health & wellness resolutions progress reporting - introducing our member-wide survey & the...
DESCRIPTION
Discover all you need to know about how to participate in our industry's first-ever survey on where companies are in the implementation process and how to report your progress. Attendees will: Gain further insights into the Resolutions and their implementation; Understand the initiative's objectives and the end goal of this process; Learn how and what we are measuring; Access guidelines for participation; Understand exactly what you need to report; and Have the opportunity to ask questions to initiative leads.TRANSCRIPT
The Consumer Goods Forum
“We Are Your Global Organisation; Driving Positive Change Through Collaborative
Actions”
Health & Wellness Webinar Agenda
Purpose 10 min
Pilot Results 10 min
Questionnaire Overview 10 min
Questionnaire Demonstration 10 min
Q&A 10 min
- 3 - 2014
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• All participants have been put on mute to avoid echo on the phone line. For the Q&A session please let Sharon Bligh know when you have a question to unmute your phone line
• The duration of today’s webinar is 60 minutes
• The webinar is being recorded
• We are very happy to take your questions during the Q&A session at the end of the webinar
• You can also ask questions during and after the webinar to Sharon Bligh, CGF by email: [email protected] or directly in the chat room on GoToWebinar
Webinar housekeeping
Purpose
Health & Wellness Pillar
• The Pillar’s purpose is working together to empower consumers, shoppers and the communities the industry serves to make informed decisions for themselves and their families to help adopt healthier lifestyles.
• The Pillar does this primarily by seeking to drive
implementation of the Health & Wellness Resolutions approved in June 2011
• Our industry can be a key partner of choice in the global
health and wellness agenda by collectively working to empower consumers, shoppers and employees to adopt healthier lifestyles
Why Measurement & Reporting?
• The purpose and goal of the reporting:
• To help facilitate fact based dialogue with the wider industry and its key stakeholders
• To inspire members of The Consumer Goods Forum with an insightful and stimulating industry report
• To accelerate actions on the implementation of the Health & Wellness Resolutions and give recommendations to CGF members who are at different stages in the innovation process
The Health & Wellness Resolutions
I. Access & Availability of Products and Services
II. Product Information and Responsible Marketing
III. Communication and Education About Healthier Diets and Lifestyles
Offer consumers and shoppers a range of products and services that supports the goals of
healthier diets and lifestyles
Provide transparent, fact-based information that will help consumers and shoppers make
informed product choices and usages
Use communication and educational programs to help raise consumer awareness on health &
wellness and energy balance to inspire healthier diets and lifestyles
In June 2011, The Consumer Goods Forum unveiled new industry-wide
resolutions on consumer health and wellness.
The resolutions are framed around 3 mains areas and contain a sub-set of
actions for both food and personal care members of the CGF.
They advocate empowering consumers
with products and services and meaningful information to help them make informed choices and support
healthier diet and lifestyle, and physical activity.
The full set of resolutions can be read
here: http://www.tcgfhealthandwellness.com/
Measuring & Reporting on industry progress
• The Consumer Goods Forum is well positioned to help move the dialogue forward among industry participants and key stakeholders. The CGF membership – comprising of 400 members including retailers as well as food, beverage, personal care and OTC manufacturers – affords a unique platform by which the consumer goods industry can engage to promote health and wellness globally.
• We have developed a Health & Wellness Questionnaire to enable us to track industry
progress on implementation of the H&W Resolutions and help facilitate fact-based dialogue with the wider industry and its key stakeholders.
• CGF has leveraged industry experience by including learnings from regional and
national established measurement and reporting systems through the members of the Liaison Group. In 2013 we piloted the questionnaire with our 50 Board member companies and incorporated our learnings into this year’s process.
• The measurement mechanism will not rank CGF members. Our end goal is to speak with one industry voice and highlight our progress on implementation of our Resolutions.
• A 2-tiered questionnaire has been developed to enable all CGF members report on their health and wellness actions to ensure inclusiveness.
The approach is a multi-year process for building a mature methodology that aligns industry reporting on progress against health and wellness initiatives
H&W – Measurement & Reporting Vision
Methodology maturity
Sur
vey
Rea
ch
Develop methodology1
Design and deploy survey2
Analyze results and share leading practices3
2013 Progress Report
Progress report
1Vision: to stimulate
Health & WellnessProgress report
50 Board companies
Case for action
Learning through maturity model
Voice of the industry
Continue to expand participation
Capture and share leading practices
Align industry around a common understanding of progress
Revise methodology and survey4
Expand participation5Analyze and share6
7 8 9
Pilot Survey
Ongoing Progress Checks
Questionnaire - Timelines
A complete guidance document is available for all participating members. Members are also invited to join webinar sessions to give context, vision, rational on KPIs and Tier 1 & 2
questions. The CGF Secretariat is available for any questions that may arise while completing the questionnaire.
April May June July Aug Sept Oct Nov
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2
Survey development
Survey distribution
Data analysis
Report writing
WebinarsSurvey Closed
Survey Launch
Data deadline: 5th September 2014
Implementation of H&W resolutions
Measurement and Reporting of progress
Constructive dialogue with key stakeholders
1
2
3
Safeguarding Your Data
Confidentiality Agreement: • Be assured that the data collected will be handled with the required level of confidentiality and all data will be aggregated before reporting.
• The Consumer Goods Forum has entered into a confidentiality agreement with Deloitte to assure the safeguard of our members data.
• A taskforce of industry experts from the Health and Wellness Steering Committee are over viewing the measurement and reporting project on behalf of the CGF Board of Directors.
• All of the information collected will adhere to CGF Antitrust Guidelines.
The conduct of this measurement process is governed by The Consumer Goods Forum and Deloitte and will follow a code of conduct which requires :
•All information gathered as part of this study to be treated as confidential; •No information provided to be attributed to an individual or organisation; •Only aggregated information to be included in the resultant report and any other publications that draw on this performance assessment;
•Please be advised that your participation in this study is voluntary. Should you wish to withdraw at any stage, or to withdraw any unprocessed data you have supplied, you are free to do so without prejudice. •Please indicate that you have read and understood this information by expressing your acceptance in the online questionnaire.
The Health & Wellness Steering Committee
Working Together
Manufacturers and retailers have a key role to play in improving the health and wellness of consumers,
employees, their families and the communities we serve.
Working together and
partnering with stakeholders such as public health
authorities and healthcare professionals, will help our
industry accelerate its collaborative effort and assure
a positive impact on health and wellness in particular and
on society at large.
The team overseeing the progress of the implementation of the H&W Resolutions
consists of the following members:
Pilot Results
The CGF surveyed its 50 Board companies to learn about how companies are engaging on health and wellness initiatives
– Gather information on progress
– Understand the potential of our diversity
– Test application of metrics and measures
– Identify and share good practices
– Publish a balanced and sincere assessment
14
Survey participants Pilot objectives
• Policies: A stated position, objective, or plan to manage health and wellness issues affecting the company and its stakeholders
• Programs: Specific actions undertaken to support health and wellness initiatives
• Outcomes: Effects on the programs and policies established to support health and wellness initiatives, including internal and external measures of progress.
Dimensions surveyed
Pilot results indicate that health and wellness is a key focus area among the Board companies
15
Policy Implementation
Survey Participation Results 86% of Board companies participated in survey
100% of respondents have established policies and activated programs on at least one of CGF’s Health & Wellness Resolutions;
70% of respondents have established policies and activated programs on all three CGF’s Health & Wellness Resolutions
93% of respondents have communicated publicly about their health and wellness initiatives 53% of respondents have communicated as part of
CEO statement and/or Annual Report to shareholders Although the membership of the CGF Board is
diverse, there is alignment among retailers and manufacturers of food and personal care products that they collectively have a role to play in improving the health and wellness of their employees, customers, shoppers, and the communities they serve
15
6
22
3
1
3
0
5
10
15
20
25
30
Food Personal Care Retailer
# of
Com
pani
es
Responded Not Participating
32 39 36
3 1 3 1 5 3 2 2 1 1
01020304050
Resolution #1 Resolution #2 Resolution #3
# of
Com
pani
es
Does your company have a policy to support the resolution?
Yes Next Six Months No NA No Response
Pilot findings, cont’d
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Primary reason for not setting goals/targets is data availability Some resolutions are “not applicable” to individual
companies For many companies, measurement and reporting
capabilities are under developed or do not exist Opportunity to leverage pilot findings to refine
measurement framework and share leading practices
Specific Resolutions
Challenges / Opportunity
Program Activation Results 87% of respondents have set targets on Resolution #1 81% of respondents have set targets on Resolution #2 75% of respondents have set targets on Resolution #3
23%
51%
26%
Mature
In Progress
Under Development
% of Companies
Measurement and reporting capability against specific resolutions
40 36 40
1 3 1 2 3 1 1 1
0
10
20
30
40
Resolution #1 Resolution #2 Resolution #3
# of
Com
pani
es
Has your company taken action to support the resolution?
Yes Next Six Months No NA No Response
Going forward, the CGF will refine and issue the questionnaire and report annually, marking industry progress and direction
• Future evolution of the report – Issue questionnaire annually with wider
scope of companies – Refine each iteration based on prior
experience – Change scope as new challenges in health
and wellness emerge and old ones subside
– Monitor actions to implement resolutions via the report
– Continue to inspire collective action
Next steps – Refine methodology and questionnaire – Expand participation – Further communicate findings and
learnings
1
7
Questionnaire Overview
Communication & Education about
Healthier Diets and Lifestyles
Product Information & Responsible Marketing
Access & Availability of Products and
Services
Resolutions
Policies
Programs
Outcomes
Dimensions Metrics
Metric 1
Metric 2
Metric 3
Metric 4
Metric 5
The questionnaire is based on the resolutions and organized around three dimensions
Does your company have a policy to support this resolution?
Metric
Is this policy applicable across the entire organization?
Metric
Is information on this policy publicly available?
Metric
• Yes, we have a policy • No, but plan to implement one • No, and do not plan to implement one • Not applicable to my business
Responses
• Yes, this policy is applicable across the entire organization.
• No, this policy is only applicable to a specific geography
• No, this policy is only applicable to a specific business unit or segment
Responses Select all that apply: • Yes, in mainstream financial reports
(annual reports, 10K reports, etc.) • Yes, in our company’s CEO statement • Yes, in voluntary communications (CSR,
websites, etc.) • Yes, in other media. Please describe. • No
Responses
CGF Resolution
Resolution
Policies Programs Outcomes
Policy metrics
CGF Resolution
Resolution
Does your company have specific programs to support this resolution?
Metric
Have you set targets/goals for these programs? a. Please describe targets/goals
b. Why not?
Metric
Are these programs and/or targets/goals applicable across the entire organization?
Metric
• Yes, we have taken/are taking action • No, but we are planning to take action • No, and we are not planning to take action • Not applicable to my business
Responses
• Yes, we have set quantitative targets/goals • Yes, we have set qualitative targets/goals • No, we have not set targets/goals, but plan to • No, we have not and do not plan to due to:
• Data availability challenges • Quantification difficulties • Irrelevance to program
Responses
• Yes, both programs and targets/goals are applicable across the entire organization
• No, Programs and targets/goals only applicable to a specific geography
• No, Programs and targets/goals only applicable to a specific business unit or segment
Responses
Policies Programs Outcomes
Program metrics
Access & Availability of Products and Services
Resolution
Indicate the number of products sold that have been formulated or reformulated to support healthier
lifestyles (if retailer, report on private label):.
Metric
• Number of products • % of product portfolio (sales) • % of product portfolio (SKUs) • Not applicable
Responses
Policies Programs Outcomes
Sample Outcome metrics
Communication & Education about Healthier Diets and Lifestyles
How many employees have been reached by company
health and wellness programs?
Metric
How many employees have been reached by internal health and
wellness websites?
Metric
• Number of employees
Responses
• Number of unique website visits on sites aimed at employees
Responses
Policies Programs Outcomes
Sub-Resolution
Sample Outcome metrics
Questionnaire Live Demonstration
Q&A
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Thank you for your input to the Health and Wellness Resolutions Webinar. To follow-up with questions after the webinar please contact:
CGF H&W Secretariat:
Sharon Bligh,
Head of Health & Wellness
The Consumer Goods Forum
Phone: +33 1 82 00 95 58
Email: [email protected]
Thank You