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TRANSCRIPT
Charting an Engagement and Participation Path for Workplace Wellness
Tim K. Peters HealthFitness Regional Vice President
© 2016 Health Fitness Corporation
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© 2016 Health Fitness Corporation
Connell Group Research Overview:
● Share insights to employee drivers related to participation and engagement
● Employer influences for program selection
Learning Objectives
● Better understand and prioritize which functional and emotional needs influence participation in health management and fitness programs
● Recognize barriers to program participation
● Determine how to do about increasing participation in wellness programs
Agenda
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Gain deeper understanding of employers and their employees
Discovery Sessions
• Grounding &Knowledge Gaps
Qualitative Research
• Focus Groups
• Exploring Needs& Hypotheses
Quantitative Research
• Online Survey
• Category Drivers& Value Curves
Voice of Employees and EmployersRoad to Knowledge Phases
© 2016 Health Fitness Corporation
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© 2016 Health Fitness Corporation
● Gain insight on what matters most (functional & emotional) for participating in wellness and fitness programs
● Understand their attitudes and key barriers to participation
● Determine the ideal path for employee engagement/key levers
● Determine if there are differences in profiles of participants vs. non participants
Employee research
objectives
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Drivers analysis
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Participation is driven by ability to meet their needs
Participants
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© 2016 Health Fitness Corporation
● Onsite fitness programs have the highest level of satisfaction compared to other programs and also drive broader health and wellness program satisfaction
● Continued participation is driven by ease/convenience, environment and cost
● Ease/convenience can initiate participation among non-participants, along with helping employees relax/unwind and provide a sense of community
● Barriers to overcome:
o Ability to take time away from work to exercise
o Freshening up after exercising
o Privacy during exercise (must be a balance with community)
Onsite fitness findings
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Ease/conveniences are most important factors
Participants and Non-participants
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Overcoming almost every barrier is educating non-participants
Non-participants
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© 2016 Health Fitness Corporation
Summary of key
employee findings
EEPs = Employee ParticipantsEENPs = Employee Non-Participants
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Participants are more favorable toward employer
© 2016 Health Fitness Corporation
EEPs = Employee ParticipantsEENPs = Employee Non-Participants
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Culture matters
© 2016 Health Fitness Corporation
EEPs = Employee ParticipantsEENPs = Employee Non-Participants
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Key barrier: Lack of information
© 2016 Health Fitness Corporation
EEPs = Employee ParticipantsEENPs = Employee Non-Participants
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A personalized, customized approach
is important
© 2016 Health Fitness Corporation
EEPs = Employee ParticipantsEENPs = Employee Non-Participants
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Health choices and emotions are closely connected
© 2016 Health Fitness Corporation
EEPs = Employee ParticipantsEENPs = Employee Non-Participants
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Employee summary overall
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© 2016 Health Fitness Corporation
● Determine what matters most (functional & emotional) when choosing a health and wellness provider
Employer research
objective
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Key drivers in choosing a provider include a partner that is a thought leader and can drive participation to impact employee’s health
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Employer insights
Employers begin offering programs based on cost savings of
improving employee’s health, but they choose a provider
based on ability to offer a comprehensive, impactful program.
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Employer insights, cont.
Needs vary based on decision maker.
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Research summary
● To the participants go the spoils
● Pay attention to culture
● Communicate early and often
● Take a personalized, customized approach
● Remember that employees’ health choices and emotions are closely connected
● When selecting a wellness program provider, ROI is only part of the equation
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© 2016 Health Fitness Corporation
Thank You