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Twitter Resources

TWITTER BASICS Choosing the Right Username http://bit.ly/1jRHwLg 9 Scientifically Proven Ways to Build Followers http://bit.ly/1hLtzhX The Anatomy of a 5-Star Twitter Profile http://bit.ly/KohFh8 How to Customize Your Twitter Profile http://bit.ly/1or3Qvu Translate Twitter Slang & Jargon http://bit.ly/1f7P8nJ

RETWEETING (RT) How to Retweet the right way in 4 easy steps http://bit.ly/Zw58sI FAQs about Retweets http://bit.ly/10hVsbl Retweet Etiquette: Do’s and Don’ts http://bit.ly/WScXXW 10 Reasons I don’t Retweet You and Your Content http://bit.ly/XmXgKn

SOCIAL MEDIA DASHBOARDS Hootsuite http://hootsuite.com Social Motus http://www.socialmotus.com TweetDeck http://www.tweetdeck.com 5 Top Social Media Management Dashboards 2014 http://bit.ly/1cBS0tg

METRICS Tweet Stats http://www.tweetstats.com/ Klout www.klout.com Twitalyzer www.twitalyzer.com TwitterCounter http://twittercounter.com 6 Tools to Learn About Your Twitter Engagement http://bit.ly/WSfWjb What is Twitter Engagement & How to Measure It http://bit.ly/1ncyZE0

HASHTAGS Hashtags http://www.hashtags.org/ The Beginner’s Guide to the Hashtag http://on.mash.to/18EVZIY Five Best Practices for Hashtags http://bit.ly/UYDDJ1

TWITTER ETIQUETTE Twitter Etiquette 101 http://bit.ly/VUT2rs Twitter Terms You Must Know http://bit.ly/XmZzx5 12 Most Basic Twitter Etiquette Tips http://bit.ly/VlTPFk

TWITTER APPS 10 Essential Apps to Enhance Your Mobile Twitter Experience

http://bit.ly/UCHzwh

9 Top Twitter Apps for Android 2014 http://bit.ly/1icrBda 5 iPhone Apps That Do More Than Just Tweet http://on.mash.to/SmbzkI Best Twitter Clients for PC and MAC http://bit.ly/1fHTHFl

ALERTS Twilert http://www.twilert.com Google Alerts http://www.google.com/alerts TweetBeep http://tweetbeep.com TweetAlarm http://www.tweetalarm.com

By Jamie A. Triplin, D.C. Bar Senior Social Media Specialist Email: jtriplin@dcbar.org LinkedIn: www.linkedin.com/in/jamietriplinhines

Twitter: @JamieTriplin

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Presented by the ABA Standing Committee on Bar Activities and Services and the Division for Bar Services

Ink on the Page Op-Eds & Presidents’ Messages

Tim Eigo State Bar of Arizona

Our roadmap

Op-eds and letters to the editor

Defining your challenge

The Big Kahuna: The President’s column

Engagement: Ideas and suggestions

Moving the dial from …

Op-Eds and letters to the editor

Timing matters

The news cycle is not your cycle

News could overtake your op-ed or letter

Hat tip: Rick DeBruhl,

State Bar of Arizona

Did I mention that timing matters?

The day after tomorrow … may be too late.

Presidents’ Columns: Why o why?

Assisting members in their law practice

Association brand awareness

Event notification/Event follow-up

Oh, yeah: Correcting misimpressions/lies; Apologizing; Congratulating; Showing mom

It all begins with THE READER in mind.

Your job …

A bar leader’s multiple

challenges =

Competing deadlines = difficult

… so you need a plan

No plan … ?

Reader research The human

brain consuming poor

Presidents’ columns:

The human brain consuming irresistible Presidents’ columns:

Interesting events

Take note …

Member conversations

Movies/plays/events that resonate with the profession

A fellow lawyer said something (about the bar) that made you smile/wince.

A great event may have great visuals. Pick them up, save them, share them.

Hat tip: Brad Carr,

Alabama State Bar

Images matter

Does anyone here have a … cellphone?

But where are all the good ideas?

Consider your (kitchen) cabinet.

So, I crowdsourced many people, asking …

I asked: What doesn’t work?

… writers who never ask themselves a basic question …

… writers who have one good idea and repeat it multiple times …

… writers who use “I” too much and focus on themselves …

… writers who patronize, talk down to, or preach …

We’ve all read essays by smart people, scratched our heads, and said:

Practice tip: Don’t be that guy.

So: What else

helps us achieve

stellar content?

Some kitchen cabinet ideas

Write about ways for readers to become better lawyers. And tell members’ stories.

If your bar association produced a great

program or speaker, use that presentation as the

core message.

Some kitchen cabinet ideas

Invite reader response to columns, and always invite emails. Include one or two of the most interesting responses as a post-script to the next column.

Some kitchen cabinet ideas

Whenever possible, include a call to action, and provide a next step.

Some kitchen cabinet ideas

Steal from great feature articles; why not “7 Things You Don’t

Understand About Your Dues.”

Some kitchen cabinet ideas

Humor always works—and if it doesn’t, the effort is appreciated.

Some kitchen cabinet ideas

We know images and punchy titles draw

people in; Presidents should use them more.

… some examples …

Some kitchen cabinet ideas

Reveal something of yourself—related to law practice, but not necessarily directly related. (Who gives a damn about the new rules about arbitration?)

Some kitchen cabinet ideas

Hat tip: Dan Wise,

New Hampshire Bar

Connecting matters

Finally, size matters …

A Modest Proposal:

Your homework (or mission) …

We know that the legal profession is changing, so consider how your President’s message should change along with it.

Like you, your column is looked to as an industry leader.

Your goal …

less this … … more this

Kitchen cabinet reassurance

If you can: move and engage members, lead the association, and make your

practice and bar thrive …

Questions

Tim Eigo arizona.attorney@azbar.org Phone: 602.340.7310 Facebook: http://www.facebook.com/ArizonaAttorneyMagazine Twitter: @azatty Blog: www.azatty.wordpress.com Tumblr: http://itsadrylaw.tumblr.com/

CONTACT:

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Presented by the ABA Standing Committee on Bar Activities and Services and the Division for Bar Services

Digital Communications:

Virtual Reality or Virtual Insanity? Presenter

Jamie A.Triplin, Sr. Social Media Specialist

District of Columbia Bar

3 IMPORTANT VIRTUAL REALITIES

1. Digital communications does play an important role in most of our lives, but is not a panacea for everything.

2. Digital communications can never replace the relationship-building that comes from one-on-one communications.

3. It is not going away!

VIRTUAL INSANITY SHIFT IN COMMUNICATIONS

Organization Stakeholders

Two-Way Communications

Organization Stakeholders

One-Way Communications

Bar Members

Law Students

General Public

Other Bar Leaders

Law Firms

Media

Bar Association

VIRTUAL INSANITY SHIFT IN COMMUNICATIONS

Multi-Directional Communications

5 REASONS WHY YOU SHOULD BE USING DIGITAL COMMUNICATIONS

1. Establish your position of leadership with your bar association.

2. Become a thought leader within your practice area. 3. Stay up-to-date on industry news and trending/hot

topics. 4. Allows you to spark conversations and build

meaningful relationships with other leaders. 5. Bar members and other stakeholders are looking for

you!

BEFORE ENTERING YOUR VIRTUAL REALITY…

• Coordinate efforts with your Bar’s communication department or chief communications coordinator.

• Determine your target audience.

• Get to know various social media channels.

• If you are already on social media, think about what type of user you are.

4 TYPES OF SOCIAL MEDIA USERS

• Observer—Has a social media account, but is not active. Incomplete social media profile(s). Simply there to observe the social media landscape.

• Participator—A member who has social media accounts and occasionally Likes, RTs, or Shares content.

• Engager—Has a very active social media account. Likes, RTs, and/or shares information. Participates in online discussions and interacts with other social media users/group members.

• Creator—Extremely active on social media. Likes, RTs and/or shares content. Seeks industry-related news & information and generates thought provoking content to encourage discussion. Networks with other social media users and can be found on multiple social media channels.

5 WAYS TO CREATE EFFECTIVE DIGITAL COMMUNICATIONS ACTIVITIES

1. Create a personalized content strategy & build a web presence.

2. Stick to your expertise, reinforce Bar-wide messaging, support Bar initiatives/programs, participate in group discussions/ListServs

3. Engage your audience with valuable posts, Tweets, and updates.

4. Play by the rules.

5. HUMANIZE your social media activity.

CONTACT INFORMATION

Jamie A.Triplin Email: jtriplin@dcbar.org

Phone: 202-737-4700 Ext. 3188

Personal Twitter: @JamieTriplin

Bar Association Twitter: @DC_Bar

Bar Association Facebook: Facebook.com/dcbarhq

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Presented by the ABA Standing Committee on Bar Activities and Services and the Division for Bar Services

From Handshakes to PowerPoints: Best Practices in In-Person Communications

Mark A. Tarasiewicz

Executive Director, Philadelphia Bar Association

Know the Difference Between the Court of Law and the Court of Public Opinion

Court of Law: • Facts count for something • Facts are presented in some kind of order • Rules are reasonably clear • Rules are presented to and known by the

parties beforehand • A clear beginning, middle, and end

Know the Difference Between the Court of Law and the Court of Public Opinion

Court of Public Opinion: • Facts may not be facts at all • Few rules if any • Rules seem to change at any moment • Often no deciding moment

Be an Accessible Resource to the News Media

• If you help a reporter with a story, he or she will likely never forget it

• The more general the topic and the more relevant it is to association positions and policies, the more it demands the voice and face of an association leader

Humanize Your Story

• A story told in real-life, human terms is always more compelling

• Reporters often go after stories that are emotional in nature

Don’t Forget Your ABCs (Acknowledge, Bridge, Communicate)

• Answer the question in a way that advances your agenda while still maintaining your rapport with the reporter

• If you’re unable to offer a comment, explain why

• Prepare key messages in advance of a media interview and look for ways to insert your points into the conversation

Less is More

• Keep your answers concise and relevant

• The more you say, the easier it is for your message to become diluted

• Don’t rush: Allow yourself time to consider the answer

Don’t Get Into an Argument with People Who Buy Ink by the Barrel

• Communicate in specific detail what they got wrong

• Think twice before picking a fight that could impact the kind of coverage you receive down the road

• When justified, honestly and specifically compliment reporters on their stories

Connect with the Broader Community

• Bar association leaders often have unique opportunities to build bridges with elected officials, and to offer the “brain power” of the association’s practice sections to study problems and propose solutions

• Help raise the Bar’s profile as an advocate

for good government