Marketing Plan

Here are some guidelines to help with this section of your projectMarketing PlanPriceOf CD?Concert Tickets?Other merchandise?PromotionHow you are going to promote the features of the product?How are you going to promote the concert tour?How are you going to promote the merchandise?Product ManagementFeaturesPackagingVersions of the CDOther merchandiseToursAnything with Brand (logos, etc.)

DistributionHow you will get the product to the consumerSingles?CDs?Tours?

FinancingThis section shows lenders and investors what monies are needed to start and operate the business.Can include:Statements of personal and external sources of capital (loans?)Statements of projected income and expenses expected for at least the first year of operation

Marketing Information ManagementTwo ways you would use researchHow would you figure out who is buying it?Surveys?Facebook ads?Other ideas?Fan Clubs?