DEALERS EXPECTATION ABOUT KCP CEMENTS

1. Years of experience in dealership?a) 1-5 b) 6-10 c) 11-15 d) above 152. What are the current brands being dealt by you?3. In your store Which brand is fast moving? Reason?4. Which factor fascinated you to be the dealer of KCP cements?a) Advertisement b) servicec) Customer preference d) Quality5. Are you aware of the offers provided by KCP cements ?a) Yes b)No6. If yes, is it up to your expectation? a) Yes b) No7. If No, what are your expectations from KCP ? 8. Can you rank the additional benefits you expect from KCP? 9. How do you feel about pricing Strategy followed by KCP cements?a) In line with market b) overpriced c) price commensurate with quality d) under price11. What do you feel about the credit period given by KCP CEMENTS?b) Adequate c) Not adequate d) Not required 12. What type of promotional activities you would prefer to KCP cements?a) Advertising b) personal sellingc) Direct marketing d) publicity13. Rate the Service of KCP cements?a) Very good b) good c) normal d) poor e) very poor14. What type of business initiative you require from the company side?a) Sales officer visit c) improve promotional activityb) Timely availability d) improve credit policy15. What factors pull back the sale of KCP cements?a) Price b) quality c) packaging d) brand name16. What are the post purchase service you expect from the company?a) Freight in accordance to market rate c) quick response to complaint b) Discount d) technical suggestion to use17. Specify the factor and brand that you would prefer for a customer (rank below priority)?a) Quality b) credit c) Service d) packaginga) Acc cements b) Ultra tech c) Ambuja d) Birla e) KCP f) others18. In your view what are the minus points of KCP cement?19. Type of packing you prefer to handle?a) HDPE bag b) Lamination bag c) paper bag 20. Rate the Relationship between company and dealer?a) Very Good b) good c) normal d) poor e) very poor21. Any suggestions to the company?