hd-visa launching concept (conducted by ebrand vietnam)
DESCRIPTION
“I love to use HD-Visa card. It’s very convenient and fast!” “We usuallylook for more benefits and offersfrom HD-Visa” “I feel like HD-Visa gives me morepower & freedom” “People respectus!” - Banking Industry ProposalTRANSCRIPT
![Page 1: HD-Visa Launching Concept (Conducted by eBrand Vietnam)](https://reader033.vdocument.in/reader033/viewer/2022051817/548e0315b47959763e8b46e0/html5/thumbnails/1.jpg)
HD-Visa Launching
Concept
eBrand Sept 2012
![Page 2: HD-Visa Launching Concept (Conducted by eBrand Vietnam)](https://reader033.vdocument.in/reader033/viewer/2022051817/548e0315b47959763e8b46e0/html5/thumbnails/2.jpg)
Let’s heat up with the
market spider!
![Page 3: HD-Visa Launching Concept (Conducted by eBrand Vietnam)](https://reader033.vdocument.in/reader033/viewer/2022051817/548e0315b47959763e8b46e0/html5/thumbnails/3.jpg)
There’s a lot of works
can be done
![Page 4: HD-Visa Launching Concept (Conducted by eBrand Vietnam)](https://reader033.vdocument.in/reader033/viewer/2022051817/548e0315b47959763e8b46e0/html5/thumbnails/4.jpg)
What are we
targeting at? Yes, emotional!
![Page 5: HD-Visa Launching Concept (Conducted by eBrand Vietnam)](https://reader033.vdocument.in/reader033/viewer/2022051817/548e0315b47959763e8b46e0/html5/thumbnails/5.jpg)
Be ready to start the
HD-Visa’s Journey
Meet Mr & Ms Scratches
![Page 6: HD-Visa Launching Concept (Conducted by eBrand Vietnam)](https://reader033.vdocument.in/reader033/viewer/2022051817/548e0315b47959763e8b46e0/html5/thumbnails/6.jpg)
The conversation with
Mr & MsScratches
“I love to use HD-Visa card.
It’s very convenient and fast!”
“We usually look for more benefits andoffers from HD-Visa”
“I feel like
HD-Visa gives me more power & freedom”
“People respect us!”
![Page 7: HD-Visa Launching Concept (Conducted by eBrand Vietnam)](https://reader033.vdocument.in/reader033/viewer/2022051817/548e0315b47959763e8b46e0/html5/thumbnails/7.jpg)
The conversation with
Mr & MsScratches’ friends
“They are so confident!”
“They are so successful. They can purchase what they want, instantly!”
“We respect them. We want to be like them!”
![Page 8: HD-Visa Launching Concept (Conducted by eBrand Vietnam)](https://reader033.vdocument.in/reader033/viewer/2022051817/548e0315b47959763e8b46e0/html5/thumbnails/8.jpg)
Deeply inside, what do
they desire?
![Page 9: HD-Visa Launching Concept (Conducted by eBrand Vietnam)](https://reader033.vdocument.in/reader033/viewer/2022051817/548e0315b47959763e8b46e0/html5/thumbnails/9.jpg)
Mr Scratches’ desires“If man has all of these, that’s a miracle!”
![Page 10: HD-Visa Launching Concept (Conducted by eBrand Vietnam)](https://reader033.vdocument.in/reader033/viewer/2022051817/548e0315b47959763e8b46e0/html5/thumbnails/10.jpg)
Ms Scratches’ desires“It’s easier to make her wow!”
![Page 11: HD-Visa Launching Concept (Conducted by eBrand Vietnam)](https://reader033.vdocument.in/reader033/viewer/2022051817/548e0315b47959763e8b46e0/html5/thumbnails/11.jpg)
We will find a spirit to gel
HD-Visa’s communication
message (the story) so that...
- HD-Visa links with their desire, deeply
- Most of the audiences love the spirit
- HD-Visa supports them to achieve their desire
-HD-Visa can differentiate from any other competitors
![Page 12: HD-Visa Launching Concept (Conducted by eBrand Vietnam)](https://reader033.vdocument.in/reader033/viewer/2022051817/548e0315b47959763e8b46e0/html5/thumbnails/12.jpg)
![Page 13: HD-Visa Launching Concept (Conducted by eBrand Vietnam)](https://reader033.vdocument.in/reader033/viewer/2022051817/548e0315b47959763e8b46e0/html5/thumbnails/13.jpg)
The Persian Spirit
![Page 14: HD-Visa Launching Concept (Conducted by eBrand Vietnam)](https://reader033.vdocument.in/reader033/viewer/2022051817/548e0315b47959763e8b46e0/html5/thumbnails/14.jpg)
Mr Scratches’ desires“If man has all of these, that’s a miracle!”
![Page 15: HD-Visa Launching Concept (Conducted by eBrand Vietnam)](https://reader033.vdocument.in/reader033/viewer/2022051817/548e0315b47959763e8b46e0/html5/thumbnails/15.jpg)
Ms Scratches’ desires“It’s easier to make her wow!”
![Page 16: HD-Visa Launching Concept (Conducted by eBrand Vietnam)](https://reader033.vdocument.in/reader033/viewer/2022051817/548e0315b47959763e8b46e0/html5/thumbnails/16.jpg)
“I love to use HD-Visa card.
It’s very convenient and fast!”
“We usually look for more benefits and offers from
HD-Visa”
“I feel like
HD-Visa gives
me more power
& freedom”
“People respect us!” “They are so confident!”
Only a Scratch with
Visa and you have these!
![Page 17: HD-Visa Launching Concept (Conducted by eBrand Vietnam)](https://reader033.vdocument.in/reader033/viewer/2022051817/548e0315b47959763e8b46e0/html5/thumbnails/17.jpg)
We will create a modern Persian
space in our Communication.
HD-Visa is the “magic lamp”.
Scratching the “Magic lamp”, target
audiences will get amazing benefits.
HD-Visa will accompany his/her
journey to achieve the desires!
![Page 18: HD-Visa Launching Concept (Conducted by eBrand Vietnam)](https://reader033.vdocument.in/reader033/viewer/2022051817/548e0315b47959763e8b46e0/html5/thumbnails/18.jpg)
Implrement the concept
![Page 19: HD-Visa Launching Concept (Conducted by eBrand Vietnam)](https://reader033.vdocument.in/reader033/viewer/2022051817/548e0315b47959763e8b46e0/html5/thumbnails/19.jpg)
Play with the tagline
HD-Visa | Đẳng cấp dễ tưởng tượng
HD-Visa | Thỏa hiệp cho đẳng cấp
HD-Visa | Vuốt băng Đẳng cấp
HD-Visa | Vuốt nhẹ Đẳng cấp
HD-Visa | Định mức Đẳng cấp
HD-Visa | Cà được, “Vuốt” thấy!
Tôi HD-Visa Đẳng cấp tôi!
![Page 20: HD-Visa Launching Concept (Conducted by eBrand Vietnam)](https://reader033.vdocument.in/reader033/viewer/2022051817/548e0315b47959763e8b46e0/html5/thumbnails/20.jpg)
![Page 21: HD-Visa Launching Concept (Conducted by eBrand Vietnam)](https://reader033.vdocument.in/reader033/viewer/2022051817/548e0315b47959763e8b46e0/html5/thumbnails/21.jpg)
![Page 22: HD-Visa Launching Concept (Conducted by eBrand Vietnam)](https://reader033.vdocument.in/reader033/viewer/2022051817/548e0315b47959763e8b46e0/html5/thumbnails/22.jpg)
![Page 23: HD-Visa Launching Concept (Conducted by eBrand Vietnam)](https://reader033.vdocument.in/reader033/viewer/2022051817/548e0315b47959763e8b46e0/html5/thumbnails/23.jpg)
![Page 24: HD-Visa Launching Concept (Conducted by eBrand Vietnam)](https://reader033.vdocument.in/reader033/viewer/2022051817/548e0315b47959763e8b46e0/html5/thumbnails/24.jpg)
This concept is very
attractive to spread on
other channels!
![Page 25: HD-Visa Launching Concept (Conducted by eBrand Vietnam)](https://reader033.vdocument.in/reader033/viewer/2022051817/548e0315b47959763e8b46e0/html5/thumbnails/25.jpg)
![Page 26: HD-Visa Launching Concept (Conducted by eBrand Vietnam)](https://reader033.vdocument.in/reader033/viewer/2022051817/548e0315b47959763e8b46e0/html5/thumbnails/26.jpg)
Online Channels will be
spelled to viral about
HD-Visa!
![Page 27: HD-Visa Launching Concept (Conducted by eBrand Vietnam)](https://reader033.vdocument.in/reader033/viewer/2022051817/548e0315b47959763e8b46e0/html5/thumbnails/27.jpg)
The story just begins
To be continued...
eBrand – Digital Marketing Agency Sep 2012