high ground | brand consulting
TRANSCRIPT
Move into Consulting. Control Your Future!
A powerful one-day training session designed to help you differentiate your marketing communications company
At High Ground you can learn how to overcome the many competitive obstacles agencies face
The World Agencies
HAD
The World Agencies
HAD
At High Ground you can learn how to overcome the many competitive obstacles agencies face
The World Agencies
HAD
The World Agencies
HAD
Clients moved to direct and promotion
At High Ground you can learn how to overcome the many competitive obstacles agencies face
The World Agencies
HAD
The World Agencies
HAD
Clients moved to in-house
At High Ground you can learn how to overcome the many competitive obstacles agencies face
The World Agencies
HAD
The World Agencies
HAD
Clients took away media buying
At High Ground you can learn how to overcome the many competitive obstacles agencies face
The World Agencies
HAD
The World Agencies
HAD
Clients using more Freelancers and design shops
At High Ground you can learn how to overcome the many competitive obstacles agencies face
The World Agencies
HAD
The World Agencies
HAD Clients move into digital and mobile
At High Ground you can learn how to overcome the many competitive obstacles agencies face
The World Agencies
HAD
The World Agencies
HADMore consultants and brand advisors
At High Ground you can learn how to overcome the many competitive obstacles agencies face
The World Agencies
HAD
The World Agencies
HAD
Big data, media, research, move into strategic consulting
At High Ground you can learn how to overcome the many competitive obstacles agencies face
The World Agencies
HAD
The World Agencies
HAD The World Agencies
Have LEFT
At High Ground learn how to re-brand your firm and differentiate yourself
Advertising Agencies
Communication Vendors
Yesterday…
At High Ground learn how to re-brand your firm and differentiate yourself
Advertising Agencies
Communication Vendors
Marketing Consultants
Brand Consultants
Advertising Agencies
Communication Vendors
Yesterday…
Today…
At High Ground learn how to re-brand your firm and differentiate yourself
Advertising Agencies
Communication Vendors
Marketing Consultants
Brand Consultants
Advertising Agencies Mgt
Consultants
MarketingConsultants
Brand Consultants
Communication Vendors
Communication Vendors
Yesterday…
Today…
Tomorrow?
You’ll see that you can’t turn back the clock, but you can become more strategic
Strategic
Marketing
Tactical
Business Ad Agency
THE WORLD AGENCIES WANT
You’ll see that you can’t turn back the clock, but you can become more strategic
Strategic
Marketing
Tactical
Business
Ad Agencies
THE WORLD AGENCIES HAVE!!
Consultants
You’ll see that you can’t turn back the clock, but you can become more strategic
Strategic
Marketing
Tactical
Business
THE WORLD CLIENTS SEE
Ad Agency #1
Consultants
Freelancers
Design Studio
Other Com. firms
Ad Agency #2
You’ll see that you can’t turn back the clock, but you can become more strategic
Strategic
Marketing
Tactical
Business
Ad Agency #1
Consultants
Freelancers
Design Studio
s
Other Com. firms
Ad Agency #2
THE WORLD YOU MUST CREATE
Your New Position
The 5 critical skills High Ground will help your agency master
¨ Lead right! Learn how to work on the agency – not in the agency
¨ Position right! Find out how to reposition your firm to be more strategic
¨ Brand right! Use your brand to drive new business
¨ Grow right! Learn important tools to close new business– fast!
¨ Operate right! Reshape the relationship with your clients
All brought to you by Sanders Consulting Group¨ Sanders’ Consulting Group does no work for advertisers but is 100%
on the side of marketing communication companies.¨ Operating over 30 years for over 5,000 agencies ¨ Help our clients properly brand and positioned themselves so they
compete successfully in today’s rapidly changing marketplace¨ Help the leadership at our clients develop growth programs and new
business strategies that achieve steady increases in revenue¨ Make sure our clients have account service procedures and good
chemistry training so client churn is not a problem¨ Work with our clients to set up the best ways to manage people,
policies and procedures so that above-average profitability is achieved¨ Lastly, put in place internal communication programs that help staff
members understand the firm’s direction and how to be part of its success
¨ Will show you how to win, not just play
www.sandersconsulting.com [email protected]
“High Ground was time extremely well spent. Many ideas and blueprints to implement now”PresidentLarge Canadian Marketing Firm
Fantastic insight on the emergent trends in new business development. Opened my eyes to the structural changes & dynamics occurring in the industry and the coincident tactics needed to meet the challenges of the changing client/agency relationship.Marketing ConsultantNew Branding CompanyIf you’re looking to find a way to
generate more revenue…more easily…and more frequently, sign up for a High Ground training session!Vice President Client ServicesLarge Midwest Ad Agency
Lots of wisdom and expertise; pragmatic applications of brand experience.Creative DirectorMarketing Firm
In-depth, insightful, invigorating!Account ExecutiveLarge Marketing Firm
The challenge in new business is to be productive instead of just busy. High Ground gives you simple tools to produce better results, more oftenCEOSoutheast Ad Agency
For More Information Visit:http://www.sandersconsulting.com/the-training/brand-consulting-high-ground/
One Last ReminderHigh Ground offers a hands-on workshop to help you build a consulting model for your agency. The program shows you how to move from tactics (competing on price) to strategy (competing on value). It moves the agency to the high ground and back into the CEO’s office where corporate wide strategic decisions are made.