High-Metabolism MarketingMarch 8th, 2013

Real-time marketing is all the rage. But is it new?

Not really.

2004

The media world has sped up.

Marketing is trying to catch up.

That means retrofitting processes and structures

built for industrial era marketing.

High-metabolism marketing is about not just speeding up marketing but

making it more agile and responsive.

Fitness requires training, which means having the right team and

the right plan.

The most effective teams are typically small teams, with

specialists working to a shared goal.

Fitness requires training, which means having the right team and

the right plan.

The most effective teams are typically small teams, with

specialists working to a shared goal.

What if instead of writing about high-metabolism marketing we tried

it?

Fitness requires training, which means having the right team and

the right plan.

4 lessons from 4 experiments in high-metabolism

marketing.

CantTweetThis.com

YouSoFuckingHot.com

PretendYoureBurgerKing.com

PretendYoureJeep.com

1. Simple ideas executed quickly.

2. Expect the Unexpected ...

... and use it to your advantage.

3. Learn quickly from user behavior.

3. Learn quickly from user behavior.

4. Timing is essential ...

... because people move on.

Results.1,600 tweets

18,000 pageviews

Visitors from 85 countries

$42.68 budget

Coverage in BetaBeat, Boston Business Journal, Geekosystem, BuzzFeed, The Denver Egotist, Adweek, publications in Turkey and Japan

3+1 people

@bmorrissey,idea + writing

@andjelicaaa,made an intro

@fouhy,designer + developer

@b3nroth,tech

What’s Next

Thanks

@bmorrissey