

century many of our main cities the whole of North India was under darkness for 4 days. All the work was just shut all because of electricity. With our product one can just say good bye to darkness once for all… By launching a generator which runs on water and generate electricity with oxygen as its bio product will have a great impact on the Indian market. The main feature of our product is it saves conventional resources

what makes it unique:

Now days all the generators and invertors run over diesel and petrol where as our generator runs on water which makes it unique our generator produces electricity not by converting mechanical energy to electrical energy.

It is important to understand that a generator does not actually create electrical energy. Instead, it uses the mechanical energy supplied to it to force the movement of electric charges present in the wire of its windings through an external electric circuit. This flow of electric charges constitutes the output electric current supplied by the generator.

The modern-day generator works on the principle of electromagnetic induction discovered by Michael Faraday in 1831-32. Faraday discovered that the above flow of electric charges could be induced by moving an electrical conductor, such as a wire that contains electric charges, in a magnetic field. This movement creates a voltage difference between the two ends of the wire or electrical conductor, which in turn causes the electric charges to flow, thus generating electric current.

But in this type of Generators First Water is filled into a unit where it is split into hydrogen and oxygen gases through the process of electrolysis. The hydrogen gas is channeled to a reservoir, and then to an engine to be used as fuel to generate electricity. the generator separates oxygen and hydrogen from water and converts them into power.

Like all other generators our generator does not excessive sound, it is eco friendly.

Our product can changed the standard of living of all Indians and their psyche as it will just lower our electricity bills or say our electricity bills will just get vanished.

Oue Generators are available in different electrical and physical configurations for use in different applications. 

Customer base

Power! Electricity! Energy! We see these forces everywhere. Man rarely misses a moment when he doesn’t utilizes electricity for generation. Right from when Michael Faraday invented the electric motor, people have been harnessing this jubilant force of nature to their benefit.

What do we create here at the Rejuventors? Electricity.

Who uses electricity? Almost everyone.

So are we trying to target everyone? Of course it is our goal that one day all of human population uses safe and abundant sources of energy. With the current state of the economy, having a well-defined target market is more important than ever. No one can afford to target everyone. Small businesses can effectively compete with large companies by targeting a niche market. With the present prices of our technology it will be difficult to pitch the product to masses at the same time this product must available to all reachable customer bases as it is not only the need of the hour but also the need of the nature.

What is Customer Base? The customer base is the group of customers and consumers that a business serves. In the most situations, a large part of this group is made up of repeat customers with a high ratio of purchase over time. These customers are the main source of consumer spending. In many cases, the customer base is considered the business's target market, where customer behaviors are well understood through market research or past experience. All actions the company takes would be through consideration of its customer base.

Hence we are have divided our customer base

1. Consumer Customer Base:-

As companies grow their customer base, and gain experience satisfying them. The company or products brand name may even correlate with the task the customer uses it for.

 A satisfied customer expresses their enjoyment in the product, or even shows a friend the product and has them try it out, as we all know our product is a one time investment product so people will think over it many times, they will definitely ask their friends, relatives about the product and then they will purchase the product. 

2. B2B Customer Base:-

Businesses work very competitively to keep their core market intact. The sellers will research their buyers to increase customer awareness. Keeping products customer oriented has become so huge a priority.

In business to business Customer Base we will target to the Hospitals , Industries, Companies, Shops, Malls, and Multiplexes.

Competition

Our competition is with the all power generation houses and with the existing invertors and generators .all the electricity is provided by power houses some have invertors as back up plans, but our generator is complete replacement. It is a one time investment. all other invertors use use distilled water and convert mechanical energy to electric energy. And these are used as back ups when there is cut off of electricity. But our product uses normal water and it is not back up but a complete replacement.

Our product is a one time investment not like other generators which use petrol and diesel to run their generator. As we all know day by day the prices of petrol and diesel are raising to a great height. Even a extraction of oil is a long time consuming and more over a very costly process. Our product is far more ahead of all other generators as it is eco friendly there is no release of harm full chemicals which lead to pollution where as it releases oxygen which is a essential component to stay alive.

PRIMARY COMPITITION

1. GOVERNMENT POWER HOUSES :-

Mainly electricity throughout the nation is provided by government power houses.

They control all the input of the resources and output of electricity hence they manipulate the prices according to their comfortability.

People might choose government power houses over our generators as a cheap monthly substitute as it is affordable for larger audience in India.

MSEB (Maharashtra State Electricity Board) – It is the second largest electricity generating utility in India after National Thermal Power Corporation.

BEST (Brihanmumbai Electricity Supply and Transport) –

This  is Mumbai's public transport service and electricity provider.

2. PRIVATE POWER HOUSES :-

A significant amount of power supply is with private power houses.

They have direct bond with government power houses they charge a bit more than the government power houses.

Their service is far more better than government.

TATA  --

Tata Power is India’s oldest and largest private sector electric utility company with an installed generation capacity of over 5000 MW.

Reliance – It is presently developing 13 medium and large-sized power projects with a combined planned installed capacity of 33,480 MW.

SECONDARY COMPITITION

CONVENTIONAL GENERATORS

Generators run on the relatively cheap alternative resources and provide electricity temporary.

These generators are mostly used as backup power source in many events, schools, hospitals, etc.

These generators are Comparatively cheaper than our product.

Honda Toshiba Kirloskar

Market segmentation

geographical areas – urban areas, its use in their area.

gender – male coz they finance

age – 25 + above independent.

AIDA model

Attention –

By advertising it as a invention of a new generation

Interest-

H2O. harnessing power through the free abundant source of water. A Unique idea.

Desire –

By promoting the sense of freedom. Freedom from the timely hassles of power consumption of electricity and bills.

Action -

Provide payment through installment.

50 years life span.

Strength

Works on water

Weakness

High price Tag

Opportunity

Absence of a significant number of competitor in power generation market

Threats

From government power generation unit as they appear economical.

4} can you position your product to different audience:

Our product can be positioned to different audience also. Our product is to generate electricity which is very essential to each and every one of ous. As our product is of 2 lacks, and is big product we have bifurcated our product in different sizes for different uses as for a single house particularly for middle class people we will use a smaller generator which will cost around 1 lack and remember it will be one time investment. And for a big society there will be huge generators for a society of 30 to 40 houses and for upper class which will be of 7 lakhs.

Appeal

For B2b –Rational Logical

For Customer - Emotional- the emotion of freedom and rejuvenation

where do you see your product after 10 years time?

We will become a power house after 10 years. we will try to reach each and every household in villages and we will launch it world wide.