helsinki legal tech meetup: trademarknow demo/presentation
TRANSCRIPT
TrademarkNow demo Helsinki Legal Tech Meetup 2016-03-17 Anna Ronkainen Chief Scientist, TrademarkNow @ronkaine
About TrademarkNow - trademark legal technology provider
founded in 2012, based in Helsinki, NYC and Kilkenny, now ~30 employees
- total funding so far ~3MEUR (plus gov’t grants and loans (Tekes))
- products based on a unique model of likelihood of confusion for trademarks
- NameCheck: intelligent TM search - NameWatch: intelligent TM watch
Trademark search: Ye olde way - TM lawyer formulates search strategy (wildcards
& classes to be used etc.) - paralegal carries out the search and hands the
results to the lawyer - lawyer browses through the results and marks
the ones for which more info needed - paralegal retrieves additional info - lawyer reviews said info, evaluates risk, reports - whole process typically takes several days,
stakeholders often expect results immediately
Core component: AI model of likelihood of confusion (TM similarity) - similarity of trademarks - phonetical - graphic - semantic - currently only word marks
- similarity of goods and services - others do this only using the 45 classes of
the Nice Classification