handel gothic - eva logo style guide and rules

8/9/2019 Handel Gothic - EVA Logo Style Guide and Rules

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Volleyball EnglandVisual Identity

Basic Guidelines


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Logo DimensionsTo ensure legibility and allow for ease of recognition, a minimum size forreproduction of the Volleyball England logotype has been set at 55mm in width.The logo must not be horizontally or vertically stretched or distorted in any way.

Minimum SizeIf a smaller logo is required, the strap line, Putting volleyball @ the heart ofyour community is to be removed as it will not be legible. In this instance, thelogo should not be reduced to less than 30mm in width.

Exclusion ZoneThe exclusion zone, indicated by the magenta line around the logo,is the minimum area around the logotype that must remain clear of typographyor any other graphic device, including details within a photographic background.The formula for the exclusion zone is to allow a minimum of a 4mm distance

between the Volleyball England logo and any other logo that may follow. (asindicated by the separation distance between the Volleyball England and SportEngland logos).

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55mm

30mm


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Logo ColoursThe official colours used in Volleyball England branding are shownbelow. The Pantone system should be used where possible, butCMYK versions are acceptable for four-colour printing, and RGBversions for on-screen representations.

Where the logo cannot be reproduced in colour, the option toreproduce in black and white is acceptable.

To maintain contrast between elements, a shaded version of thelogo is also acceptable and should consist of 80% and 100% black,in the format shown below. The graphic elements of the ball and

character legs, the word 'Volley' and the strapline are representedin 80% black with all other elements in 100% black.

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Pantone 186CCMYK 11/100/85/2RGB 210/16/52

Pantone 280CCMYK 100/88/21/17RGB 0/38/127


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Typeface

The typeface used for the Volleyball England Logo is HandelGothicBT Regular and is the only one which is to be used in conjunctionwith the logo, and must be used for all printed/ designed items.

We recommend using the typeface Arial in conjunction with HandelGothic as is our in-house format.

Other typefaces can be used within printed/ designed items but not

in direct conjunction with the logo.

HandelGothic BT Regular

AB CDEF GHIJ KLM NOP QRS TUVW XYZ

abcdef gh i j k lmnopqr s t uvw xyz

0 12 3 4 5 6 7 8 9

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Use of Logo

For any use of logo, members, partners or media must requestpermission to use the logo. Formats of the logo can then be emailed forappropriate application of the logo. Permission will be granted for thatyear providing appropriate use of the logo is continued. Clubs,members, press or other organisations requesting the logo will beplaced onto a Register of Use at Volleyball England.

Use on Programmes

Must be Top Right of Programme.

Use on Websites

Should be used along top banner of website or along right/left handsides so can be easily identified on home pages. Background of the logoif is to be used in colour must be white, black, white or grey shadedlogos are permitted.

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Cup Tournament 20 0 6


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Use on Posters/Leaflets

For reproduction of the logo onto any posters/leaflets or otherpromotional material including presentations, Volleyball Englandmust be informed.Awareness of the brand use is essential and will ensure thecorrect formats are provided to ensure high quality of logo useonto posters, leaflets and other promotional material.

Use on Flags, Banners & t-shirts

For branding on flags, banners and t-shirts, Volleyball Englandmust be informed. This ensures permission is granted forreproduction of the logo onto promotional items and correctformats of the logo are provided by Volleyball England.The Volleyball England logo is a protected trademark and mustnot be used on promotional materials without prior permissionfrom Head Office.

Printed Literature

On fax headers, application forms and payment forms the newVolleyball England Logo will be used. The English VolleyballAssociation Ltd is still the recognised governing body forVolleyball England and therefore where the address of headoffice is required, cheques are to be paid or reference to the

Governing body are made, the English Volleyball Association Ltdwill still remain appropriate.

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Rules and Permissions

Any alterations to the logo are not permitted whatsoever.If the use of the logo is required in any way, registration of usemust be sought through Volleyball England Head Office. Use of thelogo in agreed formats is then allowed for the period of one year.For changes in agreed use, for example use on additionalpromotional materials, t-shirts etc, Volleyball England must beupdated. Use of the logo will be checked and any breach in itsapplication must be rectified immediately.

Applications from Commissions and Regional Associations for use ofwording beneath the logo must be approved and provided centrallyfrom Head Office to ensure correct formats and fonts are used.

Other Volleyball England logos and animations equally needpermission to be used and it is recommended contact to be madein any instance where Volleyball England logos are to be used.

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handel gothic - eva logo style guide and rules

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