hcl’s social recruiting and talent branding on linkedin

HCL’s Social Recruitment and Talent Branding Success Story

©2013 LinkedIn Corporation. All Rights Reserved.


With over 277 million registered members LinkedIn has been an integral part of HCL’s recruitment and marketing strategy.

Of HCL’s current employees and a majority of their potential candidates are from the social media savvy Gen-Y demographic

47% ©2013 LinkedIn Corporation. All Rights Reserved.

Prithvi Shergill Chief Human Resource Officer, HCL Technologies

“We take pride in calling our employees ‘Ideapreneurs’ as they have the freedom to ideate, decide and act. These ideapreneurs continue to unleash a grass-root movement of innovation and come up with ideas that add value and contribute to the growth of our clients. This culture drives us sustain our investments in an array of platforms to make the life of an employee- active or prospective- easy, and digital being one of the most transparent has been an ideal media using which we can share these widely.”


HCL identified LinkedIn as the right platform to promote its talent brand and acquire quality talent

Apurva Chamaria Head, Global Brand & Digital Front Office,

HCL Technologies

“There is no denying to the fact that Digital media is not only a rapidly growing force in the present scenario; it is set to be the future of marketing by wiping out the traditional forms altogether. HCL is rigorously investing in digital solutions and our engagement with LinkedIn has been a key element in establishing HCL as a digitally armed organization.” .


HCL’s social recruitment success story in a snapshot

Results §  Over $500,000 savings on recruitment costs §  28% increase in job applications globally §  272% more job applications than peers §  37% increase in Talent Brand Index §  ITSMA 2013 Diamond Award for Marketing

Excellence and thought leadership

Challenges

As a leading global technology and IT enterprise, HCL needs to be differentiated by the quality of their talent and how they add value to clients.

§  Getting noticed with global talent brands §  Just-in-time hiring of niche talent §  Optimizing recruitment costs §  Engaging with passive candidates §  Establishing thought leadership

Solution LinkedIn Talent solutions as a robust and reliable recruitment platform.

Hiring and inspiring Ideapreneurs

“Building a brand for the next century comes with a challenge to get noticed with globally recognized brands in the market and Digital platforms definitely have a competitive edge in achieving the same. These platforms can be leveraged aptly for building relationships beyond the contract, creating brand awareness, reaching out to the specific target groups and with the robustness that LinkedIn is equipped with, it has been one of our best decisions made in this process.”

–Krishnan Chatterjee, Senior VP and Global Head, Strategic Marketing, HCL Technologies


HCL’s brand assets and recruitment initiatives on LinkedIn


1 2 3 Career Page Personalized InMails Sponsored Updates


4 6 Sponsored Jobs SlideShare Ads Targeted Ads

5

Customized content for different talent segments through HCL’s Dynamic Gold Career Page


INITIATIVE 01

Followers stay connected with HCL on LinkedIn

251,000


Naveen Narayanan Global Head, Talent Acquisition, HCL Technologies

In an industry differentiated by the quality of talent and how they add value to a client, HCL is always

in need for quality talent and in this highly competitive world, reaching out to the right talent becomes a challenge. While HCL is aggressively focusing on digital platforms for Talent Acquisition

with its “just-in-time” hiring concept, choosing Linked In was a “no-brainer” for us considering the gamut of opportunities that it brings on the

table in terms of precise targeting and the largest professional subscriber base on the planet.

Personalized InMails shared to deepen engagement with targeted talent segments

INITIATIVE 02

17% Open rate

8.5% Response rate

36 Leads generated in 2

months

Personalized InMails sent out to 2,500 targeted candidates for critical job vacancies inspired action


Sponsored updates to promote rich and engaging content through status updates and engage passive candidates


INITIATIVE 03

Professionals are not actively seeking but are open to new opportunities

80% ©2013 LinkedIn Corporation. All Rights Reserved.

Sponsored job listings to build recall for specific set of critical jobs


HCL Technologies, Mumbai…

INITIATIVE 04

500% Increase in traffic on

LinkedIn careers page

226% Increase in unique visitors

on the careers page

100K New followers on HCL’s

profile on LinkedIn

Customized content marketing campaigns increased brand awareness among candidates


Slide share content advertisement to promote useful content and boost engagement with the HCL talent brand


INITIATIVE 05

Targeted advertisements to drive traffic to job listings and expand brand reach


Abhishek Sood Marketing at HCL Technologies

+ Follow Company

Picture Yourself at HCL Technologies

View Jobs

INITIATIVE 06

More job applications compared to peers

272% Increase in job applications

globally

28%

Targeted advertisements played a key role in getting noticed in markets dominated by peers


In 2013 Demand Employer Rankings in India

Rank14

HCL’s initiatives on LinkedIn yielded positive results. They will continue to invest in being an employer of choice and establishing relationships on LinkedIn


37% Increase in Talent Brand Index

Varum Gautam Global Sourcing Lead, HCL Technologies

“Along with a massive reach, digital channels have been proven beneficial in the HCL

recruiting practices as far as metrics like Turn Around Time (TAT) and Cost Per Hire (CPH) are concerned. With our increasing interventions on Channels like LinkedIn, we have witnessed an

annual saving of more than five hundred thousand US dollars in the FY 13. The

performance has definitely strengthened our faith in the platform and has compelled us to

invest more in our relationship.”

Find out more: talent.linkedin.com


hcl’s social recruiting and talent branding on linkedin

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