hi, and welcome · remembered as a service provider and not live under the shadow of croma store...
TRANSCRIPT
CONSULTING
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Our clientele keeps getting stronger and the bond increases. We make the best use of technology, and combine them for each brand strategy. We are making
use of our in house AI to predict and even analyze the campaign’s success.
Hi, and Welcome Let’s walk-through on all the past work that we have done. Though work at
Barcode never stops. We have provided some excellent brand campaigns in
the past.
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New Design TrendsCheck out all that we have
adapted for the modern
customer
CEO / Founder
Amish Jha
A Six Sigma Accredited Branding Agency
CONSULTING
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About UsWe are a fast growing brand consulting agency expanding base in India operating in Bangalore, IN yet
catering to the world over. We give dedicated attention to each individual brand campaign as one of our
own and bring all the think tanks (our team) to drive in a smooth and successful way. You can sit back relax
and let us do the hard work for your brand.
Visit Website
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CONSULTING
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CONSULTING
2020 BBC. All Rights Reserved
The global positioning of ‘who says no to Mentos’ had to be tested out in the current Indian audience as to the
acceptability of Indian Consumer if they see Mentos in a space to share and connect.
Click for video
Simple things like the rain, the taste of your favorite food, or the sound of a loved one's voice, we all are social beings who love to share moments. Mentos acts as an ice breaker to those simple conversations. Let Mentos mentors demonstrate how its done.
Mentos MentorsConfectionery
Category
CONSULTING
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Samsung Brand PersonasBrand Persona Study for:
New Concept Phone
Consumer Profiling – TG wise classification
CONSULTING
2020 BBC. All Rights Reserved
Linkedin’s Brand TonalityLinkedIn is seen a superior connectivity space but how does it pan out and how does the consumer feel
about the brands voice and tone
We talked to real professionals on what makes work look best and how does LinkedIn fit in their work life
Professionalism is reflected
Its used for hiring and job seekers alike
Without work life is boredom
Linkedin is like Facebook for workplace
Online Services
Category
CONSULTING
2020 BBC. All Rights Reserved
Godaddy Small Business Owners
Jhon Paul Santos
Speaker for TodayStephan aguinola
Master of Ceremonies
GoDaddy launched a new ad campaign series for business and
shop owners and approached us to do the ad testing for that
entire campaign run.
We helped them gain the insight bit of consumer share of
voice
GodaddyLaunches a new ad to support the small and medium business and shop owners for the ease of use of their website building app in minutes. They wanted to understand if the consumers could get the message. The ad was displayed to 100 audience in the test market & feedback was taken
Online Services
Category
CONSULTING
2020 BBC. All Rights Reserved
Onsitego AMC PerceptionOnsiteGo is currently an AMC and goods insurance company wanted to
understand :
A. The current consumer perception about the services being sleeked
from OnsiteGo
B. Plan to leverage their new concept across new category to be
remembered as a service provider and not live under the shadow of
Croma Store and Vijay Sales
Desired Entry to Category
Consumer
Electronics
To Create a
separate Identity
Status Quo
Known faintly for
Phones&
Laptops
Goods insurance
Insurance
Category
CONSULTING
2020 BBC. All Rights Reserved
ITC Wheat Usership
Distribution and Landscape Understanding Pan India
Secondary Research for Imports / Exports and Consumer
wheat usage
Brand values for ITC wheat based products
Retail & CPG
Category
CONSULTING
2020 BBC. All Rights Reserved
CONSULTING
2020 BBC. All Rights Reserved
HDFC GRUHHousing FinanceRural and urban small token housing loan perception. Barcode presented HDFC Bank with the report on
consumer perception about Awareness of GRUH and it being a part of HDFC Bank
HDFC, Before launching the GRUH for the public domain wanted to know about the consumers small token loan requirements in the suburbs of Mumbai & Delhi. Thankfully we solved it at an ease.
Finance – Housing Markets
Category
CONSULTING
2020 BBC. All Rights Reserved
NHM
RuraL Health Mission
BrandingRural Health
Category
CONSULTING
2020 BBC. All Rights Reserved
Changing the way Budweiser is seen as a buddy to as a powerful brand with a new youth
icon adaption and message for the young audience to match with the Budweiser's brand
& be aligned to their high energy associations
Watch The Ad
561k share968k likes
BUDWEISER KING CAMPAIGN
Alcobev
Category
CONSULTING
2020 BBC. All Rights Reserved
CONSULTING
2020 BBC. All Rights Reserved
Centre freshMints
vs. Wrigley’s Double Mints
Confectionery
Category
CONSULTING
2020 BBC. All Rights Reserved
Automobile
Category
CONSULTING
2020 BBC. All Rights Reserved
CONSULTING
2020 BBC. All Rights Reserved
New beer product test vs. competition Tuborg for a launch of a
new brand in India at the SKU for Tuborg to cut the
competition. Checking for the fitment of the brand Foster’s
with the new product
FOSTER’S BEERAlcobev
Category
CONSULTING
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CONSULTING
2020 BBC. All Rights Reserved
OOH & PRINT MEDIA& SOCIAL MEDIA BRANDINGAUTOMATION FOLLOWER GROWTH
ENERCENTBRAND IDENTITYCONCEPT & OOH ADS
Power & Energy
Category
CONSULTING
2020 BBC. All Rights Reserved
CONSULTING
2020 BBC. All Rights Reserved
Cat
er t
o y
ou
ng
aud
ien
ceW
ante
d t
o b
e se
en a
s a
bik
e fo
r al
l o
ccas
ion
s
YamahaFascino
TVC Ad Launch for Yamaha Fascino
Fascino Imagery
Automobile
Category
CONSULTING
2020 BBC. All Rights Reserved
DLF Mall of Chandigarh
City Centre Mall –
Footfall Shortfall Diagnosis
Vis-à-vis competition malls
Real Estate
Category
CONSULTING
2020 BBC. All Rights Reserved
1MG SUPPLEMENTIdentify the need gaps of current sports person who use gym supplements
Sportsmen whose daily workout needed a product to their daily fitness regime. Barcode Helped 1mg identify the current need gaps and potential product for the launch in a specific consumer segment
Healthcare
Category
CONSULTING
2020 BBC. All Rights Reserved
OLA Share PassThe motivation and barrier study for the acceptability of OLA share pass which is a cab aggregator
service in competition to UBER for all metro cities Pan-India
learn more
Concept Check Trigger to Purchase Brand Fitment
Consumer profiling and report for:
Cab Aggregators
Category
CONSULTING
2020 BBC. All Rights Reserved
Hero Motocorp
Concept Bike Launch
Bike Workshop
Need Gap Analysis
Product – Brand Fitment Check
Automobile
Category
CONSULTING
2020 BBC. All Rights Reserved
Chupa ChupsVs. Sour Slides
Horlicks GSK
A product comparision
with the kids of 10-14
years to list out their
reason for selection
Young Mom’s
Perspective on the
health growth of
children
Our Winning Works:
In the world of staying alive amidst competition we call the
consumer and ask their opinion about the products and
then take the feedback to formulate a new product story
What all we formulated:
Competitor Analysis
Storyline Formulation
Kohinoor Spices – Masala Preference
Among Indian housewives Brand Workshop
Deep RootedConsumer Analogy & Purchase Pathways
FMCG
Category
CONSULTING
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Marlboro Cigarettes & Hookah Blend New Product Launch
01 02 03
Smokers Perception
Working Ingredients
Winning Brand Design
PMI (Philip Morris International) comes up with new revolutionary
Product for smokers and hookah consumers alike. With our help PMI
formulated the brand alignment of smokers with their new product launch
Pan Asia for IQOS
Using new technology
Tobacco
Category
CONSULTING
2020 BBC. All Rights Reserved
Organic India
Pomegranate Vinegar
Barriers to Try
Purchase Trigger
Consumer Benefits
Apple Cider Vinegar Already had a
fanbase in India
Plant Based F&B
Category
CONSULTING
2020 BBC. All Rights Reserved
Weleda Product Landscape
Premium Luxury Skincare
Category
Meet Weleda from Australia who wanted to test out the
Indian target market with their premium luxury skincare
range of brands.
Barcode Helped them do the product diary with Indian
housewives who were consumers of premium beauty
products. Thus giving them no nonsense insights and
successfully aced their product launch.
CONSULTING
2020 BBC. All Rights Reserved
CONSULTING
2020 BBC. All Rights Reserved
It's Not About Craft. It's About Feelings.“
-Caroline Martin
Signature Reserves Carolin Martin Limited Edition
Watch Video
AlcobevCategory
Mother Dairy Milk Consumption Brand Track
Mother Dairy had a long annual tracker for their brand measurement.
Barcode helped them achieve entry into new cities and successfully did
mystery audit their brand experiences
Packed Milk Expansion Cities Check
Mystery Shopper Audit for Customer Experience
01
02
FMCG Organic & CPG
Category
CONSULTING
2020 BBC. All Rights Reserved
She Breaks
Barriers
A TVC created by us for Nike for
womens’ day special capturing the
essence of Indian Women Athletes
Watch the TVC
Nike Shoes-Footwear
CategoryCONSULTING
2020 BBC. All Rights Reserved
Tata Housing
Social Media Campaign
Automation Growth
Tata Realty Brand CampaignConcept For Social Media – Cross Platform
Real EstateCategory
CONSULTING
2020 BBC. All Rights Reserved
PMI Benson & Hedges 12’s packAn entrant to the new addition to 20’s and 10’s pack was introduced in the
international market with ADC > 10.8
Testing with average smokers of
brand and competition brand alike
Modern Packaging
Tobacco
Category
The launch would be in line of the
alignment of brand’s outlook. Should
not deviate from the brands imagery
Relevance & Brand Fitment
CONSULTING
2020 BBC. All Rights Reserved
We made a report for the Bangladesh Market:
ITC Yippee!
Sun
feast
Pasta
Ne
w P
ack D
esign
Righ
t side
TVC Campaign New Pack Design Brand Positioning
Watch the TVC
FMCG
Category
ITC's instant noodle YiPPee crosses over Rs 1,000 crore sales
CONSULTING
2020 BBC. All Rights Reserved
Titan Eye Plus 40% activation campaign
Pan India Campaign
Consumer share of voice on ad feedback
Market Research
Competition Analysis Report
Campaign Highlights
Eyewear
Category
Design Works
Billboards and Press Release
Print Ads, OOH Creation
Increase in Brand Credibility
Workshop of Brand development
CONSULTING
2020 BBC. All Rights Reserved
RP Sanjeev GoenkaGroup
Product Tasting
Consumer Analysis
New Product Launch Feedback
Brand Alignment Check
QSR
Category
CONSULTING
2020 BBC. All Rights Reserved
The Taj Group of Hotels
To improve upon their internal
stakeholder communication
Hotel Landscape Analysis Pan India
For Media planning in the
entire Southern region
Luxury Hotel Consumer Perception
Hospitality
Category
CONSULTING
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Interior Design Marketplace
Category
CONSULTING
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Eyewear
Category
Bausch + Lomb
CONSULTING
2020 BBC. All Rights Reserved
E-Commerce
Category
Amazon Prime Day DealsYear Long Brand Campaign for:
We also, came up with the nomenclature of ‘Amazon Specials’
CONSULTING
2020 BBC. All Rights Reserved
McVities Digestive Biscuits Competition Landscape
CONSULTING
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Beverages
Category
CONSULTING
2020 BBC. All Rights Reserved
SpiceJet - Spice Flying Colours
Aviation
CategoryCONSULTING
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Footwear
Category
Bata Aldo New Product Range
CONSULTING
2020 BBC. All Rights Reserved
The Telegraph
Winning Newspaper In Kolkata – Reasons for
Qualification / Disqualification
Competition Paper views (The Times of India) and
opinions
Content Feedback & In-depth Brand Analysis
News Paper Readership & Content FeedbackRegion : Kolkata, IN
Print Media Publication House
Category
CONSULTING
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Online Services
Category
BookMyShow IndiaLive Show Demand Analysis
CONSULTING
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CityBlocks Builder
Crafted a branding and marketing plan for tycoon builder game for 2020.
Helping an Indie Game from scratch building efficient communication and
press relations across the globe
Visit Steam www.tentworks.io
Branding done from Scratch
Well Crafted Global PR plan
Use of Modern Channels
02
Business Simulation Game Studio
Category
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CSR
Category
HCL Foundation Communication Baseline
CONSULTING
2020 BBC. All Rights Reserved
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Campaign DurationAs per your requirement,Usually retainer format and plan is shared beforehand
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“The best way to predict the future is to invent it”
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