healthcare and big data creative doc
TRANSCRIPT
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THE BIG DATA REVOLUTION
With the newest advancement in
technology, big data, healthcare providers,key stakeholders, and industry professionals
are gaining access to new threads of
knowledge. This knowledge is helping to
improve business practices and is allowing
healthcare providers to understand their
patients better (Groves, Kayyali, Knott, Van
kuiken 2013).
WHAT IS BIG DATA?
Big data is a compilation of extremely largedata sets revealing patterns, trends, and/or
associations, about human behavior and/or
human interactions (Big Data 2016).
In terms of healthcare, this information can be
collected from smartphones (fitness apps),
fitness devices (i.e. apple watches and fit
bits) and other electronic devices.
The use of big data in the healthcare system
is allowing providers to connect their
clinical and financial efforts so that they will
not reimburse for things that do not help their
patients (Healthcare Looks to Unlock the
Value of Data 2015).
The release of big data analytics is
transforming healthcare discussions across
the globe. Healthcare professionals
worldwide are not just discussing what is right
for the patient but also what is right for the
healthcare system as a whole. Together, they
are creating a patientcentered framework
(Groves, Kayyali, Knott, Van kuiken 2013).
Discussions among professionals are
important when considering the costs and
outcomes in healthcare.
Embarrassing the data from analytics is
allowing healthcare providers to create new
best practices and is providing realtime
evidence in terms of healthcare decision
making (Healthcare Looks to Unlock the
Value of Data 2015).
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REFERENCES
Big data. (2016, October 5). Retrieved
October 8, 2016, from
https://en.wikipedia.org/wiki/Big_data
Groves, P., Kayyali, B., Knott, D., & Van
Kuiken, S. (2013, January). The 'big data'
revolution in healthcare. Center for US Health
System REform Business Technology Office,
120.
Healthcare looks to unlock the value of data.
A new era of personalized medicine hinges
on anayltics. (2015). Gaining the digital
advantage, 14.
Analytics can also help improve business
practices. "On average, a pharma company
wastes 30% to 50% of its promotional
spend...Half to threequarters of this loss can
be recovered and redeployed... through the
use of powerful modern
analytics" (Healthcare Looks to Unlock the
Value of Data 2015). In addition, the analytics
pulled from big data can also allow patients to
access personal health records and connect
with physicians via the internet.
IMPACT OF BIG DATA
IMPROVING BUSINESS
PRACTICES
Big data is helping the healthcare system
understand patients better. Patientgenerated
data and electronic health records can now
be used to spot trends, manage disease
outbreaks, and even treat patients (Groves,
Kayyali, Knott, Van kuiken 2013) (Healthcare
Looks to Unlock the Value of Data 2015).
UNDERSTANDING PATIENTS
BETTER