Creative File Delivery ChecklistPlease ensure that creative files meet the following specifications:

• Supported formats: .MOV (H264 codec) or JPEG.

• 20 second slot length, 25 frames per second.

• 1920 x 1200 resolution.

• 16:10 aspect ratio.

• No larger than 2GB.

• Any full-motion ads will need a Harding Certificate.

*To deliver files larger than 15MB please use an alternative file sharing system such as WeTransfer.

Need to Know• The DX3 format is unable to support video with sound.• As DX3 is a projection, lighter/brighter colours appear clearer

than darker, low contrast colours. We also suggest not using solid white or black as a background.

• For health and safety reasons, we cannot accept any creative with images or videos of doors opening.

Creative OpportunitiesThere are three main ways of using the format:

1. Creating a single video file, which displays the same content each time the loop plays.

2. Creating multiple video files which are scheduled to play:

• A different version every time the loop changes;

• By day-part, allowing specific messages for the morning, afternoon or evening;

• By day of the week.

3. The screen is dynamic-enabled and capable of updating content using Live feeds and social news feeds – but these will need to be moderated by Exterion Media and TfL.

Hello London : DX3 Digital Production Specification

DX3 is a network of large digital screens (4.5m x 2.4m) installed cross track on London Underground. With a projection from the platform onto custom-coated surface, DX3 will cut through any ambient light conditions, ensuring high-definition, premium resolution across the entire network. These screens allow for full-motion, dynamic digital content.

Delivery Deadlines• Creative needs to be approved 10 days before campaign live date.

• Final files are required 5 working days before campaign live date.

*We cannot guarantee the live date of a campaign if the delivery deadlines are not met.

Additional File Delivery & SchedulingAs part of the media booking, each advertiser can deliver up to 5 files every 2 weeks without incurring additional charges. Additional files are charged at £100 net each.

If any additional scheduling is required once the campaign has gone live, this will incur a charge of £100 net per format.

Off-peak (evenings and weekends) scheduling and costs are also available on request.

ComplianceAll creative work is subject to approval by TfL. You can find the full guidelines online: http://content.tfl.gov.uk/advertising-policy-july-2016.pdf

 

It is compulsory that video files are tested for luminance and flickering: www.onlineflashtest.com

Contact DetailsFor delivery and supply of all creative please send the completed files as per our specification directly to our digital delivery team:

Email: EOCDigitalDelivery@exterionmedia.co.ukTelephone: 020 7482 3000

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