hawtai motor presentation-2014
TRANSCRIPT
Introduction to Hawtai Motor Group
(2014)
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Founded in 2000, Hawtai Motor Group (Abbr. : Hawtai) engages in vehicle, powertrain production
and financial services. Hawtai has nearly 100,000 employees, with an asset so far over 20
billion RMB.
Upholding the principle Green supply network and Quality vehicle, Hawtai commits to
providing the global customers with energy-saving, environment-friendly, powerful auto by its
diversified product spectrum of diesel engine, automatic transmission and series of passenger
cars (SUV, sedan, MPV and the electric vehicle).
01 Overview
Hawtai
Motor Group
VehicleFinancial
ServicesPowertrain
Manufact
ureAuto
RentalEngine AT Bank of
Beijing
Auto
Finance
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02 Business Outline
As a multinational group, Hawtai owns two R&D center, seven production bases, with an annual output
of 300,000 clean diesel engines, 450,000AT and 950,000 vehicles, its sale network covering more than 30
countries.
Two R&D center:Beijing in China & Munich in Germany
Seven Production Bases:China(Tianjin,Shandong,Inner Mongolia)&Overseas(Russia,Angola,North
Korea,Myanmar)
Sale Network
R&D Center
Production Base
Global Layout of Hawtai Motor Group
3Tianjin, Export Base
Beijing, Headquarters
Erdos ,Inner Mongolia factory
RongCheng, Shandong vehicle factory
02 Business Outline
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03-1 Erdos Factory
Advantages:
1: Largest auto manufacturing plant in western China
Established in 2004, Erdos factory covers an area of about 6,000 acres. It’s the
largest passenger car production base and the largest auto manufacturing plant
in western China.
2: Adoption of international leading technology
Erdos factory imports more than 2,000 sets of state-of-art equipment from
Germany to ensure that the quality of Lusheng E70 is consistent with German
auto standard.
3: Four production workshops with advanced equipment
-Stamping workshop has seven production lines with a total area of 27,317
sq.m.
-Welding workshop, with an area of 55,104 sq.m, operates fully automated
welding robots of FANUC of the United States.
-Painting workshop is a three-storey plant of reinforced concrete
covering 47,940 sq.m.
-Assembly workshop covers an area of 66,000 sq.m and the compounding line
can produce four models with 20 colors.
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03-1 Erdos Factory
Advantages:
1: Leader in low-carbon diesel engines and powertrain in China
With the introduction of clean diesel engine of VM and AT production
line of ZF, OED powertrain production base becomes the sole Chinese
auto enterprise who puts these two technologies into mass production.
2: Leading low-carbon diesel powertrain production in Asia
OED covers an area of about 66,000 sq.m, and the gearbox plant an area
of approximately 58,000 sq.m, with the capacity of 300,000 clean diesel
engines and 450,000 AT.
3: Award-winning brand & Supplier for famous auto companies
home and abroad
-To put the technical advantages into Hawtai products.
-In good relationship with Peugeot, India's Tata, GAC Group, SAIC and
Lifan, etc.
- In 2013, OED483Q ( 2.0L )(diesel engine) is awarded Engine of the
Year.
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|HAWTAI MOTOR| >>>>
03-2 Rongcheng Factory
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03-2 Rongcheng Factory
Advantages:
1: First production base of Hawtai Motor Group
Founded in July 2000, Rongcheng factory covers an area of 430,000 sq.m,
with the capacity of 150,000 and being the top 30 Machinery Industry of
Shandong Province. It is the state-designated vehicle manufacturer and the
key manufacturing enterprise with small car directory in Shandong
province.
2: Continuous improvement
-Pass the ISO900 in Oct, 2001 and employ AUDIT assessment
-Pass the CCC in April, 2003
-Introduce an advanced assembly line from Germany and the United States
3: Efficient Management Control
Rongcheng factory learns from Hyundai the advantages in manufacturing,
quality supervision and management to control the details and to optimize
the process.
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03-3 Tianjin Factory
03-3 Tianjin FactoryAdvantages:
1: Auto Industry Complex
-Tianjin Factory covers an area of 2,900 acres, planning to build the headquarters, manufacturing part and export part.
-Closely working together with Tianqi Motor, Hawtai plans to move its R & D center, procurement center, domestic and overseas
sales companies, and some management departments to Tianjin considering the advantages of human resources, spare parts cluster
and sea port of Tianjin.
2: Introduction of Advanced Technologies
-To ensure the efficiency, creativeness, reliability and high quality, Hawtai purchases more than 2000 sets of equipment from Italy,
Germany, Japan, the United States, South Korea and etc., to equip its products..
-An annual output is of 450,000 after SOP.
3: Long-term Investment & Sustainable Development
-Hawtai Tianjin project is divided into two phases with the total investment amount of 12.4billion RMB. In Phase One, 8.4billion
RMB(incl. 7.1billion for construction fee & 1.3 billion yuan for cashflow) is invested for the construction of headquarters, with the
capacity of 150,000. 4 billion RMB(Incl. 3.2billion yuan for construction & 0.8billion for cashflow) is invested in Phase Two for
the establishment of vehicle manufacturing base with an annual output of 300,000.
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SUV Passenger car
B CA A00 B
HAWTAI MOTOR
A35
A25 T12
Savy
Lusheng E90
Lusheng E70
AA0 C
MPV
A32
A21
A11
B35-2 C25
C36
C
C11
Pickup
B57
Pickup
C35
Santafe
Boliger
Terracan
04 Product Spectrum
Diversified products of SUV, Sedan, MPV, Pickup, etc
Synchronization of R&D and Product release
• Models of 2014
• Models of 2015 & 2016
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A B
1.5L 2.0L 2.5L 2.8L 3.0L 1.0L 1.2L 1.4L
Power68/40
00Torqu
e200/2000
Power110/4000
Torque
310/2000
Power115/3800
Torque
360/1800
Power120/3800
Torque
400/1800
Power184/3800
Torque
550/1800
Power53/42
00Torqu
e148/2200
Power65/42
00Torqu
e175/2200
Power76/42
00Torqu
e205/2200
4FA24-Torque330N.M
Four Speed Four Speed
Six Speed
4FA33-Torque240N.M
6RA38-Torque380N.M
AT
Power
92/6300Torque
150/4500
Power
104/6300Torque
170/4500
Power
116/6300Torque
190/4500
Power
122/6300Torque
210/4250
Power
147/6300Torque
250/4250
Petrol Engine
B
2.4L2.0L1.8L1.4T
A
1.2T
Diesel Engine
04 Product Spectrum
More than 10 products of Clean diesel engine, petrol engine and AT.
Keeping with the European technology development, Hawtai fully owns the intelligence right.
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04-1 Boliger
Doule-T Engine
Luxurious Appearance
Intelligent Safety Measures
Comfortable Drive
Choice Warranty of 5 years or 150,000 km
Attractive Points
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04-2 Santafe
Prestigious Classics
Well-known Powertrain
Luxurious Configuration
Manifold & Practical Design
Key Advantages
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04-3 Lusheng E70
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04-4 Terracan
Manly Appearance
Exquisite Design
Powerful Performance
Spacious Interior
Terracan— Flagship of Chinese SUV& Leader of Fashion
Appealing Points
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04-5 A25
A25 — Speaker of Fashion, High Performance, and New Trend of A-level SUV market
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04-5 A25
International Quality
Smart Appearance
Double T Engine & 6-speed AT
Flexible Control: Multi-Link Independent Rear
Suspension
Choice Warranty of 5 years or 150,000Km
Major Selling Points
Hyundai ix35
Brand-new
Santafei
KIA SportageFord Escape
GWM Hover H6Chery Tiggo 5JAC S5
Comparison with
Auto JV
Surpassing Chinese
independent auto
companies
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Advanced
Design &
Manufactu
re of Powe
rtrain Syst
em
(Diesel)
Passenger
car’s
Powertrain
Integration
Advanced
Manufactu
ring
Systems
Sophisticat
ed
Platform
for Vehicle
& New
Energy car
05 Core Competitiveness
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2013 2014 2015 2016 2020
General Planning
2013-2014
Fast Growing
2015-2017
Overall Boosting
2018-2020
2017
The Developing Phases of Hawtai Motor Group
To build up high-end Chinese auto brand, to improve product quality, to better after-sale service
and to highlight energy-saving and environmental-friendly capacity .
Three ‘500,000’ in Production & Marketing Plan to 2015:500,000 vehicles,500,000 engines, and
500,000transmissions.
01 Strategic Target
Sa
le
Period
Key-points
• To perfect product chain,
including production、marketing
and production base, etc.
•Brand upgrading, rapid market growth
and fast expansion of revenue
• Total enhancement of financial indicators,
technical capabilities and the management
level of Hawtai Motor Group.
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02 Strategic Target
To build KD production base and sales & after-sales service network
By 2015, 30% of the sales is from overseas market and 50% to 2020.
Output of technology, product & management, personnel training and localization
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Hawtai cooperates with the Russian company——Derways in CKD, with the annual
output of 50,000.
Boliger/C9/Lusheng E70 has obtained OTTC.
02-1 Overseas Production Base----
Russia
Bird’s view of Russian Factory
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Hawtai SKD plant, with the annual output of 50,000, is established in Luanda, capital of Angola,
and is the only auto manufacturing plant in Angola.
Angola government offers a lot of preferential policies on land, tax and energy.
Via the factory in Angola to spread into the members of ECCAS.
02-2 Overseas Production Base----
Angola
General Layout
First phase construction
involves the workshop
of SUV, sedan,, pickup,
and passenger car, office
building and 4S store.
View of Angola Factory
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Hawtai works with KKG, the North Korea's largest state-owned enterprises, for joint
development in the auto market.
SOP of CKD plant with the annual output of 50,000 will be achieved in 2015.
02-3 Overseas Production Base----North
Korea
Customized taxis (Lusheng E70) in PyongyangView of North Korean Factory
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Hawtai Auto Industry Park, with the capacity of 300,000, is under way in Myanmar.
The Park will help to quickly open up the auto market in Myanmar, and meanwhile cover
the neighboring countries as well .
Training
baseDevelopment
reserved land 2、Vehicle Zone
1 R&D and
Training Zone
4、Components
Zone
3、Residential
Zone
02-4 Overseas Production Base——Auto Industry Park in Myanmar
R&D and trial
production
centre
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Profit
of Auto
production
base
--To improve industrial production value: Ratio between
auto industry, upstream industry and downstream
industry is 0.65:1:0.65. The appreciation of RMB1 will
bring along the increase of RMB 0.65 of the upstream
industry of appreciation and RMB 2.63 to the
downstream industry. Calculated supposedly by 50,000
vehicles, Hawtai auto project will bring along industrial
output of $3.5 billion.
--Increase of tax revenue: Hawtai auto project puts in
motion the increase enterprises of the upstream and
downstream industrial chain, which will boost the tax
revenue.
--Increase of foreign exchange income: Through exports
to foreign countries besides KD factories, the foreign
exchange income grows.
Economic
--Stimulation in employment: Since one job vacancy of
the auto industry will bring along 10 to 15 jobs for the
upstream and downstream industries, the operation of
Hawtai’ s 50,000-vehicle project of a personnel of
1,000 will provide the upstream and downstream
industries with 10,000 job vacancies.
--Improvement of industrial competitiveness: The auto
industry is intensive in technology, capital and labor. It
will play a stronger role in motivating the development
of the machinery, metallurgy, electronics, rubber,
petrochemicals and other industries.
--Talent cultivation: a lot of R&D personnel and skilled
workers will be cultivated in Hawtai auto project.
Social
03 Principle of Overseas Development
Hawtai establishes overseas production bases aiming at reciprocal economic and
social benefits
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04 Target of Overseas Development
Hawtai Motor is willing to work with members of IOSSC to develop the auto industry,
to improve the national income and to better people's lives.
We hope to build KD factories in the countries which can meet the following
requirements:
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2
3
4
Good auto market
Good industrial development
Good investment environment
Willingness of long-term and sincere cooperation
华泰控股集团
地 址:北京市朝阳区立水桥甲9号
服务热线:400-810-2066
邮 编:102218
网 址:www.hawtaimotor.com
HAWTAI HOLDING GROUP
Address: A9 Lishuiqiao,Chaoyang District,Beijing,China.
Service Hotline: 400-810-2066
Post Code: 102218
Website: www.hawtaimotor.com