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. Handbook of Business Strategy 2006. : Emerald Group Publishing Ltd, . p 132 http://site.ebrary.com/id/10149883?ppg=132 Copyright © Emerald Group Publishing Ltd. . All rights reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

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  • . Handbook of Business Strategy 2006.: Emerald Group Publishing Ltd, . p 132http://site.ebrary.com/id/10149883?ppg=132Copyright Emerald Group Publishing Ltd. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

  • . Handbook of Business Strategy 2006.: Emerald Group Publishing Ltd, . p 133http://site.ebrary.com/id/10149883?ppg=133Copyright Emerald Group Publishing Ltd. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

  • . Handbook of Business Strategy 2006.: Emerald Group Publishing Ltd, . p 134http://site.ebrary.com/id/10149883?ppg=134Copyright Emerald Group Publishing Ltd. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

  • . Handbook of Business Strategy 2006.: Emerald Group Publishing Ltd, . p 135http://site.ebrary.com/id/10149883?ppg=135Copyright Emerald Group Publishing Ltd. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

  • . Handbook of Business Strategy 2006.: Emerald Group Publishing Ltd, . p 136http://site.ebrary.com/id/10149883?ppg=136Copyright Emerald Group Publishing Ltd. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

  • . Handbook of Business Strategy 2006.: Emerald Group Publishing Ltd, . p 137http://site.ebrary.com/id/10149883?ppg=137Copyright Emerald Group Publishing Ltd. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

  • . Handbook of Business Strategy 2006.: Emerald Group Publishing Ltd, . p 138http://site.ebrary.com/id/10149883?ppg=138Copyright Emerald Group Publishing Ltd. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

  • . Handbook of Business Strategy 2006.: Emerald Group Publishing Ltd, . p 139http://site.ebrary.com/id/10149883?ppg=139Copyright Emerald Group Publishing Ltd. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

  • . Handbook of Business Strategy 2006.: Emerald Group Publishing Ltd, . p 140http://site.ebrary.com/id/10149883?ppg=140Copyright Emerald Group Publishing Ltd. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

  • . Handbook of Business Strategy 2006.: Emerald Group Publishing Ltd, . p 141http://site.ebrary.com/id/10149883?ppg=141Copyright Emerald Group Publishing Ltd. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

  • . Handbook of Business Strategy 2006.: Emerald Group Publishing Ltd, . p 142http://site.ebrary.com/id/10149883?ppg=142Copyright Emerald Group Publishing Ltd. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

  • . Handbook of Business Strategy 2006.: Emerald Group Publishing Ltd, . p 143http://site.ebrary.com/id/10149883?ppg=143Copyright Emerald Group Publishing Ltd. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

  • . Handbook of Business Strategy 2006.: Emerald Group Publishing Ltd, . p 144http://site.ebrary.com/id/10149883?ppg=144Copyright Emerald Group Publishing Ltd. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

  • . Handbook of Business Strategy 2006.: Emerald Group Publishing Ltd, . p 145http://site.ebrary.com/id/10149883?ppg=145Copyright Emerald Group Publishing Ltd. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

  • . Handbook of Business Strategy 2006.: Emerald Group Publishing Ltd, . p 146http://site.ebrary.com/id/10149883?ppg=146Copyright Emerald Group Publishing Ltd. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

  • . Handbook of Business Strategy 2006.: Emerald Group Publishing Ltd, . p 147http://site.ebrary.com/id/10149883?ppg=147Copyright Emerald Group Publishing Ltd. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

  • . Handbook of Business Strategy 2006.: Emerald Group Publishing Ltd, . p 148http://site.ebrary.com/id/10149883?ppg=148Copyright Emerald Group Publishing Ltd. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

  • . Handbook of Business Strategy 2006.: Emerald Group Publishing Ltd, . p 149http://site.ebrary.com/id/10149883?ppg=149Copyright Emerald Group Publishing Ltd. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

  • . Handbook of Business Strategy 2006.: Emerald Group Publishing Ltd, . p 150http://site.ebrary.com/id/10149883?ppg=150Copyright Emerald Group Publishing Ltd. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

  • . Handbook of Business Strategy 2006.: Emerald Group Publishing Ltd, . p 151http://site.ebrary.com/id/10149883?ppg=151Copyright Emerald Group Publishing Ltd. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

  • . Handbook of Business Strategy 2006.: Emerald Group Publishing Ltd, . p 152http://site.ebrary.com/id/10149883?ppg=152Copyright Emerald Group Publishing Ltd. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

  • . Handbook of Business Strategy 2006.: Emerald Group Publishing Ltd, . p 153http://site.ebrary.com/id/10149883?ppg=153Copyright Emerald Group Publishing Ltd. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

  • . Handbook of Business Strategy 2006.: Emerald Group Publishing Ltd, . p 154http://site.ebrary.com/id/10149883?ppg=154Copyright Emerald Group Publishing Ltd. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

  • . Handbook of Business Strategy 2006.: Emerald Group Publishing Ltd, . p 155http://site.ebrary.com/id/10149883?ppg=155Copyright Emerald Group Publishing Ltd. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

  • . Handbook of Business Strategy 2006.: Emerald Group Publishing Ltd, . p 156http://site.ebrary.com/id/10149883?ppg=156Copyright Emerald Group Publishing Ltd. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

  • . Handbook of Business Strategy 2006.: Emerald Group Publishing Ltd, . p 157http://site.ebrary.com/id/10149883?ppg=157Copyright Emerald Group Publishing Ltd. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

  • . Handbook of Business Strategy 2006.: Emerald Group Publishing Ltd, . p 158http://site.ebrary.com/id/10149883?ppg=158Copyright Emerald Group Publishing Ltd. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

  • . Handbook of Business Strategy 2006.: Emerald Group Publishing Ltd, . p 159http://site.ebrary.com/id/10149883?ppg=159Copyright Emerald Group Publishing Ltd. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

  • . Handbook of Business Strategy 2006.: Emerald Group Publishing Ltd, . p 160http://site.ebrary.com/id/10149883?ppg=160Copyright Emerald Group Publishing Ltd. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

  • . Handbook of Business Strategy 2006.: Emerald Group Publishing Ltd, . p 161http://site.ebrary.com/id/10149883?ppg=161Copyright Emerald Group Publishing Ltd. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

  • . Handbook of Business Strategy 2006.: Emerald Group Publishing Ltd, . p 162http://site.ebrary.com/id/10149883?ppg=162Copyright Emerald Group Publishing Ltd. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

  • . Handbook of Business Strategy 2006.: Emerald Group Publishing Ltd, . p 163http://site.ebrary.com/id/10149883?ppg=163Copyright Emerald Group Publishing Ltd. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

  • . Handbook of Business Strategy 2006.: Emerald Group Publishing Ltd, . p 164http://site.ebrary.com/id/10149883?ppg=164Copyright Emerald Group Publishing Ltd. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

  • . Handbook of Business Strategy 2006.: Emerald Group Publishing Ltd, . p 165http://site.ebrary.com/id/10149883?ppg=165Copyright Emerald Group Publishing Ltd. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

  • . Handbook of Business Strategy 2006.: Emerald Group Publishing Ltd, . p 166http://site.ebrary.com/id/10149883?ppg=166Copyright Emerald Group Publishing Ltd. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

  • . Handbook of Business Strategy 2006.: Emerald Group Publishing Ltd, . p 167http://site.ebrary.com/id/10149883?ppg=167Copyright Emerald Group Publishing Ltd. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

  • . Handbook of Business Strategy 2006.: Emerald Group Publishing Ltd, . p 168http://site.ebrary.com/id/10149883?ppg=168Copyright Emerald Group Publishing Ltd. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

  • . Handbook of Business Strategy 2006.: Emerald Group Publishing Ltd, . p 169http://site.ebrary.com/id/10149883?ppg=169Copyright Emerald Group Publishing Ltd. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

  • . Handbook of Business Strategy 2006.: Emerald Group Publishing Ltd, . p 170http://site.ebrary.com/id/10149883?ppg=170Copyright Emerald Group Publishing Ltd. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.

  • . Handbook of Business Strategy 2006.: Emerald Group Publishing Ltd, . p 171http://site.ebrary.com/id/10149883?ppg=171Copyright Emerald Group Publishing Ltd. . All rights reserved.May not be reproduced in any form without permission from the publisher,except fair uses permitted under U.S. or applicable copyright law.