health 2.0 fall conference: designing an ecosystem of care
DESCRIPTION
At the Health 2.0 Fall conference, Mad*Pow's Co-Founder and CXO, Amy Cueva shared her insights on Designing an Ecosystem of care, addressing unmet needs in healthcare.TRANSCRIPT
1
@Amy Cueva @MadPow - Founder & Chief Experience Officer
@HxRefactored - Chair of Design Track
Designing an Ecosystem of Care
Design can help improve the human condition.
3
Meet Jim.
4
I was overwhelmed, confused, and
alone. There was no one to talk to. I didn’t know what I should do first or what to expect.”
“
5
Health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity.
- World Health Organization
6
Emotion matters.
7
It’s in our best interest to
help Jim.
Masseuse
PCP
Support Network: Friends & Family
Pharmacist
Lawyer
Chiropractor
Health Coach
CSR
CSR
CSR
HR
Cardiologist
Nurse
Therapist
Weight Watchers
Gym
Lobbyists
Social Worker
Politicians
Lobbyists
Patient Advocate
Translator
Financial Entities
Transportation Service
Heart Health Start Up
Hospital Network
Hospital
Cardiology
Lab
Pharmacy
Pharma
PBM Insurance Company
Insurer for Hospital
Federal Government
HHS
FDA
CDC
Legislature
Executive Branch
Employer
Condition Management
Companies
Information: Google, Web MD, YouTube,
iTunes
Condition Management Start Up
Walk in Clinic
Organizations & Non-Profits
Health Tech
Health Exchanges
State Government
Local Agencies
Health Communications
Patient Community
Who will help Jim?
9
That need is neither our responsibility nor one that will be mitigated anytime soon in the industry.”
“
The health ecosystem
Masseuse
PCP
Support Network: Friends & Family
Pharmacist
Lawyer
Chiropractor
Health Coach
CSR
CSR
CSR
HR
Cardiologist
Nurse
Therapist
Weight Watchers
Gym
Lobbyists
Social Worker
Politicians
Lobbyists
Patient Advocate
Translator
Financial Entities
Transportation Service
Heart Health Start Up
Hospital Network
Hospital
Cardiology
Lab
Pharmacy
Pharma
PBM Insurance Company
Insurer for Hospital
Federal Government
HHS
FDA
CDC
Legislature
Executive Branch
Employer
Condition Management
Companies
Information: Google, Web MD, YouTube,
iTunes
Condition Management Start Up
Walk in Clinic
Organizations & Non-Profits
Health Tech
Health Exchanges
State Government
Local Agencies
Health Communications
Patient Community
Design an ecosystem focused on care.
12
You think partnership is the answer? Many people have spent a lot of money trying and got nowhere.
It simply won’t work.”
“
13
No.
14
Why?
15
Why Not?
16
What if?
How can we identify & address unmet needs?
Do Research! It is the core of human-centered design.
Allow ourselves to
feel.
Envision their journey.
Widen our lens.
Look for emotion, triggers, transitions, opportunities & patterns.
I didn’t know.
I know I should.
I want to, but I can’t.
Whose responsibility is this need?
Look for orphaned needs.
shared values + shared action
= shared profit (financial & social)
- Cindy Gallop
I know.
I will.
I can.
Evidence-based maternity decision making for PregnantMe
CVS
Unified consumer experience strategy for CVS Caremark
A Virtual Doctor’s Visit for MGH Patients
Joslin Digital diabetes weight management
What Motivates? CDC Designs for Medication Adherence
HotSeat
HOTSEAT tackles sitting disease through behavior change and game design
Great things are happening but...
We can do more.
For Jim.
Photo Credits My Room – Michael Wyszomierski
Coffee For One – David Hodgson Star Cluster – HuntingDesigns
Dreaming above the Clouds – Becca Fawley
@Amy Cueva @MadPow - Founder & Chief Experience Officer
@HxRefactored - Chair of Design Track