HIGH IMPACT CONTENT MARKETING TECHNIQUES & TACTICS

byWalterLimDownload link http://bit.ly/2vHInxf

¿ 9.00to9.15:Intro+CMBasics¿ 9.15to10.15:CustomerAvatar¿ 10.15to10.30:TeaBreak¿ 10.30to10.50:CompetitorResearch¿ 10.50to11.40:ContentObjectives+

Funnel¿ 11.40to12.00:GoogleAnalytics+URL¿ 12.00to13.15:LunchTime¿ 13.15to13.50:STEPPStoVirality¿ 13.50to14.30:Facebook+Instagram¿ 14.30to14.45:TeaBreak¿ 14.45to15.45:Blogging¿ 15.45to16.45:LeadMagnets+

Promotions+LandingPages¿ 16.45to17.00:DiscussionandRecap

MasterclassProgramme

Clients&Partners

WalterLim’sCVOver 20 years of senior management experience in leadingorganisations. Pioneer for social media in public sector.

Judge for the Singapore Blog Awards by Omy.sg for five years

Member of MLC (till Jul 2018)

Member of Jury for 2017

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PRINCIPLESOFCONTENTMARKETING

TheDistractedCustomer

http://www.idrproductions.com/tag/online-video-production-for-small-business/

Skimming

Scanning

Speed

CrossReferencing

Search

Multi-tasking

ContentMarketingDefined

“ContentMarketingisamarketingtechnique ofcreatinganddistributingvaluable,relevant andconsistentcontenttoattractandacquireaclearlydefinedaudience – withtheobjectiveofdrivingprofitablecustomeraction.”

- ContentMarketingInstitute

JOEPULIZZI

ContentHubandSpoke

https://www.klick.com/health/news/blog/npp/inbound-marketing-and-the-pharma-sector/

#3SEO+Content+Social

Source:http://www.toprankblog.com/2011/11/5-questions-social-media-seo/

CustomerPurchaseJourney

Source:https://www.pinterest.com/pin/515380751078450541/

ContentPillars

Source:http://marketeer.kapost.com/content-campaigns/

Three‘S’sofDigital

HowtobeSearchable?

• Userightkeywords• What’strending(GoogleTrends+BuzzSumo)

• Answercustomerpainpoints

NewsJackforContentMoments

http://glancemarketing.ca/wp-content/uploads/2015/11/infographic.png

WhataboutShareableContent?

I will teach you the six STEPPS of virality!