hannah burton laurison [email protected] cppw action institute | washington, dc pricing...
TRANSCRIPT
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Hannah Burton [email protected]
CPPW Action Institute | WASHINGTON, DC
Pricing Strategies for Healthy Foods & Beverages
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Public Health Law & Policy
We are a nonprofit corporation that improves community health outcomes by building the capacity of public health leaders to use sophisticated legal and policy tools in their everyday practice. We are a multi-disciplinary team of lawyers, urban planners, policy analysts – many also with advanced training in public health; all committed to working with public health agencies and their community-based partners.
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Our Focus Areas
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Session Overview
1. Introduction
How does price influence behavior?
2. Brainstorm
What are your goals for getting the price right?
3. Overview of local strategies
What tools are available?
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MARKET FORCES + PUBLIC POLICY = PRICE
Photo: icebox79deluxe. Flickr Creative Commons
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How does price affect behavior?
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38%
23%
Photo: Special KRB Flickr Creative Commons
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Do the poor pay more?
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Photo: Rhonda Winter
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Federal Food Policy Landscape
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Credit: Physicians Committee for Responsible Medicine
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Nutrition Assistance Programs
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State and LocalFood Policy Landscape
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State and local taxes
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Land Use Planning
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Transportation
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Economic Development
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where do people shop?
RETAIL Grocery
Corner stores
Restaurants
Mobile Vendors
Vending Machines
DIRECT MARKETS Farmers’
markets/CSA
Urban Agriculture
Community Gardens
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Brainstorm!
1. Brainstorm policy strategies that impact price for each venue
2. Mark most promising strategies with a star
3. Rotate to the next venue, repeat steps 1-2
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Healthy, Affordable Food in Grocery Stores
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strategies for grocery
Fresh food financing (grants/loans) Tax incentives Comprehensive planning and zoning Site/location assistance Workforce development
Local hire policy Living wage policy
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Healthy, Affordable Food in Corner Stores
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strategies for small markets
WIC/EBT participation
Cooperative purchasing
Business planning
Infrastructure subsidies
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Restaurants Offer Healthy, Affordable Food
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strategies for restaurants
Healthy food zones (esp. near schools)
Ban toy give-aways with unhealthy meals
Healthy menu certification
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Healthy, Affordable Food from Mobile Vendors
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strategies for mobile vending Incentivize healthy vending
Restrict unhealthy vending
Streamline fees and permitting
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Healthy, Affordable Food from Vending Machines
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strategies for vending Control which products
are sold or advertised
Control how products are sold
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Healthy, Affordable Food in Farmers’ Markets
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strategies for farmers’ markets Comprehensive planning and zoning
Streamline fees and permitting
EBT, WIC, FMNP
Vouchers/Bonuses
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Healthy, Affordable Food in Urban Agriculture
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strategies for urban agriculture Comprehensive planning and zoning
Support entrepreneurial ag
Subsidize water & land
EBT (seeds)
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Resources
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Fact Sheets Model Policies
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Toolkits
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www.healthycornerstores.org