healthy voices - session four - an introduction to social media
DESCRIPTION
Session four of an eight session training course designed to develop participant skills in communicating online. This session covers social media platformsTRANSCRIPT
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SESSION FOURAn Introduction to Social Media
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Session FourBy the end of this workshop you will have developed knowledge on how different forms for communication can be used across a range of social media platforms.
This will be achieved by considering:• How Social Media Works• Understanding different social media platforms:• How to set up an account• Understanding Terms & Conditions• The role of different forms of communication in Social
Media
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WHAT IS SOCIAL MEDIA?
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What is Social media?
Quoting Wikipedia: “Social media is the interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.” Ahlqvist, Toni; Bäck, A., Halonen, M., Heinonen, S (2008). "Social media road maps exploring the futures triggered by social media"
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The power of social media
Potential as a catalyst for change: political, societal, attitudinal, and behavioural change.
Communication tool with broad reach
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SOCIAL MEDIA PLATFORMS
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Social Media Platforms
https://www.facebook.com/
https://www.facebook.com/georgehtakei
https://www.facebook.com/highschoolforcoburg
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https://twitter.com/
https://twitter.com/MiaFarrow
https://twitter.com/alaindebotton
Viral storytelling tweet: https://twitter.com/RockabillyJay/status/476768519548182528
Social Media Platforms
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Social Media PlatformsPinterest https://www.pinterest.com/
http://www.pinterest.com/kitchenbug/
Instagramhttp://instagram.com/
http://instagram.com/sezgiolgac
Slideshare http://www.slideshare.net/
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Social Media Platforms
Video sites:
You Tube – Sick Science channel:
https://www.youtube.com/playlist?list=PLC02CFDE5690E4010
Viral video from Get Up: https://www.youtube.com/watch?v=_TBd-UCwVAY&list=TLkBJmSXhIkwBNHAx2KDBG7lhINXIqvSmP
Vine
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Social Media Platforms
Blogging sites
Wordpress , Blogger – Covered next session
Tumblr - http://dronestagram.tumblr.com/
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BEFORE YOU PUBLISH
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Understanding the Terms & Conditions
Differing T&Cs on different platforms
User responsibility to understand T&Cs
T&Cs considerations – ownership rights, Fair Use, Privacy
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DIFFERENT FORMS OF COMMUNICATION IN SOCIAL MEDIA
IMAGES
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The roles of different forms of communication in Social Media
Using images to tell a story:
http://www.humansofnewyork.com/ and the Iran page: http://www.humansofnewyork.com/tagged/iran
https://twitter.com/alaindebotton/status/477921090833231875
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DIFFERENT FORMS OF COMMUNICATION IN SOCIAL MEDIA
TEXT
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The roles of different forms of communication in Social Media
Text – Blog - Seth Godin: http://sethgodin.typepad.com/
http://sethgodin.typepad.com/seths_blog/2014/03/no-more-babies.html
Text – Twitter - https://twitter.com/augusten
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DIFFERENT FORMS OF COMMUNICATION IN SOCIAL MEDIA
VIDEO & MUSIC
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The roles of different forms of communication in Social Media
Video & Music
Reef Case study:
Using Video to tell a story:
http://notes-from-dreamworlds.blogspot.com.au/2014/03/slow-life.html
Discussion point – Impact of video. Role of music. Does it compel people to act? Does he need to include the written piece?
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Review
Today we have covered:• How Social Media Works• Understanding different social media platforms:• How to set up an account• Understanding Terms & Conditions• The role of different forms of communication in
Social Media
You should now have knowledge of how different forms for communication can be used across a range of social media platforms.
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Next Steps
Tasks:
1. Read the WIKI
2. Consider how you can use different forms of communication on different social media platforms. Which will work for your messages? There is a space to record your thoughts on the project snapshot
3. Set up an account on a social media platform you have yet to experience. Have a look at how it is used.
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Next sessionWebsites and Blogs
The difference between a blog and a website
Blog or website?• Understanding your needs
Play vs Pro• To pay or not to pay?• Own domain?• Self hosting?
Which software?• For blogs:
−Blogger or Wordpress.com • For sites:
−Weebly or WIX−Protecting your site