Hannover Messe – Internati onal exhibiti on as a pla� orm for Armenian Free Economic Zones, Techno Parks, Precision Engineering (PE) and IoT companies.

Support to SME Development in Armenia

2018

In 2018 an Armenian delegati on with the support of EU-SMEDA parti cipated in the annually internati onal exhibiti on which is the world’s leading industrial show hosti ng parti cipants from about 75 countries.

Being a unique business opportunity

the fair gives a chance to parti cipants to

overcome technological and sectorial

boundaries, to exchange knowledge

and innovati ve (groundbreaking) ideas,

identi fy and uti lise latest market trends.

Furthermore, the fair serves as a entry to

a global markets for companies.

During the visit a roadshow has been

organised for the Armenian delegati on to

several leading technology and science-

oriented citi es of Germany. The delegati on

was composed of members from the

Ministry of Economic Development

and Investments of RA, Techno Parks,

Free Economic Zones (FEZ), PE and

IoT companies and the Union of PE

enterprises.

Parti cipati on of a new generati on of Armenians for be� er and innovati ve country.

SMEDA initiated the participation at the fair to help:

• Establish new contacts with German and

international companies and associations

• Strengthen business ties between Armenian

companies and international markets

• Attract investments to Armenia

• Adopt industrial megatrends

• Stimulate the execution of innovative ideas

In light of above-mentioned information, the

participants highlighted the main benefits of the event.

Almost all participants considered the trip to Hannover

and roadshow useful as they achieved the following:

• Importance of making right promotion of the

business and product

• Importance of preparation to achieve good results

• Networking within Armenian delegation to get well

acquainted about Armenian businesses and what

kind of services they offer

As a result of the roadshow and exhibition several

business agreements have been made: One participant

mentioned: “During Hannover Messe, our team

managed to make some B2C sales right at the expo

with the strategy of offering discounts. Our team

established around 71 contacts in total, among which

15 were potential distributors of our products from

different parts of the world” (Volterman).

Hannover Messe

SMEDA Project 12 Proshyan str.,0019, Yerevan, Armenia

T +374 10 26 99 86info@smeda.amwww.smeda.am #EU4B_SMEDA

Lessons Learnt• To attract more visitors, exhibitors need to design the booth in an interesting way by adding innovative

solutions using engaging and rotating appliances and more equipment showcasing technology – engaging

the visitors

• Participants need to focus on the preparation regarding their presentation, their marketing for the target

market as well as relevant business contacts

• To make the exhibition more effective participants need to explore potential leads in more details,

contact with potential business partners in an early stage, and try to set up productive meetings

ARMENIAN ORGANISATIONS PARTICIPATING IN HANNOVER

MESSE UNDER ONE JOINT BOOTH

MORE THAN 300 RELEVANT BUSINESS CONTACTS HAVE

BEEN ESTABLISHED

MEETINGS WITH 5 WORLD-WIDE KNOWN ORGANISATIONS DURING

THE ROADSHOW

BUSINESS AGREEMENTS CONCLUDED BETWEEN ARMENIAN COMPANIES AND INTERNATIONAL

ENTITIES

10

23

5

300