Health & Wellness Performance Assessment

September 3, 2013

Blake MackeyDeloitte Consulting LLP

Agenda

Purpose 10 min

Survey Overview 10 min

Sample Questions 10 min

FAQ 10 min

Q&A 20 min

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• If you are not speaking please put your phone on mute to avoid echo on the phone line

• We are very happy to take your questions during the Q&A session at the end of the webinar

• The duration of today’s webinar is 60 minutes

• The webinar is being recorded

• You can ask questions during and after the webinar to Sharon Bligh, CGF by email: s.bligh@theconsumergoodsforum.com

Webinar housekeeping

Purpose

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Health and Wellness is one of the strategic priorities of The Consumer Goods Forum.

Our collaborative industry actions between retailers and manufacturers, as well as public-private partnerships, where relevant, enable us to continue working together to improve the health and wellness of people around the world.

The facts and figures:

The Drivers for Action

Noncommunicablediseases (NCDs) kill more

than 36 million people each year.

Nearly 80% of NCD deaths –

29 million - occur in low-and middle-income

countries.

More than nine million of all deaths attributed to NCDs occur

before the age of 60; 90% of these "premature" deaths

occurred in low- and middle-income countries.

Cardiovascular diseases account for most NCD deaths, or 17.3 million people annually,

followed by cancers (7.6 million), respiratory diseases (4.2 million), and diabetes (1.3

million 1).

These four groups of diseases account for around 80% of all

NCD deaths.

They share four risk factors: tobacco use, physical inactivity, the harmful use of alcohol and

unhealthy diets.

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The Drivers for Action

Health & Wellness identified as one of the 5 megatrends

with the highest relevance for the consumer goods and retail industry

• Growing private market for health products and services

• Stronger engagement of society in health issues and healthy products

• Growing share of population suffering from illnesses

• Convergence of industries (healthy cosmetics, functional food)

Future Value Chain Report – 2022The CGF Emerging Trends Pillar

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• The Health and Wellness Initiative aims to equip the industry with a thought leadership and collaboration platform on non-competitive health and wellness questions among manufacturers, retailers and their common stakeholders

• The Health and Wellness initiative has committed to report annually and publically on its progress on the implementation of Health and Wellness Resolutions

• Performance assessment in health and wellness will show commitment and progress on implementing the Health and Wellness Resolutions

• To enable the Health and Wellness core team establish a strong platform on which to engage stakeholders a system of measurement & reporting is fundamental. Stakeholders have moved from "tell me" to "prove it” with health and wellness

• The annual report will aim to help CGF achieve wider and faster health and wellness progress , but also will better engage key stakeholders as industry metrics will be clear, meaningful, credible and reliable

• CGF will leverage industry experience by including learnings from regional and national established measurement and reporting systems through the members of the Liaison Group

• The measurement mechanism will not rank CGF members. The report will enable us to speak with one industry voice and highlight our progress

• CGF member companies will be able to individually benchmark their progress in a confidentialmanner

Performance Assessment - Overall Purpose and Benefit s

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In June 2011, The Consumer Goods Forum unveiled new industry-wide resolutions on

consumer health and wellness.

The resolutions are framed around 3 mains areas and contain a sub-set of (voluntary) commitments for both food and non-food

members of The Consumer Goods Forum.

They advocate empowering consumers with products and services and meaningful

information to help them make informed choices and support healthier diet and

lifestyle, and physical activity.

The resolutions can be read here: http://healthandwellness.mycgforum.com/

The Health & Wellness Resolutions

I. Access & Availability of Products and Services

Offer consumers and shoppers a range of products and services that supports the

goals of healthier diets and lifestyles

II. Product Information and Responsible Marketing

Provide transparent, fact-based information that will help consumers and shoppers make

informed product choices and usages

III. Communication and Education About Healthier Diets and Lifestyles

Use communication and educational programs to help raise consumer awareness on health & wellness and energy balance to

inspire healthier diets and lifestyles

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Confidentiality Agreement:• Be assured that the data collected will be handled with the required level of confidentiality and all data will be

aggregated before reporting.

• The Consumer Goods Forum has entered into a confidentiality agreement with Deloitte to assure the safeguard of our members data.

• A taskforce of industry experts from the Health and Wellness core team are over viewing the measurement and reporting project on behalf of the CGF Board of Directors.

• All of the information collected will adhere to CGF Antitrust Guidelines.

• The conduct of this survey is governed by The Consumer Goods Forum and Deloitte and will follow a code of conduct which requires :

• All information gathered as part of this study to be treated as confidential;

• No information provided to be attributed to an individual or organization;

• Only aggregated information to be included in the resultant report and any other publications that draw on this survey;

• All collected information to be securely stored at The Consumer Goods Forum.

• Please be advised that your participation in this study is completely voluntary. Should you wish to withdraw at any stage, or to withdraw any unprocessed data you have supplied, you are free to do so without prejudice.

• Please indicate that you have read and understood this information by expressing your acceptance in the online survey.

Safeguarding Your Data

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The Health & Wellness Core Team

Working Together

Manufacturers and retailers have a key role to play in improving the health and

wellness of consumers, employees, their families and the communities we serve.

Working together and partnering with stakeholders such as public health

authorities and healthcare professionals, will help our industry accelerate its

collaborative effort and assure a positive impact on health and wellness in particular

and on society at large.

The team overseeing the performance

assessment consists of the following

members:

Survey Overview

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The assessment is based on the resolutions

Communication & Education about

Healthier Diets and Lifestyles

Product Information & Responsible Marketing

Access & Availability of Products and Services

Health and Wellness

Measurement

Resolutions are organized at a level of detail that aligns with industry and stakeholder understanding and can be communicated t o a larger audience

Resolutions

Policies

Programs

Outcomes

Dimensions Metrics

Metric 1

Metric 2

Metric 3

Metric 4

Metric 5

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Policy metrics

Does your company have a policy to support this resolution?

a. Please describe how your policy specifically supports this resolution.

b. Why not?

Metric

Is this policy applicable across the entire organization?

Metric

Is information on this policy publicly available?

Metric

• Yes, we have a policy

• No, but plan to implement one

• No, and do not plan to due to:

• Lack of financial resources

• Lack of staff time

• Not seen as a top priority

• Not applicable

Responses

• Yes, this policy is applicable across the entire organization.

• No, this policy is location specific. Please describe.

ResponsesSelect all that apply:

• Yes, in mainstream financial reports (annual reports, 10K reports, etc.)

• Yes, in our company’s CEO statement

• Yes, in voluntary communications (CSR, websites, etc.)

• Yes, in other media. Please describe.

• No

Responses

CGF Resolution

Resolution

Policies Programs Outcomes

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CGF Resolution

Resolution

Does your company have specific programs to support this resolution?

a. Please describe specific actions you have taken / are taking to support this resolution.

b. Why not?

Metric

Have you set targets/goals for these programs?

a. Please describe targets/goals

b. Why not?

Metric

Are these programs and/or targets/goals applicable across the entire organization?

Metric

Program metrics

• Yes, we have taken/are taking action

• No, but we are planning to take action

• No, and we are not planning to take action due to:

• Lack of financial resources

• Lack of staff time

• Not seen as a top priority

• This is not applicable to my business

Responses

• Yes, we have set quantitative targets/goals

• Yes, we have set qualitative targets/goals

• No, we have not set targets/goals, but plan to

• No, we have not and do not plan to due to:

• Data availability challenges

• Quantification difficulties

• Irrelevance to program

Responses

• Yes, both programs and targets/goals are applicable across the entire organization

• Yes, only programs

• Yes, only targets/goals

• No, neither programs or targets/goals are applicable across the entire organization

Responses

Policies Programs Outcomes

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Sample Outcome metrics

Continuing to develop / improve affordability and availability of existing products (including

various product sizes) and services that support the goal of healthier diets and/or lifestyles for a

range of consumer needs and/or budgets

Sub-Resolution

Have you made an impact in support of this sub-

resolution in the last year?

a.Please describe this impact, including its reach.

Metric

• Yes

• No, but plan to

• No, and do not plan to

• Not applicable

Responses

Policies Programs Outcomes

Legend

Food Non-food Food & Non-food

Resolution Applicability:

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Sample Outcome metrics

Providing better access to personal care through public and private channels

Have you made an impact in support of this sub-

resolution in the last year?

a.Please describe this impact, including its reach.

Metric

When personal care products are not readily available to consumers

in certain markets, do you fund public or private channels for distribution of such products?

Metric

• Yes

• No, but plan to

• No, and do not plan to

• Not applicable

Responses

• Yes

• No

Responses

Policies Programs Outcomes

Sub-Resolution

Legend

Food Non-food Food & Non-food

Resolution Applicability:

Sample Questions

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Sample Policy responses

Rationale

� Policies: A stated position, objective, or plan to manage H&W issues affecting the company. It may be a standalone statement or included in a CSR report and may discuss tools and resources used in H&W initiatives. Although the policy can take many forms, it generally is guided by a mission or vision and has clear objectives and an action plan.

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Sample Policy responses – have a policy

Rationale

� Describe the scope of the policy

� Describe where you release a public description of the policy

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Sample Policy responses – no policy

Rationale

� Describe the reason for not having a policy

� Help us understand company priorities

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Sample Program responses

Rationale

� Programs: Specific actions undertaken to support H&W initiatives.

� What actions have you taken to carry ensure that the policy will be successful?

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Sample Program responses – have a goal

Rationale

� Group Bimbo has targets in place to support their policy to offer products that support the goal of healthier diets and lifestyles

� Goal only applies to Sweet Baked Goods and snacks

� Program is applicable across entire organization

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Sample Outcome responses

Rationale

� Provides quantitative detail around the outcomes

� Clear description of the timeline for the improvements

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Sample Outcome responses

Rationale

� ICA provides additional detail on their campaign to promote healthy eating

� Provides information on the types of information included in the initiative

� There is a link to additional detail

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Sample Outcome responses

Rationale

� Provide concrete numbers

� Numbers are for programs that they can measure

� Numbers appear to be estimates

PHYSICAL ACTIVITY AND HEALTHY LIFESTYLES One of our greatest commitments at Grupo Bimbo is to continue promoting healthy lifestyles based on getting physically active and eating right. We carried out a number of promotional activities for the general public and our associates, and in 2012 this included around 67 events or programs impacting more than 1 million people , 11 of which were focused on promoting healthy lifestyles within our organization. These programsreached more than 100,000 associates . In 2012, we continued to place messages on all of our packaging encouraging people to practice at least 30 minutes of physical activity a day.

FAQ

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Submitting the NDA

Fill in all details

Link to PDF of NDA text

You can select “No” if you need to review NDA with legal

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Saving the survey

We recommend saving the survey periodically

You can forward the saved link to colleagues to allow them to review the survey

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Using the survey jump function

After you save the survey, the “Back” button will not allow you to view previous pages, to do this you can use the “Jump” button

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Using the survey jump function

You can select any of the page hyperlinks to jump to that page of the survey

The survey is divided into three tracks: Food, Non-food, and Both, each section has a customized mix of questions and we ask that you only answer questions in the section you selected when identifying your company. The page divisions are:

• Both: Pages 4 – 41

• Food: Pages 42 – 74

• Non-food: Pages 75 – 105

Q&A

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Thank you for your input to the Health and Wellness Performance Assessment

To follow-up with questions after the webinar please email

Sharon Bligh at CGF: s.bligh@theconsumergoodsforum.com

Thank You

Copyright © 2012 Deloitte Development LLC. All rights reserved.