herrick public library 2.0 presentation
DESCRIPTION
Herrick Public Library presentation discussing Web 2.0 and its application in everyday life.TRANSCRIPT
Working with Web 2.0
Sophia Guevara, MLISHerrick Public Library | June 16, 2007
“The new Web is a very different thing. It's a tool for bringing together the small contributions of millions of people and making them matter. Silicon Valley consultants call it Web 2.0, as it were a new version of some old software. But it's really a revolution.”
L. GrossmanTIME | December 13, 2006
Web 1.0
In this version, the author controlled website content. These sites were used primarily for commerce and information.
Platform focus was on computers instead of the Web.
Could the Web grow to be more than a collection of author controlled pages?
What would that look like?
The Power of Innovation
Why not give people the power to create content instead of just consuming it?
Could we create social networks within the virtual environment?
Web 2.0: Expanding Possibilities
- Network as platform
- Software improved as a result of more people using it.
- “Architecture of participation”
T. O'Reilly. “Web 2.0: Compact Definition? October 1, 2005
“Web 2.0 applications are those that make the most of the intrinsic advantages of that
platform: delivering software as a continually-updated service that gets better the more
people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by
others, creating network effects through an "architecture of participation," and going beyond the page metaphor of Web 1.0 to
deliver rich user experiences.”
Tim O'Reilly O'Reilly Radar | October 1, 2005
“Web 1.0 was commerce. Web 2.0 is people.”
Ross Mayfield, CEO of Social Text
The Virtual Life
Blogging Vlogging Social network sites Wikis Virtual Worlds
The 2.0 Society
What is the impact of this technology? Politics News Education Community Communication Economics
Getting Political
Politicians have made use of this technology to spread their messages to the masses. Blogging MySpace YouTube
Citizen Reporter
With blogging and vlogging, the average person has become empowered to report on events taking place within their communities.
Education in a Virtual World
Students can attend classes in a virtual world. Sociology, media studies, and urban planning are just some of the subjects being taught in Second Life.
http://www.simteach.com/wiki/index.php?title=Campus:Second_Life
Community
It is as easy to reach your neighbor as it is to reach someone a continent away.
People can seek out and form groups with those that possess similar interests.
Communication
Continues to be transformed in an online world
Written language in the age of IM
Use of avatars and emoticons
Web Economics 2.0
Virtual Currency
- Second Life Linden Dollars
Hof, R.D. “My Virtual Life”. BusinessWeek. .May 1, 2006.
Viral Marketing
-YouTube and video share.
-MySpace and friends list
Web 2.0 to You:Blogs, Wikis and MySpace
Weblog Defined
“A personal Web site that provides updated headlines and news articles of other sites that are of interest to
the user, also may include journal entries, commentaries and recommendations compiled by the
user”
weblog. (n.d.). Webster's New Millennium™ Dictionary of English, Preview Edition (v 0.9.6). Retrieved May 21, 2007, from Dictionary.com website: http://dictionary.reference.com/browse/weblog
The Blog
Instead of reading news, they were busy creating it.
Blogging provided people a venue to post their thoughts online for the world to see.
Wikis Defined
“A collaborative Web site set up to allow user editing and adding of content.”
wiki. (n.d.). Webster's New Millennium™ Dictionary of English, Preview Edition (v 0.9.6). Retrieved May 21, 2007, from Dictionary.com website: http://dictionary.reference.com/browse/wiki
Creating meaning
Wikis allow users to “freely create and edit Web page content using any Web browser.”
Wikipedia is one of the most popular wikis.
http://wiki.org/wiki.cgi?WhatIsWiki
Social Networking Community Description
Description adapted from MySpace definition on Wikipedia: en.wikipedia.org/wiki/MySpace
“These communities make use of profiles, weblogs, email, forums and groups to provide others with personalized information as well as enhance each member's online communication
experience.”
A Place For Friends
Social networking technology such as MySpace and Friendster allow members to keep in touch with friends online.
Additional Sites of Interest
LinkedIn. A site that provides professionals the opportunity to network in a virtual environment. http://www.linkedin.com/
YouTube. A site that allows vloggers to create and upload their videos for others to watch. http://www.youtube.com/
Google Docs & Spreadsheets. A web-based word processing and spreadsheet application that allows users to collaborate and store their work online. A presentation application is expected to be added this summer. http://docs.google.com
Moving you forward with Web 2.0Using the technology in your environment.
Business Promotion
MySpace Set up a MySpace page to inform users about your business. Promote your products and services in a venue that attracts over 100 million users.
YouTube Start vlogging to attract new clients. Create a how-to video or provide an informed opinion on a topic related to your business.
PBwiki Provide an informational page to help attract new customers.
Professional NetworkingMySpace Set up a MySpace page to inform others about your professional activities. Link up with others who are interested in networking as well.
LinkedIn Create a free account and start connecting with others in your professional circle. With over 9 million members, you are bound to run into someone you know. You may get introduced to someone new who can help you further your career aspirations.
Blogger Put your ideas out there. Help your colleagues keep up-to-date on recent advances within the profession.
Students
Twitter Provide your friends with an up to the minute update on your activities.
Zoho Don't spend more than you have to for word processing or spreadsheet software. Why spend anything when you can get it for free? No more floppy disks.
Ratemyprofessors.com This rating website helps you learn more about that professor before you sign up for the class.
Family
Blogger Keep distant family members informed by writing about funny family experiences or accomplishments of note.
Google Docs & Spreadsheets Use the spreadsheet utility to keep track of chores, finances, and other important family activities.
YouTube Instead of sending a card for the holidays, send a video greeting.
Conclusion
Social networking and Web as platform are two prominent characteristics of the new Web.
The Web is no longer just a collection of author controlled pages.
With Web 2.0, you have a greater impact in the online environment.
Demonstration: Blogger
What will I need? Email address Create a user name and password Choose a name you would like to post under
Posting your entry Click on New Post Provide a post title Input your thoughts Save for later or publish
Demonstration: PBwiki
What will I need? An email address and a name for your wiki
Posting to your PBwiki After creating your front page, click on new page to
add your entries. Use the handy templates to plan a trip, publicize an
event, or create a to-do list. Click Create new page. After inputting, fill in the
editor's name. Click Save.
Demonstration: MySpace
What will I need? Email address, password, and a completed sign up
form Profile editing
Click Edit Profile Enter relevant information and save changes. A preview
option is available for each section.
Adding pictures Click Add/Edit Photos Browse photos on computer, upload image, select
album (My Photos), click Upload