HAYMARKET CONSUMER MEDIA MOTORSPORT 2015

AUTOSPORT

Contents2 Introduction to Haymarket

4 Autosport magazine

5 Autosport digital

6 Autosport International

7 Autosport Awards

8 McLaren Autosport BRDC Award

9 Grand Prix Predictor

10 F1 Racing magazine

12 LAT photographic archive

13 Syndicated content

14 Motorsport News at 60

16 Classic & Sports Car magazine

17 Beyond motorsport

18 Contract publishing

21 Contact us FIVE PILLARS

Haymarket’s business is built

on these core values

Independence

Creativity

Expertise

Integrity

Dynamism

Haymarket was foundedin 1957 and is owned byLord Heseltine, the formerDeputy Prime Ministerof the United Kingdom.We have been creatingmarket-leading specialistmotorsport brands forover 50 years, and todayour global portfoliocovers 72 brands, across20 offices in six countries.We connect communitiesand businesses acrossdigital, mobile, printand live media.

Welcome to our worldWe are a UK-based global media company with a unique heritage, strong beliefs and iconic brands

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AUTOSPORT DIGITAL

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We send our journalists topaddocks worldwide andpublish an independentview on exclusive stories.We also demand excellencethrough incredible images,high quality editorial anddeep-rooted expertise.This puts us in a uniqueposition of trust. Whennews breaks, fans hit ourwebsites and buy ourmagazines for the fullstory. Key paddock figuresrespond to our articles andhelp us to lead the agenda.This inspires trust from ourpartners, who work with usto resonate our integritythrough their brands.

Influence & integrityOur iconic brands have a strong influence and a position of trust in the global motorsport media landscape

L Haymarket is the world’s largest motorsport and automotive publisher

L Its iconic brands include Autosport, F1 Racing and Motorsport News

L Our motorsport division publishes 21 different

monthly editions

L Over 1m monthly sales and 10 million monthly

readers in total

L Social media reach of 300k+ and two million

unique web users per month

AT A GLANCE

Founded in 1950 and celebrating its 65th anniversary in 2015, Autosport is the UK’s must-read weekly global motorsport magazine. It has covered every grand prix since the F1 world championship began. Thanks to expertise from dedicated journalists, along with world-class production values, knowledge and integrity, Autosport has evolved into a successful and multi-channel media brand. As the most powerful print medium for motorsport brands to engage with fans, enthusiasts and the industry itself, Autosport has grown into a network of international licensed editions.

Autosport is the driving forceThe world’s most authoritative motorsport publication fuels the enthusiasts’ passion for knowledge

AUTOSPORT NETWORK

From a weekly magazine,

Autosport has grown into a network

of international licensed editions

2m unique users,133k readers,300k+ social

reach

Syndicated content and data

Magazine23k weekly

sales

Website18m page views per

month

Responsive mobile

website

Autosport International

80,000 visitors

Autosport Awards

1,300 guests

L Launched in 1950

L Covers every major global motorsport event

L Operates from the very heart of motorsport

L Trusted by brands to engage and influence

enthusiasts

L Over 133,000 readers per week; copy sales of

23,177 per week

L Digital and newsstand editions available

L 16 territories, including USA, Germany, Brazil, France, Russia and

the Middle East

L Motorsport’s largest recruitment marketplace

AT A GLANCE

AUTOSPORT

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AUTOSPORT DIGITAL

Our global motorsport website,autosport.com, is the industry’sleading news authority and themust-read online platform for allmotorsport enthusiasts. Refreshedfor 2015, the site uses online channelsfrom traditional desktop sites toa responsive mobile version anddedicated apps – it is our first line incontent delivery. This consumer-facingsite also leads Haymarket’s push

into a thriving subscription meteringsector, delivering news and featurecontent to a growing list of payingsubscribers. Haymarket can work with your motorsport brand to deliver targeted and effective digital campaigns.

Innovate with autosport.comThe world’s number one motorsport website is the nerve centre for our agenda-setting online content delivery

L Launched in 1996

L Market leader in print and online formats

L 2m+ unique users per month

L 15-18m page views per month

L 500 stories posted per month

L Live commentary can increase dwell time beyond 15 mins

L Thriving fan forums

L Most effective medium to instantly engage

motorsport audiences

AT A GLANCE

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SHOW TIME

Autosport International is a place where

fans and business come together

AUTOSPORT INTERNATIONAL

Every January, Haymarket runs Europe’s leading pre-season motorsport event. Autosport International is a star-studded four-day trade and consumer event, hosting 600 exhibitors from 50 countries in 2015. Our marketing campaign ensures the event is a highly effective forum to engage with motorsport aficionados. ASI’s global reach extends beyond 20 million consumers through targeted PR, media partnerships, social media, viral and direct media. Every year, major blue chip and corporate brands exhibit here, launching new series, products and services, and leveraging association.

The ultimate motorsport showHaymarket brings readers and the business sector closer at Europe’spremier motorsport exhibition

L 84,500 visitors

L 600 exhibitors

L £330m+ business generated

L 27,100 trade visitors, 41% are owners, chairmen,

MDs or directors

L 5,000 overseas visitors

L 26m PR reach, 45,000 connected via social media

L 82% of visitors purchase products at show

L 69% of trade visitors have sole purchasing

responsibility

AT A GLANCE

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AUTOSPORT AWARDS

Attended by 1,300 motorsport industry leaders and decision-makers every December at London’s Grosvenor House Hotel, the Autosport Awards is the closing event of the motor- racing calendar. Often called the

And the winner is…The Autosport Awards is the end-of-season event that business leaders, and even F1 world champions, cannot afford to miss

‘Oscars of Motorsport’, it is the ultimate setting for hospitality and networking. The Autosport Awards is the industry’s premier event for extending brand association, showcasing partnerships and recognising excellence.

2014 Lewis Hamilton2013 Sebastian Vettel 2012 Sebastian Vettel 2011 Sebastian Vettel 2010 Sebastian Vettel2009 Jenson Button 2008 Lewis Hamilton 2007 Lewis Hamilton 2006 Fernando Alonso 2005 Kimi Räikkönen 2004 Jenson Button

2003 Juan Pablo Montoya 2002 Michael Schumacher 2001 Michael Schumacher 2000 Michael Schumacher 1999 Mika Häkkinen 1998 Mika Häkkinen 1997 Jacques Villeneuve 1996 Damon Hill 1995 Michael Schumacher 1994 Damon Hill 1993 Nigel Mansell

1992 Nigel Mansell1991 Ayrton Senna 1990 Ayrton Senna 1989 Jean Alesi 1988 Ayrton Senna1987 Nigel Mansell 1986 Nigel Mansell1985 Alain Prost1984 Niki Lauda 1983 Nelson Piquet1982 Keke Rosberg

INTERNATIONAL RACING DRIVER OF THE YEAR

MAN OF THE MOMENT

Lewis Hamilton picked up the main

prize in 2014 – he also won in 2008

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For over 25 years, Autosport has supported racing’s junior categories and recognised potential stars of the future through the McLaren Autosport BRDC Award. In partnership with McLaren and the British Racing Drivers Club,

We invest in racing talentAutosport invests in young British motorsport talent through the McLaren Autosport BRDC Award

six young British drivers are given the chance to impress a panel of judges, the winner receiving a donation of £100,000 and a McLaren F1 test drive. The McLaren Autosport BRDC Award will help you identify and support new talent.

2014 George Russell2013 Matt Perry2012 Jake Dennis2011 Oliver Rowland 2010 Lewis Williamson2009 Dean Smith2008 Alexander Sims2007 Stefan Wilson2006 Oliver Turvey

2005 Oliver Jarvis2004 Paul di Resta2003 Alex Lloyd2002 Jamie Green2001 Steven Kane2000 Anthony Davidson1999 Gary Paffett1998 Jenson Button1997 Andrew Kirkaldy

1996 Darren Turner1995 Jonny Kane1994 Jamie Davies1993 Ralph Firman1992 Dario Franchitti1991 Oliver Gavin1990 Gareth Rees1989 David Coulthard

MABA WINNERS

MCL AREN AUTOSPORT BRDC AWARD

George Russell 2014 winner

Jenson Button 1998 winner

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The Grand Prix Predictor is the ultimate Formula 1 fantasy game, with well over 100,000 people now signed up to play. Originally built as a partnership model,the project allows any partner the opportunity to work closely with autosport.com in order to engage with our global audience.

The Grand Prix Predictor game has developed a large motorsport-following community, with an enormous resource of marketable data. Our partner brands have full access to this data for their marketing, communication and promotional purposes.

Engaging the fansThe Grand Prix Predictor is the ultimate second-screen fantasy application that allows users and investors to participate in grand prix weekends

L The world’s leading free-to-play fantasy

F1 game

L 100,000 sign-ups and 40,000 active players,

access to communication with this data

L Currently run in five languages with the ability

to adapt to more

L Comes with more than £1.8m worth of added media value

L Mobile responsive, using some of

Haymarket’s most advanced technology

L Wholly-owned by Haymarket with

flexible development environment

AT A GLANCE

GR AND PRIX PREDIC TOR

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The award-winning F1 Racing takes readers right to the heart of the world’s most glamorous sport, thanks to its trusted expert contributors and unparalleled access. With international editions in local languages, the world’s best-selling grand prix title is the magazine of choice for Formula One stakeholders and partners. It reaches a premium audience of global fans for advertising campaigns or tailored creative executions. F1 Racing is a highly effective international platform for teams and sponsors to communicate the personality behind their brands.

F1 Racing in your handsThe official magazine of Formula 1 and the world’s best-selling grand prix title, F1 Racing is available in print and digital

F1 RACING

The magazine that

fans turn to for insight,

interviews and glamour

L Launched in 1996

L World’s best-selling F1 magazine

L Sold in over 100 countries worldwide

L More than 496,000 UK readers per issue

L 869,000 global sales per month

L 12 international editions in nine languages

L Digital and newsstand editions

L Brand extensions include Fan Village and Global Fan Community

AT A GLANCE

F1 R ACING MAGAZINE

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We know how to talk to fans because we are fanstoo. Whether it’s through our 124,000-strong F1Racing Global Fan Community, the annual F1 RacingFan Village over the British Grand Prix weekend, ourinnovative social-media channels, or even throughthe old-fashioned letterbox, we are engaged in acontinuous and passionate conversation with a vastnetwork of readers and consumers. This means wecan get closer to fans, while developing marketingopportunities for partners.

Our global community We talk to the world through our iconicmotor racing and automotive brands,and our community is growing by the day

L 600,000+ people in our motorsport databases

L The F1 Racing Global Fan Community has 124k+

members and counting

L Around 20,000 people attended the six-day F1

Racing Fan Village in 2014

AT A GLANCE

F1 R ACING GLOBAL FAN COMMUNIT Y

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Haymarket’s LAT archive is theworld’s largest motorsport photolibrary with 13 million images,and more being added every day.LAT’s fully searchable collection ofimages dates back to 1895. LAT’saward-winning photographers arecontracted with many top teams,sponsors, circuits and promoters.LAT supplies images to all ourmotoring and motorsport titles,including Autosport, F1 Racing,Autocar and Classic & Sports Car,and is indispensable for brandslooking for the best motorsportimagery. We can deliver on any client brief, from bespoke imagery to licensed agreements on image rights.

Capture the momentLAT’s extensive archive of over 13 million high-quality motorsport photographs means that we have all the action covered

L Part of Haymarket Media Group

L LAT archive spans more than 100 years

L All major motorsport series covered

L Commission LAT photographers to

take photos for you

L www.latphoto.co.uk

AT A GLANCE

L AT PHOTOGR APHIC ARCHIVE

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Autosport.com produces over 500 stories per month – around 200 relate to Formula 1. We also cover every other major international racing and rallying series – our journalists and photographers can attend a whole range of newsworthy events on behalf of any potential syndication client. We can supply a bespoke news story feed, including images for reproduction on

Content for youReceive bespoke feeds of autosport.com news articles, stunning statistics from our Forix website and brilliant images from LAT

the client’s website or app. This gives users a reason to keep coming back to your website every day. We can also offer a bespoke feed supplying race data from the unrivalled Forix database. This can include entry lists, results, lap times, speed trap times and more for every session of a huge range of international and national racing series.

L Yahoo Eurosport

L Magneti Marelli

L Yas Marina Circuit

KEY CUSTOMERS

SYNDIC ATED CONTENT

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Motorsport News is right at the centre of the sport and right in the middle of all that happens in the service parks and paddocks. It has a broad reach across all disciplines of the sport. Everything from karting, rallycross, short oval racing, historic racing and hillclimbing through to Formula 1 is contained within its pages, giving its readers a wide perspective on the world of racing and rallying. All of the UK’s leading aces have risen to prominence in the headlines of Motorsport News and the publication retains a strong place in the hearts of Britain’s race fans.

Keeping an eye on the UKFor six decades, Motorsport News has been at the heart of British motor sport, bringing readers the inside story of this country’s most promising competitors and leading events

MOTORSPORT NEWS

The voice of British

motorsport

L Launched in 1955

L Broad reach across all levels of the sport

L Digital and newsstand editions

L Unrivalled coverage of the UK racing scene

L The go-to outlet for rallying news in Britain

AT A GLANCE

MOTORSPORT NEWS

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Throughout 2015, Motorsport News celebrates its milestone anniversary with a series of features looking back at the sport’s finest moments from rallying and racing at all levels. This has culminated in one of the largest issues in the publication’s history being printed in August, charting the history of motorsport through the decades, from the 1950s to the present day. MN also handed out special MN60 awards at selected motorsport events across the UK, including the Motorsport News Hot Rod Challenge, in which current British Touring Car drivers borrowed leading short oval machines for a special one-off 10-lap contest.

Celebrating 60 yearsMotorsport News hit 60 in 2015 and to celebrate, it produced special features, branded UK events and printed a bumper issue

L Celebrating 60 years

L Special 120-page issue

L The greatest cars

L The best drivers

L The standout moments

AT A GLANCE

MOTORSPORT NEWS 60TH ANNIVERSAY

601955-2015

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Classic & Sports Car is the essential one-stop shop for anyone passionate about classic cars and historic motorsport. Whether buying, maintaining, restoring, racing or just dreaming, Classic & Sports Car covers everything from mainstream favourites such as MGBs and Jaguar E-types to one-offs, prototypes and great racers. With thousands of cars for sale, both via dealers and in a vibrantclassified section, it’s also the world’s leading classic car marketplace. Classic & Sports Car also has a class-leading website with 10,000 classic cars for sale,including a motorsport section.

Heritage at its finestThe world’s best-selling classic car magazine and best platform for trading classic competition cars – in print and digital

CLASSIC &

SPORTS CAR

Number one

for classic cars

and historic

motorsport

L Launched in 1982

L The world’s best-selling classic car magazine

L Comprehensive coverage of historic motorsport

L More than 65,000 copies sold every month

L Print and digital editions

L Packed with in-depth features

L Full track tests of great competition cars

L Three overseas editions (France, Russia, Indonesia)

AT A GLANCE

CL ASSIC & SPORTS C AR MAGAZINE

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On the roadNot just experts in motorsport, we have an extensive global footprint in motoring media publishing too

What Car?The UK’s essential car-buying guide was launched in 1973, and today has an ABC circulation of 59,406. WhatCar.com has 2.4m unique visits and 15m page views per month. What Car? Car of the Year Awards are highly coveted within the industry, while its True MPG testing platform and free valuation app provide invaluable services to readers.

Autocar The world’s oldest and most respected car brand is available in print, digital and on the Apple Newsstand. Autocar is published in 17 editions and sells over 1m copies worldwide per month, and its YouTube channel has more than 400,000 subscribers. The website Autocar.co.uk has 1m unique visitors and 13m page views per month.

Pistonheads.com The essential online forum for petrolheads. As the UK’s second largest motoring website, Pistonheads boasts the UK’s biggest online motoring community, with in excess of 250,000 active members, as well as more than six million unique users and 200m page views per month.

BEYOND MOTORSPORT

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A voice for major brands and eventsHaymarket has communicated the message and mission of numerous global brands and international events. Here are a few samples

IAAF Haymarket createda global hub-basedwebsite and mobile optimisedsite to meet the needs of multiple audiences. Our data solution means the International Associationof Athletics Federations’statistics database issearchable for the firsttime. We also created adigital magazine, Twitterfeed and Tumblr siteunder the SPIKES brand.

Jaguar Haymarket workedwith Jaguar for overa decade, and in thattime, captured a worldof original photographyfor the magazine thattranslated beautifullyinto digital formats.Complementary videoput the reader atthe heart of thebrand experience.

LOCOG Haymarket is extremelyproud of the London2012 programmes thathelped visitors get themost from every Olympicmoment. Ultimatelydelivering 4,176 pages in 53 publications acrossthe event, it was thebiggest single projectundertaken by a contentagency – and the biggest revenue generator from licensed products from the Games.

CUSTOMER PUBLISHING

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Benefit from our content expertiseWe apply the expertise and excellence of our iconic brands into successful communications for our clients

Mubadala Haymarket beganworking with theAbu Dhabi investmentcompany in 2009 tocreate a series of B2Bgrand prix guides,distributed in the F1Paddock Club, five-starhotels and businessnewspapers. We havesince created many moreprint and digital productsin languages from Arabicto Chinese and continueto work together today.

ExxonMobil Haymarket initiallycreated a book tocommemorate the globalfuels and lubricantscompany’s 100 winsas a Formula 1 partner.Subsequent projectshave included a websiteto celebrate 300 grandsprix with the McLarenteam, title sponsorshippackages, technicaladvertorials andsyndicated content inprint and online.

McLaren Haymarket provided itsknowledge and expertisein the creation of a seriesof collectors’ booksdocumenting McLaren’sracing heritage. Therelationship with theF1 team has been builtover many years, andHaymarket has createdMcLaren’s CSR policyguide, internal business documents, adverts and promotional features.

ATICAvanadeBahrain EDBBMWBridgestoneCanonCasioCastrolCircuit of The AmericasDellEtihad Airways

Exxon MobilFanZoneFerrariGP2 SeriesGP3 SeriesHilton HotelsHonda RacingHSBCINGLGMcLarenMubadala

RBSSepang International CircuitSingapore GPSky SportsTruphoneUBS WilliamsYas Marina Circuit

OUR CLIENTS INCLUDE…

CONTENT MARKETING

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Grand Prix guidesWe draw on our editorial excellence and design know-how to deliver powerful bespoke products for international clients

United States Grand Prix Haymarket has workedwith Circuit of TheAmericas (COTA) sinceits inaugural race in 2012to create the official USGP guide. A high-quality140-page magazinefeaturing LAT’s archiveimagery and high-profileinterviews, it is aimedat COTA patrons in thegrandstands and F1paddock. ExxonMobilhas been title sponsoreach year to date.

Abu Dhabi Grand PrixA progression ofHaymarket’s longstandingrelationshipwith the Abu Dhabiinvestment companyMubadala, we producean annual guide tothe Abu Dhabi GrandPrix and MubadalaBusiness Forum. Aimedat global businessleaders attending thisprestigious event, theguide is designed tothe highest standards.

Singapore Grand Prix Haymarket creates theofficial guide to the nightrace on behalf of eventorganiser Singapore GPPte Ltd. The magazine isaimed at a wide audience,highlighting the benefitto the local economyof hosting the race. It isdistributed via The StraitsTimes newspaper andfive-star hotels, offeringmaximum visibility tothe target audiences overthe race weekend.

ON TR ACK

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How to find us

LondonConsumer Media, Haymarket Network & LAT Photographic Teddington StudiosBroom RoadTeddingtonMiddlesexTW11 9BEUnited Kingdom+44 (0) 20 8267 5000

New YorkHaymarket Media Inc 114 West 26th Street4th FloorNew YorkNY 10001+01 646 638 6000

SingaporeHaymarket Media Asia Pte Ltd #05-05 Infinite Studios21 Media CircleSingapore138562+65 6224 6101

Hong Kong Haymarket Media Limited2201 23/F The Centrium60 Wyndham StreetCentralHong Kong SAR+852 3175 1900

MumbaiHaymarket SAC Publishing Pvt Ltd 111 Peninsular CentreDr SS Rao RoadLalbaugParelMumbai400 012India+91 (22) 4302 5000

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CONTAC T US

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