hazel baker – best practices for working with eyewitness media on social networks: ethics and...
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Working with eyewitness media: ethics & rightsHazel Baker, Digital Editor, Sky News
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Approaching eyewitnesses on social media
Get organised: who in the newsroom
will make contact?
How can we make contact? Private
message preferable.
Considerations before contact: is eyewitness at risk
or under 18?
What is it we most need to ask the
individual?
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Handling responses from eyewitnesses“Gun shots heard. We are all in our rooms. Very scared. Can you tell me what is happening?”
“Yes I can talk, but I don’t have much battery left...”“Of course you can use it! I’ll go back out now and see if I can get any more.”
“My mate sent it to me, but he says it’s fine to use.”[ no reply ]
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What do eyewitnesses need
from us?
A calm and
sensitive approach
Updates and links to their
material
Consideration of their personal safety
Clarity over how
we will use content
Recognition and sometimes
reward