dx3 canada 2012 event guide

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THE CANADIAN TRADE SHOWWHERE BUSINESS GETS DIGITALMARKETING | ADVERTISING | RETAILING

JANUARY 25-26, 2012METRO TORONTO CONVENTION CENTRE

SOUTH BUILDING

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From Ron Tite, President The Tite Group Duncan Payne, Event Director

WELCOME LETTER | 3

Clearly, Canadian business needs to get a whole

lot more digital.

There’s a noticeable gap between consumer

expectations and what we actually deliver. With

an ecosystem that allows businesses beyond our

borders to easily serve the customers within them,

there’s a lot at stake.

But it’s not a threat. It’s an opportunity.

We’re one of the most connected nations in the

world with some of the most respected companies,

hardest working entrepreneurs, and best thinkers

leading the way. We just have to start putting our

thoughts into action.

That’s the reason Dx3 Canada was created.

We wanted to give Canadian professionals in

marketing, advertising and retail an opportunity

to truly get digital both in thought and in practice.

We’ve assembled a dynamic trade show floor with

leading companies, supportive sponsors, unique

features, and wonderful opportunities. We’ve also

constructed a content stream with over 35 practical

workshops on just about every possible relevant

subject area lead by some of the most respected

people in the industry.

Obviously, we didn’t do it alone. Our thanks

and gratitude go out to the many sponsors and

supporters who initially believed in what we wanted

to accomplish and then helped make it a reality.

We hope you not only enjoy Dx3, but profit from

it as well.

Here’s wishing you and your business much success

in 2012.

– Ron and Duncan

Welcome Letter

Sponsors

Gold

Platinum

Silver

Bronze

Specialty Sponsor Content Partner Information Partner

Associate Partner Media Partner

4 | SPONSORS

Table of Contents

Dx3 Sessions at a Glance 8 - 9

Expo Floor Plan Page 12

Session Floor Plan 13

Advisory Board 15

Speakers 16

Session Detail 18 - 21

Show Features 22

Exhibitor Listings 28 - 40

Product Listing 47 - 51

Free WiFi access: Dx32011courtesy of

(Apple, Think Different, Campaign 1997)

Thanks to all of our sponsors and exhibitors for being crazy enough to help us out in our first year.

TABLE OF CONTENTS | 5

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The Social CEOPeter Aceto, CEO,

ING DIrect

Selling Social to the C-SuiteDuncan Fulton,

SVP Communications, Canadian Tire Corporation /

CMO, FGL Sports

Your Relationships are Unmanageable. Welcome to Social

CRMMitch Joel, President, Twist Image & Frank Falcone, Executive

Director, Centre for CRM Excellence at Rotman

School of Management

Getting the Inside Onside.

Communicating with Bloggers

and InfluencersDave Fleet, Vice President, Digital

Edelman

Affiliate Marketing - Why Building

Relationships Can Increase Your Bottom Line

Erin Blaskie, CEO Business Services, Etc.

Mobile Success

Planning and Measuring

Digital MediaJennifer Holgate,

SVP Digital & Robin Hassan,

Group Director Digital, Starcom MediaVest

Media InnovationMatt Di Paola,

Chief Strategy and Innovation Officer,

Mediacom

The Digital Divide: Web VS. Apps

Kunal Gupta, CEO, Polar Mobile

The Big 7: Optimizing the Online Shopper

Experience Renee Racine-Kinnear,

Director, Online Customer Experience,

Indigo

Are you a Player? Gamification in

MarketingPatrick Scissons,

Founder, Birthplace|BMG

Search Engine OptimizationTodd Bailey, VP Digital Strategy,

WebiMax

The Digital WalletDerek Colfer,

Business Leader – Global Mobile Product

Innovation, Visa

Is Group ON or OFF? The Debate

of Group CouponsAlbert S. Bitton, Founder, Group Buying Canada

How Canadian Retailers Can Get eCommerce Right

The First TimeMichael Turcsanyi,

President, OrderDynamics

Corporation

Future of Commerce:

It’s in the AppMelody Adhami,

Co-Founder & COO, Plastic Mobile

Location Based Marketing

Asif Khan, Founder, Location Based

Marketing Association

The Debaters Live. Free! Room 701B

3W INTRODUCTORY SESSION CANADIAN CASE STUDIESADVANCED SESSION

THE Dx3 SESSIONS. DAY ONE.

Open for Business: The City

of Toronto’s Open Data

Initiative

Wilf Dinnick, Founding Editor & CEO, OpenFile

Demystifying Exchange Based

BuyingMike O’Sullivan,

Director of Marketplaces,

Microsoft Advertising

The Dx3 Sessions. Day One.

8 | THE DX3 SESSIONS. DAY ONE. Published January 12th , 2012. Dx3 Sessions subject to change.

Open for Business: The City

of Toronto’s Open Data

Initiative Moderated by Wilf Dinnick,

Founding Editor & CEO,OpenFile. Participants include: Dave Wallace,

CIO City of Toronto; Elaine Mah, Managing Director, Intel Canada; Kerry Munro, President,

Digital Delivery, Canada Post; Nik Garkusha,

Open Platforms Lead, Microsoft Canada;

Sep Seyedi, CEO, Plastic Mobile; Phyllis Berck,

Director of the Toronto Office of Partnerships,

City of Toronto; and Patricke Walshe,

President, Walsheworks.

Retail Trends and Clusters of

InnovationTim Warmels, Director,

Trend Hunter Pro

The Connected Consumer and the Future of Shopping

Darrell MacMullin, Managing Director,

PayPal Canada

Making Dough from the Show: Getting Sales

Through SocialMark Evans, Principal,

ME Consulting & Sheldon Levine,

Community Manager, Sysomos

What’s the ROI of ROI? Social Media Metrics That

MatterCory Hartlen,

Product Marketing Manager, Radian 6

Location Based Marketing Success -

Mobile Lead Generation Campaign, Jaguar

Matthew Ames, Director, Performance

Marketing, CX Interactive. & Steven Majewski, National Marketing,

Manager, Jaguar Canada

So, Want to Go Mobile?

Establishing a Mobile Presence

Carrie Lysenko, Director, Application Services, Pelmorex Media Inc.

“The Weather Network”

Media Properties in the Digital World

Dale Hooper, Senior Vice President, Sales and Marketing,

Rogers Media

Maximizing TwitterEd Lee, Director

of Social Media and Radar DDB Toronto Lead, DDB Canada

Content Marketing and the Age of Creating Values

Raymond Girard, President,

Spafax Interactive, Content Marketing

& Arjun Basu, Director, Content, Spafax

Retail E-Commerce: Shift Happens

Sudhir Holla, AVP, Retail Practice,

Infosys Technologies Ltd.

What Do You Do With Facebook?

Daniel Habashi, Client Partner,

Facebook

Validated GRP Brent Bernie, President,

comScore

QR Codes Suck. No They Don’t.Carlos Garavito,

Chief Creative Officer, Elvis Communications

& Simon Conlin, Executive Producer,

Cartilage Digital

Retail Success: Canadian Tire & Simply Good Technologies

Winston Mok, CEO, Simply Good Technologies

Social Media Success: Guy in his Underwear

Angus Tucker, Co-Creative Director

& Mavis Huntley, Director of Digital

Innovation, John St.

Why Mobile? Why Now?

Patricke Walshe, President,

Walsheworks

THE Dx3 SESSIONS. DAY TWO.

Making Your Media Work Harder:

Beyond the Banner Troy Young, President,

SAY Media

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3W INTRODUCTORY SESSION CANADIAN CASE STUDIESADVANCED SESSION

Keynote. Free! Room 701B

Maximizing LinkedIn

Danielle Restivo, Manager, Corporate

Communications (Brazil and Canada),

LinkedIn

THE DX3 SESSIONS. DAY TWO. | 9

The Dx3 Sessions. Day Two.

Retaile-Commerce:Shift Happens

Sudhir Holla,AVP, Retail Practice,

Infosys Technologies Ltd.

The Future of Retail Room 701BCandice Faktor, President, Shopcatch and VP, Strategy and New Ventures, Torstar Digital & Doug Stephens, Founder, Retail Prophet Consulting

Why Mobile?Why Now?

Patrick Walshe,President,

Walsheworks

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10:30VISA Reception Conference Area, 700 Level

For many years industry pundits have been musing about the expected arrival of “The Year of Mobile.” Most have missed the fact that the Year of Mobile arrived a while ago. If one thing became clear in 2011, it was that mobile had not only arrived, it was here to stay. Mobile is the fastest growing advertising medium ever, easily outpacing both television and online. In the last year, more major Canadian brands than ever before entered the mobile space and an increasing number will enter mobile for the first time in 2012. The move of major players and brands into the space has not only signified mobile’s mainstream acceptance, but also highlighted its position as a priority on the media plans of agencies and brands. Simply put, in 2012 the industry as a whole will realize that all media is going mobile - and fast. In order to protect a firm’s position, a comprehensive long term mobile strategy is necessary.

Noteworthy is not only the number of advertis-ers who entered the space in 2011, but also how quickly these advertisers advanced within the space. Early adopters realized that mobile cannot simply be repackaged as online. Traditional online strategy, infrastructure, and creative do not work in the mobile space. The smart advertisers quickly understood the unique creative and targeting benefits of mobile would only be achieved with a new, truly mobile strategy. The result? These firms quickly replaced their initial mobile strategy of standard banners with more rich media ad units; including expandable, pre-roll, and wipe-away ads, and combined them with mobile activations such as mCommerce, mobile database deployment and SMS/QR initiatives.

The early adopters have primed 2012 for even greater mobile executions and richer media campaigns. As more users adopt smart phones, as mobile technology develops, and as the use of connected devices becomes even further integrated into our culture, more change will emerge. We will see not only the widespread adoption of mobile marketing devices and practices, but also a change in the types of mobile marketing deployed. Mobile Applications (Apps) have long been the entry point (and ending point) of most firms into the mobile space. This will no longer suffice to be competitive. 2012 will see more companies moving away from a focus on apps to the often neglected, yet more viable and widespread mobile web. In addition, 2012 will finally see advertisers and firms take advantage of consumer targeting based on user demographics and the various connected devices they use.

2011 definitely stands as the year mobile stepped onto the stage as a permanent fixture in the advertising landscape. How this ever-changing new medium will continue to develop and change the way advertisers communicate and interact with consumers has yet to be seen. We can be sure, however, that both firms and advertisers will increasingly rely on mobile as part of their marketing plans in 2012 and beyond - that is, if they care to be relevant.

Neil SweeneyPresident and CEO Juice Mobile @NEILatJUICE

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Exhibitor Stand Number

2XM Interactive .................................................. IMIZ49st.com .............................................................. IMIZAcquisio .................................................................423AcuityAds Inc. .......................................................620AdCanadian ..........................................................637Adconion Media Group .......................................636AffiliateTraction Canada ......................................615Agility Inc. ............................................................617APG ........................................................................225Alligato Inc. ......................................................... IMIZAmerican Express ................................................306ARB Labs Inc. ...................................................... IMIZArt of ....................................................................203Atum Corporation ................................................340Authorize.Net .......................................................429BBC ........................................................................707BlinkCapture .........................................................327BNOTIONS ...........................................................736Broadplay ..............................................................209Bronto Software ...................................................608Cabestan-Canada ...............................................1217Casale Media ........................................................406CDC eCommerce .................................................510Chatroll ..................................................................324Circle Commerce..................................................336CMA .......................................................................226Consumer Smart Media ......................................420Content Interface .................................................703Consumer Smart Media .....................................420Convers%on..........................................................540Conversuasion.com ............................................ IMIZCreative Niche ......................................................718Ektron ....................................................................230Emailvision ............................................................812Environics Analytics .............................................822ePrize .....................................................................640


Ernst and Young LLP ............................................830ExactTarget ..........................................................207Experian Marketing Services ..............................332Eq Ads ..................................................................329Facebook ............................................................1212Furi Enterprises .................................................. IMIZGreen Owl Mobile.............................................. IMIZIAB Canada ...........................................................524IBT Technologies ..................................................826Going Social .......................................................1205Intela ......................................................................535Intertainment Media Inc. . ...................................221iSIGN Media Corp ................................................211Jaunt.ca .................................................................439Juice Mobile .........................................................307Kantar Media ........................................................538Kijiji ......................................................................1215Kiosk Style.............................................................231LBMA .....................................................................229Lengow ..................................................................639LinkedIn .................................................................730Majestic Media .....................................................719MaRS Commons ..................................................720Mediative .............................................................423Meltwater Group .................................................710Mevio .....................................................................326MGID .....................................................................435Moneris Solutions ................................................236Motricity ................................................................213Moveable Online ..................................................539My Virtual Paper ...................................................520North Coast Media Ybrant Digital .....................529Notable.ca ............................................................330Olson .....................................................................224Ontario Electronic Stewardship .........................810OrderDynamics Corp...........................................318


Ortery Technologies Inc. ...................................1206Payfirma.................................................................310Plastic Mobile ......................................................208PSiGate Merchant Services .................................436Radian6 ..................................................................832Return Path ...........................................................613RevenueAutomation.com Inc. ...........................323Rogers ...................................................................314Savvis .....................................................................518SAY Media .............................................................514ScreenScape .........................................................331ShareASale ............................................................604Shaw Media ..........................................................530ShopCatch.............................................................717Sitecore .................................................................325Soshal Group ........................................................834Sparksheet Events ...............................................515Splintir ...................................................................337Sprouter ................................................................816Stylsize ................................................................. IMIZStudent Life Network ..........................................618Marketwire+Sysomos ..........................................418TC Media ...............................................................506Texterity ................................................................818TLA .........................................................................739Tokii ........................................................................820Trajectory ..............................................................817Top Voice ............................................................. IMIZTrend Hunter Inc. ................................................430Viafoura ............................................................... IMIZVisa .........................................................................417Vortex Solution .....................................................328WagJag ................................................................439Webimax ...............................................................206websaver.ca ..........................................................440well.ca .................................................................. IMIZYelp ......................................................................1204

PRESS

Dx3 Session Rooms

Branding Canadian:Q&A with Dx3 ContentCurator Ron Tite

Hasn’t the internet made the very notion of a Canadian digital industry obsolete? Aren’t we just part of one big interconnected worldwide web?

In some ways, but we also know that there are Canadian brands, products and services who live here and understand the Canadian market; Canadian Tire and Tim Horton’s for example.

While those companies face competition from the U.S., they can also live beyond our borders. So it’s just as much an opportunity for Canadian businesses as it is a threat.

Can we generalize about Canadian marketers?

Here’s one thing we do really well in this country: We talk. But there’s a lack of action following those sessions. They’re critically important in terms of education and motivation, but we need a kick in the ass.

It seems like Canada’s version of branding tends to be self-referential and even self-deprecating – think of the closing ceremony of the Olympics. What’s unique about Canada’s brand story? How would you brand Canadian?

The reason I think we turn to self-deprecation is because there’s a sort of inferiority complex about being reserved that I don’t think should exist.

We’re a Volvo that’s next door to a Ford Mustang that’s sexy, powerful and everything else. It’s okay to be reserved, it’s okay to be quietly sophisticated. I think that’s at the heart of Canada’s brand.

But right now, the people of Canada are stuck in this zone where we’re all looking around thinking, “Man, someone’s got to innovate. Just don’t touch my job.”

That’s the reason I resigned as a creative director. We all have to stick our hands up and say, “I’m personally going to innovate and contribute to national innovation.”

Read more at dx3.sparksheet.com

Ron TiteChief Content Curator for Dx3 CanadaPresidentThe Tite Group Toronto @rontite

Arthur FullertonDirector of TechnologyCrispin Porter + Bogusky CanadaToronto @arthurfullerton

Brent BerniePresident Media Metrix Canada comScore, Inc.Toronto

Dave FleetVice PresidentEdelmanToronto@davefleet

David RobinsonVP Emerging Business Rogers CommunicationsToronto

Dino DemopoulosDirector of Strategy MacLaren McCannToronto@chroma

Glenn HollisVP Marketing and Brand Advertising Tim HortonsToronto

Jason GreenspanDirector New Business Holt RenfrewToronto@jasongreenspan

Jennifer HolgateSVP Digital Starcom MediaVest GroupToronto@jenniferholgate

John FlorinisDirector, Product Marketing & Business Development Moneris SolutionsToronto@florinis

Julia CasaleChief Marketing Officer Casale MediaToronto@casalemedia

Matt HassellChief Creative Officer OgilvyOneToronto @matthassell

Mitch JoelPresident and AuthorTwist ImageMontreal @mitchjoel

Neil Wolff Associate DeanTed Rogers School of Business Ryerson UniversityToronto

Stewart Priddle Director of MarketingCorona Extra (Modelo Molson Imports)Toronto

Steve IrvineSenior Business Leader Facebook CanadaToronto @steveirvine

Tanbir GroverDirector of eCommerce Hudson’s Bay CompanyToronto@tanbir_grover

Advisory Board

ADVISORY BOARD | 15

SpeakersPeter AcetoCEOING Direct

Erin BlaskieCEOBusiness Services, Etc.

Jennifer HolgateSVP DigitalStarcom MediaVest Group

Robin HassanGroup Director DigitalStarcom

Wilf DinnickFounding Editor & CEOOpenFile

Dave WallaceCIOCity of Toronto

Elaine MahManaging DirectorIntel Canada

Kerry MunroPresident Digital DeliveryCanada Post

Nik GarkushaOpen Platforms LeadMicrosoft Canada

Duncan FultonCMOForzani Group

Matt Di PaolaChief Strategy and Innovation OfficerMediacom

Kunal GuptaCEOPolar Mobile

Renee Racine-KinnearDirector, Online Customer ExperienceIndigo

Mitch JoelPresidentTwist Image

Sep SeyediCEOPlastic Mobile

Frank FalconeExecutive DirectorCentre for CRM Excellence at Rotman School of Management

Troy YoungPresidentSAY:Media

Patrick ScissonsChief Creative OfficerGrey Canada

Todd BaileyVP of Digital StrategyWebiMax

Derek ColferBusiness Leader – Global Mobile Product InnovationVisa

Dave FleetVice President, DigitalEdelman

Albert BittonGroup Buying Canada

Michael TurcsanyiPresidentOrderDynamics Corporation

Melody AdhamiCo-Founder & COOPlastic Mobile

Asif KhanFounderLocation Based Marketing Association

Darrell MacMullinManaging DirectorPayPal Canada

Mavis HuntleyDirector of Digital InnovationJohn St.

Angus TuckerCo-Creative DirectorJohn St.

Patricke WalshePresidentWalsheworks

Steven MajewskiNational Marketing ManagerJaguar Canada

Matthew AmesDirector, Performance MarketingCX Interactive

Tim WarmelsDirectorTrend Hunter Pro

Doug StephensFounderRetail Prophet Consulting

Carrie LysenkoDirector of Application ServicesPelmorex Media Inc.The Weather Network

Dale HooperVice President, Sales and MarketingRogers Media

Ed LeeDirector of Social Media and Radar DDB Toronto LeadDDB Canada

Mark EvansPrincipalME Consulting

Mike O’SullivanDirector of MarketplacesMicrosoft Advertising

Arjun BasuContent DirectorSpafax

Raymond GirardPresident Content MarketingSpafax

Manish BarmechaHead of Product ManagementSoftware as a Service, Infosys Technologies Ltd

Cory HartlenProduct Marketing ManagerRadian 6

Brent BerniePresidentcomScore

Matt CarterCartilage Digital

Simon ConlinCartilage Digital

Winston MokCEOSimply Good Technologies

Phyllis BerckDirector of the Toronto Office of Partnerships City of Toronto

Sudhir HollaAVP, Retail PracticeInfosys Technologies Ltd

Daniel Habashi Client Partner Facebook

Candice Faktor President, Shopcatch and VP, Strategy and New Ventures, Torstar Digital

16 | SPEAKERS

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Day One Sessions Detail

18 | DAY ONE SESSIONS DETAIL

The Debaters Live!8:30 AM - 9:30 AMInternet advertising sucks. Or does it? Dx3 Canada kicks off with a humourous bang at 8:30 with a live performance from CBC’s The Debaters. Join host Steve Patterson and two of Canada’s best stand up comedians as they debate the pros and cons of Internet Advertising.

The Social CEO10:00 AM - 11:00 AMPeter Aceto, CEO, ING Direct Canada’s ‘C-suites’ and ‘social suites’ are facing a generational, cultural and budgetary divide. Canada’s C-suites ‘know’ philo-sophically about the power of social media but by and large don’t know how to harness its power and revert to ‘tried and true’ marketing investments as budgets get tight and the pressure is on to deliver more with less. This session will talk about recognizing what makes our C-suites unique and how to ‘sell social’ to the corner office.

Affiliate Marketing - Why Building Relationships Can Increase Your Bottom Line10:00 AM - 11:00 AMErin Blaskie, CEO, Business Services, Etc. Most organizations look at their available resources when it comes time to creating their marketing plans. They look at their current list size, their current number of Twitter followers and they base their projections on those figures. There is a whole sea of opportunity being missed when this happens. Expanding outside of your current network and forging relationships with other companies and brand ambassadors is not only lucrative - it’s needed. If you have wondered how to successfully set up an affiliate program that allows other people to get excited about your brand and share it with the world, this session will help you do just that.

Planning and Measuring Digital Media10:00 AM - 11:00 AMJennifer Holgate, SVP Digital, Starcom MediaVest Group& Robin Hassan, Group Director, Digital, StarcomTV GRPs and print circulations may have ruled the day but planning and measuring digital media requires a completely different approach. This session will show you how.

Open for Business: The City of Toronto’s Open Data Initiative 10:00 AM - 12:15 PMModerated by Wilf Dinnick, Founding Editor & CEO,OpenFile. Participants include: Dave Wallace, CIO City of Toronto; Elaine Mah, Managing Director, Intel Canada;Kerry Munro, President, Digital Delivery, Canada Post;Nik Garkusha, Open Platforms Lead, Microsoft Canada; Sep Seyedi, CEO, Plastic Mobile; Phyllis Berck, Director of the Toronto Office of Partnerships, City of Toronto; and Patricke Walshe, President, Walsheworks.At the heart of the digital revolution is the access to and utilization of good data. The City of Toronto has such data publicly available through its Open Data Initiative. This session will explore why some businesses aren’t using it and what the city can do to help. A summary of the findings will be distributed at a later date.

Selling Social to the C-Suite 11:15 AM - 12:15 PMDuncan Fulton, SVP Communications, Canadian Tire Corporation / CMO, FGL Sports“I’d love my company to be more social, I just can’t convince my boss.” How many times have we heard that? The first step of any social media strategy should be convincing senior management to invest in it. This session will show you how to do it.

Media Innovation 11:15 AM - 12:15 PMMatt Di Paola, Chief Strategy and Innovation Officer, MediacomWhile new measurement tools, enhanced metrics, updated media options, and unique approaches to compensation are all important to the media planning process, the biggest marketing opportunities will be realized by media professionals who simply think differently. This session will outline why and how.

The Digital Divide: Web VS. Apps 11:15 AM - 12:15 PMKunal Gupta, CEO, Polar MobileWhere should you build your mobile presence: in mobile apps, or on the mobile web? Both have their advantageous, perhaps a hybrid model? Having a digital strategy is key in this digital evolution, but how to develop that strategy for both short-term and long-term success is the question. A question this session can answer.

Sessions sponsored by

The Big 7 : Optimizing the Online Shopper Experience 11:15 AM - 12:15 PMRenee Racine-Kinnear, Director, Online Customer Experience, IndigoIn the early days of eCommerce, all you needed was a memorable URL and a “buy now” button. But our world has changed. Today, we compete not only on price, but to earn the loyalty of Canadian shoppers. Having a great online customer experience has become a priority. Find out what that means and how to make sure you’ve got it. This session will give you seven actionable ways to turn your customer experience around.

Your Relationships are Unmanageable. Welcome to Social CRM 1:30 PM - 2:30 PMMitch Joel, President, Twist Image & Frank Falcone, Executive Director, Centre for CRM Excellence at Rotman School of ManagementCustomer Relationship Management is a tried and true science. At least it was until social came along. Now it has new thinking, new tools, and new tactics. This session will show that you can’t manage a relationship, you have to cultivate one.

Demystifying Exchange Based Buying1:30 PM - 2:30 PMMike O’Sullivan, Director of Marketplaces, Microsoft AdvertisingInterested in learning how exactly real time bidding works on an exchange? You’ve heard all about Exchanges and real-time buying (RTB) – how they are revolutionizing the media buying experience, by providing more control, transparency, and granularity. Everyone is talking about the Exchange, and the benefits it has for Canadian advertisers and agencies. In this session, we’ll peel back the cover and discuss the Exchange eco-system, and learn how concepts like Demand Side Platforms (DSPs), Exchanges, RTB, and Data Marketplaces (DMPs) operate within the ecosystem. In addition, we will discuss tips, tricks, and secrets of RTB by examining real campaigns, running in Canada!

Are you a player? Gamification in Marketing 1:30 PM - 2:30 PMPatrick Scissons, Founder, Birthplace | BMGPeople love games. The fun. The challenge. The rewards. And the ability to come back for more. It’s too bad marketing can’t utilize the same approach. Oh, wait. It can. This session will detail how.

Search Engine Optimization 1:30 PM - 2:30 PMTodd Bailey, VP of Digital Strategy, WebiMaxWhen your prospects search for information about your category or industry, does your organization rank near the top in organic search results? You should. This session will show you how you can.

The Digital Wallet 1:30 PM - 2:30 PMDerek Colfer, Business Leader – Global Mobile Product Innovation, VisaOur wallets currently reside in our pockets. But clearly, that’s quickly changing. In the near future, will we digitally pay with our credit cards

or our mobile devices or both? This session will examine global technology and business trends to get a sense of how Canadians will pay in the digital future.

ComScore Learning Lab: Conquering the Challenges of Delivering & Measuring Ads in the Digital Environment1:30 PM - 5:00 PMAnne Hunter,Vice President, Advertising Effectiveness Products,comScore, Inc.

Getting the Insiders Onside: Communicating with Bloggers and Influencers 2:45 PM - 3:45 PMDave Fleet, Vice President, Digital, EdelmanBefore you reach out to masses, you might want to reach out to those who reach the masses. Today, getting bloggers and influencers can be the difference between huge success and tepid response. But reaching out isn’t enough. You have to reach out in the right way. This session will show you how.

Is Group On or Off? The Debate of Group Coupons 2:45 PM - 3:45 PMAlbert S. Bitton, Founder, Group Buying CanadaLike some other hotly contested new forms of promotion, group buying sites are either the best thing a business can do or one of the worst. Attend this session so you can listen in to both sides of this debate and decide for yourself.

How Canadian Retailers Can get eCommerce Right the First Time2:45 PM - 3:45 PMMichael Turcsanyi, President, OrderDynamics CorporationThis session is designed to give senior retail leaders a thorough understanding of today’s Canadian eCommerce landscape and a jump start on how to succeed in this environment from experts with more than 10 years of direct e-retailing experience. Learn success-ful strategies and best practices from multi-channel retailers such as Town Shoes and The Shoe Company, Henry’s Camera, and gain additional insight from eCommerce consultants FitForCommerce.

Future of Commerce: It’s in the App 2:45 PM - 3:45 PMMelody Adhami, Co-Founder & COO, Plastic MobilePizza Pizza, Canada’s leading pizza operator, details the launch and success of its first smartphone application for ordering and delivery. The company’s one-of-a-kind application won a 2011 Webby as the best shopping tool for a handheld device, just over a month after its launch.

Location Based Marketing 2:45 PM - 3:45 PMAsif Khan, Founder, Location Based Marketing AssociationWith a multitude of services, apps and technologies, “Location, location, location” has never been more important than it is today. This session will explain why.

DAY ONE SESSIONS DETAIL | 19


Day Two Sessions Detail

20 | DAY TWO SESSIONS DETAIL

Keynote: The Future of Retail8:30 AM - 9:30 AMCandice Faktor, President, Shopcatch and VP, Strategy and New Ventures, Torstar Digital & Doug Stephens, Founder, Retail Prophet ConsultingDon’t miss Doug Stephens, The Retail Prophet and Candice Faktor Head of Shopcatch, as they give their new year’s predictions of how digital is going to shift the retail landscape in 2012.

Visa Refreshment Reception9:30 AM - 10:30 AMEnjoy an early morning refreshment courtesy of Visa.

The Connected Consumer and the Future of Shopping10:00 AM - 11:00 AMDarrell MacMullin, Managing Director, PayPal CanadaEverything about shopping is changing. The dividing lines between pre-commerce, mobile commerce, online commerce, offline commerce, cross-border shopping and payments are blurring and turning into one experience for consumers. We have entered the era of the connected consumer and merchants must adapt to thrive in this new reality. This session will help you understand the future of shopping and how to meet the new expectation of your current and future customers.

Social Media Success: The Guy in his Underwear10:00 AM - 11:00 AMAngus Tucker, Co-Creative Director & Mavis Huntley, Director of Digital Innovation, John St. While there isn’t one magic metric that defines social media success, this is an initiative that brilliantly exceeded expectations regardless how you slice it. It was the fastest growing branded Facebook page in Canada. It got 43 million media impressions. It raised $52,000 for Prostate Cancer. It won the Grand Prix at the inaugural AToMiC Awards. And the Globe and Mail called it the “Best social media stunt the country has ever seen.” Attend this session and you’ll see why.

Why Mobile? Why Now? 10:00 AM - 11:00 AMPatrick Walshe, President, WalsheworksWith smart phone penetration rapidly climbing, a whole new medium for accessing content has emerged. Luckily, mobile advertising has emerged along with it. What works? What doesn’t? This session will explain both.

Location Based Marketing Success - Mobile Lead Generation Campaign, Jaguar 10:00 AM - 12:15 PMMatthew Ames, Director, Performance Marketing CX Interactive & Steven Majewski, National Marketing Manager, Jaguar CanadaThrough a combination of mobile enabled technologies and media, CX Interactive is driving engagement and leads for Jaguar Canada. The solution integrates Mobile Search, In-App traffic through Poynt, and QR Codes on vehicle displays, and drives this traffic to a mobile optimized micro-site JagTV.ca or click-to-call a dealer directly. Recognizing that prospects in the luxury segment expect that they can engage with brands on their terms, with their tools, at their convenience, CX Interactive and Jaguar developed a program to do just that.

Retail Trends and Clusters of Innovation 11:15 AM - 12:15 PMTim Warmels, Director, Trend Hunter ProThis session will focus on how to innovate using trends in the retail industry. It will outline emerging trends and an actionable method-ology that provides retailers with a way to identify signals from the fringe of culture that speak to what will be popular with consumers in the future.

So, Want to Go Mobile? Establishing a Mobile Presence 11:15 AM - 12:15 PMCarrie Lysenko, Director, Application ServicesPelmorex Media Inc. – The Weather NetworkOn the go? So are your customers. And reaching them through their mobile devices isn’t only preferred, it’s profitable. But how do you start? This session, for one, will say you start with the strategy. Naturally, it’ll also help you do it.

Media Properties in the Digital World 11:15 AM - 12:15 PMDale Hooper, Senior Vice President, Sales and Marketing, Rogers MediaWhile handsets and tablets are revolutionizing the out of store experience, they can just as easily change the in-store experience. With a wide range of new tools and tactics, retail staff should be just as connected as your cash register is. This session will explain what that can include.


Maximizing Twitter 11:15 AM - 12:30 PMEd Lee, Director of Social Media and Radar DDB Toronto Lead, DDB Canada & Sheldon Levine, Community Manager, SysomosPlease RT: There’s more to Twitter than just 140 characters. Often, it’s the hub (or at least a critical spoke) to engaging with customers, prospects and influencers. You may not be getting everything out of Twitter that you can. This session will explain why.

Making Dough from the Show: Getting Sales through Social 1:30 PM - 2:30 PMMark Evans, Principal, ME Consulting & Sheldon Levine, Community Manager, SysomosEngagement. Connection. Dialogue. They are all great but as we all know, you can’t feed your family on follows. But you can pig out on profits. While long-term relationship building is nice, the whole system is validated only when a “like” leads to a “buy”. This session will explain how to do it.

Making your media work harder: Beyond the banner 1:30 PM - 2:30 PMTroy Young, President, SAY:MediaGood media is participatory. This new reality has had a dramatic effect on the way advertisers, publishers and consumers expect to create, consume and interact online. In this session, Troy Young, president, SAY:Media will discuss how content and ads can work together (instead of compete for attention) to create better experiences for advertisers, creators and their audiences alike.

Content Marketing and the Age of Creating Value 1:30 PM - 2:30 PMRaymond Girard, President, Spafax & Arjun Basu, Content Director, SpafaxSuccessful brands have always created value but with creation and publishing becoming so easy to execute, content is every-where. How do you engage in content marketing and how do you cut through cats playing piano? This session will show you how.

Retail e-Commerce: Shift Happens 1:30 PM - 2:30 PMSudhir Holla, AVP, Retail Practice, Infosys Technologies Ltd.Retail activity used to be confined to specific regions served by brick and mortar locations. Well, that went away. Will you be the store that expands beyond your borders or the one that is threat-ened beyond your borders? This session will help you decide.

What Do You Do With Facebook? 1:30 PM - 3:45 PMDaniel Habashi, Client Partner, FacebookFan pages are generating low engagement. They have likes, but even the biggest brands are having a difficult time understanding what content engages with their Fans. Community and brand managers alike are asking, “Why are they here? What do we do with them?” This session will explore new ideas on how to transform your Fan Page and turn it into a valuable brand to consumer marketing channel.

What’s the ROI of ROI? Social Media Metrics that Matter 2:45 PM - 3:45 PMCory Hartlen, Product Marketing Manager, Radian 6Numbers never lie. That is, unless you have the wrong numbers. As we move from traditional media to social media, new numbers have been created that can either show you to be on the right track or off the beaten one. This session will separate the metrics that matter from the ones that don’t.

Validated GRP 2:45 PM - 3:45 PMBrent Bernie, President, comScoreTrying to maintain quality standards when you’re buying space or time on hundreds of sites can be difficult. And unless you’re personally surfing your buy, you may not learn a heck of a lot about who’s clicking where and when. Luckily, ad verification can save you. As long as you save time for this session.

QR Codes Suck. No They Don’t. 2:45 PM - 3:45 PMCarlos Garavito, Chief Creative Officer, Elvis Communications, North America & Simon Conlin, Executive Producer,Cartilage DigitalThey’re either the best thing since digital sliced bread or the biggest waste of space in your valuable real estate. Join us for an intelligent debate in the future of Response Codes.

Retail Success: Canadian Tire & Simply Good Technologies 2:45 PM - 3:45 PMWinston Mok, CEO, Simply Good TechnologiesWhile mobile and digital efforts can drive independent revenue, true integration comes when a retailer can match a unique out of store experience with an equally as compelling in-store experience. Using mobile promotions, geo-targeted social coupons, bar code scanning, and metrics that report specific ROI, Canadian Tire has done that. Attend the session to see how.

Maximizing LinkedIn 2:45 PM - 3:45 PMDanielle Restivo, Corporate Communications Manager Canada & Brazil, LinkedinLinkedIn is a critical resource for professionals from just about every industry. If you’re like most businesses, you’re probably not getting as much out of LinkedIn as you could be. This session will show you how you can.

DAY TWO SESSIONS DETAIL | 21


Dx3 Canada Show Features

22 | DX3 CANADA SHOW FEATURES

DAY ONE KEYNOTE

THE DEBATERS LIVE!DAY TWO KEYNOTE

THE FUTURE OF RETAILListen in to Toronto’sOpen Data InitiativeGet your Network On at the After Show Party at the Steamwhistle Brewery JAN 25 @ 5:30 PM

Refreshment Reception JAN 26 @ 9:30 AM

See Amber Mac at the Dx3 Studio

Watch the Pitch!at theIncubation ZoneGet Moving: GO Mobile @The Mobile Experience Lab

Want to be liked?at

Small Business Theatre

TheSpotlight Theatre

PR in the Digital Age: Q&A with Edelman Toronto’s Dave Fleet

You’ve been described by Andy Donovan, President of Donovan Group, as having a “cut to the chase” outlook. How does that translate to PR?

I view myself as a pragmatist, especially when it comes to social media. I try to take more of a realistic approach to things and acknowledge that while the ideal process might be something to aspire to, it’s rarely a realistic goal and you need to base programs, recommendations, and best practices around business realities.

You have lamented that lots of social media campaigns focus too much on tactics and forget about strategy and objectives. What do you mean?

We’re still at a point where people focus immediately on a specific tactic: They’ll want a Facebook page or a Twitter account, but they won’t necessarily have thought first about what they’re trying to accomplish for their business, broadly speaking.

That aspect is often underappreciated because it’s not glamorous, but planning is critical. You may have a very successful Twitter account but if it isn’t driving some kind of result for the business, it’s a waste of time and money.

Do you think Canadians are as digitally-engaged as we should be?

Study after study has shown that Canada is a highly digital landscape. We certainly lag behind the U.S. in terms of adoption, but we still have a highly savvy population here.

Canada is a really exciting landscape to operate in: It’s highly diverse and there’s a large geography, which brings some challenges. The first and most obvious is language. We’re not just talking English and French – there are lots of multicultural communities as well which provides both opportunities and challenges. It’s not straightforward, but that doesn’t mean it’s not doable.


Small businesses and merchants have distinct digital challenges and opportunities. The Moneris Small Business Zone theater will host specific content for those who want to integrate digital and mobile thinking into their line of business. If you want to make your small business a leading small business, the Moneris Small Business Zone will help.

DAY ONE: JANUARY 25, 2012

E-Commerce Spending Report10:30 AM - 11:00 AM Santo LigottDirector, Marketing and Communications,Moneris

Drapery Company Turns Searches into Phone Calls11:15 AM - 11:45 AMDoug CooperDirector of New BusinessSplintir

Making “Cents” Out of Social Media1:00 PM - 1:30 PMCrystal HenricksonDirector of MarketingYelp

5 Social Media Tools You Can Use to Market and Promote Your Business 1:45 PM - 2:15 PMAndrew PatricioBizlaunch.ca

The Cloud for Small Business2:30 PM - 3:00 PMJohn PosanDirector of Business DevelopmentAtum

The Power of Place-Based Marketing3:15 PM - 3:45 PMMark Hemphill Founder and Chairman, ScreenScape NetworksScreenscape

Demystify the Daily Deal Phenomenon4:00 PM - 4:30 PMWagJag

DAY TWO: JANUARY 26, 2012

Evolution of Payments10:15 AM - AM 10:45John FlorinisDirector Emerging SolutionsMoneris

Machine to Machine Marketing11:00 AM - 11:30 AMMansell Nelson VP, Machine 2 Machine Rogers

9 Steps to Building a Successful Website for Small Business 11:45 AM - 12:15 PMAndrew PatricioBizlaunch.ca

Incubation Pitch off 1:00 PM - 2:15 PMDavid Lucatch CEO Intertainment Media Mark HaleVP of Technology for OrtsboAnthony PearlmanPresident & COO Intertainment MediaBrad ParryCMO Intertainment Media Alex ZivkovicVP Mobile Technology Intertainment MediaTony BristolExecutive Advisor, Mobility & Revenue Intertainent Media

The Positive about Negative Feedback2:30 PM - 3.00 PMCrystal HenricksonDirector of MarketingYelp

Small Business Theatre

24 | MONERIS SMALL BUSINESS THEATRE

Advertising Quality: Q&A with Julia Casale


Casale Media got started during the major Toronto blackout of 2003 and now has offices across the continent. What was it like being a Canadian startup in those days?

We’re a Canadian company and when we started we thought, “Hey great, we’re going to build the business here in Canada.” But of course at the time Canada really wasn’t ready for us, so we actually had to build our business in the U.S. It’s only within the last couple of years that we have been able to return to Canada.

Obviously, it’s taken quite a while for the Canadian market to catch up to what’s been going on in the U.S. However, when Canada does catch up change happens very rapidly. We’re very sophisticated in terms of our use of digital media; consumption is very high if you compare it to our neighbors across the border.

We have a very rich source of amazing and innovative digital content. However, we’re still trying to see the marketing side catch up to that. Typically, we’ve seen the more conservative nature of Canada kind of hold us back slightly, although this is evolving everyday.

The Spotlight Theater will feature companies direct from the trade show floor. They’ll present their approach, products, white papers, thought leadership and more. Full content schedule will be available closer to the show.

DAY ONE: JANUARY 25, 2012 10:30 AM - 10:55 AMiab CanadaIAB CANADA 2012 - WHAT’S NOW, WHAT’S NEXT!Sam ParentVice President of IAB Canada

11:30 AM - 11:50 AMMediativeOPTIMIZE YOUR CUSTOMER EXPERIENCE WITH EYE TRACKING TECHNOLOGYIan EverdellManager, User Experience & Research

12:00 PM - 12:20 PMKantar MediaDIGITAL ADVERTISING IN THE BEER CATEGORY: CAPPING IT OFF WITH A PRIZELeslie DarlingSVP, Digital Innovation

12:30 PM - 12:50 PMePrizeACTIVATE & MOTIVATE: WHEN, WHERE AND HOWJennifer KoppVice President, Business Development, ePrize

1:00 PM - 1:20 PMSavvisMOBILE IN THE CLOUDKevin ConwayGlobal Director, Consumer Brands Solutions

1:30 PM - 1:50 PMAcquisioCALLING ALL AGENCIES - ARE YOU READY FOR PERFORMANCE MARKETING?Marc PoirierCo-founder and CMO

2:00 PM - 2:20 PMPayfirmaEMERGING TRENDS IN MOBILE PAYMENTSMichael GokturkFounder & CEO

2:30 PM - 2:50 PMKijijiTALES FROM THE TRENCHES: HOW WE USED ONLINE ADVERTISING TO BECOME A TOP CANADIAN BRANDBart MolendaHead of Marketing, Kijiji Canada, an eBay Company

3:00 PM - 3:20 PMMotricityUNLEASH THE MOBILE BRAINSean Erjavec VP, Sales

3:30 PM - 3:50 PMMeltwaterKEEPING IT REAL(TIME): A LOOK AT THE CHALLENGES AND OPPORTUNITIES OF SOCIAL BUSINESSRic PratteDirector, Meltwater Buzz

4:00 PM - 4:20 PMSAY: Media Band

DAY TWO: JANUARY 26, 2012 10:30 AM - 10:50 AMYbrant DigitalEFFECTIVE FACEBOOK MARKETING: HOW IS IT DIFFERENT Facundo Maldanado Global Head Social Media

11:00 AM - 11:20 AMMevioENGAGING CONSUMERS WITH VIDEO – THE RIGHT WAYJennifer WhiteVP, Sales and Business Development

11:30 AM - 11:50 AMIntertainment MediaBREAKING DOWN GLOBAL LANGUAGE BARRIERSDavid Lucatch and Mark HaleCEO and VP of Technology for Ortsbo

12:00 PM - 12:20 PMJuice MobileWHY PLANNING MOBILE BEYOND THE ‘APPLICATION’ IS THE FIRST STEP TO CREATING AN EFFECTIVE MOBILE STRATEGYNeil SweeneyCEO/Founder JUICE Mobile

12:30 PM - 12:50 PMBronto SoftwareENGAGED COMMERCEJoe ColopyCEO

1:00 PM- 1:20 PMExperian Marketing ServicesDRIVING MORE LEADS AND HIGHER E-COMMERCE SALES WITH FACEBOOK Brian QuinnDirector, Business Development

1:30 PM - 1:50 PMAgility CMSHOW A CMS UNITED PRINT & DIGITAL TEAMSAndre Gaulin and Leigh FowlerDirector of Solutions at Agility Inc. and Digital Media Director at Robert Kennedy Publishing

2:30 PM - 2:50 PMOlsonTRIPLE PLAY: THE RAPID CONVERGENCE OF MOBILE, SOCIAL AND LOYALTYMargaret MurphyPresident & Chief Operations Officer

3:00 PM - 3:20 PMWebSaver.caCOUPONING IN CANADAChris Emergui and Nizam WaljiPresidents and Managing Partners

Spotlight Theatre

26 | IAB CANADA SPOTLIGHT THEATRE

Content subject to change Jan. 11, 2012

Offline meets Online: Q&A with LinkedIn’s Nicole German

Your LinkedIn profile says you’re responsible for educating the Canadian and Latin American marketplaces about the value of LinkedIn. Have you noticed any differences in the way users engage with the platform based on the business etiquette in these cultures?

When you do business in different markets, culturally it’s very diverse. The beauty about Latin Americans, and particularly Brazilians, is that they’re basically born with the ability to network for business — it’s really in their blood.

In Canada, it’s really about the different use of applications, so when you look at something like LinkedIn Today or the LinkedIn ‘share button,’ you see a greater penetration of those applications.

Part of the reason for this is adoption and time in market. Also, Canada is physically closer to the U.S. so we see a crossover effect of news and education from that market as well.

Canada is unique in that we cover such a huge geographical expanse, and yet our population is quite small. What does that mean for LinkedIn?

We take a broad national approach and try to educate our market on the value of social media and marketing from a leadership perspective. Then we really dig into our specific audiences in the more urban centers. We look at large organizations and how they can leverage these platforms differently, or as an entrepreneur, for example.

LinkedIn is free for users with the option to upgrade to premium subscriptions. Do you see this “freemium” model as the key to success?

Everything started with a freemium model. Today at Talent Connect as an example, we launched Talent Pipeline, which comes free with a recruiting seat, whereas some companies may charge extra for that.

Even within our paid products there’s a high level of freemium applications that our customers and clients receive. For us, freemium is crucial.


Exhibitor list 2XM Interactive

Stand Number: IMIZ

www.2xminteractive.com

2XM interactive transforms traditional boring retail storefronts into amazing giant iPad-like interactive glass surfaces. Early-adopters have seen a 25X increase in customer engagement compared to traditional promotional displays.Retail storefronts are under-whelming, disconnected from the online and social world, and useless during closing hours. Retailers pay a high price for high-traffic locations – and yet, we measured that 75% of storefront interactions happen outside of opening hours.With 2XM’s solution, retailers can now engage and connect with passers-by 24/7. Potential customers can window-shop by touching the storefront, receive instant product information on their smartphones, place orders, and even book personalized shopping appointments or promote a brand’s item through their Facebook or Twitter accounts.2XM is looking to connect with forward-thinking retail brands for innovative early-adopter installations. An upcoming API will also allow any Web development agency to build and deploy interactive touch experiences for their clients.

49st.com

Stand Number: IMIZ

www.49st.com

49st.com is your Social Network for Events.Access tens of thousands of local events in cities throughout North America including kids & family, concerts, nightlife, sports and anything in between (on the web or from your mobile device).By connecting with your Facebook or Twitter account, 49st automatically creates a personalized event feed, instantly connecting you with friends and friend; activities, and gets smarter as you use it.On 49st, you can Supercharge your Social Life by:- Keeping up with your friends and favourite venues- Searching, discovering and sharing events and social activities- Receiving personalized recommendations

Acquisio

Stand Number : 423

www.acquisio.com

The leading performance media platform for agencies, Acquisio helps agency marketers buy, track, manage, optimize, retarget, and report on media across all channels - including search, display, and social media.Acquisio provides the industry-leading technology for agencies buying ads on any online channel, helping them handle all tasks associated with performance advertising within an integrated platform. Unlike other solutions, Acquisio hosts its own third-party ad server and employs single tracking functionality across channels, allowing marketers unparalleled conversion and revenue attribution modeling and reporting.With more than 4,000 users and 9,500 brands under its management, Acquisio is the multi-channel marketing solution preferred by the worlds leading agencies. Clients include large agency holdings such as WPP, Omnicom, IPG and Publicis; and some of the worlds most recognized performance media companies such as Amaze,

28 | EXHIBITOR LIST

Why? 100% in-house agency, relationships with premiere publishers and networks, proprietary technology, brand oversight, creative and offer development, world-class best practices, in-depth analysis and industry experts.Over a ten year stretch, we have learned to create well run affiliate programs which balance return on ad spend with brand control.AffiliateTraction Canada provides transparency into all aspects of your program through a proprietary interface. You remain in complete control while our experts provide advice, eliminate frustrations, and aid with key decisions.Look to AffiliateTraction for unparalleled service.

Agility Inc

Stand Number : 617

www.agilitycms.com

Agility is cloud-based software for managing internally produced and user generated content across web, mobile and social media.We make content management easy for everyone on your team.Easy for DevelopersDevelopers can implement Agility-managed sites in ASP.NET Web forms or MVC. Development time is reduced by 50-100% over building custom.Easy for Content EditorsContent Editors can manage sophisticated content structures efficiently with little or no training. Agility is so easy to use that we receive less than 1 support email per user in a given month.Easy for DesignersAgility provides unlimited creative freedom to your design team. There are no constraints to work around during your design process. That’s why the top media companies and advertising agencies choose Agility.Easy for MarketersMarketers can publish content to web, mobile, and social media with a single click. They can then use best of breed tools for search, analytics, email marketing such as Google search and Omniture SiteCatalyst.

APG

Stand Number : 225

www.apgdisplays.com

APG Displays delivers stunning and innovative audiovisual results, serving all your event needs! Rental and sales solutions right across North America. Our top-of-the-line audiovisual inventory is cutting-edge and delivers impact! Take your event to the highest- level with our Audio Visual Products and services: Cutting edge AV Technology !LED Video walls, Plasma Video Walls, LCD Video WallsWorlds Largest Plasma Touchscreens and Outdoor LCDs Nano Lumens Flexible LED Screens Prysm LPD Tile Technology

Alligato Inc

Stand Number : IMIZ

www.alligatomobile.com

Amex Inc.

Stand Number : 306

www.americanexpress.com

American Express SBS is dedicated exclusively to the success of small business owners and their companies. SBS

Bertelsmann, Cossette, DAC Group, Guava, iProspect, Isobar, Media Experts, NetBooster, PhD, and Yellow Pages Group.

AcuityAds Inc.

Stand Number : 620

www.acuityads.com

AcuityAds Inc. is a turbo charged demand side platform. Blending an industry leading machine learning algorithm with cutting edge real-time bidding technology and 500 million user profiles, Acuity is revolutionizing online display advertising. Offering unmatched targeting capabilities, iron-clad brand safety and maximized buying efficiency, Acuity delivers superior results for its clients. Want to learn more? Come check out our booth at Dx3!

AdCanadian

Stand Number : 637

www.adcanadian.com

Canada’s Fastest Growing Ad Network, Ad Canadian, is a Performance based Ad Network, dedicated to producing results for both advertisers and affiliates, on a CPA basis.Gone are the days when Advertisers have to rely on blind media buys with no measurable ROI. Ad Canadian allows advertisers to place ads on the network of sites within the Ad Canadian network, and only pay when a lead is generated.Through it’s proprietary technology, tracking and testing abilities, and comprehensive campaign implementation and management capabilities, Ad Canadian prides itself on producing maximum results for their clients. Ad Canadian and it’s attentive staff work tirelessly to maximize profits for advertisers and affiliates. Ad Canadian realizes that success as a leading Ad network can only be measured by the success of it’s affiliates and advertisers. Whether you’re an affiliate or advertiser, AdCanadian will produce the profitable results you are looking for.

Adconion Media Group

Stand Number : 636

www.adconion.com

Adconion Media Grup www.adconion.com is one of the largest independent global audience and video content networks, reaching over 325 million unique users – or one-quarter of the total global Internet population – every month. Dedicated to true partnerships with agencies and marketers, Adconion provides customized solutions and innovative products designed in-house, while delivering significant global reach across multiple platforms through a single network. Adconion has 16 offices in 8 countries around the world, is a member of the Interactive Advertising Bureau(IAB)and is a founding member of IASH Europe.Adconion Canada has also achieved VAST 2.0 accreditation and has partnered with leading verification and optimization analytics solutions like AdEffx, AdXpose and DoubleVerify to ensure a more accurate audience measurement and brand safe capacity.

AffiliateTraction Canada

Stand Number : 615

www.affiliatetraction.com

AffiliateTraction Canada is a full-service performance marketing agency.At AffiliateTraction Canada – affiliate marketing is not something we do, it’s everything we do!Top internet retailers trust AffiliateTraction.

TM

supports business owners with exceptional service. With tailored products and services, the team delivers purchasing power, flexibility, control and rewards to help customers run their business. Specifically, business owners can leverage an enhanced set of products, tools, services and savings, including charge/credit cards, robust online account management capabilities and savings on business services from an expanded lineup of partners. Contact Jack Gawen at 905-474-4596.

ARB Labs Inc.

Stand Number : IMIZ

www.arblabs.com

ARB Labs Inc. is a digital signage company that specializes in ultra-thin immersive displays that can be installed on any glass or surface. ARB’s display and interation technology works great booth indoors and outdoors. The company commercializes academic research to create expierences not seen before. ARB is a leader in the cutting edge gesture recognition technology which is precise enough to be used in High security environment to detected threatening body language.

Art of

Stand Number : 203

www.theartof.com

The Art of Productions Inc. (The Art of…) is Canada’s preeminent owner and producer of educational conferences for business professionals including The Art of Sales, The Art of Management, The Art of Leadership, and The Art of Marketing. The Art of… programs attract over 10,000 senior decision makers annually who learn from leading edge authors and experts such as Malcolm Gladwell, Michael Eisner, Seth Godin, and Guy Kawasaki. The Art of… conferences are supported and sponsored by world class organizations that include Google, Microsoft, RIM, UPS, LinkedIn, Queen’s School of Business, and Canada Post.

Atum Corporation

Stand Number : 340

www.atum.com

Atum is an IT outsourcing provider that specializes in dedicated virtual private server (VPS) hosting. Atum specializes in end-to-end virtual solutions for small and medium sized businesses providing hardware consolidation, customized IT consultation, a flexible infrastructure, and a tangible ‘green’ plan for any company. Atum is award winning for virtualization innovation and Small-Mid-Sized Business VPS solutions. We can show you how to utilize the full benefits of ‘The Cloud’ and how Virtualization is transforming the modern IT department.... whether you’re a start-up ready to skyrocket, or a mid-market looking to cut costs and maximize performance.Atum would like to introduce you to the super cost-effective, premium performance, totally scalable VPS solution.

Authorize.Net

Stand Number : 429

www.Authorize.Net

Authorize.Net is coming to Canada in 2012. Since 1996, we have been the preferred payment gateway for merchants, resellers and developers alike. Our 350,000 merchants appreciate our secure and reliable platform for processing transactions 24/7. We also offer a number of value-adding services including advanced fraud tools, recurring billing, secure storage of sensitive data and our free mobile app. Additionally, the Authorize.Net Verified Merchant Seal can be added to a merchant’s website to help build consumer confidence. Resellers enjoy generous buy rates and reliable residual payments, while affiliates earn monthly commissions for each merchant they refer. Developers utilize our intuitive and flexible APIs and SDKs to build payment solutions for all types of merchants, including e-commerce, mobile and retail. For more information visit http://www.authorize.

net or check out our Developer Center, located at http://developer.authorize.net, for extensive development tools and our popular developer community. Stop by booth 429 for more information.

BBC.com

Stand Number : 707

www.bbc.com

BBC.com is Canada’s 2nd largest news site delivering a growing audience of over 3.9 million unique users for up-to-the-minute breaking news, entertainment, sports and travel with compelling reporting. Globally, BBC.com’s is ranked 1st in News delivering over 65 million unique users globally.

BlinkCapture

Stand Number : 327

www.blinkcapture.com

The Blink Capture platform enables you to attach a unique Content Managed Microsites/QR Code/Microsoft Tag for every person, place or product that you want to market. Blink Capture allows you to create microsites that capture data, measure campaign engagement, run contests, create surveys, send autoresponders, download contact details, host documents, share videos and post social media in a matter of minutes.Blink Capture does more than bridge print to mobile, it gives your visitors a chance to opt-in for an ongoing marketing relationship with your brand. When your information changes, don’t reprint your QR code, simply modify content on-the-fly. Sites can be duplicated for similar campaigns and uploads show in a real-time preview window. Blink Capture sites display correctly on thousands of mobile devices, platforms and versions. Full suite of products includes integrated print marketing campaigns.Experience Proven. Opportunity Captured. ROI Delivered.

BNOTIONS

Stand Number : 736

www.bnotions.ca

BNOTIONS breathes digital. We are a Toronto-based technology company that designs and develops world-class mobile apps, Facebook apps and API’s. We serve clients in North America and Europe with a team of 40 and capabilities in iOS, Android, Blackberry, WP7 as well as all proprietary and open-source programming languages and application frameworks.

BroadPlay

Stand Number : 209

www.broadplay.com

Broadplay Inc. is a leading mobile marketing agency and mobile application development company with its head office in Toronto, Canada. The core focus of Broadplay is the delivery of comprehensive cost-effective mobile marketing programs that deliver measurable results and a positive return on investment leveraging its proprietary Mobile Marketing Intelligence™ platform. Broadplay serves a number of well recognized organizations including HTC, The Globe & Mail, Centennial College, Carlson Marketing, Metroland Media Group, and Redtag.ca.

Bronto Software

Stand Number : 608

www.bronto.com

Bronto Software provides the leading marketing platform for retailers and other commerce-focused companies to drive revenue through email, mobile and social campaigns. Over 1000 organizations including Party City, Armani Exchange, Timex, Samsonite, and Trek Bikes rely on Bronto to increase revenue through interactive marketing. The company won the Stevie Award for Best Customer Service in 2009 and in 2010 and was named a CODiE Award Finalist for Best Marketing Solution in 2011. For more information, visit bronto.com.

Cabestan-Canada

Stand Number : 1217

www.cabestan-canada.com

Since 1998, Cabestan has been helping some of the largest companies acquire, build loyalty among and maintain a profitable relationship with their customers. Cabestan solutions enable you to establish a 360° view of your customer data and plan and automate marketing tactics for acquiring customers and building loyalty, to achieve interactive marketing.

Casale Media

Stand Number : 406

www.casalemedia.com

Since 2003, Casale Media has been redefining the standard for online media quality, ad delivery management and media optimization technologies with premium services that generate measurable success for all stakeholders in media and marketing. CasaleX, the industry’s first premium exchange with real-time bidding, is a highly controlled, brand-safe media marketplace that provides publishers with maximum control and advertisers with exclusively high quality inventory.The company’s premium advertising network, MediaNet, is used by eight of the top 10 U.S. online display advertisers and reaches nearly 70 percent of the U.S. online audience across more than 3,000 actively monitored properties. One of the leading independent digital media companies, Casale Media is guided by its dedication to needs-based development and quality-focused culture.

CDC eCommerce

Stand Number : 510

www.cdcsoftware.com

CDC Software is a leader in on-demand eCommerce platforms and online marketplace solutions. We were formerly known as Truition, prior to being acquired by CDC Software in 2009, and officially re-launched in 2011. We carry more than 13 years of proven eCommerce and multi-channel

success with industry leading features and functionality, unsurpassed professional services, and enterprise-class resources at our disposal. We deliver our solutions in a true Multi-Tenant Software as a Service basis, providing our clients with ongoing enhancements through quarterly upgrades of our technology. CDC Software offers a leading eCommerce solution and partner’s with our clients to continuously grow online sales, strengthen brand awareness and create amazing web experiences. We proudly power customers such as Rogers Publishing, SiriusXM Satellite Radio, NHL, NFL, MLB, Dell Financial Services, Orscheln Farm & Home, Toronto Blue Jays, and more.

Chatroll

Stand Number : 324

www.chatroll.com

Chatroll allows organizations to reach and engage audiences using interactive social chat. Founded by former Amazon.com and Microsoft employees, Chatroll is built on proprietary real-time infrastructure to deliver a level of performance that surpasses anything currently available in the marketplace. Chatroll was built using HTML-5 standards, so the chat experience is seamless across all desktop and mobile devices, including tablets, iPhones, Blackberrys and Android devices. The extensive, yet comprehensive moderation tools – along with instant analytics – allow complete control over any event, no matter how big the size of the audience.Chatroll can be easily embedded next to live video or audio feeds on any website – including Facebook – to provide the key interactive component of any live online event. At Dx3, we will demonstrate how Chatroll delivers unmatched audience engagement, and show why Chatroll is an important component of your social media strategy.

CMA

Stand Number : 226

www.the-cma.org

The Canadian Marketing Association embraces Canada’s major business sectors and all marketing disciplines,

presented with gaps and opportunities to improve across four key dimensions of digital marketing effectiveness: Brand Discoverability, Brand Editorial, Brand Community and Brand Insight.Once complete, the Conversion Index™ enables marketers to:1. Focus digital marketing strategy and priorities2. Drive digital integration3. Benchmark current performance against industry peers4. Better manage your digital communication partners / vendors5. Demonstrate business results and value

Conversuasion.com

Stand Number : IMIZ

www.conversuasion.com

Conversuasion is your Mobile Video Townhall solution. Our platform allows people to have online video discussions in a moderated townhall setting. People can participate by logging into a discussion using their desktop, laptop or tablet. Our Mobile Video Townhall solution can be embedded into any website and is fully customizable. We bring the best of cloud computing and Mobile Video connectivity together in one platform.

Creative Niche

Stand Number : 718

www.creativeniche.com

Creative Niche works with the Canada’s top brands building the creative teams needed to launch profit-producing digital marketing campaigns. We attract and represent outstanding digital professionals ranging from Strategists to Project Managers and Designers to Developers located throughout Canada, the U.S. and Europe. Creative Niche is capable of engaging talent for your needs whether it’s project-based, temporary, contract or permanent.To download the guide ‘Building an Effective Digital Team within your Budget’, go to buildadigitalteam.com, or consult with our team-building specialists at booth 718.

Ektron

Stand Number : 230

www.ektron.com

Ektron simplifies the creation, management and delivery of multi-channel customer experiences for global organizations that are looking to engage with customers online. Ektron speeds time-to-web, drives business outcomes, and builds customer loyalty through software that powers corporate websites, intranet portals, and social communities. Ektron helps its customers deliver compelling experiences to their audiences through all digital channels – including websites, mobile devices and social networks – by using content to engage consumers, drive business outcomes and further revenue growth. Ektron has thousands of worldwide customers including: Lahey Clinic, Kodak, Microsoft, NASDAQ, National Health Services UK and University of Iowa Health Care. For more information, please visit www.ektron.com, www.ektron.co.uk or www.ektron.com.au.

Emailvision

Stand Number : 812

www.emailvision.com

Emailvision is the worldwide leader in SaaS software programs for email, mobile, social marketing and customer intelligence. The Emailvision mission is to provide excellence in technology and services for online relationship marketing. With offices and customer service teams in 19 countries, Emailvision delivers 5 billion messages per month on behalf of more than 4,000 customers worldwide. Emailvision’s unprecedented quality of service is driven by 12 years of research and development and by organization’s 600 passionate employees. The company is majority-owned Francisco Partners.

Environics Analytics

Stand Number : 822

www.environicsanalytics.ca

Environics Analytics is the premier marketing and analytical services company in Canada. Specializing in segmentation,

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channels and technologies. CMA programs help shape the future of marketing in Canada by building talented marketers and exceptional business leaders and by demonstrating marketing’s strategic role as a key driver of business success. The Association’s members make a significant contribution to the economy through the sale of goods and services, investments in media and new marketing technologies and employment for Canadians. Against this backdrop, the Canadian Marketing Association is the national voice for the Canadian marketing community, with CMA’s advocacy efforts designed to create an environment in which marketing can succeed.

Content Interface Corporation

Stand Number : 703

www.contentinterface.com

Content Interface Corporation (CIC), a Canadian company with offices in Toronto, Japan, and Vietnam, is continuing to refine techniques and software tools that put gigabytes of visually intriguing and information-rich multi-media content at a person’s fingertips. Clients and CIC’s own System Integration Team have applied the power and flexibility of these tools to fuel everything from interactive information stations in museums, to retail video gaming, auto, electronics and jewellery kiosks, to TV public affairs and game shows, to web sites, to corporate presentations, and multi-screen electronic billboards.At DX3, CIC will illustrate some of that flexibility of its software. The software will drive an ultra-high resolution rich-media display across a multi-Full HiDef screen array, an interactive kiosk on an 85” Panasonic Plasma PDP and Lumio multi-touch panel, and CIC iPad apps. Come by Booth 703 to see the “The Content is The Interface” design philosophy in action.

Consumer Smart Media

Stand Number : 420

www.consumersmartmedia.com

Consumer Smart Media is a digital media company that provides interactive promotional solutions to marketers through consumer-engaging software and hardware technologies. Our location-based kiosks and online incentives and rewards platforms facilitate the interaction between brands and consumers and generate mass lead databases for marketers through consumer opt-in promotions.We specialize in:• New Customer Acquisition & Lead Generation Programs• Data Collection & Survey Programs• Loyalty & CRM Programs• Product Launches & Product Sampling• Consumer Incentives & Rewards• Consumer-Targeted Brand Campaigns• Event & Location Partnership ProgramsOur team consists of seasoned marketing professionals and technologically savvy individuals who are committed to developing innovative solutions in the field of interactive digital media and promotions.We offer marketers a unique opportunity to maximize their bottom line by saving thousands of dollars on their lead generation campaigns with our Location-Based Partnership Programs. Contact us today for more information by emailing [email protected] or visit us online at www.consumersmartmedia.com.

Conversion

Stand Number : 540

www.driveconversion.com

Conversion is a leading integrated digital marketing consultancy and communications company. We have a proprietary diagnostic tool, called the Conversion Index™, which provides a robust measure of a brand’s ability to attract, engage and convert-to-sale today’s search-enabled, socially-connected consumer.The Conversion Index™ involves a granular analysis of over 180 data points, collected through a combination diagnostic interviews, data analysis, web analytics, social monitoring, engagement measures, and digital capability tests.As output, the Conversion Index™ generates an overall, benchmarked score out of 100. Plus, individual scores are

site modelling and custom analytics, the Toronto-based company provides data-driven market insights to help our clients find and keep their customers. It has the most experienced team of micromarketing experts in Canada and is a member of the Environics group, a unique alliance of companies dedicated to providing intelligent research, analytics and communications. To learn more about Environics Analytics, please visit our website at: www.environicsanalytics.ca, or contact Julia Vasilev at [email protected]

ePrize

Stand Number : 640

www.eprizecom

ePrize is a digital engagement agency specializing in mobile, social media, and web campaigns. Last year, more than half of Fortune 100 companies and many world-class agencies relied on ePrize’s creative, technology and legal services. Since 1999, ePrize has grown into the largest online promotions platform, providing incentive-based promotional and loyalty programs in 44 countries for clients like Coca-Cola, Microsoft, The Gap, Miller/Coors, Yahoo!, P&G and AT&T. ePrize was named one of Advertising Age’s Best Places to Work in Marketing & Media for 2011.

Ernst and Young LLP

Stand Number : 830

www.ey.com

Ernst & Young helps media, technology, telecommunications and retail companies adapt to change, manage risk, meet regulatory requirements, foster product innovation and develop new business models. Our team of experienced industry professionals in Canada and around the world — supported by the Ernst & Young Global Centers of Excellence — provides a multidisciplinary team of assurance, advisory, tax and transaction services to help you achieve your objectives.For more information, please visit ey.com/ca.

ExactTarget, Inc.

Stand Number : 207

www.exacttarget.com

ExactTarget is a leading cross-channel interactive marketing provider that enables organizations around the globe to engage in real-time marketing across email, mobile, social media and the Web. Through its Interactive Marketing Hub, marketers can plan, create, execute and measure targeted, campaigns built around a single, cross-channel view of the consumer. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends.

Experian Marketing Services

Stand Number : 332

www.experian.com/marketingservices

Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, mobile, social media, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.

Eq Ads

Stand Number : 329

www.eqads.com

EQ Ads is a powerful audience targeting platform that helps Advertisers engage with consumers in the more effective and efficient ways. Whether your goal is to drive more page views to a site, or generate more qualified leads - EQ Ads delivers results.

EQ Ads features a brand-safe display network of Comscore 500 premium video, mobile and web properties; deep audience targeting including 150+ behavioral profiles, search re-targeting, and our proprietary context classification engine that targets through over 2,500 audience segments; and fully automated media optimization powered by the award winning Infer ™ RTB Optimizer engine.All backed by our experienced and professional client services team. It’s easy. Just provide your desired consumer segments and ad creative, and EQ Ads will take it from there.

Facebook

Stand Number : 1212

www.facebook.com

Founded in February 2004, Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers. The company develops technologies that facilitate the sharing of information through the social graph, the digital mapping of people’s real-world social connections. Anyone can sign up for Facebook and interact with the people they know in a trusted environment. Facebook is a part of millions of people’s lives all around the world. Facebook is a privately-held company and is headquartered in Palo Alto, Calif. U.S with offices around the world including Toronto.

Furi Enterprises

Stand Number : IMIZ

www.furi.ca

Furi Enterprises Inc. is a technology consulting and software development company that provides expertise and leadership in web, Internet and mobile technologies while maintaining aesthetically pleasing and functional experiences.

Green Owl Mobile

Stand Number : IMIZ

www.greenowlmobile.com

GreenOwl Mobile’s TrafficAlert is a free mobile app that constantly monitors traffic on a driver’s personal route and provides voice and visual alerts to traffic situations ahead. It also allows users to easily and safely notify other users of new incidents as they happen. The app is co-labeled with media companies and brands and provides them with a voice and visual location-based advertising platform for a fast ROI. Advertisers are able to serve highly contextual ads to drivers on their daily commute and literally drive business to their locations. TrafficAlert is the next generation of traffic reporting and in-car location-based voice advertising. Search for Traffic Alert Toronto or Vancouver in the iPhone, Android or BlackBerry app stores or find us at: www.greenowlmobile.com

IAB Canada

Stand Number : 524

www.iabcanada.com

The Interactive Advertising Bureau of Canada (www.iabcanada.com), is the national voice and de facto thought leader of the Canadian Interactive marketing and advertising industry; and is a not-for-profit association representing Canada’s most well-known and respected Advertisers, Agencies, Media Companies, Service Associates, Educational Institutions and Government Associations.As the only organization fully-dedicated to the development and promotion of Interactive advertising in Canada, IAB Canada works with its Members to:Conduct Original, Canadian Interactive Research; Establish and Promote Interactive Advertising Standards + Best Practices; Develop Job Fairs, Educational Courses, Certification Programs and other initiatives that assist the industry in Attracting, Training and Motivating Human Resources; Act as an Advocate for the Canadian Interactive Advertising Industry to the Canadian Government; and, Organize Networking Events that enhance communication between Members.

IBT Technologies

Stand Number : 826

www.ibt.ca

As a manufacturer, iBT Technologies Inc designs, and manufactures innovative industrial solutions since 1988. Our products have been deployed in airports, factories, train stations, parks, and shopping centers around the world. For more than 5 years, we specialize in Digital Signage offerings. From small industrial ruggedized units, tested in our environmental chamber ( - 38C to + 65C) to external 46’ Digital Signage units, complete with air conditioning and industrial motherboards ( 5 years life cycle) with -30C + 60C components. Our newest 46’ outdoor vertical digital display (single sided and double sided touch screen models) will be showcased at our booth during DX3 Canada.

Going Social

Stand Number : 1205

www.insightdesign.com

Going Social is a Toronto-based social media marketing company specializing in social media campaign planning and strategy, community management, content development, social listening, social measurement & analytics, one-on-one coaching and marketing consulting services. We work with individuals, organizations and businesses to build a reputation “socially.” Using Facebook, Twitter, LinkedIn, YouTube, Foursquare and other social platforms, we work with our clients to establish a social media plan, define measurable goals and then work to drive sales and referrals with effective social media marketing strategies and engagement. Contact us today to learn more about our services and how we can help you Go Social. Contact Lowell Brown at 416-398-6669.

Intela

Stand Number : 535

http://www.intela.com

Intela is a performance-based lead generation and email marketing company based in London with its operational center at the base of the Rocky Mountains in Boulder, Colorado. In addition to the United Kingdom, Intela provides programs and distribution in the United States, France, Spain, Italy, Netherlands, Germany, Portugal, Sweden, Canada, and Australia. Intela has the ability to acquire customers in numerous international markets using email marketing, Intela-owned web properties and promotions, and our multi-national affiliate network. For more information, visit Intela at Intela.com.

Intertainment Media Inc.

Stand Number : 221

www.intertainmentmedia.com

Connecting people with brands, Intertainment Media Inc. is a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers. Intertainment owns and operates a number of key properties including Ortsbo, Ad Taffy, itiBiti, DealFrenzy and Magnum Fine Commercial Printing Limited. For more information on the Company and its properties, please visit www.intertainmentmedia.comHeadquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA, Intertainment Media Inc. is listed on the Toronto Venture Exchange under the symbol “INT” (TSXV:INT) and in the US on the OTCQX Exchange under the symbol “ITMTF”. Intertainment is also traded in Europe, on the XETRA Exchange under the symbol “I4T”.

iSIGN Media Corp

Stand Number : 211

www.isignmedia.com

iSIGN Media Corp. leverages the Wi-Fi and Bluetooth capabilities that are built into almost every mobile device sold today to send offers and coupons to consumers within close proximity (300’) of a retailer. Offer delivery is on an opt-in basis and is free of charge to the consumer.

Jaunt.ca

Stand Number : 439

www.jaunt.ca

Through Jaunt.ca, WagJag and TravelAlerts.ca offer carefully created getaway adventures, mini-breaks and staycations. With a click of the mouse, Jaunt.ca will provide you with a handpicked menu of local travel opportunities that are expertly planned, packaged and priced at up to 60 per cent off. Each Jaunt offers a complete experience that includes hotel accommodations and other delights such as winery tours, spa packages, gourmet meals, outdoor adventures and more.

Juice Mobile

Stand Number : 307

www.juicemobile.ca

JUICE Mobile is solely dedicated to servicing the emerging mobile market. Founded in response to the rapid growth and adoption of mobile devices, JUICE Mobile quickly emerged as Canada’s leading mobile marketing and analytics firm. In the last year, JUICE ushered more leading brands into the mobile space than any other firm in Canada. JUICE also proudly has more exclusive partnerships with Canadian publishers than any other company in the world. JUICE introduced many mobile marketing firsts to Canada including; the first live countdown unit, the first wipe-away unit, and the first multi-tab expandable unit. JUICE’s wipe-away campaign was nominated for best in mobile marketing at the 2011 Digi Awards, while founder & CEO, Neil Sweeney received the award for Canada’s Top Digital Executive. Comprised of experts with over 15+ years of industry experience, JUICE Mobile is passionate about growing the mobile marketing industry in Canada.

Kantar Media

Stand Number : 538

www.kantarmedia.com

Kantar Media connects millions of social, digital and traditional data points to reveal the big picture and help you see data differently. We are experts in deliveringcompelling insights on your competitive landscape. With our comprehensive range of media and consumer information, you can connect with your target audience, neutralize competitive threats and uncover new opportunities in the marketplace.

Kijiji

Stand Number : 1215

www.kijiji.ca

Kijiji is Canada’s #1 free, local classified site. Averaging over 10 million unique visitors per month, Kijiji is the most effective way to connect with active shoppers and audiences in all local markets across Canada. Kijiji is the largest comparison shopping and category specific site in Autos, Real Estate, Jobs, Pets and Buy & Sell. Learn more about reaching your audience through Kijiji and our new, ‘Do-It-Yourself’ (DIY) Advertising options for small business.

kioskStyle Inc.

Stand Number : 231

www.kioskstyle.com

kioskStyle is a Toronto-based manufacturer of small-form-factor, touch-screen computer kiosks. Our tricked-out designs feature a unique blend of computing power, portability and public-facing durability that you can’t get elsewhere. Cutting-edge specs easily handle any ambitious, multi-media rich content/software, and the units can be

32 | EXHIBITOR LIST

MIXX CANADA CONFERENCE SERIES

IS BACK!MARCH 27th, 2012TORONTO, ON

Featuring Global Experts in the Digital Industry!

•LeadershipinDigitalMarketing•New+EmergingInteractive

Research,CaseStudies+More!•Senior-LevelNetworking

THIS ONE IS A MUST-SEE!

Registeronlineatwww.mixxcanada.com

IAB_AD_inDX3_DE20.indd 1 11-12-20 12:57 PM

Incubation Zone

Centre d’entrepriseset d’innovation de Montréal

34 | INTERTAINMENT MEDIA INCUBATION ZONE

Come and meet Canada’s brightest, up and coming innovators and play with their futuristic products. See and hear some incredible ideas and understand where they believe the future is heading, all at the Intertainment Media Incubation Zone at the heart of the Dx3 show floor.

$20,000 Funding at the Live Pitch Off: Three of the eleven participants in the zone will have the opportunity to impress upon a judging panel why they should receive funding and backing from Intertainment Media in a live pitch off. Come and watch this live and interactive business pitch and figure out if you would award the $20,000 prize of cash and professional services to the same entrepreneur as the judges.

Incubation Zone Participants:

Thank you to the supporting incubators:

easily relocated, repurposed and rebranded to support any business and marketing objective. Geared towards Marketers, Integrators, Developers and IT Pros, kioskStyle kiosks provide unmatched versatility, power and customization opportunities, to make your next-gen implementation a snap. They push further to provide features otherwise impossible to achieve with any kiosk you’ve seen before. And, they look amazing in the process.If you work with kiosks or are just getting started, visit us and see how our designs will produce better outcomes for you.

LBMA

Stand Number : 229

www.thelbma.com

The Location Based Marketing Association is an international, not-for-profit group dedicated to fostering research, education and collaborative innovation at the intersection of people, places and media. Our goal is simple: To educate, share best practices, establish guidelines for growth, and to promote the services of member companies to brands and other content-related providers.Members of the LBMA include retailers, agencies, brands, media buyers, mobile applications and payments companies, and DOOH and other proximity-based media providers.The association serves as a bridge between the advertising community and the hyper-local platform community, ultimately seeking to drive revenue across the entire system for the benefit of all. Headquartered in Toronto, and with chapters in New York, San Francisco, Amsterdam, London and Singapore, we look forward to you joining us soon.For more information, please visit: www.TheLBMA.com

Lengow

Stand Number : 639

www.lengow.com

Lengow the european datafeed management leader indexes e-merchants datafeed on all online comparison sites (shopbots), marketplaces, affiliation network & cashback, social media, sponsored links, ad banners, blogs and newsletters.Lengow was founded in july 2009 by two French e-commerce experts and works today with more than 500 e-merchants in France, Germany, the UK, Spain and Canada.Our solution helps merchants to decrease significantely cost of sales, to centralize multi channel marketing activities, to manage and to optimize indexation on the web.In addition to its product catalog expertise Lengow launched a tool that enabled merchants to track all sales coming from all traffic source at a product level. The TagCapsule tool will save time to e-merchants as in one interface the merchant has access to all its sales information.

LinkedIn

Stand Number : 730 and 828 (Photo Booth)

www.linkedin.com

Founded in 2003, LinkedIn connects the world’s professionals to make them more productive and successful. With more than 135 million members worldwide, including executives from every Fortune 500 company, LinkedIn is the world’s largest professional network on the Internet. The company has a diversified business model with revenues coming from member subscriptions, marketing solutions and hiring solutions. Headquartered in Silicon Valley, LinkedIn has offices in 22 countries across the globe.LinkedIn has an unparalleled ability to reach influential, affluent and highly-educated audiences in a business context, delivering high impact advertising solutions for marketers and agencies. Businesses of all sizes rely on LinkedIn’s marketing solutions to engage with their target audiences in relevant and compelling ways. With LinkedIn’s highly accurate targeting capabilities, advertisers can get the right message in front of the right audience at the right time.

Majestic Media

Stand Number : 719

www.majesticmedia.ca

Majestic Media is Canada’s first Facebook Marketing Agency with a core focus on providing strategy and development expertise to Fortune 500 companies, agencies, big brands and market leaders. With an extensive team of Facebook developers, Majestic Media is a trusted provider of enterprise-grade custom solutions for some of the worlds biggest brands.

MaRS Commons

Stand Number : 720

www.marscommons.marsdd.com/modmediamakers

The MaRS Commons is home to Toronto’s hottest consumer and enterprise technology startups and the MaRS information technology, communications and entertainment (ICE) practice. We offer advice, insight, mentorship programs, networking opportunities, co-working space, amazing speakers, market research, education programs and access to capital – all to help entrepreneurs thrive. Twitter: @MaRSCommonsURL: marscommons.marsdd.com

Mediative

Stand Number : 423

www.mediative.ca

Mediative, a Yellow Pages Group company, is one of North America’s Largest Integrated Digital Marketing Companies. Mediative has Canada’s eighth-largest digital advertising network, with 15+ million unique visitors per month. Our Data-Driven Local Ad Platform provides a clear and simple solution for agencies and clients to buy, track and optimize media across search, display, mobile and social networks.We also provide clients with effective search engine marketing, digital strategies, analytics, research, lead nurturing and user experience optimization. Mediative integrates data, media networks and technology to help advertisers, publishers and retailers connect with audiences. Visit the Mediative booth (#423) for a chance to try eye tracking on your website or mobile site. You can also take part in a contest to win a UX audit that examines your company’s website and provides findings and recommendations on the following areas: Information architecture, Navigation, Content, Design and layout, Calls to action, Conversion path.

Meltwater Group

Stand Number : 710

www.meltwater.com

The Meltwater Group is a privately held software company founded in Norway in 2001, serving more than 20,000 clients through 57 offices located across North America, South America, Europe, Middle East, Africa, Asia and Australia. Meltwater is committed to challenging existing business models by introducing disruptive technologies. The Meltwater Group provide leading technologies for online media monitoring and analysis (Meltwater News), social media monitoring and engagement (Meltwater Buzz), and a media contacts database & press release distribution service (Meltwater Press). For more information, please visit -Website: http://www.meltwater.com.Blog: blog.meltwater.comTwitter: @MeltwaterGroup, @MeltwaterNews, @MeltwaterBuzz, @MeltwaterPress

Mevio

Stand Number : 326

www.mevio.com

About Mevio and BitSizeTVMevio is the top independent online video entertainment network, producing and delivering the hottest, short format, all-original, brand-safe video shows. Ranked in comScore’s top 15 multi-media entertainment sites, Mevio is the only top site to produce, program, and deliver a TV quality viewing experience featuring programming produced specially for the net.

Mevio.com generates over 6 million unique visitors per month in the U.S. alone and delivers video entertainment to over 40 million visitors per month. Mevio has served over 5 billion episodes of its own programming to a video hungry audience across the net. With shows covering pop culture, music videos, tech, gaming, comedy, drama, film and television, celebrity, finance, news and more, Mevio is redefining online video entertainment.

MGID Inc.

Stand Number : 435

mgid.com

MGID.com is one of the largest news & product advertising networks uniting more than 17,000 partner websites worldwide and having 17 million unique visitors per month. With headquarters in New York, MGID Inc. was established 3 years ago and currently operates 5 offices worldwide in New York, London, Los Angeles, Kiev & Hong Kong.The company’s principal activities include online product promotion services and the development of targeted advertising content that helps web-sites to raise their readership and audience at no cost.

Moneris Solutions

Stand Number : 236

www.moneris.com

A joint venture between BMO Bank of Montreal and RBC Royal Bank, Moneris Solutions is one of North America’s largest providers of payment processing solutions. Moneris offers credit, debit, wireless, and online payment services for merchants in virtually every industry segment and processes more than three billion transactions annually. With more than 350,000 merchant locations, Moneris provides the hardware, software and systems needed to improve business efficiency and manage payments. For more information, please visit moneris.com.

Motricity

Stand Number : 213

www.motricity.com

Motricity is a leading provider of relevance-driven mobile merchandising, marketing, and advertising solutions, enabling advertising agencies, consumer brands and mobile operators to deliver mobile optimized, consumer-centric experiences that drive interaction, content consumption and commerce across the mobile ecosystem. Motricity breaks through the complexity of the mobile data ecosystem by providing a comprehensive set of hosted, managed service offerings which enable our customers to deliver customized, branded mobile data experiences.

Moveable Online

Stand Number : 539

http://www.moveableonline.com

Moveable Online is a professional services company providing web strategy, technical analysis, development and hosting services. We don’t design websites; we act as the technical implementation support team for design firms, agencies and corporate clients. We focus on system and information architecture, site usability, navigational flow, database architecture and code development. We also have expertise in integration with diverse platforms and systems.

My Virtual Paper

Stand Number : 520

www.myvirtualpaper.com

Virtual Paper is a global leader in online publishing which has continued to drive innovation since its introduction in 2005. Virtual Paper has worked with publishers and retailers worldwide in order to increase their reach and monetize their content. With our platform independent solution, our clients can reach readers irrespective if they are using an iPhone or an Android, a PC or a Mac. Virtual Paper also offers a full suite of multimedia tools, search optimization, and the ability to fully white label the product. Virtual Papers

EXHIBITOR LIST | 35

headquarters is located in Longueuil, Canada.Virtual Paper is among the largest Online Publishing Platform providers, used by more than 2,500 companies in 35 countries. At this time, they have generated over 2 billion page views across 150,000 documents.

North Coast Media Ybrant Digital

Stand Number : 529

www.ybrantdigital.com

North Coast Media is a large digital ad network that specializes in web display ads, video ads and mobile properties. Our primary network, Ybrant Digital, is one of only 20 companies worldwide to have been selected as a preferred marketing partner for Facebook. What sets Ybrant apart is their depth and breadth of experience: over 4 years experience working closely with Facebook across 20 countries and many categories for global Blue Chip clients. As a knowledge-based company, we leverage valuable learning and insights from other brands and countries to ensure successful campaigns for our Clients. Features include targeted vertical channels as well as Behavioural Targeting and Re-Targeting allowing us to target the user and not just a channel. We have over 1 billion ads available per month on a CPM or CPC basis and provide national reach to the Canadian Market. Let us demonstrate what we can do to drive your social media efforts.

Notable.ca

Stand Number : 330

www.notable.ca

Notable.ca is a Canadian digital publication and exclusive newsletter that brings young professionals (or YPs) the most notable content and goings-on in their cities. We keep YPs informed and on the pulse with all things fresh, relevant, and, of course, notable. Notable has teams in Toronto, Montreal, Vancouver, and Calgary who constantly stay connected to what is truly relevant to YPs in their city.If you’re a driven, social, and philanthropic-minded YP, it won’t take long for you to see why Notable is the source, both online and offline, for young professionals.

Olson

Stand Number : 224

www.oco.com

A decade ago, Olson was one of the few companies to foresee the decline of traditional mass marketing and the rise of the social engagement revolution. We built a “post-advertising” agency, one where “Connection is all that counts.” Our mission was to build and activate communities for leading brands. Long before Facebook and the explosion of social media, Olson was out in front, designing an organization and a methodology based on brand connection. While we were early adopters of technology and new media, our concept goes much deeper than the latest trend in social engagement. We’ve been in the top 1% fastest-growing agencies, and one of the most highly feted as well, with numerous industry and creative awards and the richest collection of Effies of any agency near our size. Olson has four offices across North America. Our Toronto office is dedicated to the mobile discipline.

Ontario Electronic Stewardship

Stand Number : 810

www.recycleyourelectronics.ca

Ontario Electronic Stewardship (OES), a not-for-profit industry organization, oversees the responsible reuse and recycling of end-of-life electronics through a program that includes hundreds of OES-approved collection sites and numerous other affiliate sites – retail, non-profit, commercial and municipal – across the province. OES offers a convenient and secure way for Ontario residents and businesses to recycle electronics free of charge. This program was developed with Waste Diversion

Ontario, on behalf of the Ontario government, under the Waste Diversion Act. The program helps protect human health, our water ways and ecosystems while creating a cleaner environmental future for Ontarians.The OES program is regulated and meets rigorous standards. OES service providers must adhere to strict regulations and use a variety of techniques to ensure sensitive data is destroyed in the recycling process. For the full list of accepted items and to find a collection site near you, visit www.recycleyourelectronics.ca.

OrderDynamics Corp.

Stand Number : 318

www.orderdynamics.com

OrderDynamics is Canada’s leading on-demand eCommerce solutions provider servicing retailers looking to grow their online sales channel. The success of OrderDynamics is highly attributed to its ability to create superior frontend shopping experiences, enable efficient backend operations, and partner with clients to deliver long-term sales growth.Our Dynamic Merchandising best practice tools provide superior product presentation control through easy-to-use interfaces. The OrderDynamics solution services different businesses such as multichannel retail, manufacturing, business-to-business, and more.Over the past year, we have seen impressive growth in Canadian interest in eCommerce platforms as well as in re-platforming to accommodate business expansion. At Dx3 Canada, we plan to interactively showcase our platform offerings to connect with those who want to implement or change their current eCommerce platform, as well as networking with potential partners for integration.

Ortery Technologies Inc.

Stand Number : 1206

www.ortery.com

Ortery is an industry leading manufacturer of computer-controlled photography automation solutions for the eCommerce business. Ortery solutions allow businesses to affordably create professional grade still, 360-degree and 3D product shots regardless of experience. Ortery’s photography studios, turntables and 3D solutions come in all sizes and make product photography fast, easy and profitable. Streamline your photography workflow and save your business time and money with each product shot using Ortery products.

Payfirma

Stand Number : 310

www.payfirma.com

Payfirma makes mobile, online, and in-store payments simple. We are Canada’s Premier Innovator of financial and payment technology such as the Payfirma Mobile Payment App for the iPhone, iPad and Blackberry. Our unique team designs and develops solutions that bring payments to a new personal and customizable level. We offer a full range of traditional point-of-sale solutions, eCommerce capabilities such as hosted checkouts and recurring billing, and at the forefront of technology, our mobile payment suite.Payfirma -- Changing the world with payments.

Plastic Mobile

Stand Number : 208

www.plasticmobile.com

Plastic Mobile is an award-winning mobile marketing agency of thinkers, artists, creators and builders with one common aspiration: to create extraordinary user experiences. Plastic Mobile is at the heart of the evolution of interactive mobile technology, pushing the boundaries and setting the bar for the standard of quality.Known for many quality, first-in-kind mobile initiatives, Plastic Mobile delivers exceptional client service and highly customized mobile solutions for all platforms, while achieving measurable results. With a diverse client list of some of North America’s best brands, including Rogers, Pizza Pizza, Air Miles, Axe and Royal Le Page, they are the proud recipients of myriad awards, including the 15th annual Webby shopping award, “the Oscars of the Internet.” Check us out at, www.plasticmobile.com.

PSiGate Merchant Services

Stand Number : 436

psigate.com

PSiGate makes it easy to get your business online to accept credit and debit card transactions quickly and securely. Choose from Visa, MasterCard, American Express and Interac Online to offer your customers the ultimate in payment choices. We provide reliable, real-time payments for your online customers worldwide.PSiGate offers Canadian and U.S. Dollar Internet merchant accounts to businesses across North America. Whether you have developed your own ecommerce site or are looking to purchase shopping cart software, integration is straightforward; simply download our APIs found on our website.Our value-add is our people; we know eCommerce! It’s what we do. We will work with you to understand your business needs, develop the right solutions and do what we can to help you reach your full eCommerce potential. Whether it is credit card processing, eCommerce merchant account solutions or a payment gateway, PSiGate makes it easy to eCommerce-enable your business.

Radian6

Stand Number : 832

www.radian6.com

Social media is changing business at an extraordinary pace. Radian6 helps businesses deal with this transformation by providing an enterprise-scale platform to help them monitor and engage in conversations across the social web. This platform tracks mentions across hundreds of millions of sites and sources. With the Radian6 solution, users listen to their customers and explore sentiment, find influencers, and benchmark their results within their industry. The Radian6 Engagement Console allows comments to be tagged and assigned for follow up, giving users the power to collaborate and engage making it a powerful component of sales, customer service, and market research. And now with Radian6 Mobile, users can keep their finger on the pulse of the social web even when they are on the go. Visit www.radian6.com for more information.

Return Path

Stand Number : 613

www.returnpath.net

Founded in 1999, Return Path helps over 2,000 of the best known senders get more email delivered to the inbox. Our solutions provide data, insight and resources to diagnose and prevent email deliverability, subscriber engagement, brand and rendering failures. In addition, Return Path offers the most widely used third-party whitelist, the Return Path Certification Program covering more than 2 billion inboxes with images on and links enabled at both Yahoo! and Hotmail. To learn more about Return Path and how we can help you to get in, stay in and keep pretenders out, please stop by the Return Path booth 613 or visit us online at www.returnpath.net.

Revenue Automation Inc.

Stand Number : 323

www.revenueautomation.com

We sell B2C marketing systems and professional services that deliver measurable results.The reality is marketers today are close to having their heads explode due to being held accountable for generating more revenue.Are you interested in increasing web traffic while improving customer engagement and ROI? Who isn’t? Contact us today to learn more about what revenue automation can do for you.

Rogers

Stand Number : 314

www.rogers.com

Rogers Communications is a diversified Canadian communications and media company. We are Cana’s largest provider of wireless voice and data communications services and one of Canada’s leading providers of cable television,

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high-speed Internet and telephony services. Through Rogers Media we are engaged in radio and television broadcasting, televised shopping, magazines and trade publications, and sports entertainment. We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI). For further information about the Rogers group of companies, please visit rogers.com

Savvis

Stand Number : 518

www.savvis.ca

Savvis, a CenturyLink company helps customers around the world with hosted IT solutions and cloud infrastructure. In fact, more than 2,500 unique customers, including more than 30 percent of Fortune 100 companies, use Savvis to reduce capital expense, improve service levels and harness the latest advances in cloud computing.Emerging social media technologies such as social networks, wikis, and user forums are transforming the way retailers market and sell to consumers. Savvis understands the dynamic nature of Web technologies and the complexities that accompany their deployment. Our Consumer Brands solutions help to make the most of the applications and platforms that are changing the way retailers connect with their customers.Savvis offers flexible, holistic solutions that fit changing needs. We are 100 percent focused on IT infrastructure and have a highly credentialed team with the expertise and global footprint to help customers reach their business goals.Learn more at www.savvis.ca

SAY:Media

Stand Number : 514

www.saymedia.com

SAY:Media is a digital publishing company that turns strong, culturally relevant voices into premium digital media experiences. Through its technology platform and media services, SAY enables its portfolio of independent

content creators to build passionate communities around key consumer interest areas such as Style, Living, Food and Tech. The company provides simple and accountable ways for the world’s top brands to engage with these passionate audiences, at scale, with a reach of more than 500 millionpeople around the world. SAY:Media is headquartered in San Francisco, with offices across North America, in the UK and Australia. In Canada, SAY: is based in Montreal and has offices in Toronto and Vancouver. For more information visit www.saymedia.com.

ScreenScape

Stand Number : 331

www.screenscape.net

ScreenScape is an online service for engaging audiences inside physical places through the use of internet-enabled digital displays and mobile devices. It is used to create a customized on-site media experience by marketing savvy individuals and organizations to create scalable content sharing networks that are well suited for media distribution, digital signage and advertising. The ScreenScape Community offers anyone with a marketing need the opportunity to engage specific audiences inside ScreenScape-enabled venues.

ShareASale

Stand Number : 604

www.shareasale.com

Chicago-based ShareASale is a provider of e-commerce tracking and affiliate management solutions for retailers. By facilitating relationships between affiliate marketers and the over 3,500 merchants, ShareASale helps its clients tap into new sources of revenue. Since 2001, ShareASale has been committed to driving all-around profitability based on fair, honest and proactive practices. ShareASale’s efforts have been rewarded with multiple industry awards including “Best Affiliate Network” from the industry forum ABestWeb for the last 5 years as well as the “Fair Practice Award” from AffiliateFairPlay.com, and the “Affiliate Marketing Advocate” Pinnacle Award from Affiliate Summit.

Shaw Media

Stand Number : 530

www.digital.shawmedia.ca

Shaw Media operates Global Television and 18 of the country’s most popular specialty channels, including HGTV Canada, Mystery TV, National Geographic Channel, Showcase, History Television, Food Network Canada and TVtropolis, plus mobile applications and more than 20 online properties.In addition to consistently scoring many of the Top 20 programs in Canada with major ratings hits like Hawaii Five-0, NCIS, Simpsons and Survivor, we are also the proud home of the Shaw Premium Audience Network (SPAN). This network offering for advertisers is comprised of many Shaw Media owned and operated premium broadcast digital properties as well as a diverse and growing portfolio of content-rich, brand-name partner sites (e.g. A&E, Access Hollywood, NBC Sports etc.). We are continually working to deliver new and innovative ways for our audiences to connect with advertiser brands across multiple platforms and reach consumers wherever they are.Visit us at digital.shawmedia.ca

ShopCatch

Stand Number : 717

www.shopcatch.com

Shopcatch gives you the ULTIMATE in-store bargains, sales, coupons and promotions offered by over 150 top Canadian retailers in the palm of your hand! This FREE app allows you exclusive access to insider shopping information! As the next generation of mobile interactive flyers, we help you always get the BEST price wherever you purchase. Consumers see deals based on what’s near them OR can search for any place or store in Canada! Integration with Twitter and Facebook makes it easy for users to share with their friends and family, and our ‘FOLLOW’ feature makes it impossible to ever miss a bargain at a favourite retailer. The ‘MY DEALS’ section allows for users to easily save and

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store coupons and promotions for later use. Did we mention the exclusive offers from top brand name retailers available within Shopcatch? Come see us in our booth, and collect some Shopcatch swag!

SitecoreStand Number : 325

www.sitecore.net

Sitecore redefines how organizations engage with customers online, powering experiences that sense and adapt to a customer’s needs to increase revenue and customer lifetime value and satisfaction. Sitecore was the first Web Content Management system (WCM) to incorporate marketing automation, intranet portal, e-commerce, Web optimization, social media and campaign management technologies into a cohesive, integrated open platform. Sitecore’s software makes it easy for businesses to identify, serve, engage and convert new customers online. Sitecore’s broad choice of capabilities enable marketing professionals, business stakeholders and information technology teams to rapidly implement, measure and manage successful websites and online business strategy. Its powerful development platform, integrated marketing automation tools and intuitive editing workspace enables successful websites of all types. Thousands of public and private organizations have created and manage over 32,000 dynamic websites with Sitecore including ATP World Tour, CA Technologies, Heineken, Microsoft, Omni Hotels, The Knot, Thomas Cook and Visa Europe.

Soshal GroupStand Number : 834

www.SoshalGroup.com

Soshal Group architects exceptional business solutions through digital, social, and mobile strategies. Our mandate is to work with clients where we can either directly increase revenue or decrease operational expenses, which has landed us work with notable national brands and media companies. We are also a trusted partner to marketing, public relations, and research agencies, and work with several enterprise/B2B technology developers to help build implementation and measurement strategies for their clients.At Dx3 Canada, where Soshal Group is the official social media agency, we will be looking to both introduce ourselves and our unique agency model to new clients and partners, and also aim to discover new technology platforms and innovative products to work into our service offering.

Sparksheet Events

Stand Number : 515

www.sparksheet.com

Sparksheet is an award-winning multiplatform magazine and Dx3 Canada’s official content partner. Powered by Spafax, the international content marketing agency behind Air Canada’s enRoute magazine, Sparksheet highlights the unexpected connections between different parts of the media and marketing universe, from journalism and entertainment, to advertising and technology. With our Sparksheet Events services, we turn events into content, delivering bespoke content, cutting-edge design and an engaged community to our event partners. We believe the conversation around your event (and the relationships it sparks) should start well before, and last way beyond, the event itself. Check out the Dx3 Digest, a Sparksheet Events publication, at dx3.sparksheet.com and drop us a line at events.sparksheet.com. For more Good ideas about content, media and marketing visit www.sparksheet.com.

Splintir

Stand Number : 337

www.splintir.com

Splintir is a web service that converts Searches into Phone Calls. Because these callers are coming from a search we know a lot more about them then was available to us with traditional advertising. The act of searching in fact tells us a

properties and digital advertising representation.Our digital offering comprises a portfolio of highly popular online destinations, including prestigious brands such as eLLeCanada.com, CanadianLiving.com and ThehockeyNews.com, in addition to exclusive partnerships with some of the largest content publishers in North America such as Undertone, Demand Media, Ziff Davis and the About Group.We reach 13.2 million unique visitors per month in Canada through more than 1,000 websites, bringing our global reach to almost 1 in 2 Canadian Internet user.

Texterity

Stand Number : 818

www.texterity.com

Since the inception of the digital publishing industry, Texterity has been the technological leader, creating proprietary solutions that produce superior visual quality and functionality for its publishing partners.

Texterity is a full-service provider of high quality digital and mobile publishing solutions, currently converting, maintaining, and tracking more than 1,000 digital editions for consumer, trade, association, and niche publishers. With non-Flash, browser-based technology and new magazine-branded apps for iPhone, iPad and Android devices, Texterity is leading the e-reading revolution. Texterity’s universal web editions produce a fast, crisp, readable view on any modern web-enabled mobile device such as the Blackberry or Palm Pre.

TLA

Stand Number : 739

www.text-link-ads.com

Text Link Ads is the premiere targeted traffic and link popularity ad firm. We specialize in placing static html links on high quality, high traffic web properties. Our clients have seen a dramatic increase in targeted traffic, brand exposure, and organic search engine rankings with our service. We currently work with a wide range of clients from Fortune 500 firms to individual website owners.

Tokii

Stand Number : 820

www.tokii.com

Tokii is the first site designed for today’s busy couples. Couples are constantly juggling their relationship with work, friends and family, and other commitments. Many think technology gets in the way of a relationship, but it can be used in a way by setting couples up in their own digital space. Tokii also knows a relationship is like a machine. It needs care or it breaks down. Tokii ‘tunes up’ your relationship so you can ‘tune in’ to each other’s needs with a suite of tools and games that are interactive, enlightening, and most importantly, Tokii will be demonstrating its full product line, including flagship tools TradingPost and DiscoveryGames.

Trajectory

Stand Number : 817

www.trajectory.com

Trajectory Inc. is a Toronto based Cloud consulting firm committed to helping clients find success with Cloud technology through a portfolio of advisory services, process consulting, implementation and support services. Trajectory’s Digital Advertising Technology (DAT) enables digital advertising companies to leverage the power of NetSuite’s end-to-end business platform to streamline the way they sell, execute, manage and bill digital media campaigns. Trajectory’s DAT services leverage the various platforms digital advertisers already depend on to run their business to create a coherent and seamless workflow across sales, campaign performance and billing. By integrating real-time ad inventory and delivery data into NetSuite’s CRM, Accounting and Reporting platform, Trajectory gives media companies, and their partners, the power to sell, bill faster and more accurately. All of it helping to make digital advertising agencies and publishers more profitable and

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bit about the problem they are trying to solve which means we have a much more qualified customer when they do pick up the phone and call.With a Splintir account a company receives all of the search advertising and call generation mechanics packaged into an affordable fixed cost of $60.00 per call. The business only pays when the phone rings, making Splintir a highly measurable, simple and effective introduction to web marketing for many goods and services businesses. Meet us at Booth 337. We can’t wait to see you at the show!

Sprouter

Stand Number : 816

www.sprouter.com

Sprouter.com is where founders get help with their startups. Sprouter allows entrepreneurs to get curated answers to small business questions from people who know what they’re talking about. The site’s carefully chosen panel of experts provide advice on a variety of topics including law, marketing and funding. To ensure quality, answers aren’t crowdsourced, they’re gathered from proven experts.Entrepreneurs can ask a question, browse relevant content, comment on answers, and share advice with their networks. Sprouter also produces the popular Sprouter Weekly entrepreneurship publication, and hosts global Sprout Up events to bring together entrepreneurs in local communities. The company launched in November 2009 and was acquired by Postmedia Inc. in September 2011.

Stylsize

Stand Number : IMIZ

Student Life Network

Stand Number : 618

www.studentlifenetwork.com

In 2009, the Student Life Network started as a’community building project’ at Sheridan College’s Student Union. The goal was to connect students from all walks of life on one private network and to improve engagement, communications and student life.Within the first year of launch, over 40% of students were actively connecting with each other through forums, events, clubs, organizations, and contests. We saw a surge in student engagement - online and on campus.Soon other schools started contacting us about the success of the project and asking how they could build their own ‘Student Life Network’. We didn’t know it at the time, but this was the birth of our company.With our launch in 2011, we have risen to become the number one provider of private student social networks in the country with over 60 campuses. Find out how your brand can take advantage of our sponsorship opportunities.

Marketwire+Sysomos

Stand Number : 418

www. marketwire | www.sysomos.com

Marketwire delivers news and information to audiences worldwide via traditional and social media channels, and for nearly three decades has played a pivotal role in connecting news makers and news consumers. A leading distributor of company news releases and other content, Marketwire leverages the latest in SEO, social media, multimedia, monitoring and reporting to maximize the reach of their clients’ communications to help them create meaningful relationships that better their businesses and brands. Sysomos, a Marketwire company, is the market leader in social media monitoring and analytics software. By providing real-time, unlimited access to all social media conversations, Sysomos reveals what’s happening, why, and who’s driving the conversations about a company and its brand. Sysomos gives companies the data and insight they need to build better business strategies. Talk to us: www.marketwire.com | www.sysomos.com

TC. Media

Stand Number : 506

www.tc.tc

In the past year, TC Media has tripled its digital network audience and set the bar as a leader, both in terms of media

easier to manage.Our clients include Workopolis, Knightsbridge, Torstar Digital, Olive Media, Dow Jones, Accenture and many more.

Top Voice

Stand Number : IMIZ

www.topvoice.com

TOPVOICE TURNS ONLINE SHOPPING, REVIEWS AND LOYALTY INITIATIVES UPSIDE DOWN.People have always shopped with friends; 81% of recommendations are on social sites. TopVoice turns these spontaneous recommendations into a collection of “stamped approved” brands and products that friends can shop through their everyday social networks activities. Each TopVoice’s user profile becomes a mini-store where to shop, ask and share advice about favorite products and brands. Thousands and thousands of new online sales channels created every day. From daily “faves” to luxury products, TopVoice is a unique and ubiquitous hub where users are always one-click away from shopping trusted recommendations and a unique rewarding program allowing brands to reward their best Ambassadors. TopVoice’s proprietary technology measures users’ influence for favorite brands and products. Finally consumers’ word of mouth is valued and rewarded. Combining word of mouth metrics, loyalty initiatives, and consumer engagement, TopVoice is a powerful social marketing tool.

TrendHunter.com

Stand Number : 430

www.TrendHunter.com

TrendHunter.com is the world’s largest, most popular trend community with over 130k micro-trends, 35MM monthly views, and 86k global members.We help companies supercharge innovation & brand engagement through three ways:1) Innovation Advisory Product Supercharge innovation with a custom edition of the world’s 1 trend platform, our award-winning CEO’s innovation workshops and dedicated trend experts.www.TrendHunter.com/Advisory2) Pro Trend ReportsFuel your team’s creative potential with crowdsourced consumer insight & a more sophisticated approach to trend reports.www.TrendHunter.com/TrendReports3) Advertising & Brand Engagement SolutionsSpread your brand message with our audience of social leaders via our highly integrated media & conversational marketing campaigns.www.TrendHunter.com/Advertise

Viafoura

Stand Number : IMIZ

www.viofoura.com

Viafoura is the leading audience engagement platform for the premier digital publishers. Our software uses the power of conversation, curation and reward mechanics to drive vital performance metrics such as return visitis, page views per visit and length of visit.

Visa

Stand Number : 417

www.corporate.visa.com

Visa is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories to fast, secure and reliable digital currency. Underpinning digital currency is one of the world’s most advanced processing networks—VisaNet—that is capable of handling more than 20,000 transaction messages a second, with fraud protection for consumers and guaranteed payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit www.corporate.visa.com.

Vortex Solution

Stand Number : 328

www.vortexsolution.com

Vortex Solution is more than just a Website design company. We are a one-stop service for all your Web solutions, from Internet strategy development to Website design to search engine optimization and Web marketing. Our team of consultants and Web analysts will guide and advise you with regard to your Internet site design project. They will establish, from the start, a customized Web strategy in accordance with your clientele and business goals. The expertise we have acquired since 1998 with the development of over 3000 Websites makes Vortex Solution a partner of choice to see you through your Internet site design project.

Type of company: IT SpecialistsOwner: Peter D. # of employees: 21Business challenge: My team uses smartphones 24/7 – now, even at the offi ce. How do I keep wireless costs under control?

Type of company: IT Specialists

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Available for a limited time and subject to change without notice. Taxes extra. Services may not be available in all areas. 1 Includes unlimited Canada-wide calls when connected in Canada to a wireless internet connection (Wi-Fi): (a) outgoing to numbers anywhere in Canada; and/or (b) incoming received from anywhere.See rogers.com/wifi business for full details. Calls and services initiated outside Wi-Fi (regardless of where terminated), international long distance calls, text/picture/video/instant messaging, data transmission and additional services selected not included and charged at applicable rates. Suffi cient broadband internet connection (approx. 512 Kbps upload/download speed and optimal performance) required. Performance varies based on capacity of public Wi-Fi and broadband internet connection. ©2012

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WagJag

Stand Number : 439

www.wagjag.com

About WagJag : As one of the largest group-buying sites in Canada, WagJag.com offers deals on everything from restaurants, to spa services, to adventures and more. By bringing together a mass group of people with combined purchasing power, WagJag offers up to 90 per cent off of featured products, services and purchases at favourite stores.

Webimax

Stand Number : 206

www.webimax.com

WebiMax is a global leader in online marketing services. Founded in 2008 by serial web Entrepreneur Kenneth Wisnefski, WebiMax specializes in search engine optimization, enterprise search engine optimization, search engine marketing, pay per click management, ecommerce, web design and development, reputation management, analytics, social media marketing, and landing page optimization. The company has 12 operations centers, 8 based in the United States and 4 internationally including Australia, Canada, Spain, and the United Kingdom.WebiMax entered the online marketing industry when demand for these services began to rapidly grow. Founded on core values Experience, Integrity, and Results, this early entry, coupled with maintaining the industries most

advanced and talented personnel makes WebiMax the go-to choice for companies looking to maximize their ROI. Forbes has recognized WebiMax as one of America’s Most Promising Companies.

websaver.ca

Stand Number : 440

www.websaver.ca and www.divine.ca

webSaver.ca+divine.ca’s digital solutions build brand awareness and drive consumer acquisition.webSaver.ca is Canada’s leading digital coupon agency that directly connects Canadian consumers to valuable offers and savings. With over 1mm consumers subscribed in its network, webSaver.ca’s savvy, smart and affluent audience is highly coveted by brands looking to build trial and awareness. webSaver.ca was launched in 2010 by leaders from the coupon management, brand marketing and online publishing sectors - the key elements required for successful digital coupon execution - and is the leading authority on coupon promotion and distribution in Canada.divine.ca is Canada’s premier digital destination for women. divine.ca is updated daily with features that are relevant and interesting to women, drawing in +600K “divinistas” per month. Filled with great articles, fun quizzes, useful tools and much more—divine.ca is the insider’s guide to fashion, beauty, health, career, relationships, product review squads and more. www.websaver.ca www.divine.ca

well.ca

Stand Number :

www.well.ca

Well.ca is Canada’s largest online health, beauty and baby store. With more than 50,000 products and hundreds of thousands of customers, Well.ca carries everything from diapers and mascara to razor blades and specialty foods. Well.ca is a technology-focused company that strives to provide the best customer service offered on the web in Canada. With a unique young culture, the company aims to make each Canadian home better with convenient online shopping and an efficient, high-touch customer experience.

Yelp

Stand Number : 1204

www.yelp.com

Yelp.ca is a website that connects people to local businesses. If you’re a business owner, Yelp offers a suite of free tools for you to engage with potential and existing customers. We’ll be offering mini workshops to arm you with the tools and skills to make the most out of your online presence.

Mobile Experience Lab

MOBILE EXPERIENCE LAB | 41

GO Mobile @ The Mobile Experience LabThe meteoric rise of smartphones and tablets is changing consumer behavior resulting in the need to grasp these mobile engagement methods. Nine of these technologies will be on display in the Mobile Experience Lab right on the Dx3 show floor. Come and play with the latest in mobile innovation & technology for the marketing, advertising and retail communities.

Changing Tide at the Bay: Q&A with HBC’s Tanbir Grover

The HBC brand has been around since 1670, but you only launched your online store in 2010. Would you say that you’re trying to catch up to the demand for online retail?

Canadian consumers are getting used to the idea, since for a while they only had things like Sears as big online retailers.

Part of what we’re aiming to do is not just educate but to really build a great customer experience online, and you can’t do that in under a year.

When the Bay was not transactional online there was a lot of disappointment. There were complaints: “I can ‘like’ you but I can’t do anything about it, I have to go to the store to do that.”

As much as Canadian consumers may not shop online, they have an expectation that you’re available to be shopped online and I think driving the e-commerce business made more sense from a value generation than it made just being on Facebook for a deal that was happening in the store.

One of the big challenges in Canada is the cost of shipping. Is this problem solvable?

I think so. If you get more retailers coming into the online space, those costs will come down. Shipping will probably follow what the U.S. has done, which has been to become a norm, versus trying to generate revenue through shipping costs.

At the same time in a Canadian marketplace people have price transparencies. They’re comparing products more than ever before, and are able to make those decisions in accordance.

Price of shipping will follow that value chain, so it’s important to stay competitive on that aspect. There’s a number of components we’re still trying to figure out.


Inside the App Factory: Q&A with Polar Mobile’s Regan Fletcher


Unlike most of your Polar Mobile colleagues you’re based in San Francisco. Do you see any differences in the creative cultures of Silicon Valley versus Toronto?

What I see in Toronto, especially in the mobile space, is very much a scaled version of the mobile space in Silicon Valley. There are a lot of startups in the mobile space in Toronto that are doing really well. There’s a real sense of community.

Other parts of Canada are just that much smaller but Toronto has gotten to the point where you can start a company in pretty much any arm of technology and find the resources – the human resources and capital resources – to build a great product.

I think where Canadian startups, regardless of location, still have a challenge is getting to the next level of funding. Eventually you are probably going to find yourself in the position where to really grow your company you will have to come to Silicon Valley for funds.

The official social media agency of Dx3 Canada

We architect exceptional social strategies that bring new revenue to awesome brands.www.soshalgroup.com | @soshalgroup | fb.com/soshalgroup

MORNING SHOWS + NEWSPAPER + RADIO BUSINESS LEADER PUBLICITY 2012

Evening

Afternoon

Afternoon

Morning

January 23MONDAY

January 24TUESDAY

January 26THURSDAY

January 27FRIDAY

January 25WEDNESDAY

Sponsored by Shaw Media (8:00 – 10:00 am)

MARS Discovery District

(8:30 - 5:30pm) TIFF Bell Lightbox

With James Stewart

INDUSTRY FILM: THE NAKED

BRAND (1:00 – 2:00pm)

Speaker: David Court TIFF Bell Lightbox

CANNES REEL SPONSORED

BY THE GLOBE & MAIL

Speaker: Steve Levy

TIFF Bell Lightbox

Speaker: Gareth Kay

TIFF Bell Lightbox

Speakers: Mitch Joel, Graham Moysey,

Peter Vaz (2:30 – 3:30pm)

TIFF Bell Lighbox

Hosted by

Yahoo! Canada Eric C. Haseltine, James

Milward, Nathan Martin, Nick Parish

TIFF Bell Lightbox

Hosted by

Toronto Star Speaker: Mark King

TIFF Bell LIghtbox

Hosted byGoogle

Speaker: Jesse HainesTIFF Bell Lightbox

Hosted by MDC Partners

Various SpeakersTIFF Bell Lightbox

Hosted by Toronto Star By Invitation only

The Fifth Social Club

(7:00 – 10:00pm) The Ballroom

8:00pm Maison

INDEPENDENTLY ORGANIZED EVENTSTORONTO ONLYLEGEND:

5:30 -7:00TIFF Bell Lightbox

5:30 -7:00TIFF Bell Lightbox

CASSIES(Dinner and

awards show followed by after party)

Ritz Carlton

7:00pm

5:30pm-

5:30pm

4:00pm-

3:30pm

2:30pm-

LEADING SOCIAL

CHANGE

(8.00 –2.00pm)

LAUNCH BREAKFAST

David Droga Interviewed by Leslie Roberts & Guest Chef

Mark McEwan By invitation only

Toronto Reference Library

Sponsored by Microsoft Canada(8:00 – 10:00 am)

ICA/ACA MEMBER APPRECIATION

BREAKFAST

By invitation only Design Exchange

NEXT GENERATIONALL DAY

NEXT GENERATIONCOCKTAILS

(4:00 – 7:00pm) The Pilot

THE NEXTDIMENSION

OF ADVERTISING

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TIFF Bell Lightbox

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With Jordan Banks

Toronto Reference Library

OPENING LUNCH

12:30pm

TIFF Bell Lightbox

MCKINSEYPRESENTATION: CMO PRIORITIES

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TIFF Bell Lightbox

IPSOSPRESENTATION:

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AOL PANEL: BRANDEDCONTENT

SPEAKER SERIES: YAHOO!

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CDC Software .......................................510Circle Commerce ..................................336Fundit Software Inc ...............................232Lengow ..................................................639Moveable Online ..................................539OrderDynamics Corp. ..........................318Ortery Technologies Inc. ....................1206Payfirma .................................................310Sitecore ..................................................325well.ca .................................................. IMIZEmail Appending & TransmitionEmailvision ............................................812Intertainment Media Inc. ......................221Email MarketingBlinkCapture .........................................327Cabestan-Canada ...............................1217Convers%on ..........................................540Emailvision ............................................812

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Product List

PRODUCT LIST | 47

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Check-OutGet MORE when you book in the official hotel block for Dx3 Canada. onPeak, our official housing partner, has more than just the lowest available rate during the dates of the event. Their dedicated team provides advocacy, flexibility and protection for you…before, during and after your stay.

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The best selection of Toronto hotel properties

The most complimentary amenities

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DX3_2012_ProgramAd.indd 1 1/17/12 1:11 PM

Texterity .................................................818Transcontinental....................................506websaver.ca ...........................................440RecruitingLinkedIn .................................................730Rich Media Imaging ModelingBBC.com ................................................707Convers%on ..........................................540SAY: Media ............................................514RSS Syndication Services49st.com .............................................. IMIZSearch EngineRevenue Automation ............................323Splintir ....................................................337Webimax ...............................................206well.ca ..........................................................Yelp ......................................................1202SEM ServicesAcquisio .................................................423Convers%on ..........................................540Mediative .....................................................Revenue Automation ............................323Splintir ....................................................337Vortex Solution......................................328

Webimax ...............................................206SEOAgility Inc ...............................................617Convers%on ..........................................540Experian Marketing Services ...............332Revenue Automation ............................323TLA .........................................................739Vortex Solution......................................328Webimax ...............................................206well.ca .................................................. IMIZShopping Cart SoftwareCDC Software .......................................510Moveable Online ..................................539Shopping Channel ManagementMoveable Online ..................................539Yelp ......................................................1202Behavioral & Demographic TargetingAcuity Ads .............................................620BBC.com ................................................707Experian Marketing Services ...............332Intertainment Media Inc. ......................221Kijiji .......................................................1215North Coast Media Ybrant Digital ......529Revenue Automation ............................323

SAY: Media ............................................514Sitecore ..................................................325Soshal Group ........................................834Transcontinental....................................506websaver.ca ...........................................440Blog Design & PlatformsConvers%on ..........................................540SAY: Media ............................................514Soshal Group ........................................834Vortex Solution......................................328Call & Contact Centre SolutionsIntertainment Media Inc. ......................221Soshal Group ........................................834Splintir ....................................................337Catalog Management SystemsCDC Software .......................................510Circle Commerce ..................................336Lengow ..................................................639Moveable Online ..................................539Vortex Solution......................................328Comparison Shopping Site Portals Software TrackingIntertainment Media Inc. ......................221ShopCatch .............................................717

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PRODUCT LIST | 49

websaver.ca ...........................................440well.ca .................................................. IMIZComputer Hardware SoftwareAcquisio .................................................423Atum ......................................................340CDC Software .......................................510Circle Commerce ..................................336Emailvision ............................................812IBT Technologies ..................................826KioskStyle ..............................................231Mediative ...............................................423Moveable Online ..................................539Ortery Technologies Inc. ....................1206Return Path ............................................613ScreenScape .........................................331ConsultantsAtum ......................................................340BlinkCapture .........................................327Consultants (cont.) Convers%on ..........................................540Intertainment Media Inc. ......................221Juice Mobile ..........................................307LinkedIn .................................................730Moveable Online ..................................539Ontario Electronic Stewardship ...........810Ortery Technologies Inc. ....................1206Return Path ............................................613Soshal Group ........................................834Splintir ....................................................337Vortex Solution......................................328Webimax ...............................................206Industry AssociationCanadian Marketing Association ........226iab Canada ...........................................524LBMA .....................................................229Insight Design & CommunicationsInsight Design & Communications ...1204Interactive TV & IPTVScreenScape .........................................331Internet Service Providers & Web Host-ingAtum ......................................................340Moveable Online ..................................539Rogers ....................................................314Savvis .....................................................518Vortex Solution......................................328Language TranslationIntertainment Media Inc. ......................221Lead GenerationBlinkCapture .........................................327Consumer Smart Media .......................420Convers%on ..........................................540Intela ......................................................535Mobizone ....................................................North Coast Media Ybrant Digital ......529Revenue Automation ............................323Sitecore ..................................................325Soshal Group ........................................834Webimax ...............................................206Market ResearchConvers%on ..........................................540SAY: Media ............................................514Soshal Group ........................................834

Vortex Solution......................................328M-CommerceCDC Software .......................................510Fundit Software Inc ...............................232Moveable Online ..................................539North Coast Media Ybrant Digital ......529OrderDynamics Corp. ..........................318Payfirma .................................................310Texterity .................................................818Vortex Solution......................................328Media Buying & Planning & Monitoring AgencyAcuity Ads .............................................620Kantar Media .........................................538Revenue Automation ............................323SAY: Media ............................................514Splintir ....................................................337Webimax ...............................................206websaver.ca ...........................................440Merchandising OnlineBlinkCapture .........................................327Intertainment Media Inc. ......................221Moveable Online ..................................539Ortery Technologies Inc. ....................1206well.ca .................................................. IMIZMobile Ad ServicesBBC.com ................................................707Green Owl Mobile .............................. IMIZJuice Mobile ..........................................307Kijiji .......................................................1215Motricity.................................................213Payfirma .................................................310SAY: Media ............................................514ShopCatch .............................................717Vortex Solution......................................328Social CommerceMajestic Media ......................................719Moveable Online ..................................539ScreenScape .........................................331Vortex Solution......................................328Webimax ...............................................206Yelp ......................................................1202Social MediaChatroll ..................................................324Convers%on ..........................................540Ektron.....................................................230Experian Marketing Services ...............332Intertainment Media Inc. ......................221LinkedIn .................................................730LinkedIn .................................................828Majestic Media ......................................719Meltwater ..............................................710North Coast Media Ybrant Digital ......529SAY: Media ............................................514ScreenScape .........................................331Sysomos.................................................418Texterity .................................................818Tokii ........................................................820Top Voice ............................................. IMIZ Vortex Solution......................................328Webimax ...............................................206websaver.ca ...........................................440well.ca .................................................. IMIZ

Social Media Consulting CompaniesBlinkCapture .........................................327Experian Marketing Services ...............332Majestic Media ......................................719Meltwater ..............................................710Soshal Group ........................................834Sysomos.................................................418Vortex Solution......................................328Webimax ...............................................206websaver.ca ...........................................440Social Networking Platforms49st.com .............................................. IMIZChatroll ..................................................324LinkedIn .................................................730LinkedIn .................................................828Majestic Media ......................................719SAY: Media ............................................514ScreenScape .........................................331Soshal Group ........................................834Yelp ......................................................1202Surplus Liquidation & WarehousingCDC Software .......................................510User Experience and UsabilityChatroll ..................................................324KioskStyle ..............................................231Moveable Online ..................................539SAY: Media ............................................514Texterity .................................................818Vortex Solution......................................328User Generated ContentAgility Inc ...............................................617Consumer Smart Media .......................420Green Owl Mobile .............................. IMIZSAY: Media ............................................514well.ca .................................................. IMIZYelp ......................................................1202Video & Photo Digital & Online & TechnologyBBC.com ................................................707Convers%on ..........................................540Conversuasion.com ............................ IMIZIntertainment Media Inc. ......................221North Coast Media Ybrant Digital ......529Ortery Technologies Inc. ....................1206SAY: Media ............................................514Texterity .................................................818Content Delivery & ManagementCDC Software .......................................510Convers%on ..........................................540Ektron.....................................................230Intertainment Media Inc. ......................221iSIGN Mobile Corp ...............................211KioskStyle ..............................................231MGID Inc. ..............................................435Moveable Online ..................................539Return Path ............................................613SAY: Media ............................................514ScreenScape .........................................331Sitecore ..................................................325Soshal Group ........................................834Conversion AnalysisConvers%on ..........................................540Soshal Group ........................................834

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Vortex Solution......................................328Webimax ...............................................206well.ca .................................................. IMIZCoupon Programs, Loyalty, Incentive & CertificateBlinkCapture .........................................327CDC Software .......................................510Consumer Smart Media .......................420iSIGN Mobile Corp ...............................211ShopCatch .............................................717Soshal Group ........................................834Transcontinental....................................506WagJag / Jaunt .....................................439websaver.ca ...........................................440well.ca .................................................. IMIZCreative Agency & ServicesBlinkCapture .........................................327Convers%on ..........................................540Intertainment Media Inc. ......................221Majestic Media ......................................719Soshal Group ........................................834Texterity .................................................818Transcontinental....................................506websaver.ca ...........................................440Credit Card FraudWebimax ...............................................206CRMCabestan-Canada ...............................1217Soshal Group ........................................834Customer Engagement & SatisfactionConsumer Smart Media .......................420KioskStyle ..............................................231Majestic Media ......................................719Sitecore ..................................................325Soshal Group ........................................834Transcontinental....................................506websaver.ca ...........................................440well.ca .................................................. IMIZData Mining/WarehousingBlinkCapture .........................................327Cabestan-Canada ...............................1217Convers%on ..........................................540iSIGN Mobile Corp ...............................211Mobile AppsBBC.com ................................................707Bnotions ................................................736Conversuasion.com ............................ IMIZFundit Software Inc ...............................232Green Owl Mobile .............................. IMIZMajestic Media ......................................719Payfirma .................................................310Revenue Automation ............................323Rogers ....................................................314SAY: Media ............................................514ShopCatch .............................................717Texterity .................................................818Transcontinental....................................506Vortex Solution......................................328Yelp ......................................................1202Mobile DevelopmentBlinkCapture .........................................327Bnotions ................................................736Conversuasion.com ............................ IMIZGreen Owl Mobile .............................. IMIZJuice Mobile ..........................................307Majestic Media ......................................719Moveable Online ..................................539Payfirma .................................................310Rogers ....................................................314SAY: Media ............................................514Texterity .................................................818

Vortex Solution......................................328Mobile MarketingBlinkCapture .........................................327Chatroll ..................................................324Ektron.....................................................230Fundit Software Inc ...............................232Intertainment Media Inc. ......................221iSIGN Mobile Corp ...............................211Juice Mobile ..........................................307North Coast Media Ybrant Digital ......529Olson .....................................................224Revenue Automation ............................323SAY: Media ............................................514ShopCatch .............................................717Soshal Group ........................................834Texterity .................................................818Vortex Solution......................................328Online Customer Support & Demos & LivechatChatroll ..................................................324Soshal Group ........................................834Online FundraisingChatroll ..................................................324Fundit Software Inc ...............................232Intertainment Media Inc. ......................221Online Media Buying & PlanningCasale ....................................................406websaver.ca ...........................................440Online PrizesConsumer Smart Media .......................420Intela ......................................................535websaver.ca ...........................................440Online Publishers49st.com .............................................. IMIZBBC.com ................................................707Casale Media ........................................406Consumer Smart Media .......................420LinkedIn .................................................730SAY: Media ............................................514Texterity .................................................818websaver.ca ...........................................440Viral MarketingChatroll ..................................................324Consumer Smart Media .......................420Convers%on ..........................................540iSIGN Mobile Corp ...............................211Majestic Media ......................................719MGID Inc. ..............................................435Revenue Automation ............................323ScreenScape .........................................331Webimax ...............................................206Web AnalyticsBlinkCapture .........................................327Chatroll ..................................................324Convers%on ..........................................540Ektron.....................................................230iSIGN Mobile Corp ...............................211Kantar Media .........................................538SAY: Media ............................................514Sitecore ..................................................325Vortex Solution......................................328well.ca ..........................................................Web Site Testing & Performance ManagementAgility Inc ...............................................617Webimax ...............................................206WebcastingChatroll ..................................................324Conversuasion.com ............................ IMIZVortex Solution......................................328

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MARCH 6 & 7, 2013

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dx3 canada 2012 event guide

Documents

digital media strategywith

things digital

canadian business needs

leading companies

canadian society

canadian professionals

session floor plan

social media databases