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PRESENTATIONS CLIENT: NIKE RUNNING PROJECT: SHINE LA/PRESENTATION THIS PROJECT CONSISTED OF BRAND DEVELOPMENT AND STRATEGIC RETAIL DESIGN. HC DEVELOPED THE PRESENTATION AND BRAND EXECUTIONS THAT CARRIED OVER TO RETAIL AND LIFESTYLE INTEGRATION.

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Page 1: HC_SAMPLES ZACH

PRESENTATIONS

CLIENT: NIKE RUNNINGPROJECT: SHINE LA/PRESENTATION

THIS PROJECT CONSISTED OF BRAND DEVELOPMENT AND STRATEGIC RETAIL DESIGN.

HC DEVELOPED THE PRESENTATION AND BRAND EXECUTIONS THAT CARRIED OVER TORETAIL AND LIFESTYLE INTEGRATION.

Page 2: HC_SAMPLES ZACH

ACTIVATION

CLIENT: NIKE SBPROJECT: NIKE SB SKATE FREE ACTIVATION

WE TOOK THIS GRASSROOTS CONCEPT TO THE STREETS. THE ACTIVATION INCLUDED A MOBILE UNIT WHERE CONSUMERS COULD TRIAL THE PRODUCT AND LEAVE WITH BRAND KNOWLEDGE ALONG WITH A TAKE-A-WAY FLIP BOOK OF THEIR TRIALLING TRICK. THIS ACTIVATION CONSISTED OF COLLATERAL/MOBILE/RETAIL AND DIGITAL MEDIA.

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RETAIL

CLIENT: MULTIPLEPROJECT: RETAIL/POP/DISPLAY

KNOWING YOUR CONSUMER IS VERY IMPORTANT. MARKETING TO THAT CONSUMER IS JUST AS IMPORTANT. WE HAVE WORKED WITH VARIOUS SIZED BUDGETS AND STRIVE FOR OPTIMAL RESULTS GENERATED FROM KEY STRATEGY AND INTELLIGENT CREATIVE. WE WORK WITHIN A WIDE VARIETY OF SCOPE: RETAIL/ENVIRONMENTAL, IN-STORE PROMO, PRODUCT ACTIVATIONAL DESIGN, SHELF/FLOOR TACTICS.....

Page 4: HC_SAMPLES ZACH

COLLATERAL

CLIENT: MULTIPLEPROJECT: COLLATERAL DESIGN

EFFECTIVE COLLATERAL CONTRIBUTES TO A SUCCESSFUL CAMPAIGN/LAUNCH. THE BRAND OF THE COMPANY USUALLY PRESENTS ITSELF BY WAY OF ITS COLLATERAL TO ENHANCE ITS BRAND THROUGH A CONSISTENT MESSAGE AND OTHER MEDIA, AND MUST USE A BALANCE OF INFORMATION, PROMOTIONAL CONTENT, AND ENTERTAINMENT.

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BRANDING

CLIENT: MULTIPLEPROJECT: LOGO CONCEPT/DESIGN

A LOGO IS NOT A BRAND. BUT A LOGO QUITE OFTEN REPRESENTS THE BRAND. IT’S IMPORTANT THAT YOUR LOGO IS AN ACCURATE REPRESENTATION OF YOUR MARKETPLACE POSITIONING, PERSONALITY, AND MISSION. AND FOR SERVICE ORGANIZATIONS WITH “INVISIBLE” OFFERINGS (NO TANGIBLE PRODUCTS), THE LOGO OFTEN REPRESENTS THE OFFERINGS. SO DON’T UNDERESTIMATE THEIR IMPORTANCE.

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DIGITAL MEDIA

CLIENT: MULTIPLEPROJECT: WEBSITE/SOCIAL MEDIA/MICROSITE/BANNERS/HYBRID APPLICATIONS

WHILE PROCESS CHANGES CAN ACHIEVE CAMPAIGN INTEGRATION, THEY WON’T DELIVER DIGITAL INTEGRATION. TO DO THAT, YOU NEED TO RETHINK STRUCTURE.

Page 7: HC_SAMPLES ZACH

PACKAGING

CLIENT: MULTIPLEPROJECT: PACKAGE CONCEPT/DESIGN

WE AT HC BELIEVE THAT PACKAGING IS JUST AS IMPORTANT AS THE PRODUCT. IN TODAY’S WORLD, BRAND INTEGRITY ALONG WITH STRONG DESIGN/RETAIL PRESENCE IS PRICELESS.

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