Health & Older PeopleDebra Weekes & Annie Holden

Targeting older people

• Participation levels of people engaging in physical activity decline with age.

• Recognised benefits of physical activity for older people.

• Demographics of Bromley – 22% are over 60 years of age.

What have we done?

• In 2008 review undertaken on our offer for older people.

• Recommendations implemented:-– Primetime Coordinators employed.– Partnerships developed, e.g. Healthy

Ageing Project– Programme enhanced– Marketing and outreach improved

Healthy Ageing Project

• In partnership with Age UK Bromley

• 3 years funding from Sport England

• Peer Health mentors recruited and trained = Primetime Buddies

Primetime Buddies in action• Tess had trouble learning a routine and felt everyone was

looking at her, she enjoyed the class but was not confident.  The Buddy offered encouragement and reassurance.  Tess is still attending.

• Christine (a deaf lady) wanted to try zumba gold but was not sure she would be able to manage.  A Buddy offered to attend with her.  Christine is still attending the class.

• Gladys is registered blind and staff arranged for her to be met by a Buddy. Help was offered and new classes were tried.  Gladys now attends regularly. 

• Lilian has a son with Alzheimer’s and was looking for ‘company and a life’.  She was met by a Buddy on her visit, attended a class and the next day found herself on an outing to Brighton with our Primetimers.  Feedback “I can’t believe the friendly welcome I’ve received, I was meant to come in today wasn’t I”

What impact have we seen?• Increase in

attendances by older people

• Increase in the number of older people who are members

• Increase in outreach activity

• Increase in organised social activities

Big Dance Primetime Line Dancing

Mytime Health in BromleyMytime Health in Bromley

Fresh Start

326 Referrals 90% patient satisfaction

1200 Referrals 90% patient satisfaction

Older People’s Services beyond BromleyOlder People’s Services beyond Bromley

Cardiac Rehabilitation Pulmonary Rehabilitation Exercise Referral

Extend – Falls Prevention Health Trainer Services Health checks & management

Early diagnosis: pre-diabetes / LVSD

Walking for Health Walk from Home –supporting independence

Weight Management Stop smoking servicesActive Sandwell – various

recreation & PA opportunities

Provide variety of targeted healthcare & lifestyle services for older, frailer, more vulnerable adults in areas of health

inequalities