Heart of Devon research & National trends

Typical visitor to Exeter & the Heart of Devon

– aged 45+ years–majority of visitors are ABC1’s–majority visit the area as a couple – as a family, average group size is 3.52–17% have a disability–72% live outside the South West–88% travel to the area by car–over ¾’s stayed overnight

Cont...

–over 60% had visited the area in the previous two years–most popular month to visit is August - 19%–78% were on a leisure trip–majority stay in a hotel or B&B–53% use the internet to source & book

accommodation

Reasons for visiting

• Scenery / landscape• Beaches • Range of attractions• Plenty to see and do• Ambience• Weather• Peace & quiet• History & Heritage

Places of interest visited

• Cities / towns / villages• Beaches• Harbours / marinas• Countryside• Family attractions• Gardens• SW Coast Path• Historic houses

Activities whilst visting

• Eating & drinking• Shopping• Short / long walk• Swimming• Events & festivals• Sailing• Cycling• Cinema

The Gove Effect

Overnight trips to E&HOD

2007 2008 2009 2010 2011 2012 20130

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

1,800,000

Day Visitor trips to E&HOD

2007 2008 2009 2010 2011 2012 20130

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

Visitor spend in E&HOD

2007 2008 2009 2010 2011 2012 2013£0.00

£100,000,000.00

£200,000,000.00

£300,000,000.00

£400,000,000.00

£500,000,000.00

£600,000,000.00

£700,000,000.00

£800,000,000.00

£900,000,000.00

Visitor spend 2013

AccommodationShoppingFood & DrinkAttractionsTravel VRF

Jobs supported by visitor spend

2007 2008 2009 2010 2011 2012 201316,000

17,000

18,000

19,000

20,000

21,000

22,000

23,000