health 2.0 - internet of things (iot) and wearables #health2con
TRANSCRIPT
Inside IoT & WearablesA discussion on misconceptions in wearables that
are slowing the road to mass adoption.
One quarter innovator, one quarter provocateur, and the remaining; iconoclast.
80% 20%
A
BigPharma
MedTechnologyVS
80% 20%
B
KodakMoments
ZuneMomentsVS
50% 50%
C
DigitalTransformation
DigitalDisruptionVS
Instanity“The ability to create repeatable & sustainable customer experiences in the midst of insanity”
Mobile Social Cloud BD IoTTime from wiz to biz
Unce
rtain
ty &
Con
fusio
n
Define Wait Act
Describe Act
Co-Create
Proximity“Things can be categorized into market
segments based on distance from the human heart ”
On Me
I Carry Around
Where I Lay
Around
AboutMy
Grounds
InMe
On Me
I Carry Around
AroundMy
Body
ThingsThat
Surround
ThingsThat Take Me Around
Where I Do MyRounds
AboutMy
Grounds
About my Grounds
Where I Do My Rounds
Where I Spend My
Pounds
Things That Take
Me Around
Things That
Surround
Where I Lay
Around
Around My Body
I Carry Around
On Me In Me
IndustrialInternet
Smart SupplyConstellations
SmartCities & Transport
ConnectedHomes
WearableClothing
DigitalHealth
InvisibleComputing
ConnectedGovernment
IntelligentConsumer Electronics
About my Grounds
Where I Do My Rounds
Where I Spend My
Pounds
Things That Take
Me Around
Things That
Surround
Where I Lay
Around
Around My Body
I Carry Around
On Me In Me
Connectivity
Sensors+
Connectivity
Device
Sensors
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Fashion
Connectivity
Device
Sensors
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+Connectivity
Robotics
Sensors
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+Connectivity
Device
Sensors
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Buildings
Connectivity
Machines
Sensors
Robotics+
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Robotics
Connectivity
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Sensors
Infrastructure+
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Sensors
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Sensoring“There is more immediate business value to be
captured in retrofitting dumb devices with sensors that creating smart devices”
About my Grounds
Where I Do My Rounds
Where I Spend My
Pounds
Things That Take
Me Around
Things That
Surround
Where I Lay
Around
Around My Body
I Carry Around
On Me In Me
Connectivity
Sensors+
Connectivity
Device
Sensors
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Fashion
Connectivity
Device
Sensors
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+Connectivity
Robotics
Sensors
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+Connectivity
Device
Sensors
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Buildings
Connectivity
Machines
Sensors
Robotics+
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Robotics
Connectivity
Machines
Sensors
Infrastructure+
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Buildings
Connectivity
Machines
Sensors
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Infrastructure
Connectivity
Buildings
Sensors
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Infrastructure
Sensors
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IoIT“We are closer to an Internet of dumb things,
and far from an Internet of things that are natively intelligent”
SmartData“Sensors must have a “bullshit meter” to know what to send from the edge of the network to
the core”
About my Grounds
Where I Do My Rounds
Where I Spend My
Pounds
Things That Take
Me Around
Things That
Surround
Where I Lay
Around
Around My Body
I Carry Around
On Me In Me
Connectivity
Sensors+
Connectivity
Device
Sensors
+
+
Fashion
Connectivity
Device
Sensors
+
+
+Connectivity
Robotics
Sensors
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+Connectivity
Device
Sensors
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Buildings
Connectivity
Machines
Sensors
Robotics+
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Robotics
Connectivity
Machines
Sensors
Infrastructure+
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Connectivity
Machines
Sensors
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Buildings
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Sensors
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WiTricity“IoT business models will need to be
completely wireless, or better yet permanently wireless”
About my Grounds
Where I Do My Rounds
Where I Spend My
Pounds
Things That Take
Me Around
Things That
Surround
Where I Lay
Around
Around My Body
I Carry Around
On Me In Me
Connectivity
Sensors+
Connectivity
Device
Sensors
+
+
Fashion
Connectivity
Device
Sensors
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+
+Connectivity
Robotics
Sensors
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+Connectivity
Device
Sensors
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Buildings
Connectivity
Machines
Sensors
Robotics+
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Robotics
Connectivity
Machines
Sensors
Infrastructure+
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Buildings
Connectivity
Machines
Sensors
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Infrastructure
Connectivity
Buildings
Sensors
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Infrastructure
Sensors
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Power+
Power+
Power+
Power+
Power+
Power+
Power+
Power+
Power+
Power+
EdgeWare“In IoT Hardware and software converges on the edge as edgeware, hardware is hard, no
really, atoms vs pixels”
About my Grounds
Where I Do My Rounds
Where I Spend My
Pounds
Things That Take
Me Around
Things That
Surround
Where I Lay
Around
Around My Body
I Carry Around
On Me In Me
Connectivity
Sensors+
Connectivity
Device
Sensors
+
+
Fashion
Connectivity
Device
Sensors
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+
+Connectivity
Robotics
Sensors
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+Connectivity
Device
Sensors
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Buildings
Connectivity
Machines
Sensors
Robotics+
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Robotics
Connectivity
Machines
Sensors
Infrastructure+
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Buildings
Connectivity
Machines
Sensors
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Infrastructure
Connectivity
Buildings
Sensors
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+Connectivity
Infrastructure
Sensors
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Power+
Power+
Power+
Power+
Power+
Power+
Power+
Power+
Power+
Power+
Mobile Social Cloud BD IoTTime from wiz to biz
Unce
rtain
ty &
Con
fusio
n
Define Wait Act
Describe Act
Co-Create
Verbs“We focus on the nouns that describe things, we need to start to focus on the verbs that describe
what problems these things solve”
ConsumerTransportation &
Lodging Financial Services Life Sciences Government
Things that suggest
Things that supply
Things that service
Things that signal
Things that secure
Things that can be sharedThings that
satisfy
Things that suggest
Things that identify service needs or service
failures.
Vanity“Unless wearables satisfy our vain desire to
look better than we actually are, they will not tip.”
V
Getting design rightvanity
V
Getting design rightvanity
V
Getting design rightvanity
Shall We WearWhat Else
• 29% - clipped on clothing on forearm
• 28% - on wrist
• 18% - clipped on shoe
• 15% - embedded in clothing around calves
• 12% - jewelry on the ankles
At the end of the limbs
20 Billion2012 was a record year on spending on luxury
watches globally.
Getting design rightvanity
V
Getting design rightvanityGetting design rightvanity
177,000 models
Ownership“Wearables must become our primary
belongings, right now every wearable is a second class belonging.”
OGetting value right
ownership
OGetting value right
ownership
OGetting value right
ownership
OGetting value right
ownership
OGetting value right
ownership
OGetting value right
ownership
5 10 20
2 5 10
OGetting value right
ownership
the smartback
Ownership“It will be difficult to be a smart shirt, or hat, or
shoe because it means you will be my only shirt.”
Feelings“In the Age of Context, we are competing to
create experiences, not products. Like on Facebook, Love is for business”
About my Grounds
Where I Do My Rounds
Where I Spend My
Pounds
Things That Take
Me Around
Things That
Surround
Where I Lay
Around
Around My Body
I Carry Around
On Me In Me
Connectivity
Sensors+
Connectivity
Device
Sensors
+
+
Fashion
Connectivity
Device
Sensors
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+
+Connectivity
Robotics
Sensors
+
+Connectivity
Device
Sensors
+
+
Buildings
Connectivity
Machines
Sensors
Robotics+
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+
Robotics
Connectivity
Machines
Sensors
Infrastructure+
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Buildings
Connectivity
Machines
Sensors
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+
Infrastructure
Connectivity
Buildings
Sensors
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+Connectivity
Infrastructure
Sensors
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+
Power+
Power+
Power+
Power+
Power+
Power+
Power+
Power+
Power+
Power+
My Planet My CareerMy
Wealth My CrowdMy
StatureMy
Reputation My Vanity My PrideMy Well
Being My Health
Glancification“We will be the last generation to not know, the IoT business models are in making every detail
accessible at a glance”
Miniaturization“There are millions of already invented business models that has a simple business model for IoT,
just make them smaller”
10 Wearable Adoption MythsA discussion on misconceptions in wearables that
are slowing the road to mass adoption.
One quarter innovator, one quarter provocateur, and the remaining; iconoclast.
3 20 50 80/
50/50
80% of everything is crap
80% of tipping is business
80% 20%
01
Input DevicesListening to the Body
Output DevicesMaking me SmarterVS
80% of sensors not invented
80% 20%
02
ImmersiveAnd Episodic
PassiveMonitoringVS
80% of activity is episodic
The pharmacy is poised to be the largest device but
the smallest hospital
5K 60K .5MHOSPITALS PHARMACIES TELLER MACHINES
80% 20%
03
PreventativeHealth Model
DigitalHealthVS
80% of sickness is hedonism
20% 80%
04
MediaAnd Content
PersonalizationAnd ContextVS
80% of clues are still missed.
Segment of one.
80% 20%
05
RemovingRetail Friction
PersonalizedOffers and MarketingVS
80% of marketing is wasted
50% 50%
06
SmarterFitness
ImprovedLifestyleVS
Those who care about fitness care, those who don’t, don’t. Find the
middle.
80% 20%
07
InternetOf Things
WearableDevicesVS
20% 80%
08
AugmentedReality
Augmented HumanityVS
80% of humans are lazy
50% 50%
09
Fashion canSolve for Vanity
Function can SolveFor Most LazinessVS
80% of design is still UX, 20%
is function
80% 20%
10
CausingHypochondria
FixingHedonismVS
80% of sickness can be solved with diet and exercise
80% of everything is crap
Products do not tip experiences and
outcomes do
80% of tipping is businessmodel innovation
A
KodakMoments
ZuneMomentsVS
20% of tipping is from
product innovation
Streams of data
Single Point of Time (SPOT) Measure vs. Stream of Information
State of Sensor InnovationOncology Digestive Cardiology Respiratory
Hospital Doctor Lab-in-a-box Wearable
Bio- Stream x Year Month Month Day
Bio- Stream x x Day Year Month Month
Bio- Stream x Month Day Minute Second
Bio- Stream x x Year Year Month Year
Bio- Stream x x Day Day Day day
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