2015

Canada’s largest conference andtrade show dedicated to digital.

MARCH 11-12, 2015 | METRO TORONTO CONVENTION CENTRE

Dx3 is an immersive experience that provides insights, inspiration, and demonstration to help brand marketers and retailers understand how to make sense of the digital world.

PAST ATTENDING COMPANIES INCLUDE:

WHAT IS DX3

DX3 2015 | 2

Digital

You did a great job organizing Dx3 -

congratulations. You should be very proud of what you and your team

have accomplished!- Duncan Fulton

CMO, Canadian Tire

WHY DX3 IS IMPORTANT

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80% of consumers said they’re more likely to visit the website of a retailer with a loyalty program 3

of marketers reported their organization intends to spend more on digital in the next 12 months 2

people who sign up for emails make a purchase based on what they receive 1

Canadian businesses are trailing the voracious consumer appetite for digital content and technology. Facts/Predictions:

73%

8/10

75% of shoppers would switch brands if offered real-time discounts and promotions through their smartphones while shopping 3

80% and more than

of Canadians have purchased online 4

display advertising impressions on the Internet in Canada in 2013 5

615 Billionaverage dollar amount spent on Pay-Per-Click 6

$125.92

of shoppers compare in-store prices to online prices while shopping 3

53%

of e-shoppers and e-buyers in Canada live in Ontario or Quebec 4

61%

1 Salesforce Exacttarget Marketing Cloud 2 Sitecore Trends Report April 2014 3 OpenMobileMedia Infographic (global and Europe) 4 Canadian eShopper Experience, Canada Post Study 12-209, September 2012 5 http://www.comscore.com/Insights/Presentations_and_Whitepapers/2014/2014_Canada_Digital_Future_in_Focus 6 Demac Media Canadian eCommerce Benchmark Q1 Report 2014 7 Yahoo Canada Retail Study, 2014 8 http://www1.toronto.ca 9 eMarketer Report

Why Toronto?

city in North America 84th largest

of all Canadians watch online video 5

74% Digital adverising will

account for 29.7% of total media spend in Canada by 2017 9

Digital advertising growth is estimated

at 9-10%until 2017 9

Millionmobile Internet advertising spent in Canada by 2015 9

growth in retail eCommerce sales estimated in 2015 9

of companies are investing in new technologies for brick and mortar stores 9

85%17.4%

$882.5

in the Greater Toronto Area 86 million people

Dx3 goes beyond explanations and delivers technology experiences.

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In 2014, Dx3 enjoyed its highest attendance since its inception.4,114 Canadian digital professionals attended Dx3 over the course of two days - a 21% increase over 2013.

While agencies remain a third of Dx3’s audience, retailers and brand segments made significant gains over prior year of 77% and 7% respectively.

90% of attendees have purchase influence at their respective companies, with more than 45% being Director level or above.

COMPANY TYPE OF ATTENDEES IN 2014 JOB LEVEL OF ATTENDEES IN 2014

SAMPLE OF ATTENDEE JOB TITLES AT DX3 2014

Brand Manager..........................................................SmuckersBrand Specialist...................................................Nike CanadaCategory Brand Planner.................................Adidas CanadaContent Manager.............................................................CiscoDirector.................................................................................JWTDirector Advertising...............................................Home DepotDigital Community Manager.......................Maple Leaf FoodsDirector, Digital Marketing................................. Sears CanadaDirector of Digital..........................................................The HiveDirector of Ecommerce Merchandising.....................CineplexDirector of Marketing Communications........................RogersDirector Market Development.......................................DeloitteDirector of Platform.........................................................BionymDirector of Strategy........................................Havas WorldwideGeneral Manager........................................Edelman CanadaGM Marketing..........................................................Mabe (GE)Group Director, Creative Technology..................................TAXIHead of Debt Advisory.....................................................KPMGMarketing Manager...............................BMO Financial GroupMarketing Manager.......................................................Zip Car

Online Marketing Specialist.................Hyundai Auto CanadaOperations Manager....................................Over the RainbowPresident.............................................................................CheilPresident..................................................................Twist ImageProduct Innovation..............................................................VISAProduct Manager, Digital Acquisition...........................TD BankPR Manager.........................................................eBay CanadaRetail Interactive Marketing Specialist.............Mercedes BenzSales Marketing Specialist.....Jarden Branded ConsumablesSenior Manager, Communications..................................TELUSSenior Marketing Manager..............................................MattelSocial Media Manager.................................................PepsicoSocial Media Manager...................................................SunLifeStrategist..........................................................................Sid LeeSVP eCommerce...........................................................LoblawsVP Business Development............................................. AdgearVP, Group Account Director..............................................CaratVP Marketing............................................................The SourceVP Marketing....................................................................NestleVP Strategy..........................................................................CIBC

DX3 DELIVERS

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DX3 IS BUZZWORTHY

Dx3 2014 ignited the media, generating more than 60 pieces of press across Canada’s leading industry publications and mass media.

At this year’s Dx3 digital business expo, Montreal-

based Thirdshelf had a fully functional demonstration retail store with iBeacon proximity based shopper customization in place.

- TechCrunch

In 2014, Dx3 generated more than 8,400 mentions and 25.4 million impressions on social media.

@Dx3CANADA #DX32014

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DX3 IS DIFFERENT

Dx3 is the playground where visitors actually get to touch, try and interact with the technology that can revolutionize their business. It delivers:

75,000 Sq. ft.

2 DaysDURATION OF SHOW

4,100+DECISION MAKERS IN 2014

INTERACTIVE EXPERIENCES

The Retail Collective

Acceleration Zone

Branded Workshop

OF DEMO AND EDUCATIONAL SPACE

11

LearningLab

Creative Pitch

1 Crazy Night

1-ON-1 WITH THE LEADERS SHOPPING FOR THE CONNECTED

CONSUMER

TECHNOLOGY STILL UNDER

DEVELOPMENT

A HANDS-ON FOR VGRP

TECHNOLOGY

24HRS. 1 CHARITY. 1 WINNER

&The Mobile

Innovation StoreConversation

StudioMuch more

for 2015!PERSONALIZED

SHOPPINGWHERE BIG

THINKERS SHARE THEIR VISION

Food Dudessponsored by

SKIP THE LINE AND GET REFUELED

Beer CrawlENJOY A COLD

BEVERAGE

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DX3 2015 ADVISORY BOARD

A G E N C I E S

B R A N D S

R E T A I L

T E C H N O L O G Y

ADAM WHITEPartner

MATT DIPOALAManaging Director, Digital Innovation

DAVE FLEETSenior Vice President

FRED FORSTERPresident

Digital

MATT HASSELChief Creative Officer

TERENCE DONNELLYChief Marketing Officer

MARK ATKINSONVice President, Digital Marketing & Sales

JAY CAMPBELLDigital Marketing Manager

KATHERINE DEMOPOLOUSHead of Brand Marketing

ERIN GREENCanada Country Lead

TANBIR GROVERSenior Director, eCommerce

HICHAM RATANICo-Founder

JEREMY PEESVP eCommerce and Omni-Channel

JOE ROSSVice President, Content

STEVE IRVINEGroup Director, Global Marketing Solutions

SATISH KANWARDirector

SOPHIE CHESTERSCountry Marketing Manager, Canada

The top minds in digital work with Dx3 to curate the content, floor and experiences.

“I would loveto continue to support

Dx3 and its growth. It’s a vital conference for our

industry.”- Tanbir Grover

Senior Director, eCommerceLowesFARHAD ESMAIL

Director of Marketing, Canada

LIVIA ZUFFERLIVice President, Marketing

CHERI CHEVALIERChief Marketing Officer

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Let’s not focus on why people do things. Let’s focus on how they do them.

With a clear and concise content theme, the Dx3 2015 conference will deliver the tools and insights needed to drive the digital business forward.

DX3 CONFERENCE CONTENT

HOW MEETS NOW.“How? Now.” is the perfect content platform for Dx3 because it combines the questions that everyone has with the urgency of when they need the

answers. It’s a simple problem-solution with a touch of urgency.

TARGETING SUPPORTINGENGAGINGADVERTISING BUYING

HOW TO MARKET TO THE ETHNIC

COMMUNITY IN THE DIGITAL AGE

HOW THE PROGRAMMATIC

REVOLUTION IS REDEFINING MEDIA BUYS

HOW TO CONNECT ONLINE AND

OFFLINE CAMPAIGNS

HOW STAR COMPANIES

ARE REDEFINING ECOMMERCE IN CANADA

HOW DIGITAL LOYALTY PROGRAMS

CAN INCREASE REVENUE

HOW TO MARKET TO SINGLES IN

THE DIGITAL AGE

HOW NATIVE ADVERTISING WORKS

HOW THE CASL CHANGED EMAIL

MARKETING

HOW TO DO CONTENT

MARKETING FOR RETAIL

HOW MAD MEN CAN BECOME MATH MEN

HOW TO MARKET TO MOMS IN

THE DIGITAL AGE

HOW TO INCREASE ENGAGEMENT IN

THE NEW FACEBOOK WORLD

HOW NETFLIX IS DISRUPTING THE FUTURE OF PAID

MEDIA

HOW CANADIAN TIRE/SPORTCHEK

WON OMNI-CHANNEL

HOW TO COLLECT USEFUL DATA FROM CUSTOMERS (WITH THEIR PERMISSION)

* THIS IS A SAMPLE OF THE CONFERENCE CONTENT AND IT IS SUBJECT TO CHANGE

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THE DX3 COMMUNITY

DX3 DIGEST AND NEWSLETTERCanada’s Digital Marketing, Advertising and Retail Source

The Dx3 Digest is the online publication and newsletter where the great conversations, topics, questions and opportunities covered live at the Dx3 annual event are explored year-round.

Featuring interviews with some of the most influential names in the industry, and thought leading articles on some of its most pressing issues (and opportunities), the Dx3 Digest is, quite simply, where Canada comes to get digital.

STATISTICS

Monthly Pageviews: 3,900+Post Frequency: 4-5 times a weekNewsletter Subscribers: 13,000 activeEmail Frequency: Bi-weekly

SOCIAL MEDIA

Twitter: 4,200 followersFacebook: 2,000 fans

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DX3 EXHIBITOR AND SPONSORSHIP AT-A-GLANCE

BENEFIT EXHIBITOR BRONZE SILVER GOLD PLATINUM

Price $36 / sq ft $11,750 $22,500 $33,000 $45,000

Booth space 50+ sq ftincludes 100 sq ft

includes 100 sq ft

includes 100 sq ft

includes 100 sq ft

PRE-EVENT MARKETING

Company profile on Dx3 website 50 words 100 words 120 words 150 words 200 words

Link, logo and booth number on Dx3 website √ √ √ √ √

Company logo on Dx3 homepage √ √ √ √

Upload press releases 1 2 3 4 Unlimited

Description and booth number in Marketing Magazine’s March 2015 issue (50,000 readership) * √ √

√+ LOGO

√+ LOGO

√+ LOGO

Opportunity to feature content in the Dx3 Digest 1 article1 article +

newsletter ad 1 article + 2

newsletter ads1 custom

series

ON-SITE ACTIVATION & MARKETING

Company collateral included in tote bag * √ √

Inclusion on applicable signage √ √ √ √

Rotating logo on session screens (pre & post session) √ √ √ √

Optional custom event signage for sponsorship √ √

Logo to appear on the Dx3 floor plan √ √

Category exclusive partnership √

Description and booth number in Show Guide (Marketing Magazine) * √ √

√+ LOGO

√+ LOGO

√ + LOGO

POST SHOW MARKETING

Inclusion in post show attendee e-mail √

Opportunity to feature content in the Dx3 Digest 1 article1 article +

newsletter ad1 custom

series

Opportunity for post-show attendee lists segmented by vertical agreed between Dx3 and sponsor (name, phone, fax and e-mail not included as per CAN SPAM) - 100 maximum

1 2 3

CONFERENCE ACCESS

Full conference passes 1 2 4

10% discount on extra full conference passes √ √ √

20% discount on extra full conference passes √ √

* SUBJECT TO CHANGE

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DX3 PARTNERS INCLUDE

Target and Connect Intelligently

AMACAFFILIATE MARKETINGASSOCIATION OF CANADA

olivemedia

Over two days, you can connect with your customers and prospects. Use Dx3 to activate your brand; you’ll be in good company:

Digital

Duncan Payneduncan@dx3canada.com+1 647. 317. 3890

LET’S CHATTo get involved with Dx3, please contact:

Reilly Stephensreilly@dx3canada.com+1 647. 317. 5763

www.dx3canada.comwww.dx3digest.com

@dx3canada