HIGH IMPACT CONTENT MARKETING TECHNIQUES & TACTICS

byWalterLim

¿ 9.00to9.45:ContentMarketingPrinciples¿ 9.45to10.00:MorningTeaBreak¿ 10.00to11.00:UnderstandingYour

Customer¿ 11.00to12.00:OnlineResearchTools&

Techniques¿ 12.00to13.15:Lunch¿ 13.15to14.00:Objectives+DigitalFunnel¿ 14.00to14.30:STEPPStoVirality¿ 14.30to14.45:AfternoonTeaBreak¿ 14.45to16.00:CraftingWinningBlog+

SocialMediaPosts¿ 16.00to16.50:ConvertingwithLanding

Pages+LeadMagnets¿ 16.50to17.00:DiscussionandRecap

MasterclassProgramme

Clients&Partners

WalterLim’sCVOver 20 years of senior management experience in leadingorganisations. Pioneer for social media in public sector.

Judge for the Singapore Blog Awards by Omy.sg for five years

Member of MLC (till Jul 2018)

Member of Jury for 2017

Mynameis_________________

Iamcurrentlydoing_____________

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PRINCIPLESOFCONTENTMARKETING

TheDistractedCustomer

http://www.idrproductions.com/tag/online-video-production-for-small-business/

TheDistractedCustomer

http://www.idrproductions.com/tag/online-video-production-for-small-business/

Skimming

TheDistractedCustomer

http://www.idrproductions.com/tag/online-video-production-for-small-business/

Skimming

Scanning

TheDistractedCustomer

http://www.idrproductions.com/tag/online-video-production-for-small-business/

Skimming

Scanning

Speed

TheDistractedCustomer

http://www.idrproductions.com/tag/online-video-production-for-small-business/

Skimming

Scanning

Speed

CrossReferencing

TheDistractedCustomer

http://www.idrproductions.com/tag/online-video-production-for-small-business/

Skimming

Scanning

Speed

CrossReferencing

Search

TheDistractedCustomer

http://www.idrproductions.com/tag/online-video-production-for-small-business/

Skimming

Scanning

Speed

CrossReferencing

Search

Multi-tasking

ContentMarketingDefined

“ContentMarketingisamarketingtechnique ofcreatinganddistributingvaluable,relevant andconsistentcontenttoattractandacquireaclearlydefinedaudience – withtheobjectiveofdrivingprofitablecustomeraction.”

- ContentMarketingInstitute

JOEPULIZZI

PopularB2BTactics

https://www.pointvisible.com/blog/content-marketing-statistics-and-trends-2017/

PopularB2CTactics

https://www.pointvisible.com/blog/content-marketing-statistics-and-trends-2017/

ContentHubandSpoke

https://www.klick.com/health/news/blog/npp/inbound-marketing-and-the-pharma-sector/

ContentMarketingisInbound

http://mashable.com/2011/10/30/inbound-outbound-marketing/

#3SEO+Content+Social

Source:http://www.toprankblog.com/2011/11/5-questions-social-media-seo/

Content+SEO+Social

CustomerPurchaseJourney

Source:https://www.pinterest.com/pin/515380751078450541/

ContentPillars

Source:http://marketeer.kapost.com/content-campaigns/

Three‘S’sofDigital

HowtobeSearchable?

• Userightkeywords• What’strending(GoogleTrends+Buzzsumo)

• Answercustomerpainpoints

NewsJackforContentMoments

http://glancemarketing.ca/wp-content/uploads/2015/11/infographic.png

Comparethese2versions

Source of image: http://www.motocms.com/blog/en/visual-content-vs-text-content/

ExamplesofSnackable Content?

https://sisdigital.agency/2014/07/why-snackable-visual-content-wins-in-2014/

WhataboutShareableContent?

I will teach you the six STEPPS of virality!

Social Media Channels

SOCIAL MEDIA CONTENT

Website Content (blogs, e-books, infographics) created based on Top Keywords to improve keyword rankings

Web Content

Target Customers on Social Media with Shareable

Content

ORGANIC SEARCH

Search Engine Optimised Content

Marrying Social + Search

Improves relevant

keywords ranking

Use Social Channels to

Trigger Virality