HEARINGLifecorporate identity guidelines

June 2013

The HEARINGLife logo – SOLO

This logo is to be used on a white background only and when no other images, backgrounds or graphic elements are present near the logo.

The HEARINGLife logo – ENCAPSULATED

This logo is to be used on coloured backgrounds (including white), images, and/or graphic elements. The capsule device can be used bleeding off to both the right & left hand sides. The capsule device also has a HEARINGLife Green glow as shown below.

The colour specifications

The HEARINGLife logo is made up of two colours.The logo can be used in CMYK, RGB and PMS.

It is preferred that the logo does not reverse out of a background. If the logo needs to appear in one colour, it should be reproduced like this:

CMYKC: 70M: 0Y: 100K: 9

50% Black

CMYKC: 100M: 56Y: 0K: 23

100% Black

RGBR: 81G: 160B: 38

RGBR: 0G: 82B: 145

PMS362

PMS647

The HEARINGLife logo

The logo must NOT be used or displayed in any other way – ie: with borders or background panels, etc. The full name must always appear as an integral part of the logo.

Incorrect

Incorrect use of logo

The HEARINGLife tagline

The HEARINGLife tagline is

This can be used on most items of communication and generally appears at the bottom under the HEARINGLife logo as a reversed option on a graphic or solid colour background.

Corporate colour palette

Expressive colour palette

The HEARINGLife colour palette

CMYKC: 30M: 5Y: 100K: 0

CMYKC: 100M: 0Y: 50K: 0

CMYK GRADIENTC: 70M: 0Y: 100K: 9

CMYKC: 70M: 0Y: 100K: 9

CMYKC: 0M: 50Y: 100K: 0

CMYKC: 0M: 0Y: 0K: 60

CMYKC: 100M: 30Y: 0K: 0

CMYKC: 100M: 56Y: 0K: 23

CMYKC: 0M: 100Y: 0K: 0

RGBR: 200G: 203B: 0

RGBR: 0G: 151B: 144

C: 30M: 5Y: 100K: 0

RGBR: 81G: 160B: 38

RGBR: 242G: 148B: 0

RGBR: 135G: 136B: 138

RGBR: 0G: 129B: 199

RGBR: 0G: 82B: 145

RGBR: 226G: 0B: 122

CMYKC: 0M: 100Y: 100K: 0

RGBR: 226G: 0B: 26

All print collateral and communication

The standard HEARINGLife font for advertising, signage and promotional activity is Barmeno.Barmeno is part of the corporate brand and persona for HEARINGLife. It is disciplined and professional.

The Barmeno font family

Barmeno regular is recommended as a body-copy font

Barmeno bold is recommended as a headline & sub-head font

Barmeno extra bold is recommended as a headline & sub-head font

The HEARINGLife corporate font

Using the company name HEARINGLife in all print collateral and communication

Whenever and wherever the company name HEARINGLife is used in body copy etc.,

it should reflect the corporate logo and be displayed as follows: HEARINGLife

The word HEARING always appears in CAPITALS and BOLD and the word Life is italicised, in upper and lower case. NO SPACE IS REQUIRED.

All print collateral and communication

When possible, all lifestyle images used should be selected from the HEARINGLife photo library. As part of the HEARINGLife image and identity, images should be used inside a circle as shown below, with a soft feather.

As a general rule, the outside circle colour should reflect a prominent colour from within the image. These colours are also shown in the Expressive colour palette. A single hero image, pair of images, or even three can be used.

The HEARINGLife lifestyle imagery

The HEARINGLife Stationery

Sonic Innovations trading as:

HEARINGLife® ABN 86 007 608 460

HEAD OFFICE3 Unley Road, PARKSIDE SA 5063 Phone 1300 134 097 Fax +61 8 8373 7468 www.hearinglife.com.au

Sam Sample DipAud, B.A.Psych

Audiometrist

Phone 1300 134 097

Address line 1 Address line 2 Address line 3 Phone 00 0000 0000 Fax 00 0000 0000 www.hearinglife.com.au

Sonic Innovations trading as:

HEARINGLife® ABN 86 007 608 460

HEAD OFFICE3 Unley Road, PARKSIDE SA 5063 Phone 1300 134 097 Fax +61 8 8373 7468 www.hearinglife.com.au

with compliments

The HEARINGLife Signage

Typical facia

Typical door Typical window