henni adrien ewdn - 5 june 14h15
TRANSCRIPT
Russian cross-border e-commerce:Key facts & figures
EDAYS INTERNATIONAL E-COMMERCE CONFERENCE MOSCOW, JUNE 4-5, 2015
National Association of Mail Order and Distance
Selling (NAMO)
In partnership with
Cross-border sales in 2014
EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 2
Approximately
$4bn
Market size:
Of
+75%Up from 2013In volume of parcels
Cross-border sales in 2014
EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 3
Of
Volume of incoming postal parcels and small packages (2012-2014)
Source: Russian Post via NAMO. The figures above do include the volume of packages which were sent by individuals (estimated at around 10%), and should not therefore be included in the e-commerce volume. However, one
should add 5-10% for the parcels and packages shipped by non postal operators.
Postal volumes:
EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 4
China’s growing predominance:
Chinese retailers’ approximative share:
Cross-border sales in 2014
EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 5
Cross-border sales in 2014
Russian audience for AliExpress and eBay
(Sept. 2013 – Oct. 2014)
Cross-border sales in 2014
EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 6
Source: Higher School of Economics
Average order value: Russian and foreign e-merchants compared (H2 2013)
Clothing: Russian
online stores
Clothing: Foreign online
stores
Electronics: Russian online
stores
Electronics: Foreign online
stores
$115 $105 $455 $180
Different products, different AOV
Cross-border sales in 2014
EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 7
Surveys conducted in September 2013 and 2014 among 2,400 online shoppers of 20 to 55 years of age from Russian cities of 100,000 inhabitants or more – Source: Yandex GfK
Russians’ purchases on Chinese online stores by product category (2014/2013)
Cross-border sales in 2014
EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 8
Surveys conducted in September 2013 and 2014 among 2,400 online shoppers of 20 to 55 years of age from Russian cities of 100,000 inhabitants or more – Source: Yandex GfK
Russians’ purchases on Western online stores by product category (2014/2013)
Let’s keep in touch!
Adrien Henni
• [email protected] • +7 909 639 80 82
EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 9
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