harkable day of innovation july 2014
DESCRIPTION
On 17th July 2014, the Harkable team held a hackday with the aim to build something that would make life easier in the modern agency. This slideshare documents the day.TRANSCRIPT
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On 17th July 2014 we held an all agency #HackDay.
!
The brief was simple - create and build an app that would make life easier.
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A week before, every member of the agency pitched a handful of ideas and a vote was taken.
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What happens when you can’t choose between two ideas? You make them both!
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The #Hashtag generator for those tricky moments when you can’t think of a #hashtag for your new social media campaign !
Hube – a cube which will flash different colours every time there is an interaction on our social media channels.
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Splitting into two teams we decided to tackle an idea each - here’s our hack day.
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The agenda for the day was simple.
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But first, breakfast.
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First job of the day for team Hube was to make sense of the circuit board
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Alerts were set up for Facebook likes and Twitter mentions on the server.
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Meanwhile wireframes and a logo were being developed for the hashtag generator
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Nearly 500 words were added to the hashtag database - Freud would have had a field day.
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The front end of the Hashtag Generator was being tested in no time at all.
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Two bottles of super glue later and the Hube had taken shape too.
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The bread board was wired up to the LEDs and connected the Raspberry Pi.
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Creative took several rounds before the logo felt right.
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The final design - introducing the Hube
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It was time to present the finished pieces to the rest of the agency.
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A real time visualisation of social activity and site status - the box glows each time Harkable receives a mention on
Twitter, a like on Facebook or a like on Dribbble
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Enter key terms for a campaign and #generate a hashtag or if you’re #feelinglucky leave the space empty to create
a random hashtag.
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✓ It allows you to experiment with innovation outside of the usual client realms.
!✓ It’s a great team building exercise - especially between teams
that wouldn’t normally work on the same projects. !✓ Products can be developed that can add real value to clients. !✓ It’s a great way for every member of the agency to put their hand
to something new - everyone in the team gets a chance to see how the other half work.
Why should you try a hack day?