THE BRAINSTORM BOOKLET

Problem StatementHave you ever imagined what the future might look like? Did you ever dream about creating an

innovative product or technology? And are you ready for a unique learning experience?

Create a new product or technology and promote sustainable development! How it works:

Create an innovation by considering trends and business opportunities in 2050.

Based on that, develop a Henkel product or technology that satisfies consumer needs in the future.

And finally show that your innovation is not only great – but also has a sustainable impact.

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The Prize

Win a ticket around the world!

The 1st winning team at the international final is awarded with a ticket around the world worth 10.000€!

The 2nd winning team is awarded with a travel voucher worth 4.000€.

The 3rd winning team is awarded with a travel voucher worth 2.000€.

Meet the CEOSemi-finalists win i pads

How to go about with the challenge?Use the brainstorm booklet to prepare your submission and brainstorm with your

teammates by answering the questions with a max. of 1,500 characters each.

Trends and business opportunitiesWhere do you see the market needs for 2050?

Innovation concept development What is your innovative product or technology for a Henkel brand?

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How to go about with the challenge?

Sustainability impactInnovative product or technology for Henkel How does your idea contribute to sustainable development in the Henkel focal areas? What’s the impact of your innovation along the value chain?

Analyze the impact of your product or technology in the Henkel focal areas and along the value chain, by completing the sustainability matrix

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How to go about with the challenge?Sustainability MatrixSustainability matrix Select a minimum of 3 hotspots with at least one hotspot in each area of: Performance Safety and Health Material and Waste or Energy and Climate or Water and Wastewater There is no limitation to the number of areas and hotspots that can be selected.

How to go about with the challenge?

State your motivationWhy should we invite you to one of the local semi-finals?

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For more the brainstorm booklet and more resources, visit henkelchallenge.com

DEADLINE FOR SUBMISSIONS – Dec 10th