hacking your email content: how to write effective emails fast
TRANSCRIPT
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Hacking Your Email Content: How to Write Effective Emails
Fast#AWebinar#HackYourContent
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Who are we?
Carl SednaouiDirector of Marketing at MailCharts@CarlSednaoui
Kristen DunleavyContent Marketing Specialist at AWeber@KristenWritesIt
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Brainstorm email content ideas
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What makes great email content?
● Content that solves your audience’s biggest challenges and/or answers their burning questions
● If you’re stuck, just ask your audience!
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Easy + effective email content ideas
● FAQs about you ● Your best resources● Simple tips for success● A quick survey
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Design Lab
FAQs before enrolling in Typography
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Klipsch
FAQ: Klipsch DolbyAtmos Speakers
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99u
Our Most Popular Posts of 2015
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Getitfree
Check out our mostpopular posts of the week
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Bonobos
Help us by taking a quick survey.
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Artifact Uprising
Survey says...
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Moosejaw
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Write great subject lines
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Anatomy of a great subject line
● Relevancy ● Clarity● Urgency● Benefits
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There’s a tradeoff
● Under 15 characters maximizes your open rate
● 28-39 characters maximizes your click rate
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● Short = punchy, creates curiosity● Longer = descriptive, higher intent
There’s a tradeoff
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Characters displayed by email client
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What are companies doing?
Based on 54,763 emails received in March from 4,332 companies.
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Great examples
● Daily Overview○ Burning Man○ Tahoe Keys○ U.S Open
● The Reformation○ STOP IT, SUMMER○ DON’T FIGHT IT○ AS IF
● Etsy○ Your Love Story○ Unplug & Unwind○ Midnight Magic
● Buzzfeed○ That’s Not Good○ Who Does That?○ That’s A Hoot
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Repurpose your content
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How to repurpose your blog posts
● Choose your best and/or most highly-trafficked posts
● Take the content from those posts and spread it out over 3-5 autoresponder emails
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Wait, what’s an autoresponder?
An autoresponder is an email that you schedule ahead of time to send to your new subscribers automatically.
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How to create an email course
● Address your audience’s biggest challenges● Shoot for 5-7 lessons● Snackable course: Less than 300 words/email● Long-form course: 500 words or more
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Include these in your course
● Evergreen content!● The lesson # in your subject line● Subject lines that reflect what’s inside● Headings to break up chunks of text● Action items for each lesson
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Litmus
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Buffer: 25 social media strategy tips
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MailCharts
Email University: Lesson 1
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Hack Design
● Lesson # - <subject>
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Create curated emails
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What’s curated content?
Content curation happens when you sift through the world of content, find information you deem useful and share it with your audience.
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Curated email newsletters help you...
● Solve the “I don’t know what to write!” problem● Send emails quickly and easily● Keep your subscribers engaged● Help you become a thought leader
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Do’s and don’ts of content curation
● Don’t overdo it● Do add your own spin● Don’t pass off other’s content as your own● Do curate carefully● Don’t share irrelevant articles
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Try AWeber’s new app, Curate!
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● Recommended by Medium Staff
● Top stories in <topic>● Read more on Medium
Medium Daily Digest
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Product Hunt
● Featured collection● Top hunts● See more on Product Hunt
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Mattermark DailyThe Mattermark Daily is a hand-curated newsletter compiled daily to bring you...
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● Topical curation○ Price drops○ Outdoor cooking○ Cycling○ Mother’s Day○ Etc
Canopy (Amazon, curated)
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Write short-form broadcast emails
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What’s a broadcast?
Broadcast emails contain time-sensitive content that has an expiration date.
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Types of broadcasts
● Promotion● Sale● Event● Industry news● Product update or announcement
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Include these in your broadcasts
● Relevant times and dates● High-quality images for promoting products● Clear call-to-action
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Start using Dropbox!
Dropbox
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Ann Taylor LOFT
Up for grabs: summer styles + 50% off
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"Hi Hungry, I'm Dad!"
Tattly
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Everlane
The Modern Snap Returns
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Catch a ride with sweet low fares from $169 one way.
Virgin America
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Freelancer
Will Your Business Succeed?
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Join MailCharts today and save time planning your next email campaign.
Check us out here: https://mailcharts.com/pricing
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Start sending persuasive emails today with AWeber.
Get your 30-day free trial at https://aweber.com/order.htm
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Ask us questions!