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TRANSCRIPT
In Today’s Tough Selling In Today’s Tough Selling Environment You Need To Environment You Need To
Motivate, Entertain And Engage Motivate, Entertain And Engage Your Consumer With A Fun, Your Consumer With A Fun,
Relevant Promotion That Will Relevant Promotion That Will Drive Traffic And Sell FurnitureDrive Traffic And Sell Furniture
“In 2008, Board Game Sales Climbed 23.5% To About $808
Million, And They're Expected To Grow More This Year”.
“The economic downturn has created what many experts call a "recession-resistant" industry -- one that, for families
operating on tight budgets who have children to entertain, is attractive no matter the economic climate. And in the case of board games, they might even be most attractive in the worst
times”.
That's especially true now, according to industry specialist Chris Byrne, also known as the "Toy Guy": "Considering what it would cost for four people to
go to the movies, board games are a deal!“http://money.cnn.com/2009/07/10/news/economy/board_games_resurgence.fortune/index.htm
We’ve Harnessed We’ve Harnessed This Trend For Your This Trend For Your
BrandBrand
• Living RoomsLiving Rooms
• Family RoomsFamily Rooms
• Casual Dining Rooms/TablesCasual Dining Rooms/Tables
• Dining AreasDining Areas
• Pub TablesPub Tables
• And MoreAnd More
It All Connects With The HomeIt All Connects With The Home
Think About This For A Think About This For A Minute. Where Do People Play Minute. Where Do People Play
Games In The Home?Games In The Home?
We’ve Done All The Work We’ve Done All The Work To Make This Promotion To Make This Promotion ““SeamlessSeamless” For Your 1” For Your 1stst
Or 2Or 2ndnd Quarter Promotion Quarter Promotion PlansPlans
ANDWe’ve Added 4 Family Vacations
As A Grand Prize To Beaches' Resort On Jet Blue
TelevisionTelevision
We will have available• 3 Furniture Focused Commercials
• We Have A Ton Of Great Footage From Hasbro’s National TV Commercials Available…
• 1 Furniture & Appliance Based Commercial For Retailers that Also Sell Appliance and/or Rent To Own
• Available in 30 Second Format
• Audio Available for Radio Commercials
PrintedPrintedNewspaper Inserts, Newspaper Inserts, Direct Mail, Valassis Direct Mail, Valassis
& & MoreMore
In-StoreIn-Store SignageSignage& &
Gift With PurchaseGift With Purchase
Gift Gift With PurchaseWith Purchase
Retail Value $75.00Retail Value $75.00
FREE FREE With Every OrderWith Every Order
Use your Use your FREE 200FREE 200 Coupon Books to Drive Coupon Books to Drive TrafficTraffic During The Promotion….
Free For The First 200 Customers No Purchase Necessary - A $20 Value
The Complete The Complete “Marketing Plan” “Marketing Plan” To Make This A To Make This A “Selling Event”“Selling Event”
• Complete Ad Calendar
• HTML Marketing
• Web Site Landing Page
• Media Planning & Placement
• Direct Mail – Marketing Campaign
• How To Host and “In-Store” Game Night Competition
• And More
The Complete The Complete “Marketing Plan” “Marketing Plan” To Make This A To Make This A “Selling Event”“Selling Event”
• How To Host and “In-Store” Game Night Competition.
• What A Great Way To Bring Traffic In To Your Store And
We’ve Outlined How To Do It.
• The BIG Ideas As To How You Can Partner With Other Relevant Companies/Brands To Make This A HUGE Selling Event.• Pizza/Sub Partner
• Local Grocery Chain
• Charitable Partner
• Local Media Overlay
• And More
ContactBill Napier
Napier Marketing Group, Inc.
(952) 435-7665
(612) 217-1297 – Google Voice
(612) 619-1160 – Cell
Visit us on the web at:
www.fabfurniturepromotions.com