health & wellness - performance assessment on resolutions webinar slides
DESCRIPTION
An introduction to the Health & Wellness initiated survey on how members of The Consumer Goods Forum are implementing the relevant resolutions.TRANSCRIPT
Health & Wellness Performance
Assessment
August 20, 2013
Blake Mackey
Deloitte Consulting LLP
Agenda
Purpose 10 min
Survey Overview 10 min
Sample Questions 10 min
FAQ 10 min
Q&A 20 min
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• If you are not speaking please put your phone on mute to avoid echo
on the phone line
• We are very happy to take your questions during the Q&A session at
the end of the webinar
• The duration of today’s webinar is 60 minutes
• The webinar is being recorded
• You can ask questions during and after the webinar to Sharon
Bligh, CGF by email: [email protected]
Webinar housekeeping
Purpose
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Health and Wellness is one of the strategic priorities of The Consumer Goods Forum.
Our collaborative industry actions between retailers and manufacturers, as well as public-
private partnerships, where relevant, enable us to continue working together to improve the
health and wellness of people around the world.
The facts and figures:
The Drivers for Action
Noncommunicablediseases (NCDs) kill more
than 36 million people each year.
Nearly 80% of NCD deaths –
29 million - occur in low-and middle-income
countries.
More than nine million of all deaths attributed to NCDs occur
before the age of 60; 90% of these "premature" deaths
occurred in low- and middle-income countries.
Cardiovascular diseases account for most NCD
deaths, or 17.3 million people annually, followed by cancers
(7.6 million), respiratory diseases (4.2 million), and
diabetes (1.3 million1).
These four groups of diseases account for around 80% of all
NCD deaths.
They share four risk factors: tobacco use, physical
inactivity, the harmful use of alcohol and unhealthy diets.
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The Drivers for Action
Health & Wellness
identified as one of the 5 megatrends
with the highest relevance for the
consumer goods and retail industry
• Growing private market for health
products and services
• Stronger engagement of society in
health issues and healthy products
• Growing share of population
suffering from illnesses
• Convergence of industries (healthy
cosmetics, functional food)
Future Value Chain Report – 2022
The CGF Emerging Trends Pillar
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• The Health and Wellness Initiative aims to equip the industry with a thought leadership and
collaboration platform on non-competitive health and wellness questions among manufacturers,
retailers and their common stakeholders
• The Health and Wellness initiative has committed to report annually and publically on its progress
on the implementation of Health and Wellness Resolutions
• Performance assessment in health and wellness will show commitment and progress on
implementing the Health and Wellness Resolutions
• To enable the Health and Wellness core team establish a strong platform on which to engage
stakeholders a system of measurement & reporting is fundamental. Stakeholders have moved from
"tell me" to "prove it” with health and wellness
• The annual report will aim to help CGF achieve wider and faster health and wellness progress, but
also will better engage key stakeholders as industry metrics will be clear, meaningful, credible and
reliable
• CGF will leverage industry experience by including learnings from regional and national established
measurement and reporting systems through the members of the Liaison Group
• The measurement mechanism will not rank CGF members. The report will enable us to speak with
one industry voice and highlight our progress
• CGF member companies will be able to individually benchmark their progress in a confidential
manner
Performance Assessment - Overall Purpose and Benefits
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In June 2011, The Consumer Goods Forum
unveiled new industry-wide resolutions on
consumer health and wellness.
The resolutions are framed around 3 mains
areas and contain a sub-set of (voluntary)
commitments for both food and non-food
members of The Consumer Goods Forum.
They advocate empowering consumers with
products and services and meaningful
information to help them make informed
choices and support healthier diet and
lifestyle, and physical activity.
The resolutions can be read here: http://healthandwellness.mycgforum.com/
The Health & Wellness Resolutions
I. Access & Availability of Products and
Services
Offer consumers and shoppers a range of
products and services that supports the
goals of healthier diets and lifestyles
II. Product Information and Responsible
Marketing
Provide transparent, fact-based information
that will help consumers and shoppers make
informed product choices and usages
III. Communication and Education About
Healthier Diets and Lifestyles
Use communication and educational
programs to help raise consumer awareness
on health & wellness and energy balance to
inspire healthier diets and lifestyles
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Confidentiality Agreement:
• Be assured that the data collected will be handled with the required level of confidentiality and all data will be
aggregated before reporting.
• The Consumer Goods Forum has entered into a confidentiality agreement with Deloitte to assure the safeguard of our
members data.
• A taskforce of industry experts from the Health and Wellness core team are over viewing the measurement and
reporting project on behalf of the CGF Board of Directors.
• All of the information collected will adhere to CGF Antitrust Guidelines.
• The conduct of this survey is governed by The Consumer Goods Forum and Deloitte and will follow a code of conduct
which requires :
• All information gathered as part of this study to be treated as confidential;
• No information provided to be attributed to an individual or organization;
• Only aggregated information to be included in the resultant report and any other publications that draw on this survey;
• All collected information to be securely stored at The Consumer Goods Forum.
• Please be advised that your participation in this study is completely voluntary. Should you wish to withdraw at any
stage, or to withdraw any unprocessed data you have supplied, you are free to do so without prejudice.
• Please indicate that you have read and understood this information by expressing your acceptance in the online
survey.
Safeguarding Your Data
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The Health & Wellness Core Team
Working Together
Manufacturers and retailers have a key
role to play in improving the health and
wellness of consumers, employees, their
families and the communities we serve.
Working together and partnering with
stakeholders such as public health
authorities and healthcare professionals,
will help our industry accelerate its
collaborative effort and assure a positive
impact on health and wellness in particular
and on society at large.
The team overseeing the performance
assessment consists of the following
members:
Survey Overview
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The assessment is based on the resolutions
Communication &
Education about
Healthier Diets and
Lifestyles
Product Information &
Responsible Marketing
Access & Availability of
Products and Services
Health and Wellness
Measurement
Resolutions are organized at a level of detail that aligns with industry and
stakeholder understanding and can be communicated to a larger audience
Resolutions
Policies
Programs
Outcomes
Dimensions Metrics
Metric 1
Metric 2
Metric 3
Metric 4
Metric 5
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Policy metrics
Does your company have a policy to
support this resolution?
a. Please describe how your policy
specifically supports this resolution.
b. Why not?
Metric
Is this policy applicable across the
entire organization?
Metric
Is information on this policy publicly
available?
Metric
• Yes, we have a policy
• No, but plan to implement one
• No, and do not plan to due to:
• Lack of financial resources
• Lack of staff time
• Not seen as a top priority
• Not applicable
Responses
• Yes, this policy is applicable across
the entire organization.
• No, this policy is location specific.
Please describe.
ResponsesSelect all that apply:
• Yes, in mainstream financial reports
(annual reports, 10K reports, etc.)
• Yes, in our company’s CEO statement
• Yes, in voluntary communications
(CSR, websites, etc.)
• Yes, in other media. Please describe.
• No
Responses
CGF Resolution
Resolution
Policies Programs Outcomes
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CGF Resolution
Resolution
Does your company have specific programs to
support this resolution?
a. Please describe specific actions you have
taken / are taking to support this resolution.
b. Why not?
Metric
Have you set targets/goals for these programs?
a. Please describe targets/goals
b. Why not?
Metric
Are these programs and/or targets/goals
applicable across the entire organization?
Metric
Program metrics
• Yes, we have taken/are taking action
• No, but we are planning to take action
• No, and we are not planning to take action
due to:
• Lack of financial resources
• Lack of staff time
• Not seen as a top priority
• This is not applicable to my business
Responses
• Yes, we have set quantitative targets/goals
• Yes, we have set qualitative targets/goals
• No, we have not set targets/goals, but plan to
• No, we have not and do not plan to due to:
• Data availability challenges
• Quantification difficulties
• Irrelevance to program
Responses
• Yes, both programs and targets/goals
are applicable across the entire
organization
• Yes, only programs
• Yes, only targets/goals
• No, neither programs or targets/goals
are applicable across the entire
organization
Responses
Policies Programs Outcomes
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Sample Outcome metrics
Continuing to develop / improve affordability and
availability of existing products (including
various product sizes) and services that support
the goal of healthier diets and/or lifestyles for a
range of consumer needs and/or budgets
Sub-Resolution
Have you made an impact
in support of this sub-
resolution in the last year?
a.Please describe this
impact, including its reach.
Metric
• Yes
• No, but plan to
• No, and do not plan to
• Not applicable
Responses
Policies Programs Outcomes
Legend
Food Non-food Food & Non-food
Resolution Applicability:
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Sample Outcome metrics
Providing better access to personal care
through public and private channels
Have you made an impact
in support of this sub-
resolution in the last year?
a.Please describe this
impact, including its reach.
Metric
When personal care products are
not readily available to consumers
in certain markets, do you fund
public or private channels for
distribution of such products?
Metric
• Yes
• No, but plan to
• No, and do not plan to
• Not applicable
Responses
• Yes
• No
Responses
Policies Programs Outcomes
Sub-Resolution
Legend
Food Non-food Food & Non-food
Resolution Applicability:
Sample Questions
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Sample Policy responses
Rationale
Policies: A stated position, objective, or plan to manage H&W issues affecting
the company. It may be a standalone statement or included in a CSR report and
may discuss tools and resources used in H&W initiatives. Although the policy
can take many forms, it generally is guided by a mission or vision and has clear
objectives and an action plan.
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Sample Policy responses – have a policy
Rationale
Describe the scope of the policy
Describe where you release a public description of the policy
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Sample Policy responses – no policy
Rationale
Describe the reason for not having a policy
Help us understand company priorities
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Sample Program responses
Rationale
Programs: Specific actions undertaken to support H&W initiatives.
What actions have you taken to carry ensure that the policy will be successful?
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Sample Program responses – have a goal
Rationale
Group Bimbo has targets in place to support their policy to offer products that
support the goal of healthier diets and lifestyles
Goal only applies to Sweet Baked Goods and snacks
Program is applicable across entire organization
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Sample Outcome responses
Rationale
Provides quantitative detail around the outcomes
Clear description of the timeline for the improvements
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Sample Outcome responses
Rationale
ICA provides additional detail on their campaign to promote healthy eating
Provides information on the types of information included in the initiative
There is a link to additional detail
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Sample Outcome responses
Rationale
Provide concrete numbers
Numbers are for programs that they can measure
Numbers appear to be estimates
PHYSICAL ACTIVITY AND HEALTHY LIFESTYLES One of our greatest commitments at Grupo Bimbo is to continue
promoting healthy lifestyles based on getting physically active and eating right. We carried out a number of promotional
activities for the general public and our associates, and in 2012 this included around 67 events or programs impacting more
than 1 million people, 11 of which were focused on promoting healthy lifestyles within our organization. These programs
reached more than 100,000 associates. In 2012, we continued to place messages on all of our packaging
encouraging people to practice at least 30 minutes of physical activity a day.
FAQ
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Submitting the NDA
Fill in all details
Link to PDF of NDA text
You can select
“No” if you
need to review
NDA with legal
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Saving the survey
We recommend
saving the survey
periodically
You can forward the
saved link to
colleagues to allow
them to review the
survey
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Using the survey jump function
After you save the
survey, the “Back”
button will not allow
you to view
previous pages, to
do this you can use
the “Jump” button
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Using the survey jump function
You can select any of the page
hyperlinks to jump to that page
of the survey
The survey is divided into
three tracks: Food, Non-
food, and Both, each section
has a customized mix of
questions and we ask that you
only answer questions in the
section you selected when
identifying your company. The
page divisions are:
• Both: Pages 4 – 41
• Food: Pages 42 – 74
• Non-food: Pages 75 – 105
Q&A
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Thank you for your input to the Health and Wellness Performance
Assessment
To follow-up with questions after the webinar please email
Sharon Bligh at CGF: [email protected]
Thank You
Copyright © 2012 Deloitte Development LLC. All rights reserved.