CONFIDENTIAL

Health Care Provider

Diabetes Network

CONFIDENTIAL

Utilize our Physician’s Weekly Diabetes Network to engage your

target audience with a multi-channel surround sound campaign

Diabetes Network: Targeted Engagement

Your

Brand

Diabetes

eNewsletters

Diabetes

Monographs

Diabetes

Practice/Clinic

Posters

Custom

QR Codes

Physician

website

Your Ad Here

Your

Ad

Here

advertisement

CONFIDENTIAL

Diabetes Network: Wallboard Posters

Engage your target audience with a highly visible, single sponsored

Physician’s Weekly Diabetes Edition poster

Physician Lounges 1,575 hospitals

Weekly Insertions

Includes frame and pocket

And In The Hospital

Your Ad Here

Direct Mailed Target practices

On Demand Insertions

Pocket available on request

At The Practice

Your Ad Here

Back Break Rooms 1,500 clinics

Monthly Insertions

Pocket available on request

In The Clinic

Your Ad Here

CONFIDENTIAL 4

Studies show significant impact in key areas

Benchmarks from 27 surveys representing over 7,000 Health Care Providers

shows advertising with our wallboard networks provide significant lift vs.

control.

+28%

+21%

+43%

+22%

• Average ad recognition lift:

• Average product recall lift:

• Average message association lift:

• Average intent to increase

prescribing lift:

Source: Orion Associates: Hospital Network, Ad Impact Survey, test vs. control: Ad

Recognition, Product Recall, & Message Association = 27 surveys/7,098 respondents: Intent to

Increase Prescribing = 8 surveys/1,397 respondents

Wallboards: Ad Impact Benchmark Studies

CONFIDENTIAL

Diabetes Network: Monographs

Pull through your message with a peer to peer developed diabetes

monograph direct mailed to your target audience

Limited Sponsorship

Category Exclusivity

Targeted Distribution

Trusted Resource

Peer to Peer Content

CONFIDENTIAL 6

Original peer to peer content drives engagement

of clinicians found the

monograph informative

65%

55%

77%

of clinicians found the

information helpful in the

care & management of

their patients

read the accompanying

advertisement

1Franklin Communication Recognized Oncology Treatment Centers Survey 2007, N=465

Monographs: Engagement Statistics

CONFIDENTIAL

advertisement

Your Ad Here Single Sponsored

Custom

Content

Take advantage of our database of over 1,600 endocrinologists with

one of our diabetes specific eNewsletters

Trusted Resource

Diabetes Network: eNewsletters

17% Avg Open Rate 4.5% Avg Click-Thru

Dedicated Bloggers

CONFIDENTIAL

ADVERTISEMENT

Physiciansweekly.com profile:

• 6,000 visitors a month

• 12,000 page views a month

• 7,300 registered eNewsletter

recipients

• Mobile optimized

• 17% open rate

• Dedicated physician bloggers

• Dedicated specialty sections

• Robust eMedia library

• Custom pop-up polling

• Active social media community

• 500 Twitter followers

• 800 Facebook likes

Interact and gain feedback with our engaged online community at

physiciansweekly.com

Diabetes Network: Physiciansweekly.com

CONFIDENTIAL

Take advantage of your website assets to drive and track

engagement of your target audience with our custom

QR Codes

advertisement

On the Poster & in the eNewsletter

In the Monograph

Diabetes Network: QR Codes

Your Ad Here

Your Ad Here

CONFIDENTIAL 10

Project

Team

Product Recalls

Editorial Needs

Dedicated professional support

Tight Timelines

PI/ISI Challenges

Co-Promotes

Internal Partners

Agency Partners

• Our dedicated production team are experts in navigating the ever-changing legal

and regulatory health care environment to ensure your needs are met with the highest

level of compliance against tight deadlines

The HealthBridge Team:

CONFIDENTIAL 11

HealthBridge: Diabetes Network

Custom Proposal

• Speak with one of our Business Development Managers for a

custom proposal designed to fit your specific point-of-care needs

Phone 908-766-0402

eMail: proposal@hbridge.com